SIDDHANT DUA

House No.555, Sector 28, Faridabad, Haryana

Phone: +91; Email: SIDDHVE.COM

<Date>

<Recruiter’s Name>
< Recruiter’s Designation>
<Company Name>
<Address>
<City, State>

<Surname>

This is in reference to the advertisement / publication / telephonic conversation, I am writing to express my interest in joining
your team as a (Name of the position).

To describe myself in brief, I am hardworking and goal oriented professional with an experience in Sales and Marketing,
Business Development, Profitability, Product Promotion and Client Relationship Management. Currently associated as a
Marketing Executive with the Chopras, Gurgaon. Extensive industry specific knowledge, competence to prospect, identify and
qualify new business opportunities and a track record of 100% client retention as well as new client acquisition leading to
revenue generation for the company. Pivotal in setting up Promotional Campaigns while achieving Revenue, Profit and
Business Growth Objectives while ensuring top line and bottom line profitability.

Core Competencies include:

 Keen business acumen in analyzing & understanding business requirements, customer-value maximization and developing
new business processes & revenue streams
 Strong leadership traits with excellent ability to coordinate with different people at one time
 Expertise in strategy development and implementation to attain predetermined targets with optimal realization, territory
expansion, consolidation of market presence, market share, positioning, penetration and brand equity

The resume attached is the full chronicle of my experience, capabilities, triumphs and accomplishments. I am certain I can
provide to <name of the institute> the leadership it needs in the years ahead. Please do let me know if we can take this
discussion towards a mutually profitable professional arrangement.

Sincerely,

Siddhant Dua
SIDDHANT DUA
House No.555, Sector 28, Faridabad, Haryana
Phone: +91 8860112207/ 01294043009; Email: SIDDHANT1@LIVE.COM

SALES  MARKETING  BUSINESS DEVELOPMENT PROFESSIONAL

Seeking challenging and rewarding assignments in the industry

SUMMARY OF SKILLS
 Dynamic and result - oriented professional with a progressive experience in Marketing, Sales, Business Development,
Client Relationship Management, Strategy Planning, Channel Sales, Team Management, Brand Promotion, Key Account
Management, Revenue Generation And Judicious Utilization Of Resources
 Currently spearheading as a Marketing Executive with The Chopras, Gurgaon
 Contributing to the success by managing, reviewing and undertaking appropriate Business Development & Marketing
Strategies, New Customer Development & Brand Awareness programs for enhancing the brand visibility.
 Skilled in analyzing latest marketing trends and tracking competitors’ activities and providing valuable inputs for fine
tuning sales & marketing strategies.
 Sound networking & interpersonal skills with the skill to interact with people from diverse backgrounds and build lasting
relationships.
Core Competencies
Business Development and Strategy Planning ● Sales/Marketing ● Brand Management ● Publicity & Promotions ● Key
Account Management

PROFESSIONAL EXPERIENCE
THE CHOPRAS, GURGAON ● since 2012
Marketing Executive (School/College Relationships)
 Managing the overall marketing & business development operations; developing business for the organization, identifying
business opportunities and generating business plans to achieve the same and locating potential clients in targeted
segments to secure profitable business
 Interacting with students & parents on regular basis by providing valuable information regarding the right career which to
be chosen and suggesting ways to move ahead. Effectively offering solutions to clients in right time and thereby
maintaining prolonged business relations with them.
 Seamlessly coordinating with Schools/Colleges/Corporate/Tuition Centers for getting seminars arranged for our Test prep
& Admissions Counseling services.
 Skillfully developing and implementing brand strategies and advertisement programs to develop marketing strategy,
uncovering/ creating new opportunities, and identifying dynamic and flexible solutions. Arranging Canopy Activities in
Schools/Colleges/markets/malls/Residential Societies.
 Efficiently handling strategy planning for enhancing brand image, acceptability and positioning, resulting in increased sales
and consistent growth in business opportunities. Visiting 2nd Tier Cities for creating visibility & awareness of various
programs/events that are going to happen in their cities and thereby creating new profitable ventures for revenue
generation.
 Accountable for generating Walk-ins in the Branch; developing and executing the best practices by preparing plans of
action targeting at organizational excellence; updating the Activity Reports & sending it to the Line Manager.
 Monitoring the performance of assistants with respect to data collection activities, providing assistance to counselors by
handling first round of tele calling
BHARTI AXA MUTUAL FUND, NEW DELHI ● 2009 - 2010
Business Development Associate (Channel Sales for Wholesale & Retail Distribution)
 Contributed in establishing and maintaining good relationship with Standard Chartered Bank at the Branch Level also
maintained healthy business relationship with National Distributors like Bajaj Capital, SMC, NJ Finance.
 Monitored the activities of the individual Financial Advisors and motivated them to enhance their potential and thereby
achieving the target se t by the company.
 Identified aggressive business acquisition of corporate key accounts with long term and sustainable buying potential and
maximized revenue generation.
 Maintained active interaction with existing clients to rebuild confidence ensuring prolonged retention. Explored new
business opportunities through systematic prospecting to generate business enquiries; formulated measures constantly to
process customer information and generate qualified leads, design and maintain the database
 Interacted with clients on regular basis to understand their needs/ requirements while assisting them for the required
services and maintaining customer relationship to build the future perceptiveness
IDFC MUTUAL FUND, NEW DELHI ● 2007 - 2009
Sales Officer (Channel Sales for Wholesale Distribution)
 Conducted market analysis to get a fair idea of the latest market trends and the competitor moves ahead to achieve
market share metrics.
 Evolved market segmentation & penetration strategies to achieve sales targets & Identified key accounts and strategically
secured profitable business; maintained healthy business relationship with Banks like Standard Chartered, RBS(Erstwile
ABN AMRO, ICICI, HDFC, ING Vysya
 Contributed in customizing sales plan to the needs of the Market; played a key role in increasing Systematic Investment
Plan Sales from Rs. 5 lakh to Rs. 9 Lakhs per month.
 Managed key accounts with focused approach and nurtured relations with them for productive business relations.
 Ensured consistent achievement of predefined sales, revenue, market share & profitability targets; worked on an increase
in the number of applications from 15-20 -to 45-50

EDUCATIONAL CREDENTIALS
MBA & PGDBM ● 2012 ● New Delhi Institution of Management, Okhla
BBA ● 2007 ● Guru Nanak Dev University, Amritsar
12th ● 2004 ● Modern School Faridabad, CBSE Board
Public Speaking Course ● 2006 ● British Council at Upper Intermediate Level
Internship & projects
 Summer Internship on Market Research on the Pre School Industry in Delhi/NCR at Ms. Bright Bridge Consultants Pvt. Ltd.
 Project on the Mutual Fund Products & Distribution System.

Date of Birth: PLS MENTION

References: Available on Request