Business Model Evaluation Scorecard

Area Rating Description What we know... What we assume...

How well does the idea
Strategy fit with our current 0 5 10
strategy?
What is the strategic  expanding or defending a
purpose of the idea? current business
 building a new one that has
already been identified
 laying the foundations for
potential new businesses
Organization Resources &
Competencies
Which do we need?
Which do exist
already?
Which need to be
build?
Organizational
capabilities for change
Organizational
readiness for change
Finance Revenue potential
(Qty x Price)
Financial Cost (fix + variable)
Implications Unit Margin Target
Cash Flow Payoffs in the
Payback  near < 1 yr
 medium < 3 yrs
 long term > 3 yrs
Net Present Value

© Marc Sniukas
www.sniukas.com
 Business Model Evaluation Scorecard
Innovation How innovative is the WHO – Market / Customer
new model? Segment
Potential (Technology/Value  Known to company and
for Proposition, Market, industry
Supply Chain)  Known to industry, new to
disruption company
 New for company and industry
WHAT – Value Proposition
 Known to company and
industry
 Known to industry, new to
company
 New for company and industry
HOW – do we produce and deliver
the value proposition
 Known to company and
industry
 Known to industry, new to
company
 New for company and industry
Key risk Competition
low mid high
factors Weaknesses

Threats

Expected blocks /
hurdles to
implementation

© Marc Sniukas
www.sniukas.com
 Business Model Evaluation Scorecard
Key Strengths

success Opportunities
factors
Next steps
First
experiment

The evaluation should/can furthermore include:

- A description of the business model
- Goals the new business model / idea aims at achieving
- The scorecard to give an overview of the evaluation
- Detailed documents to support the different ratings and dimensions of the scorecard (e.g. cost calculations)

© Marc Sniukas
www.sniukas.com