Point of Sale Display

(POS)
A point-of-sale display (POS display) is a specialized form of sales
promotion that is found near, on, or next to a checkout counter.
They are intended to draw the customers' attention to products,
which may be new products, or on special offer, and are also used to
promote special events, e.g. seasonal or holiday-time sales. POS
displays can include shelf edging, dummy packs, display packs,
display stands, mobiles, posters, and banners.

Point/Function of a POS
Point of sale marketing refers to all efforts that increase sales at the
point the purchase is actually made. Primarily this revolves around a
cash register (although a point of purchase for a business might be a
meeting table, or an Internet page), and is a staple of retail and
restaurant environments.

How does branding contribute to

globalization
Global companies face a constant need to grow. With new
technology and continuous innovation drastically bringing down the
life span of products on the one hand, and the integration of
emerging economy competitors into the global economy increasing
the overall competitive intensity on the other, brands are to grow to
survive and sustain in the long run. Furthermore, the pressures of
free markets are such that the stock markets reward those brands
that can demonstrate their ability to constantly grow either by
milking their existing markets or by aggressively creating new market
spaces through innovation and globalization.
 Responding to such well-established and entrenched institutional
norms, brands incorporate their quest to expand as a central tenet of
their strategic brand charter. Contingent on the nature of the
industry they operate in and the resource and capabilities they are
endowed with, brands more often than not leverage their brand
equity to expand their strategic scope and scale. As such, leveraging
their carefully built brand equity to grow, brands expand via brand
extensions into different categories within the same industry, brand
expansions into different industries across markets, and brand
globalization by entering into different institutional environments.

Primary and Secondary Research

Secondary Primary

Get an idea of all

Research all the
the materials
materials that
that will be
will provide
1 needed and
durability while
which ones out
not degrading its
of them are
looks.
available to you.
Ask different
Check out the users about their
2 materials that reactions
come under the towards POS and
budget from whether it
 different shops effectively
utilizing them. cached their
interest and
attention.
Design the POS
Take reviews
to perfectly
from different
showcase the
shops about
product while
3 how effective
giving a proper
the POS are and
view of its
whether they
external
are worth it.
features.
Interview shops
Note down into what
common thinking goes to
dimensions for setting up a POS
4
objects that can and on what
be seen on factors is the
display often. location
decided.
Watch tutorials
Investigate Pre
or go on
built POS and
different
how they were
websites to
5 designed
figure out the
dependent on
thought process
the object they
and steps in
were to hold.
designing a POS.
 Analysis of Existing Point of Sale Display’s

Product it is designed for – Oreo Biscuits

Category of Product – Food
Design of POS – A train labelled to be delivering the
suggested food product
How does it relate – It is used as a symbol to show
someone/something bringing or delivering delicious food
Materials used – Cardboard and Wood for the construction
of the shelf’s and the extra add-ons (Smoke, wheels, etc.)
Decoration to draw attention – It heavily draws the
attention of infants due to its innovative design as well as
how well the product is showcased/viewed and advertised,
along with its features also displayed.
Product is designed for – Samsung Phone
Category of product – Technology
Design of POS – It is designed like a miniature home
theater, with the phone being kept on a pedestal
representing a speaker, while its features and different colors
as well as other models is showcased in the form of a TV,
placed on a table.
How does it relate – It fits the theme of the shop with not
being overly childish or overly plain, and showcases the
phone well while displaying its features as well.
Decorations to draw attention – It is quite flashy with the
names of the brand as well as the features of the phone
which are highlighted.
Product is designed for – Nutella chocolate spread
Category of product – Food
Design of POS – It is designed as the enlarged version of the product it is
advertising, which in this case is a bottle full of hazelnut chocolate.
How does it relate – It related quite well to the product due to being the
same version enlarged, and displays all kinds of different sizes and types of the
product available for sale.
Materials used – Glass can be seen used and tainted brown to give the
bottle look to the POS, as well as plastic for the bottom of the bottle
Decorations to draw attention – The big bottle draws attention itself,
however the catchy slogans displayed along with central position at which the
POS is kept catches eyes as well.
 Design Brief

My design will be constructed for displaying shoes of different

sports, whether they be basketball or football, for sprinting or
running. They will also be of different sizes and from different
brands, giving the feel of a multi-brand store. The POS will support
more of a sporty look by advertising different pictures of sports by
posters as well as the key features of the shoes

-Sukhsehaj Singh
IX-B

Source

How does branding contribute to globalization- Martin role, business

and brand leadership