McCafé

This article or section appears to contradict

itself on the circumstances surroundingLearn
the more
opening of the first McCafe store.
McCafé is a coffee-house-style food and
beverage chain, owned by McDonald's.
Conceptualised and launched in Melbourne,
Australia in 1993 by McDonald's Licensee Ann
Brown,[1] and introduced to the public with
help from McDonald's CEO Charlie Bell and
then-Chairman and future CEO James Skinner,
the chain reflects a consumer trend towards
espresso coffees.[2]

McCafé

Type Subsidiary

Industry Restaurants

Founded Melbourne, Victoria,

Australia in 1993

Founder Dick and Mac

McDonald McDonald's
restaurant
concept;Chupa el pico;

Headquarters Oak Brook, Illinois,

United States

Area served Worldwide

Key people James A. Skinner

(Chairman & CEO);
Ann Brown

Products Coffee and Foods

Parent McDonald's

Website McDonald's McCafé

Reports indicated that McCafé outlets

generated 15% more revenue than a regular
McDonald's and, by 2003, were the largest
coffee shop brand in Australia and New
Zealand.[3] After McDonald's Australia
experimented with automatic espresso-pronto
machines in the last decade and it failed to
catch-on, all Australian stores were
subsequently renovated and converted to
McCafe outlets.

International expansion

A cup of hot chocolate sold in

Canada under the McCafé brand

A McCafé in Philippines

The McCafé concept was designed to help

create atmosphere and foot-traffic at the
entrance to the McDonalds stores at Swanston
Street, Melbourne (a very large store with the
front counter a considerable distance from the
shop's entrance). The idea was developed
between Charlie Bell and the local Regional
Corporate team (David Bayes, Mike Tregurtha
and Jim Vasiliadis). The first McCafe opened as
a Corporate store in Melbourne, and not by a
licensee as indicated above (Ann Brown was
Brisbane based). The first one in the United
States opened in Chicago, Illinois, in May 2001
when there were about 300 worldwide.[4] In
2004 McCafé opened in Costa Rica and in
France, and the next year, the concept was
launched in Italy. In 2007, the chain expanded
to Japan as part of McDonald's efforts to boost
sales with healthier soup and sandwich
offerings and reach out to new customers who
favoured traditional coffee shops.[5] Despite
being a relatively small part of McDonald's
overall strategy, there are currently 1,300
worldwide.[6]

In June 2006 the very first McCafé in Bulgaria

opened at the Mall of Sofia.

McCafé arrived In Paraguay in 2007.

In August 2008, McDonald's expanded their

McCafé concept to South Africa, where the
McDonald's franchise is already a household
name and one of the largest fast-food chains in
the country.[7] At the end of 2009 McCafé
drinks were available at McDonald's
restaurants in the United States. McCafé
opened in El Salvador on July 6, 2010, located
in McDonald's restaurants in the Zona Rosa
and Próceres Boulevard with the goal of
providing the aroma, flavor and texture of 100%
Salvadorian gourmet coffee.

McCafé opened in Madrid, Spain on June 28,

2008, located in McDonald's Montera
restaurants.

In 2011 McDonald's started expansion of

McCafé in Ukraine. There are 6 McCafés in
Kiev, 1 in Lviv, 1 in Odesa, 1 in Dnipropetrovsk
and 1 in Kharkiv as of January, 2014.

In July 2010 the McCafé added real fruit

smoothies to their drink list. In November 2010
they added mocha and hot chocolate to their
drink list. In July 2011 they added Frozen
Strawberry Lemonade and the Mango
Pineapple Smoothie to the U.S. menu.

On November 7, 2011, McDonald's Canada

launched McCafé across the nation after being
available only in select stores prior to this
announcement.[8] With the introduction of
McCafé in Canada, participating McDonald's
stores have added mocha, cappuccino,
espresso, americano, latte, iced latte, iced
mocha and hot chocolate to their menus.[9]
With McCafé, McDonald's is now in direct
competition with Coffee Time, Country Style,
Second Cup, Starbucks, Tim Hortons, and
Timothy's in the Canadian coffee market.

On June 16, 2012, McDonald's launched the

first McCafé Malaysia in Kota Damansara, with
a few others subsequently opening in the
Bandar Utama, Subang Jaya, Titiwangsa, and
Taman Connaught outlets - all currently
located in Klang Valley as well as in Greenlane,
Birch House, IJM Promenade and Penang
International Airport - all in Penang.

In Turkey, McCafé operates under the name

"McD Café". The first coffee shop opened in
July 2012 at Sabiha Gökçen Airport. As of April
2016, there are 8 Mcd Cafés on the Asian side
of Istanbul, 6 on the European side, 3 in
Antalya, 2 each in Adana and Kocaeli, and one
each in Afyonkarahisar, Aksaray, Ankara and
Kırşehir.

In December 2012, McDonald's announced

that it would be bringing the McCafé brand and
line of products to all of the McDonald's
restaurants in the United Kingdom. This would
include the addition of iced frappés, iced fruit
smoothies and a rebranding of the standard
McDonald's coffee to "McCafé."

On October 14, 2013, McDonald's launched the

first McCafé India in the South Mumbai area in
Mumbai, Maharashtra.

McDonald's introduced a coffee line called

"McCafé" nationwide in the United States.[10] In
August 2014, the company announced it was
going to start to selling its coffee for home
brewing in supermarkets across the United
States.[11] Manufactured and distributed in
partnership with Kraft Foods, the coffee is
currently available in prepackaged bags and K-
Cups.[12]

In December 2015, McDonald's Canada

opened its first standalone McCafe store in
Toronto Union Station's newly built York
concourse area.[13]

On March 20, 2018, the first McCafé in Minsk,

Belarus was opened. Another McCafé opened
its doors in Minsk on June 24, 2018, and one
more was planned to open by the end of 2018.

In 2019 McCafé opened in different cities of

Pakistan.

See also

References

External links

Last edited 28 days ago by Störm

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