University: of The Year

Prospectus 2016 | 17
Coventry University
UNIVERSITY
OF THE YEAR
Source: Times Higher
Education Awards 2015
WORK
EXPERIENCE
OPPORTUNITIES
Coventry University
RANKED
No.15
UK UNIVERSITY
Source: Guardian
University Guide 2016
A real business experience

Contents
Welcome 4
Why Choose Us? 6
Careers and Work Experience 8
Guaranteed* Work Experience Opportunities or
10
Work-Related Project
Industry Links 12
Entrepreneurship 14
BA (Hons) Global Business Management 18
BA (Hons) International Finance and Accounting 20
BA (Hons) International Fashion Management and Marketing 22
BA (Hons) International Hospitality and Tourism Management 24
BA (Hons) Top-up Programmes 26
MBA Programmes 28
MBA Modules 30
ASPIRE 31
MBA Global Business 32
MBA Global Financial Services 34
MBA International Fashion Management 36
MBA International Human Resource Management 38
MBA International Marketing 40
MBA Oil and Gas Management 42
MBA Global Energy and Sustainability Management 44
MSc Programmes 46
MSc Global Financial Trading 47
Coventry University
MSc Global Finance 48
MSc Professional Accounting 49
MSc International Fashion Marketing 50
MSc International Hospitality and Tourism Management 51
Pre-sessional and Foundation Programmes 52
Campus Location 54
Accommodation 55 Source: The Complete
Student Life 56
Arrival and Orientation 57
How to Apply 58
Fees & Discounts 60
Coventry University
No.1
Scholarships 61
How to Pay 62
Opportunities to Meet Us 63
UK UNIVERSITY
FOR FEEDBACK
SATISFACTION
Source: Guardian
Facebook/londoncampus @LondonCampus www.coventry.ac.uk/londoncampus
Coventry University London Campus is the trading name of Coventry University London
Campus Limited, a company wholly owned by Coventry University, registered in England
and Wales under company number 06997944. Registered office: Coventry University,
Priory Street, Coventry, United Kingdom CV1 5FB.
4 Welcome | Coventry University London Campus Prospectus 2016-17
Welcome to a real
business experience
Coventry University is serious about business. We are
one of the largest providers of business related degree
courses in Europe. To ensure our students maintain
a leading edge and get the best possible business
experience, we launched our London campus in the
heart of the financial district in 2010.
Coventry University London Campus Prospectus 2016-17 | www.coventry.ac.uk/londoncampus 5
Our London Campus is based in the heart of the

world’s financial markets; in a city that is a global trading
centre. It’s the ideal place to learn about business.
This vibrant, culturally diverse city is a fantastic setting
to combine study and work and to immerse yourself in
the world of business.
You’ll study alongside the home of government and be

surrounded by theatres, museums and galleries that
John Latham contribute to the rich heritage of the capital.
Vice-Chancellor Preparation for the world of work is embedded into all
Coventry University our courses. Using leading industry experts, we have
created bespoke courses that are focused on preparing
students for successful international business careers.
All our programmes are infused with work-related

activities and supported by lectures with high-profile
business figures.
Your employability is our priority. We’re committed to

providing you with a real business experience, alongside
an excellent study programme and a range of work
experience opportunities.
This tailored combination ensures that you will gain

substantial insight into real business and graduate with
the skills required to make an immediate impact with
any new employer.
Moving to a new city or country to live and study is an

exciting opportunity. Our dedicated staff will support you
through the process and we’ll make sure you are fully
prepared from the outset.
All students receive a learning materials pack and

the core text books required for their programme.
Our unrivalled package is delivered by an institution
with strong foundations in educating leaders. Our
partnerships and relationships with leading global brands
and our award-winning enterprise culture make Coventry
University London Campus the definitive place to
experience real business.
John Latham
Vice-Chancellor
Coventry University
6 Why Choose Us? | Coventry University London Campus Prospectus 2016-17
Why Choose Us?

High achieving institution Entrepreneurial success
When joining Coventry University London Campus, We have an excellent track record for supporting MBA
you can be confident that you are joining a globally students launch their own business. Whether you come
recognised quality institution as demonstrated by the to us with an existing idea or if you have an idea during
University’s recent progression through various leading your MBA, we have a range of experts who can support
league tables. you though an Entrepreneurship Project to help you
Our achievements are a clear indication that the perfect your idea to launch your business. We recently
University is consistently delivering quality across a worked with a number of international students who
number of key areas such as student satisfaction, successfully launched their business in the UK under the
teaching and research quality, graduate job prospects, Tier 1 Graduate Entrepreneur Visa.
entrance qualifications held by new students, degree
Guaranteed* work placement
results achieved, student: staff ratio, service and facilities
spend and more. or work-related project
By studying with us, you can develop your professional
Opportunities in the heart of London and business skills through a range of work-related
We believe that there is no better place to learn about experiences or business simulations. Our dedicated
business than to study in the heart of one of the most Careers, Employability and Enterprise Team work with
successful business and financial centres in the world. you to prepare you for internships or other work-related
Located in the City of London, we are minutes away from projects, such as consulting projects, entrepreneurship
the Bank of England and the London Stock Exchange, projects and more.
and are surrounded by several blue chip companies.
Our close proximity to some of the world’s leading Encouraging you to enjoy city living
organisations means that you can benefit from a real As one of the world’s largest and vibrant cities, London
business and professional experience in and around has much to offer. Coventry University London Campus
the campus with a better opportunity to connect and is less than a five minute walk from historic Spitalfields
network with like-minded professionals. and fashionable Shoreditch. It is less than one mile from
Coventry University London Campus to Tower Bridge,
Industry links the Bank of England, the London Stock Exchange and
We work in close partnership with employers and St Paul’s Cathedral. You will have exposure to the diverse
industry to develop our programmes to ensure that our cultures of the City, whilst also experiencing extensive
degrees remain relevant and up-to-date and deliver arts, culture and heritage. With excellent transport links,
the crucial skills required by employers. We have you can also benefit from being able to explore the rest
relationships with a large number of employers including: of the UK, through academic visits and social activities.
The Ritz London, Genesis, Jaguar Land Rover, Deloitte
*Available on selected courses for students who meet eligibility requirements.
and Barclays.
Practical business application

We design all of our courses to be lively, interactive
and relevant to the business world. You will have a
mixture of lectures, seminars and group work in our
purpose-built facilities including modern teaching
rooms, meetings rooms, a new fashion studio and a
simulated trading floor. All of our programmes
are delivered with your employability in mind, with
Teaching Fellows teaching theories linked to a practical
business application.
Coventry University
RANKED
No.15
UK UNIVERSITY
Source: Guardian
Coventry University
UNIVERSITY
OF THE YEAR
Source: Times Higher
Education Awards 2015
Coventry University
MODERN UNIVERSITY
OF THE YEAR 2014,
2015 AND 2016
Source: The Times and
Sunday Times Good
Coventry University
TOP UNIVERSITY
FOR STUDENT
SATISFACTION
Source: The Times and
Sunday Times Good
8 Careers and Work Experience | Coventry University London Campus Prospectus 2016-17
Careers and
Work Experience
‘‘ If you are looking to

engage in the business
world, to start your own
entrepreneurial endeavour,
or to be a key part in the financial
life of the city, rest assured Coventry
University London Campus has the
‘‘
right equipment to help you thrive
through all challenges and
achieve success.
Lavinia Rusu, Romania
Your real business experience starts at arrival on

campus, continues throughout your programme and
extends into the workplace through work-based learning,
internships and consulting projects.
Our expertise in business and our in-depth
understanding of what today’s employers are looking for
offers you a curriculum that is based on creating career-
ready, global enterprising graduates.
Whilst studying at Coventry University London Campus,
you can develop your business skills through a whole
range of experiences, from work-based learning in global
organisations to our networking events with industry
leaders. We are committed to helping you build and
develop your career; your employability is our priority.
The Careers, Employability and Enterprise Team
provides you with access to high quality information,
advice and guidance on a variety of work related
topics including:
• identifying a career plan;
• identifying and developing the skills needed
in employment;
• marketing your skills effectively to employers;
• developing your own business or entrepreneurial idea.
In addition, the team also organises and supports you in

your work-related options where you can gain valuable
work experience.
Coventry University
95%
OF GRADUATES ARE
EMPLOYED OR IN
FURTHER STUDY
Source: DLHE survey
2013/14
Coventry University
IN THE WORLD
Top 4%
OF HIGHER EDUCATION
INSTITUTIONS
Source: QS World
Rankings 2013
86%
SATISFACTION WITH
PREPARATION FOR
SELF-EMPLOYMENT
Source: Postgraduate
students DLHE 13/14
survey results
10 Guaranteed* Work Experience Opportunities or Work-Related Project | Coventry University London Campus Prospectus 2016-17
Guaranteed* Work
Experience Opportunities or
Work-Related Project
Work experience at Coventry University London Campus can be undertaken in a variety of ways; an internship, an
individual consultancy project, a group consulting project or a business simulation, and for some programmes the
opportunity to work or study abroad. As an alternative to these options, you can choose to develop a business plan
(Entrepreneurship Project) or opt to undertake a dissertation.
Work experience opportunities per programme
Consulting Work/study Entrepreneurship Business

Internship Dissertation
project abroad project simulation
BA (Hons) Global
Business Management
BA (Hons)
International Finance
and Accounting
BA (Hons)
International Fashion
Management
and Marketing
BA (Hons)
International
Hospitality and
Tourism Management
BA (Hons)
Top Up**
MBA
MSc
* To qualify for work experience with an employer, students must have over 80%
attendance. They must meet the required academic benchmarks which includes passing
all modules. Students must cooperate with the Careers, Employability and Enterprise Team **These options are not available to BA (Hons) Accounting and Finance for
to secure an interview, which will also need to be undertaken successfully where required. International Business Top-Up students.
Work Experience and Work-Related Work/study abroad

Projects explained The London Campus makes it a requirement for BA
(Hons) Global Business Management UK students to
Internship go abroad as part of their Year 2, either to study or for
To undertake an internship, you will need to be a work placement. International students studying on
interviewed and selected by an employer. The experience the BA (Hons) Global Business Management are abroad
and research carried out whilst working with the already by virtue of studying in London and can choose
employer will enable you to complete a written module to have a work-related project in the UK.
assignment. To be eligible to undertake a project with For BA (Hons) International Finance and Accounting,
an employer, you will need to demonstrate excellent and BA (Hons) International Hospitality and Tourism
academic performance and maintain regular attendance Management, UK students can choose a sandwich
throughout the course. You are also required to work option whereby they work abroad for a year after their
closely with the Careers, Employability and Enterprise Year 2, before coming back to study for their final
Team to prepare for a potential interview and work year. The work/study abroad supports the concept of
opportunity. the programmes being truly a global experience in an
internationally/orientated institution.
Consulting project
As a form of internship, you will act as an external Entrepreneurship project
consultant to a business, either individually or as part of
The Entrepreneurship project offers you the opportunity
a consulting group, advising the business on a specific
to identify, create and develop a unique business
project or issue relating to your field of expertise. You will
opportunity. During this module, you undertake research
meet the employer regularly for updates and feedback.
and a feasibility study to provide an integrated strategic,
Your research and activities will enable you to complete a
operational and financial plan to support a new start-
written assignment module.
up or develop an existing proposition around a specific
product/ service concept. The business plan is the
Business simulation project
module assignment.
These projects give you the opportunity to create and
run your own virtual business using simulation software Some students undertaking this module may opt to
to replicate the real business world. Working as part engage further with our Enterprise Hub to make their
of a senior management team, you will be responsible business idea a reality.
for setting the business strategy, making key business
decisions and responding to the virtual market. This Turn to page 14 for details about the Enterprise
option gives you an opportunity to put theory into Hub and case studies of successful London
practice and to manage a business from resource Campus entrepreneurs.
allocation through to marketing strategies and financial
management, culminating in a written assignment Dissertation
module. As an alternative to a work related project you can opt
to complete a dissertation. Undertaking a dissertation is
an opportunity to carry out independent research into a
current business issue.
This is an excellent way for you to be seen as a thought
leader and industry expert in a chosen field – a key skill
to demonstrate in a highly competitive, global recruitment
market.
* To qualify for work experience with an employer, students must have over 80%
attendance. They must meet the required academic benchmarks which includes passing
all modules. Students must cooperate with the Careers, Employability and Enterprise Team
to secure an interview, which will also need to be undertaken successfully where required.
12 Industry Links | Coventry University London Campus Prospectus 2016-17
Industry Links
We engage with a large number of
employers across various industries
to ensure that students have the best
opportunities to apply their learning.
We have well-established relationships
with a range of employers including
large global commercial organisations,
internationally renowned charities,
small and medium size enterprises
and business start-ups.
‘‘ Working in such a prestigious

hotel gave me a valuable exposure to
the Hospitality and Tourism industry. I
received a first-hand experience within
a professional work environment in
London whilst putting MBA programme
‘‘
theory into practice. Developing
interpersonal skills and new knowledge
has made my CV more attractive to
future employers.
Grace Omolehin,
Nigeria, MBA Global Business Management
Ritz Endorsement Award recipient
‘‘ Internship and consultancy

students from Coventry University
London Campus come to us
with a range of skills developed
through a mixture of personal
experience and what they learned
so far in their MBA.
They are professional, enthusiastic
and full of innovative ideas.
We consider it to be a win/win
relationship. Genesis gains insights
in business analysis and market
entry strategy and the students gain
the experience of working in the
industry with a leading consultancy
company. Through this partnership,
we hope to attract even more
talent to the London Campus and
‘‘
Genesis Oil & Gas Limited.
Carla Regan
Business Development Director, Genesis Oil & Gas Limited
‘‘ We have been utilising the

benefits of working with students from
Coventry University London Campus for
over two years. We have an excellent
working relationship with the university
who have always provided us with
students that have produced reports
to the highest level which have hugely
‘‘
benefitted our organisation.
Ronald Greeff,
(Commercial Director) Biotronics3D
14 Entrepreneurship | Coventry University London Campus Prospectus 2016-17
Entrepreneurship
The following case studies are of students who have The Enterprise Hub
successfully secured a Tier 1 Graduate Entrepreneur Visa
with the support of Coventry University London Campus. At Coventry University London Campus, not only can
This visa route is designed for non-EU graduates who you study Entrepreneurship, but you can actually
have an outstanding business idea that they wish to put experience it as well. If you are intrigued by the idea
into practice in the UK. of starting your own business, you can do so at our
Enterprise Hub where you have the chance to make
12 STUDENTS your business idea a reality. By signing up you can
RECENTLY LAUNCHED get access to:
THEIR BUSINESS IN • a dedicated working space on campus to further

THE UK UNDER THE your business ideas;
TIER 1 GRADUATE • a prestigious City of London business
trading address;
ENTREPRENEUR • access to specialist business advice;
VISA • the opportunity to network with
like-minded people.
Swapnil Kulkarni,India
MBA Global Business Management
and founder of Auyrherb Organics Ltd
With a strong interest in International Business, Swapnil decided to take his

career to the next level by pursuing an MBA programme, with the aim of starting
a new business venture in London.
“Coventry University London Campus provided me with all the things I needed;
a prime central London location, modern teaching techniques and a business
oriented curriculum. Throughout my studies I learned the ways in which
international business operates.”
Swapnil was particularly impressed with the many facilities at the
London Campus which includes a Learning Resource Centre
and an online library providing access to hundreds of articles,
Name of business journals and books. In addition, Swapnil received support from the
Auyrherb Organics Limited Careers, Employability and Enterprise Team to secure a Graduate
Entrepreneur visa.
Trading details:
Wholesaler for family run natural “As a keen entrepreneur I wanted to start a new venture. The
product shops, online organic products Careers, Employability and Enterprise Team helped me perfect
shops and community shops. The my business plan and guided me in applying for a Tier 1 Graduate
business is mainly concentrated on Entrepreneur Visa. They helped me realise my plans of starting a
three products line; namely organic new exciting business in the UK.”
detergent (Soapnut), Organic sweetener Swapnil had the choice of running his business from a number of
(Stevia powder) and Tulsi Tea. locations including Coventry Techno Park, the Enterprise Hub and
A website is currently under University House.
development and the business is “Coventry University London Campus provides a unique support
currently using the London Campus system for graduate entrepreneurs. I am grateful for the opportunity
address as its trading address. to fulfil my lifelong dream of running my own business from a
famous financial hub such as London.”
Alireza Esfandiari, Iran

MBA Global Financial Services and founder of Bespoke Beam
Design Software
Interested in pursuing “The London Campus highly invests in self-development
GE TO
T U D E NT IMA a career in business of students by providing a unique High Flyer programme
S PPLIED and strengthening for proactive students who want to enhance their
BE SU
his business skills, academic experience and improve their employment
Alireza followed his prospects. I have developed self-awareness and
entrepreneurial instinct networking skills by attending presentations by industry
and researched UK professionals and participating in various networking
universities offering events.”
MBA programmes. Alireza undertook an entrepreneurial project as part of
his final term module and quickly developed a passion to
“I chose Coventry University London Campus because turn his business idea into reality.
of its long track record of industry-leading insight, its “I was involved in developing a business plan which
wide-range of MBA programmes and excellent location.” entailed the creation of an engineering design firm
delivering a differentiated solution to construction
‘‘
sustainability. Through self-dedication and having
The team was extremely attended various meetings with the Head of Business
Development, I was able to pitch my final project to
supportive and helped me at every an assessment panel from the university’s Institute of
Applied Entrepreneurship (IAE).”
stage of my business idea from the
‘‘
early development stages to market
research, operations and financial
With the help and support of Coventry University London
Campus, Alireza was successfully endorsed by the
university and gained his Graduate Entrepreneur Visa
to launch his business.
planning.
Name of business
Bespoke Beam Design Software (BBDS)
Trading details:
BBDS offers unique computational software for
designing fabric formed concrete beams, which
are based on the loading regimes applied on them
(Bespoke). The fabric-forming design seeks to
make available to structural and architecture firms
a unique and original design method to concrete
structure, which, aims to reduce both material
usage and embodied energy.
86%
SATISFACTION WITH
PREPARATION FOR
SELF-EMPLOYMENT
students DLHE 13/14
survey results
16 Entrepreneur Success Stories | Coventry University London Campus Prospectus 2016-17
Amir Riahi, Iran

MBA graduate and founder of USBC UK
Amir wanted to push Amir worked very hard on his business proposal and
the boundaries to was called in for an interview to discuss his project, its
explore the possibilities uniqueness and feasibility. The interview was only part of
of setting up an the process and after having satisfied all of the criteria,
innovative engineering Amir’s project was approved for university endorsement
business. Although for the Tier 1 Graduate Entrepreneur Visa.
he was a Mechanical “The team was very attentive. They took my project and
Engineering graduate ideas seriously and after a selection process including an
and an experienced interview, they made the decision to endorse my Tier 1
professional, Amir felt that there were some essential Graduate Entrepreneur application”.
skills he needed to make his new venture successful.
Amir researched various programmes that could help
him develop strong skills in Business, Management and
Leadership and he chose the MBA at Coventry University
Name of business
London Campus.
USBC UK
“London is one of the world’s largest financial and
Trading details:
business centres. It is full of opportunities for business
USBC UK introduces a new generation of
to flourish and gives you a platform to network with
industrial plants known as USBC-Generation. It
successful professionals” says Amir.
also offers a number of services in downstream oil
Amir liked the fact that the London Campus had and gas, steel, energy and infrastructure sectors.
an ethos centred on delivering a real business
experience with high-profile guest speakers, internships
opportunities and a Careers, Employability and
Enterprise Team available for advice.
Amir explains: “I did a lot of research about the various
universities and their programmes. Coventry University
London Campus has a broad range of MBAs available
and in my view they are the institution with the best focus
on student employability …the environment on campus
is extremely professional and the tutors are supportive
and have a lot of industry experience to share”.
Amir’s institution choice was also influenced by the fact
that Coventry University, through its Institute of Applied
Entrepreneurship (IAE), offers students and graduates the
support they need to develop their business start-ups.
The IAE assistance includes a range of services such
as full business support, mentoring and a shared office
environment to collaborate and network with likeminded
entrepreneurs.
Yang Yao, China

MBA graduate and founder of Orimerd Ltd
Yang left her home town in 2006 and during her years
overseas she travelled around Europe before obtaining
her bachelor degree in Media science from the
University of Marburg, Germany.
After graduating, Yang worked for a Chinese PR
company in Beijing before setting her sights again on
education, enrolling onto a Masters degree in Mass
Communication in 2011. Equipped with her Masters
she settled for another PR position in Beijing but felt that a lack of business
knowledge meant that she may not progress as fast as she wanted to.
“I was interested in finding a programme that would help me develop my
business skills further. I chose the MBA Global Business taught at the
Coventry University London Campus, located in the City of London with
fantastic business opportunities”.
Towards the end of her MBA at Coventry University London Campus, Yang
felt that with her years of experience in PR, her knowledge gained from the
MBA and the support of the University’s Institute of Applied Entrepreneurship
(IAE), that she was ready to launch her own business.
“Whilst studying, I had the chance to visit world famous companies that are
very close to the campus and I recall an exciting class tour to Bloomberg
which made me feel fully emerged in the business world and this motivated
me to start my own company. I also felt that I was fully supported by the
Coventry University London Campus team and the University’s Institute
of Applied Entrepreneurship (IAE) team to secure the Tier 1 Graduate
Entrepreneur Visa”.
Yang’s business is keeping her very busy and this often means working long
hours but she finds being an entrepreneur extremely rewarding.
Name of business
Orimerd Ltd
Trading details:
Orimerd Ltd focuses mainly on import and export of
electricity generating equipment and components.
‘‘ I am working hard on building

up the supply chain and distribution
channels. My vision is for Orimerd
Ltd to become one of the leading
‘‘
companies in the sector.
18 BA (Hons) Global Business Management | Coventry University London Campus Prospectus 2016-17
BA (Hons) Global
Business Management
UCAS Course Code: This programme is aimed at high achieving and
N122 (3 year route) motivated students who are looking for a prestigious
N123 (2.5 year accelerated route) academic degree from a Top 15 UK university (Source:
Guardian University Guide 2016) in order to build a
Duration: 3 years full time (October start) or 2.5 years
successful career in business. The highly practical
accelerated (January start)
programme provides the framework to enable successful
UK/EU Fees: £9,000 graduates to prepare for the world of work. It offers
International Fees: £11,500 students the opportunity to undertake work-related
activities such as business simulations and internships.
Scholarships and discounts: Up to £3,000 available.
This course provides students with the opportunity
For full information on scholarships and discounts visit
to develop the core knowledge and skills to operate
www.coventry.ac.uk/londoncampus/scholarships
successfully in the contemporary global business
Start dates: October and January environment, which can make them highly attractive to
employers globally.
Entry requirements:
BBB grades from at least three A2 or equivalent
qualifications. 5 GCSEs at grade A*-C including
English Language and Mathematics, or equivalent
English:
Students whose first language is not English are
required to have IELTS 6.0 or equivalent
For more information please visit

www.coventry.ac.uk/culc/study/our-courses
Why choose this programme? How will the programme be taught?

1. Opportunities for participation in field trips and external
• In a typical week students can expect to attend up to
visits. Recent projects invited students to engage with
partner universities in France, Germany, United Arab 12 hours of Knowledgecasts (lectures) and seminars;
Emirates and the Netherlands. In the City of London, • Students will work with their Module Leaders and
students have visited Bloomberg, the Bank of England Personal Supervisor to support and guide their
and the BBC Headquarters; personal and professional development;
2. Engagement in interactive activities such as the • Peer interaction and collaboration via Coventry
Chartered Institute of Management Accountant (CIMA) University London Campus’ online learning platform;
Business Challenge and the National Recruitment • Students will also have the opportunity to participate in
Graduate Exhibition; our Mentoring Programme where an existing student
3. Online International Project with peers in other acts as a mentor to new students.
universities. Past universities collaboration have
included the University of Jordan. How will I be assessed?
We take a holistic approach to assessments with an aim
Modules to help students to become more critical, confident and
Year 1 independent. To make students’ learning process more
• The Economic Environment of Business interactive and engaging they will be assessed through
group and individual presentations, exams, debates,
• Professional and Academic Skills Development
tests and practical project work.
• Introduction to Business Accounting
• Foundations of Organisational Behaviour Future Prospects
• Introduction to Marketing We have designed this programme to give students the
• International Business Cultures flexibility to develop successful careers in a wide range
of functions in international business or to develop the
Year 2 entrepreneurial skills to establish their own business.
• Management Data Analysis
• Entrepreneurship in a Global Context
• Consumer Behaviour
• Business Management and Decision-making Process
• Supply Chain and Operations Management
• Doing Business in Europe
Year 3
• International Business Strategy
‘‘ I was provided with an excellent
platform to network with professionals
and enhance my knowledge in every
• Advancing Career Development

• International Marketing Strategy
aspect. I am now ready to make a
positive impact to developing my own business with
‘‘
skills I have gained at the London Campus.
• Business Research Methods
Ashfakur Rahman, Bangladesh
• International Human Resource Management
• Marketing Communications or International
Investment Analysis
• Work Placement Project or Business Research
Project or Global Business Simulation
20 BA (Hons) International Finance and Accounting | Coventry University London Campus Prospectus 2016-17
BA (Hons) International
Finance and Accounting
UCAS Course Code: This programme is primarily geared to those who want
NN3L (3 year or 4 years sandwich) to build a successful career in the finance industry and
N302 (2.5 year accelerated route) graduates from this programme have gone on to work
as Financial Advisers, Finance Managers, Management
Duration:
Accountants, and Financial Analysts or in other positions
3 years full time (October start) or 2.5 years
within the finance industry.
accelerated (January start)
Coventry University London Campus location in the heart
UK/EU Fees: £9,000
of the City of London, within the world famous Square
International Fees: £11,500
Mile means that students are surrounded by some of
Scholarships and discounts: Up to £3,000 available. the pillars of the world’s economy such as the Bank of
For full information on scholarships and discounts visit England, the London Stock Exchange and a number
www.coventry.ac.uk/londoncampus/scholarships of top finance companies. This can give students
a fantastic opportunity to network with like-minded
Start dates: October and January professionals and to visit key financial institutions.
Entry requirements:
BBB grades from at least three A2 or equivalent
qualifications. 5 GCSEs at grade A*-C including English
Language and Mathematics, or equivalent
English:
Why choose this programme?

1. The possibility to use specialist software on campus
including Sage and Bloomberg;
2. A possibility to study abroad and undertake placement
and workplace projects;
‘‘ Applying to Coventry University
London Campus was ideal for me
due to its location within the heart
3. The opportunity to participate in field trips and external of the Financial Sector. With top finance giants
visits. Recent projects invited students to engage headquarters such as Bloomberg and the famous
with partner universities in France, Germany and the Gherkin building located within a ten minute walk,
Netherlands. In the City of London, students have
visited Bloomberg and the Bank of England. ‘‘
learning at this campus has helped provide me
with various opportunities to network and attend talks
Modules with renowned companies.
Year 1 Tinashe Sandengu, UK
• The Economic Environment of Business

• Professional and Academic Skills Development
How will the programme be taught?
• Introduction to Business Accounting
• Introduction to Financial Accounting
12 hours of Knowledgecasts (lectures) and seminars;
• Foundations of Organisational Behaviour
• Students will work with their Programme Leaders
• Corporate and Business Law and Personal Supervisor to support and guide their
Year 2 personal and professional development;
• Management Data Analysis • Peer interaction and collaboration via Coventry
• Business Strategy and Finance University London Campus’ online learning platform;
• Financial Reporting and Analysis • Students will also have the opportunity to participate in
our Mentoring Programme where an existing student
• Principles of Taxation
acts as mentor to new students.
• Principles of Financial Investment
• Research Methods for Finance and Accounting How will I be assessed?
Year 3 Learning will be assessed using a combination of
• Financial Management exams and coursework such as essays, reports,
• International Corporate Reporting presentations, simulations, workshop activities, and
• Advancing Career Development others. Some assessments are taken as group work.
With all our assessments we expect that students not
• Audit and Internal Control
only demonstrate subject knowledge but also develop
• International Finance professional skills such as professional report writing,
• Performance Management structuring a logical argument, analysing data and
• Islamic Finance making a compelling presentation.
• Workplace Project or Work Based Project
Future Prospects
We have designed this programme to give students the
flexibility to develop successful careers in a wide range
of functions in local, national or international business or
develop the entrepreneurial skill to establish their own
business. Accounting and finance graduates of
Coventry University London Campus
work all over the world.
22 BA (Hons) International Fashion Management and Marketing | Coventry University London Campus Prospectus 2016-17
BA (Hons) International Fashion

Management and Marketing
UCAS Course Code: WN2N Studying BA (Hons) International Fashion Management
and Marketing at Coventry University London Campus
Duration: 3 years full time
opens up a range of exciting opportunities to understand
UK/EU Fees: £9,000 the fast-paced, changing nature of the fashion industry.
International Fees: £11,500 Tailored towards developing the students’ future career,
this dynamic subject will inspire those with global career
Scholarships and discounts: Up to £3,000 available. aspirations.
www.coventry.ac.uk/londoncampus/scholarships Why choose this programme?
Start dates: October and January 1. Study in the heart of the City of London; the location
offers a fantastic opportunity to explore the world
Entry requirements: of fashion, from up-and-coming designers and their
BBB grades from at least three A2 or equivalent pop-up shops, to global trend laboratories and the
qualifications.5 GCSEs at grade A*-C including English home of some of the leading names of the high street
Language and Mathematics, or equivalent and luxury fashion brands in the world;
2. Learn from a talented and dynamic teaching team
English: with expertise in design, production, retail and digital
Students whose first language is not English are communications across bespoke, high street and
required to have IELTS 6.0 or equivalent luxury fashion;
3. Benefit from regular guest lectures and field trips.
Recent guest lectures have included fashion stylist
Claudia Behnke. Recent international field trips have
included Paris and Copenhagen.
Modules How will the programme be taught?

Year 1 • In a typical week, students can expect to attend
• Professional and Academic Skills for the up to 12 hours of classes on campus made up of
Fashion Industry Knowledgecasts (lectures), seminars and industry led
• International Fashion Industry and Cultural Studies workshops.
• Introduction to Contemporary Fashion Marketing • Students will be supported by a dedicated
• Business and Management Essentials for Future Programme Leader to oversee their academic
Fashion Managers studies and career development as well as a module
leader for each subject. Students will be assigned
• The History and the Future of Fashion
a Personal Tutor to support their progress in their
• Business Cultures in a Global Fashion Industry studies throughout the course of the programme.
Year 2 • Each year includes live project work or work
• Digital Communication and Marketing in Fashion experience with London based employers as well
• Personal Branding and Promotion as the opportunity to participate in national and
• Managing the Sustainable Fashion Business international fashion field trips. Recent destinations
have included Paris and Copenhagen.
• Innovation and Global Entrepreneurship
• Students will have access to study materials via the
• Fashion Brands and the Psychology of
Coventry University London Campus online learning
Consumer Behaviour
platform. All core textbooks are provided as part of
• The London Fashion Project
the programme fees.
Year 3 • Students will have the opportunity to participate in
• Fashion Industry Context and Careers our Mentoring Programme where an experienced
• International Strategic Brand Marketing student acts as a mentor to new students joining the
• Directed Fashion Research programme
• Fashion Management and Operations
How will I be assessed?
• Creative Industries Live Project
Students will be assessed through the completion
• Final Major Project
of industry relevant coursework. This will include
• Professional Practice Portfolio the creation of digital media from brand strategies,
experiential and digital campaigns, blogs, app and
website design, as well as client-defined projects.
Students will engage with industry professionals through
pitch presentations and industry standard management
‘‘ One of the aspects of the degree

programme I particularly enjoyed was
learning to identify consumer trends,
reports. Coursework will be a mix of individual, peer-to-
peer, and team based work.
and London was the perfect location Future Prospects

to do this in. Everyday I have had the Students who successfully graduate from this
valuable opportunity of working with colleagues from programme can expect to find themselves in a strong
‘‘
across the world which has develop my insight into position to be able to offer a prospective employer not
only a relevant international fashion management and
business on a global level.
marketing degree, but also the added experience of
Wan-Wen Huang, Taiwan
having studied and worked in one of the most important
global fashion capitals of the world.
24 BA (Hons) International Hospitality and Tourism Management | Coventry University London Campus Prospectus 2016-17
BA (Hons) International Hospitality

and Tourism Management
UCAS Course Code: N832 BA (Hons) International Hospitality and Tourism
Management is specifically designed for students
Duration: 3 years full time or 4 years sandwich
who wish to embark on a management career in the
UK/EU Fees: £9,000 international hospitality and tourism industries.
International Fees: £11,500 The programme provides students with the chance to
develop a set of rigorous and industry-relevant analytical
Scholarships and discounts: Up to £3,000 available. tools that can equip graduates for leadership and
For full information on scholarships and discounts visit management positions in a multi-cultural environment.
Start dates: October and January
1. Excellent links with top employers, including The
Entry requirements: Ritz London, City Cruises, small and medium-size
BBB grades from at least three A2 or equivalent businesses;
qualifications. 5 GCSEs at grade A*-C including 2. Field trips in the UK and abroad;
English Language and Mathematics, or equivalent 3. Company visits and guest speakers included in
English: the curriculum.

Modules
Year 1
• The Economic Environment of Business
• Skills for Hospitality and Tourism
• International Business Cultures
‘‘ Since joining the University, I
have been very impressed with the
knowledge and background of the
• Foundations of Organisational Behaviour lecturers and also the professional
• Services Marketing for Hospitality and Tourism culture at Coventry University London Campus. As
• Introduction to Hospitality and Tourism Operations most of the lecturers have worked within the field that
‘‘
they are now teaching, it gives students the opportunity
Year 2
to ask direct questions linked to industry.
• Financial Planning and Revenue Management for
Callum McKean, United Kingdom
Hospitality and Tourism
• Entrepreneurship in a Global Context
• Consumer Behaviour
• Business Management and Decision-making process
• Business Law for Hospitality and Tourism
• Project Management for Hospitality and Tourism
We take a holistic approach to assessments helping
Year 3 students to become more critical, confident and
• International Business Strategy independent. To make the learning process more
• Research Methods for Hospitality and Tourism interactive and engaging for students, assessment will
• Tourism Destinations Management be through group and individual business presentations,
• Professional and Consulting Skills for Hospitality exams, marketing pitches, debates, management
and Tourism reports, tests and practical project work.
• International Hospitality Operations Management Future Prospects
• Marketing Communications OR International Human
On successful graduation from this programme, students
Resources Management
should have developed critical thinking, analytical and
• Work Placement Project OR Business Research problem-solving skills; the ability to apply knowledge and
Project OR Global Business Simulation understanding of strategic management to all sectors
within the hospitality and tourism industries and make
How will the programme be taught?
improvements in business practice within their field.
18 hours of Knowledgecasts (lectures) and seminars;
• Students will work with their Programme Leaders
and Personal Supervisor to support and guide their
personal and professional development;
• Peer interaction and collaboration via Coventry
University London Campus’ online learning platform;
• Students will also have the opportunity to participate
in our Mentoring Programme where an existing
student acts as mentor to new students.
26 BA (Hons) Top-up Programmes | Coventry University London Campus Prospectus 2016-17
BA (Hons) Top-up Programmes

Top-up programmes allow entry to the final BA (Hons) Global Business Top-up
year of a BA degree programme for students The aim of this programme is to enable students
who have a sound background of study to develop an understanding of the challenges of
and knowledge. international business including the areas of finance,
marketing and human resources and of the strategic
Top-up programmes are aimed at students who issues facing global organisations.
already hold a Level 5 qualification in a related It relates academic studies to practical experiences
field. Typically the student would hold through various learning tools and platforms including the
a qualification such as a Higher National opportunity to discuss real-life business challenges with
business professionals.
Diploma (HND), Foundation Degree or
equivalent.
International Business Strategy
Course Information International Human Resource Management
International Marketing
UCAS Course Code: Global Business - N190
Modules
Global Marketing- N55A Developing Business Skills

Accounting and Finance for International
International Investment Analysis
Business - N900
International Hospitality and Tourism Business Research Methods
Management - NN18
Business Research Project or
International Fashion Management and Global Business Simulation or Workplace Project
Marketing - W230
Duration: 1 year full time BA (Hons) Global Marketing Top-up

UK/EU Fees: £9,000 BA (Hons) Global Marketing Top-up would appeal
International Fees: £11,500 to students who are looking at achieving a higher
qualification in Marketing to boost their career prospects
Scholarships and discounts: by attaining a globally recognised Bachelor’s degree.
www.coventry.ac.uk/londoncampus/scholarships The programme aims to enable students to prepare for a
career in marketing by developing the critical knowledge
Start dates: October and January and competencies in the identification, analysis and
solution of problems encountered in global marketing
Entry requirements:
and the development of international marketing
HND, Foundation Degree or equivalent (with a merit
strategies.
profile or above) in a relevant subject
Developing Business Skills
English:
Students whose first language is not English are International Business Strategy
International Marketing Strategy
Modules
For more information please visit Marketing Communications

www.coventry.ac.uk/culc/study/our-courses Advanced Marketing Strategy
Business Research Methods
Business Research Project or

Global Business Simulation or Workplace Project
BA (Hons) Accounting and Finance BA (Hons) International Fashion Management

for International Business Top-up and Marketing Top-up
This course provides students the opportunity to London is one of the most important fashion capitals of
prepare for a range of exciting and rewarding careers. the world. Studying International Fashion Management
It is primarily geared to those who want to build a and Marketing at Coventry University London Campus,
successful career in the finance industry and graduates in the heart of the City of London, can open up many
from this programme have gone on to work as Financial different paths to understanding this dynamic subject as
Advisers, Finance Managers, Management Accountants, well as developing a career path tailored to your skills
and Financial Analysts or in other positions within the and passions.
industry. This programme has been designed for students with
Developing Business Skills a range of ambitions and interests in fashion to explore
the industry and choose their own career path. The
Management Accounting for Business Decisions programme will appeal to students who want to better
understand the different roles in the fashion industry from
Modules
International Finance
trend analysis and prediction, through to the design,
Audit and Internal Control
manufacture and retail of products, and the role of
Financial Management marketing to a global consumer.
International Corporate Reporting Fashion Industry Context and Careers
Business Research Methods International Strategic Brand Marketing

Modules
Directed Fashion Research

BA (Hons) International Hospitality
Fashion Management and Operations
and Tourism Management Top-up
Creative Industries Live Project
This course provides students with the opportunity to
develop managerial skills and knowledge necessary Final Major Project
to succeed in these fast-changing and challenging
Professional Practice Portfolio
international industries. As well as being able to gain
an advanced understanding of hospitality and tourism
management, students will be guided in improving their
ability to evaluate, analyse and to apply their knowledge How will the BA (Hons)
in innovative ways. Top-up programmes be taught?
The programme focuses on strategic management • Students will have six contact hours per module
subjects taught in the context of hospitality and tourism, per week in each term. This will be divided into
with expert academic support given to the students Knowledgecasts (lectures), seminars, other activities
during their chosen final project – a Business Research such as group activity or field trips;
Project or Business Simulation or Workplace Project. • Students will be supported by their dedicated
Programme Leaders and Module Leaders
Developing Business Skills
Leader and a Final Project Supervisor;
International Business Strategy
• Through peer interaction and collaboration via
Modules
International Hospitality Operations Management Coventry University London Campus’ online learning
platform.
Tourism Destinations Management
International Marketing Strategy

• You will be assigned a Personal Tutor to support your
progress in your studies throughout the duration of
Business Research Project or the programme.
Global Business Simulation or Workplace Project

• Through a mixture of seminar and workshop activities,
presentations and written assignments, individual
submissions and group work.
28 MBA Programmes | Coventry University London Campus Prospectus 2016-17
MBA Programmes
The Coventry University London Campus
MBA is aimed at professionals and graduates, Specialist MBAs at the London Campus
who would like to develop their business and • MBA Global Business
management skills to boost their current career,
• MBA Global Financial Services
make a career change, start their own business
or lead their existing business into its next • MBA International Fashion Management
growth phase. • MBA International Human Resource Management
Our MBA have been developed with • MBA International Marketing

international businesses and industry experts. • MBA Oil and Gas Management
They have an international outlook and as
• MBA Global Energy and Sustainability Management
such also caters for students wishing to work
in an international environment or looking for
international mobility. Course Information
Duration: 1 year full time
The programmes have been designed to
provide graduates with the opportunity to UK/EU & International Fees: £15,250
develop expertise in strategy, marketing, Scholarships and discounts: Up to £6000 available.

leadership, finance, human resource For full information on scholarships and discounts visit
management, international business,
international trade and project management in Start dates: October, January and April
an international context. The emphasis is on the Entry requirements:

application of knowledge through teamwork, A second class honours degree (2:2) or above.
Applications from candidates with equivalent degree
case studies, simulations and real life projects.
and relevant experience will be considered on an
individual basis. No work experience required
English:
International students and students whose first
‘‘ Every day at the London

Campus is different and presents a
new exciting challenge. It is a perfect
language is not English require English language IELTS
6.5 overall, with a minimum of 5.5 in each component,
or equivalent
combination of theory and practical
work that happens in real life business. Coventry
University provides us with tools to find a world
‘‘
of opportunities and prepare us to enter the world For more information please visit
of work.
Navshan Gill, United Kingdom
BUSINESS
START UP How will the MBA programme be taught?
• Each module is delivered weekly over a 10 week
ADVICE period. Each weekly delivery consists of a one hour

Knowledgecast session, a one hour seminar session
and a two hour group activity session;
• Students will be supported by a module coordinator
STUDENTS
and industry experts;
• Regular consultations during the final project;
FROM • Peer interaction and collaboration via Coventry

University’s online learning platform.
OVER 50 How will I be assessed?
COUNTRIES • Through a mixture of seminar and workshop activities,
debates, presentations and written assignments,
individual and group programme work.
• With all of our assessments our aim is to encourage
DELIVERED IN THE students to be in a position to demonstrate subject
knowledge and develop professional skills such
CITY OF LONDON - as professional report writing, structuring a logical
A GLOBAL CENTRE argument, analysing data or making a compelling
FOR BUSINESS presentation.
AND FINANCE CMI Accreditation

All our MBAs are accredited by the Chartered Management
Institute (CMI) giving students an opportunity to be awarded
the level 7 Certificate in Strategic Management and Leadership*
when successfully completing two specific modules on the
ACADEMIC MBA programme.
FACULTY WITH Work experience opportunities
INDUSTRY At Coventry University London Campus, we work closely with

a wide range of leading organisations in the UK and globally to
EXPERIENCE provide work-related projects for our students.
Work experience at can be undertaken in a variety of ways; an
internship, a consulting project or a simulation.
As an alternative to completing an internship or consulting
PROGRAMMES
project during the last term of their studies, students can opt for
a dissertation write up.
INFUSED WITH See pages 10 and 11 for full information about our internships
PRACTICAL and work-related opportunities, including eligibility requirements.
SKILLS Career prospects

Graduates with a Coventry University London Campus MBA
have the opportunity to work in a number of varied and exciting
careers. Successful completion of the programme can prepare
students for senior management roles and aims to accelerate
graduates’ promotion to rewarding leadership positions.
ACCREDITED
*Subject to registering as a CMI member: CMI membership fees apply.
30 MBA Modules | Coventry University London Campus Prospectus 2016-17
MBA Modules
As part of your MBA studies you will study five core modules, four specialist modules (leading to the chosen specialist
MBA award), two additional skills modules and in the final term* you will be able to choose from a range of practical
application options including completing an internship, a consulting project, a business simulation, an entrepreneurship
project or alternative you could opt to complete a dissertation.
MBA MBA
MBA MBA
MBA International MBA MBA Global
Global International
Global Human International Oil and Gas Energy and
Financial Fashion
Business Resource Marketing Management Sustainability
Services Management
Management Management
CORE MODULES
Finance
Sustainable Funding and Business and
Strategy - from Marketing in a Legislative Leading in a Management
Planning to Global Age Frameworks for Changing World Research Methods
Implementation Success or Entrepreneurship
SPECIALIST MODULES
Buying and Global
Managing Global International
Merchandising Global HRM Digital Energy and
International Financial Environmental
in a Changing in Practice Marketing Environmental
Trade Markets Law
Global Industry Law
Buyer Impact of
Trend
Corporate Banking Resourcing Behaviour Oil and Gas Energy Project
Prediction
Social Regulation and Talent Analysis - The Production in and Quality
and Fashion
Responsibility and Risk Management Psychology of a Developing Management
Forecasting
Buying World
Global
Global Human Financial Integrated
Fashion Design Retail and Energy and
Resouces Enterprise Developing Emergency
and Product Service Environmental
Management and Social People and Disaster
Development Marketing Management
Strategies Responsibility Management
Systems
International Oil and
Project Project Employee Energy
Accounting Creativity Gas Project
Management Management Engagement Economics
Perspectives Management
ADDITIONAL SKILLS MODULES : ASPIRE PROGRAMME
Academic and Professional Skills Employability and Consulting Skills
FINAL TERM OPTIONS
Internship Consulting Projects Entrepreneurship Project Business Simulation Dissertation
* See pages 10-11 for full details of final term options including eligibility requirements.
ASPIRE How will the programme be taught?

As an integral part of all postgraduate programmes, • Each module is delivered weekly over 10 weeks.
ASPIRE continues our commitment to delivering the • Each class includes a range of interactive group
business skills that employers demand from graduates activities and tailored individual work driven by the
entering the workplace. Students will follow a series of student’s industry interests.
bespoke non-credit bearing modules that support the • Students will take part in a conference style event
development of professional and industry relevant skills to present the findings from their original industry
that can be applied to their real business experience on research.
campus, and practiced in the final term. The programme
includes the latest in career coaching techniques to • Students will be supported by a Module Leader and
prepare students to present themselves successfully to their Teaching Fellow.
potential employers. • Students will access and share resources via Moodle,
our online learning platform.
Academic and Professional Skills
This module helps students to develop the key research How will I be assessed?
and study skills to successfully manage learning at Students will develop a portfolio of industry relevant work
postgraduate level. By exploring their chosen area of to evidence their passion for their chosen career. This will
business, students will develop expertise in research and include a live blog and conference style presentations of
writing skills for business, presenting original industry their own research into live industry issues.
relevant research, developing multicultural teams, and
making successful decisions in complex and ambiguous
situations.
Employability and Consulting Skills
ASPIRE f
o
Certificateion
This highly interactive module helps students understand
the needs of employers in their chosen career and to
Participatful
present themselves with confidence and passion to
potential employers. During the module, students will
receive tailored feedback on their personal presence cess
and impact in a business environment and how to upon suc
n of
develop their ability to secure employment. Activities completio
les.
include building effective working relationships at work, the modu
understanding the needs of employers and delivering
compelling presentations.
ON SITE
ENTERPRISE
HUB
SEE PAGE 14
FOR DETAILS
32 MBA Global Business | Coventry University London Campus Prospectus 2016-17
MBA Global Business

Core modules
• Sustainable Strategy – from Planning to Implementation
Duration: 1 year full time • Marketing in a Global Age
• Finance, Funding and Legislative -
UK/EU & International Fees: £15,250 Frameworks for Success
• Leading in a Changing World
Scholarships and discounts: Up to £6000 available.
• Business and Management Research Methods
For full information on scholarships and discounts visit or Entrepreneurship
Specialist modules
Start dates: October, January and April
Entry requirements: Managing Corporate Social

International Trade Responsibility
A second class honours degree (2:2) or above.
Applications from candidates with equivalent degree Global Human
and relevant experience will be considered on an Project
Resource Management
Management
individual basis. No work experience required (HRM) Strategies
English: Additional skills modules

International students and students whose first • Academic and Professional Skills
language is not English require English language IELTS • Employability and Consulting Skills
or equivalent Final term project options
(See pages 10-11 for full details of final term project options )

Developed together with international

businesses and industry experts, MBA Global
Business has an international outlook. Students
can acquire high level expertise in strategic
‘‘ Studying at Coventry University
London Campus has broadened
my business horizons and given
business, and commercial competencies me the opportunity to gain a real
business experience. Coventry University London
needed for an international context, whilst
Campus provides students with a term four option
gaining skills to solve practical business issues,
of completing a range of practical business projects
maximise assets and increase profit. as part of their MBA programme. As part of my
internship I worked with my sponsor, supervisor
and many other staffs members to improve my
By choosing this programme students can benefit from:
confidence and to develop new skills. I really
• a programme taught by an academic faculty with
benefitted from the support the university offers ‘‘
business and professional experience;
• a truly multi-cultural global experience with students throughout my studies including, in-sessional
coming from over 50 countries; English, CV workshops and interview techniques.
• a programme infused with work experience Ruobing Zhang, China
opportunities;
• business start-up advice and support during the
programme for those wishing to start their own
business;
• the opportunity to obtain the Chartered Management
Institute (CMI) level 7 Certificate in Strategic
Management and Leadership;*
• an opportunity to attend lectures from high profile
business figures; Past lectures have included Allianz
Insurance Plc, ABC and more.
Future Prospects
MBA Global Business has been designed to provide
graduates with expertise in strategy, marketing,
leadership, finance, global human resource
management, international business, internal trade and
project management in an internal context. Accredited
A PROGRAMME
TAUGHT BY AN
ACADEMIC FACULTY
WITH BUSINESS NO WORK
EXPERIENCE EXPERIENCE
REQUIRED
*When successfully completing two specific modules during the MBA
programme. Subject to registering as a CMI member: CMI membership
fees apply.
34 MBA Global Financial Services | Coventry University London Campus Prospectus 2016-17
MBA Global Financial Services

Core modules
UK/EU & International Fees: £15,250
Scholarships and discounts: Up to £6000 available. • Marketing in a Global Age
For full information on scholarships and discounts visit • Finance, Funding and Legislative Frameworks for Success
www.coventry.ac.uk/londoncampus/scholarships • Leading in a Changing World
• Business and Management Research Methods or
Start dates: October, January and April Entrepreneurship
Entry requirements: Specialist modules

Applications from candidates with equivalent degree Global Banking Regulation
and relevant experience will be considered on an Financial Markets and Risk
Financial Enterprise and International
English:
Social Responsibility Accounting Perspectives
6.5 overall, with a minimum of 5.5 in each component, Additional skills modules
• Academic and Professional Skills
or equivalent
• Employability and Consulting Skills
Final term project options

This programme provides students with the

chance to develop a deep and broad critical
knowledge, conceptual understanding and
competence in the fast-moving world of
‘‘ I chose to complete an
Entrepreneurship project which
involved developing my own business
international financial markets. It can help plan as my final term module.
Coventry University London Campus improved my
students boost their current career, or it can
knowledge and understanding about business,
help professionals with experience from other leadership and corporate finance and I was delighted
sectors make the shift into the highly rewarding to receive recognition of my development by my
financial services sector. academics.
Why choose this programme? The Entrepreneurship project provided me with

By choosing this programme students can benefit from: the opportunity to interact with experienced
industry professionals and I was motivated by the
• use of specialist software on campus such as
Bloomberg Terminal for Education; experienced professors on a daily basis. With the
• the opportunity to experience trading related support of the teaching team, I realised the potential
problem solving; and skills I had to become an entrepreneur. I gained
• an opportunity to experience study in context more in-depth practical and conceptual knowledge
through industry visits; and sharpened the skills required in business
• a programme taught by an academic faculty planning and being an entrepreneur in this ever-
with business and professional experience;
changing environment. Furthermore, during the
• a truly multi-cultural global experience with students
coming from over 50 countries; course of the programme, I learned how to identify
‘‘
• a programme infused with work market gaps, create market opportunity and act
experience opportunities; appropriately in the business industry.
• business start-up advice and support during the Mohammad Wadan, Afghanistan
programme for those who wish to start their own
business;
Management and Leadership.*
Future Prospects
Students who successfully complete this programme
should emerge with well-developed powers of analysis,
clear perspectives on strategy and strategic thinking, and
Accredited
highly effective communication and research skills. All of
which are demanded by employers in private, public, and
third sector organisations around the world.
A DEDICATED
TRADING FLOOR
EQUIPPED WITH
SPECIALIST
BLOOMBERG
SOFTWARE ON
CAMPUS
fees apply.
36 MBA International Fashion Management | Coventry University London Campus Prospectus 2016-17
MBA International
Fashion Management
Duration: 1 year full time Core modules
• Marketing in a Global Age
Scholarships and discounts: Up to £6000 available. • Finance, Funding and Legislative Frameworks for Success
For full information on scholarships and discounts visit • Leading in a Changing World
www.coventry.ac.uk/londoncampus/scholarships • Business and Management Research Methods
or Entrepreneurship
Specialist modules
Entry requirements:
Buying and
A second class honours degree (2:2) or above. Trend Prediction
Merchandising in a
Applications from candidates with equivalent degree and Fashion Forecasting
Changing Global Industry
individual basis. No work experience required Fashion Design Project
and Product Development Management
English:
language is not English require English language IELTS Additional skills modules
or equivalent


With the fashion industry worth billions annually Future Prospects

to the global economy, a new generation of This course is designed to give students who
successfully complete it the skills to effectively lead in
business leaders with a strong foundation in
the management of fashion businesses, addressing
cross-cultural communications and international intellectual, financial and cultural demands of an ever
business is needed to respond to the needs of changing society and global fashion audience.
a sensitive consumer and competitive market in
the fashion arena.
‘‘
MBA International Fashion Management
As part of my fourth term
graduates have carved successful careers module I chose to intern for family-
running their own businesses varying from owned clothing and accessories
garment production to marketing young company Bestseller, specifically
fashion design companies, others have found working on their campaign for renowned clothing
employment with suppliers to global brands brand Jack and Jones.
sourcing product. Based in Belgium, I was positioned within the buying

department, working alongside a team responsible
Why choose this programme? for purchasing clothes for all twenty Jack and Jones
By choosing this programme students can benefit from: stores throughout Belgium and Luxembourg. My role
• a programme delivered close to London’s West End involved re-ordering relevant products and supplying
and Oxford Street where students will find flagship the shops when required. I also evaluated current
stores for major global brands; products and followed-up on the outcome of these
• exposure to a new fashion studio equipped with
reports. This was a fantastic opportunity for me to
Apple Mac computers boasting the latest design
software and dedicated work surfaces;
• an opportunity to take part in UK and International
‘‘
put the theory skills I had learnt as part of my MBA
into practice whilst creating valuable networks within
field trips such as the Premiere Vision trade show in the fashion industry.
Paris; Sofie Gill, Belgium
coming from over 50 countries;
• a programme infused with work experience
opportunities;
programme for those wishing to start their own Accredited
business;
STUDY IN
LONDON - ONE
OF THE TOP
FASHION CAPITALS

fees apply.
38 MBA International Human Resource Management (IHRM) | Coventry University London Campus Prospectus 2016-17
MBA International Human

Resource Management (IHRM)
Core modules
Start dates: October, January and April or Entrepreneurship

Applications from candidates with equivalent degree Resourcing and
Global HRM in Practice
Talent Management
Developing People Employee Engagement
English:
6.5 overall, with a minimum of 5.5 in each component, • Academic and Professional Skills
or equivalent


MBA International Human Resource

Management is an exciting, vibrant and intensive
programme. This programme provides students
the chance to prepare for successful careers
‘‘ I have experienced a
range of interesting studies and have
been inspired by the exceptional
in the strategic management and development work ethics of the academics. This
has changed my perception on leadership and
of people in the complex and fast-changing
heightened my focus on my specialised field of
environment of the contemporary workplace. study. Other opportunities have been made available
It provides a framework within which students to develop my networking skills further and improve
can develop an analytical understanding essential skills outside the academic environment.
of international business in the context of a I have enjoyed being a part of the Mentoring ‘‘
changing environment. cloud society and the High Flyers programme has
undoubtedly unlocked my potentials.
Why choose this programme? Aisha Mohammad, Nigeria
• an opportunity to participate in UK and International
field trips. Previous field trips have included visits to, Future Prospects
Switzerland, France and Japan; Students who successfully complete this programme
• a programme taught by industry-trained academics should emerge with well-developed powers of analysis,
who are also accredited by the Chartered Institute of clear perspectives on strategy and strategic thinking, and
Personnel and Development (CIPD); highly effective communication and research skills. All of
• a programme with 95% student satisfaction; which are demanded by employers in private, public, and
• a truly multi-cultural global experience with students third sector organisations around the world.
opportunities;
business;
• the opportunity to obtain the Chartered Management Accredited
Management and Leadership*
A PROGRAMME TAUGHT
BY INDUSTRY-TRAINED
ACADEMICS WHO ARE
ALSO ACCREDITED BY
THE CIPD

fees apply.
40 MBA International Marketing | Coventry University London Campus Prospectus 2016-17
MBA International Marketing

Core modules
Start dates: October, January and April or Entrepreneurship

Applications from candidates with equivalent degree Buyer Behaviour Analysis –
Digital Marketing
The Psychology of Buying
Retail and
Creativity
English: Service Marketing
6.5 overall, with a minimum of 5.5 in each component, • Academic and Professional Skills
or equivalent


This programme has been designed to provide

students the chance to prepare for a career
in international marketing by developing the
critical knowledge and competencies in the
‘‘ Having developed a feasible
business idea throughout my time
at the London Campus, I selected
identification, analysis and solution of problems to complete the Entrepreneurship
encountered in international marketing and project option as I was keen to make my idea a
the development of international marketing reality. My idea involved creating a smartphone
App to improve the customer experience when
strategies.
purchasing cosmetic products. One of the greatest
It is aimed at professionals and graduates, benefits of the Entrepreneurship project was the one
who want to develop their business and to one sessions with my personal supervisor who
management skills to boost their current career, played the role of venture capitalist helping critique
make a career change, start their own business and shape almost every part of my business plan.
or lead their existing business into its next This helped to reveal some issues that existed in
my business model that I had not yet considered,
growth phase.
allowing me to make necessary improvements to my
Why choose this programme? business plan.
• visits to marketing related events and exhibitions. Past
events have included the Digital Marketing Show;
‘‘
I believe that the training I had throughout the
Entrepreneurship project will help boost my career
and my business.
• sessions from industry practitioners in marketing;
Xiao Peng Wu, China
• leading lectures from high-profile business figures;
• a truly multi-cultural global experience with students Future Prospects
coming from over 50 countries; Students who successfully complete this programme
• a programme infused with work experience should emerge with well-developed powers of analysis,
opportunities; clear perspectives on strategy and strategic thinking, and
• business start-up advice and support during the highly effective communication and research skills.
programme for those wishing to start their own All of which are demanded by employers in private,
business; public, and third sector organisations around the world.
Accredited
WORK
EXPERIENCE
OPPORTUNITIES

fees apply.
42 MBA Oil and Gas Management | Coventry University London Campus Prospectus 2016-17
MBA Oil and Gas Management

UK/EU & International Fees: £15,250 • Sustainable Strategy – from Planning to Implementation
www.coventry.ac.uk/londoncampus/scholarships • Business and Management Research Methods or
Entrepreneurship
Specialist modules
Entry requirements:
A second class honours degree (2:2) or above. Impact of Oil and Gas
International
Production in a
Applications from candidates with equivalent degree Environmental Law
Developing World
individual basis. No work experience required Integrated Emergency and Oil and Gas
Disaster Management Project Management
English:
Additional skills modules
or equivalent

The Oil and Gas industry is one of the world’s

fastest growing and dynamic industrial sectors
experiencing several business, administrative
and technical management challenges. The
‘‘The London Campus
consultation project provides
professional and academic
experiences that in return help
MBA Oil and Gas Management programme
students to put theory into practice.
is targeted at professionals and graduates
interested in or already working in the Energy My colleagues and I were offered to work
as management consultants for a leading
and Petroleum industry, seeking to gain the
engineering and services firm, targeting global
required knowledge and skills for leadership
upstream companies around the globe. This
and business management which would included uncovering business patterns on potential
enable them to thrive amidst the challenges clients in addition to analysing their current and
experienced in the industry. anticipated operations. This task was interlinked
with seeking information on their countries of
Why choose this programme? operations by assessing several aspects including,
By choosing this programme students can benefit from: business attractiveness and environment. This
• an opportunity of acquiring Institute of Occupational helped to assist our client to formulate a better
Safety and Health (IOSH) and National Examination understanding and balanced strategic thought on
Board in Occupational Safety and Health (NEBOSH)
their market opportunities.
Certifications;
• the opportunity to participate in Oil and Gas The consultation project lasted for a period of
simulations taking on industry roles ranging from eleven weeks, and included regular meetings,
management team of petroleum corporations to and presentations for our client and supervisor,
media, community and NGO representatives;
which allowed us to work in line with their exact
• the opportunity to apply for the Genesis MBA Oil and
requirements. I gained a great experience working
‘‘
Gas Management scholarship worth up to £5,000;
• guest lectures from high-profile business figures; with my colleagues and the firm during this time to
• a programme taught by an academic faculty with create positive results.
business and professional experience; Adi Armoti, Jordan
opportunities;
business;
Institute (CMI) level 7 Certificate in Strategic Accredited
Future Prospects
Employment in the energy sector is growing rapidly £5000
BA
Genesis Mas
worldwide, and offers exciting career opportunities for
competent managers that understand its diverse issues,
demands and challenges.
Oil and G nt
e
Graduates of MBA Oil and Gas Management from Managem ip
Scholarsh .
Coventry University London Campus have been
employed globally in the Petroleum and Energy sector.
*When successfully completing two specific modules during the MBA available
fees apply.
44 MBA Global Energy and Sustainability Management | Coventry University London Campus Prospectus 2016-17
MBA Global Energy

and Sustainability Management
UK/EU & International Fees: £15,250 • Sustainable Strategy – from Planning to Implementation
www.coventry.ac.uk/londoncampus/scholarships • Business and Management Research Methods or
Entrepreneurship
Specialist modules
Entry requirements:
A second class honours degree (2:2) or above. Global Energy and Energy Project and Quality
Applications from candidates with equivalent degree Environmental Law Management
individual basis. No work experience required Global Energy
and Environmental Energy Economics
English: Management Systems
or equivalent

The Global Energy and Sustainability

Management programme is ideal for those
already working in or associated with the
energy sector. It has been designed to
enable graduates to develop the appropriate
‘‘ The simulating experience gave
me the awareness of how business
activities are carried out in the real
business world. Furthermore, the
management skills and knowledge to undertake university library facilities were very resourceful and
‘‘
a leadership role in the energy industry, one of helpful in assisting me in obtaining high grades on
the world’s fastest growing and most dynamic each module.
sectors. Lawrence Nwobodo, Nigeria
Upon successful completion of the programme,

students can receive dual accreditation from
Future Prospects
both the Energy Institute (EI) and the Institution Students who successfully complete this programme
for Occupational Health and Safety (IOSH). should emerge with well-developed powers of analysis,
Why choose this programme? highly effective communication and research skills. All of
By choosing this programme students can benefit from: which are demanded by employers in private, public, and
• online international learning projects with partner third sector organisations around the world.
institutions;
• annual visits to leading industry organisations;
• leading lectures from high-profile business figures;
• a programme infused with work experience Accredited
opportunities;
business;
GAIN ACCREDITATION FROM

THE ENERGY INSTITUTE (EI)
AND THE INSTITUTION FOR
OCCUPATIONAL HEALTH AND
SAFETY (IOSH)

fees apply.
46 MSc Programmes | Coventry University London Campus Prospectus 2016-17
MSc Programmes
Coventry University London Campus offers a variety MScs at the London Campus:
of MSc programmes in business, finance, fashion
and hospitality. Our MSc programmes are delivered • MSc Global Financial Trading
by industry-trained Teaching Fellows and include
• MSc Global Finance*
opportunities for work-related activities during the
programmes. They are designed to enable students to • MSc Professional Accountancy*
develop the essential knowledge and skills they need to
enhance their career. • MSc International Fashion Marketing
• MSc International Hospitality and Tourism

Management
*Subject to validation.
Course Information
UK/EU Fees: £10,500

International Fees: £13,000
Scholarships and discounts: Up to £2,000 available.
Start dates: October and January
Entry requirements:
Applications from candidates with relevant experience
will be considered on an individual basis. No work
experience required
English:
or equivalent
‘‘ I had a fantastic experience at

the London Campus studying with
passionate and dedicated teachers,
and an Employment team always
‘‘
available to offer advice and support to help secure
jobs and internships.
Agathe Silvagni, MSc Graduate and Data Analyst
at Bloomberg

Coventry University London Campus Prospectus 2016-17 | MSc Global Financial Trading 47
MSc Global Financial Trading

Core modules
• Global Financial Markets
• Stochastic Finance
• Trading Economics
• Valuation of Securities and Equity Trading
• Advanced Valuation and Bond Trading
• Financial Derivatives Trading
• Understanding Financial Reporting
• Financial Enterprise and Social Responsibility

This programme is aimed at students with a strong • Employability and Consulting Skills
interest in financial trading in integrated financial
markets, wishing to pursue a wide range of financial Final term project options
trading careers and actively participate across global (See pages 10-11 for full details of final term project options )
financial markets. The course examines the
principles, mathematical methods, financial modelling,
and trading systems used in contemporary financial
trading environments.
Students will focus on trading and the behaviour of
global financial markets, including the use of a simulated Future Prospects
trading floor, which provides practical exposure and Students who successfully complete this programme
hands-on experience in the art of trading. should emerge from this course with well-developed
The course concentrates on conceptual and technical powers of analysis, clear perspectives on strategy and
skills required in financial trading, but also enhances strategic thinking, and highly effective communication
business skills such as teamwork, communication, and research skills. All of which are demanded
presentation and leadership skills. by employers in private, public, and third sector
organisations around the world.
In addition to the many reasons to study at the London
Campus including; our focus on employability; our
location in the heart of the City of London; our work
experience opportunities; the personalised attention we
dedicate to students; our industry links; our industry-
trained Teaching Fellows and our top rankings, here are
a few other reasons specific to this programme:
‘‘ MSc Global Financial Trading
has allowed me to build an academic
routine that is easily and, more
importantly, immediately transferable
• The programme can also help to prepare students for into a professional career within financial trading.
the Financial Information Associate (FICD) Certificate,
recognised by the world’s leading financial information
‘‘
This program is specially tailored to be in tune with a
changing industry.
companies;
• Students can gain exposure to a technology-rich fully Aleksander Kling, Serbia
simulated trading floor, mirroring a top investment
bank and Bloomberg trading software;
• Students will have the opportunity to also acquire a
Bloomberg certificate.

48 MSc Global Finance | Coventry University London Campus Prospectus 2016-17
MSc Global Finance*

Core modules
• Quantitative Methods & Financial Modelling
• Ethics & Professional Standards in Finance
• Trading Economics
• Corporate Finance
• Financial Reporting & Analysis
• Securities & Derivatives Market
• International Finance

This programme provides participants the opportunity
to build a general framework in finance which will reflect Final term project options
core candidate body of knowledge in professional (See pages 10-11 for full details of final term project options )
finance exams. In addition students have the benefit
to gain a Masters degree while building a specialism in
traditional financial analysis, alternative investment or
financial risk management.
The alignment with professional qualifications helps In their final term, students will also be able to choose
to deliver career ready core financial competence one module option which helps them prepare for one
required by global financial institutions. Courses are professional finance exam such
taught by academics who have finance industry as FRM, CFA & CAIA.
background gained from working as analyst or managers
in leading investment banks, asset management firms or
hedge funds. Future Prospects
The programme aims to provide a pathway to be
Why choose this programme? an Analyst in the mainstream banking or alternative
In addition to the many reasons to study at the London investment industry such as private equity or hedge fund.
Campus including; our focus on employability; our For those interested in a career in risk management, they
location in the heart of the City of London; our work can choose to specialise in risk management.
trained Teaching Fellows and our top rankings, here are a
few other reasons specific to this programme:
‘‘
• Coventry University is ranked 7th in accounting and
London is not only a vibrant
finance (2016 Guardian University Subject League
Table); and cosmopolitan city but is also
• The programme can also prepare students for one of the financial capitals of the
professional qualification exams such as the CFA, world, allowing me to have numerous
CAIA and FRM; opportunities to find a job after completing my
• Participate in international fieldtrips to global studies. Moreover, the diversity that the London
financial centres and experience leading lectures Campus offers, by bringing different people
from high-profile figures in finance. together from several countries, would significantly
*Subject to validation.
contribute in making me a better global participant
and providing a deep understanding of the different
‘‘
national and cultural contexts which is an essential
requirement for managers today.
For more information please visit Anum Majeed, Pakistan
Coventry University London Campus Prospectus 2016-17 | MSc Global Professional Accounting 49
MSc Professional Accounting*

Core modules
• Audit, Assurance and Professional Ethics
• Professional Financial Reporting and Analysis
• Global Financial Management
• Global Performance Management
• Taxation
• SAP Training
• Accounting Simulation Project

This programme is designed for students who have an
undergraduate degree in Accounting or related subject Final term project options
and those who are qualified accountants but want (See pages 10-11 for full details of final term project options )
to develop a greater understanding of accounting to
enhance their career in wider management roles.
The MSc will be suitable for students whose aim is to
gain an understanding of the importance of accountancy
and the accounting profession in an international context.
Future Prospects
Students who successfully complete this programme
should l emerge with well-developed powers of analysis,
highly effective communication and research skills - all of
which are demanded by employers in private, public, and
third sector organisations around the world.
• Students will receive Systems Applications and
Products training (SAP) - a well sought after skill in
the industry;
• Students can benefit from maximum exemptions from
professional bodies such as ACCA, CIMA, ICAS
and ICAEW;
• Lectures from high profile business figures.
‘‘Situated in the heart of London’s
business environment Coventry
University London Campus offers
access to world-leading provider’s
equipment of news and real-time
data, including Bloomberg technology.
I have been given an opportunity to gain an insight

into the real business life in the heart of London and ‘‘
have been able to learn and hone valuable skills that
I would have not been able to develop on my own.
Diana Korobeynikova, Russia

*Subject to validation. www.coventry.ac.uk/culc/study/our-courses
50 MSc International Fashion Marketing | Coventry University London Campus Prospectus 2016-17
MSc International Fashion Marketing

• Access to a new dedicated fashion studio equipped
with Apple Macs boasting the latest design software
and dedicated work surfaces;
• We’re located close to Spitalfields and Brick Lane
– two well know hubs for fashion professionals
and entrepreneurs;
This programme will suit highly motivated individuals • Benefit from guest lectures. Recent guest have
who want to develop fashion marketing and business included fashion stylist Claudia Behnke.
skills to either work within the fashion industry, explore
new ideas to set up their own business or extend family
enterprises. Individuals who have experience in allied Core modules
industries such as advertising and wish to specialise • Marketing in a Global Age
in fashion may also find the course valuable. They can • Trend Prediction and Fashion Forecasting
transfer and extend existing skills such as commissioning • International Fashion Marketing
multimedia advertising; redirecting a career from working
• Fashion and Brand Management
in advertising to moving into a more specialised area of
• Buying and Merchandising in a Changing
expertise.
Global Industry
Although the programme is open to graduates and • Buyer Behaviour
professionals from different backgrounds and industries,
• Retail and Service Marketing
it will particularly suit and benefit those who have
some experience of the fashion industry either in
retail, manufacturing, fashion communication or visual Additional skills modules
merchandising or who have trained at undergraduate • Academic and Professional Skills
level in applied fashion design or marketing, wishing to • Employability and Consulting Skills
develop their business knowledge.
‘‘I was looking for an institution

that could allow me to gain industry
knowledge and learn in a professional
environment, as well as offering
Future Prospects
‘‘
opportunities for work experience.
Coventry University London Campus was the This course is designed to give students who
successfully complete it the skills to effectively lead in the
perfect fit.
marketing of fashion businesses, addressing intellectual,
Viktoria Schoja, Germany
financial and cultural demands of an ever changing
society and global fashion audience.

Coventry University London Campus Prospectus 2016-17 | MSc International Hospitality and Tourism Management 51
MSc International Hospitality and

Tourism Management
Core modules
• Finance, Funding and Legislative Frameworks
for Success
• Global HRM Strategies
• Project Management
• Operations Management in Travel and Tourism
• International Hospitality and Tourism Marketing
• Customer Experience Management
• Events and Destination Management

This programme is aimed at students who would like • Academic and Professional Skills
to develop a successful career within the international • Employability and Consulting Skills
tourism and hospitality industry in a senior position.
It provides students with the opportunity to develop Final term project options
specialist knowledge and a set of rigorous and (See pages 10-11 for full details of final term project options )
industry relevant analytical tools for leadership and
management positions.
The programme aims to give students both a strategic
understanding of the hospitality and tourism industry
as well as a managerial perspective of how to run
such operations. Future Prospects
Graduates with an MSc International Hospitality and
Why choose this programme? Tourism Management have the opportunity to work in a
In addition to the many reasons to study at the London number of varied and exciting careers. The programme
Campus including; our focus on employability; our is designed to prepare students for senior management
location in the heart of the City of London; our work roles and aims to accelerate graduates’ promotion to
experience opportunities; the personalised attention we rewarding leadership positions.
• The opportunity to attend industry events such as The
World Travel Market;
• Various opportunities to network with industry
professionals at on and off campus events;
• Students can benefit from our partnerships with
‘‘ I chose to apply to the Coventry
University London Campus because
of its high-ranking and positive
feedback from its graduates. I believe
globally recognised brands such as The Ritz London
that this is the institution that will prepare me well for
through guest lectures or work related opportunities.
a career in hospitality.
The course extends classroom-based training to
real-life experiences by organising various outside-
classroom activities such as guided tour to the World
Travel Market, and talks by renowned speakers like
‘‘
Accredited Joanne Meredith, Head of Human Resources of the
Ritz London Hotel.
Or Pui Yu, China
52 Pre-sessional and Foundation Programmes | Coventry University London Campus Prospectus 2016-17
Pre-sessional and Foundation

Programmes
Pre-sessional English Foundation Programmes
Coventry University London Campus offers a preparatory The Coventry University London Campus International
English course for those students with an existing Study Centre (ISC), based in the centre of London,
International English Language Test system (IELTS) or provides international students with a direct route
equivalent level below the required standard to ensure onto a range of degrees at the University. Programmes
they meet the required level. consist of academic modules, study skills and English
Our pre-sessional English course is designed to: language training to ensure that students have the skills
to succeed when they progress onto their chosen
• help students develop their academic and degree programme.
business English;
• help students develop their study skills and the ISC programmes introduces students to the style of
professionalism needed for effective participation in teaching and learning that they will experience when
the UK higher education system and the wider they progress onto their degree. Students will learn via
business world; one-to-one tutorials, small seminars and as part of
larger lecture groups.
• use engaging up-to-date authentic materials;
• use a variety of dynamic and innovative teaching As well as studying at the well-equipped ISC centre,
approaches in a technology enabled environment. students will also have access to an extensive range of
facilities at the ISC campus, including the library
Courses and state-of-the-art subject resources. Successful
completion of the chosen programme should mean that
We offer 5,10 and 15 week pre-sessional courses
students are fully prepared for degree study and have the
depending on the student’s level of English.
skills they will need to succeed at the University.
5 week course
Courses start in February, July and November with a fee
of £1,500.
10 week course
Courses start in January, June and September with a fee
of £2,950.
15 week course
Courses start in May and August with a fee of £4,425.
The course fee covers all teaching, administration,
programme manuals and course materials.
Coventry University London Campus Prospectus 2016-17 | The Programmes 53
International Foundation year Pre-Master’s Programme

The International Foundation Year is a three-term The Pre-Master’s Programme is a two-term programme
programme of academic subjects, study skills and of academic subjects, study skills and English language
English language training that is designed to help training that is specifically designed to meet the needs
international students develop the skills to succeed in a of international students. Students will be given the
UK classroom environment and if successfully completed opportunity to gain the specialist skills and knowledge
to meet the entry requirements for undergraduate study. they need to succeed in their Master’s degree.
Key facts Key facts
Fees: £12,634 Fees: £13,119
Entry dates: October and February Entry dates: October or February
Course length: Three terms Course length: Two terms
Academic entry requirements: Good high school Academic entry requirements: For more information,
graduation grades or equivalent academic study including term dates, country-specific entry requirements
English language: IELTS 4.5 overall (with 4.0 in writing) and tuition fees, visit coventry.ac.uk/londoncampus/isc
or equivalent English language: IELTS 5.5 (minimum of 5.5 in all skills)
International Year One Students will have the opportunity to gain the
specialist skills and knowledge they need to succeed
The International Year One is an intensive, three-
in their Master’s degree.
term programme of academic subjects, study skills
and English language training that is designed for Once the student successfully completes a programme
international students. The course is equivalent to and achieve the required grades, he/she can go on
the first year of an undergraduate degree. Successful to study his/her chosen degree at Coventry University
completion can lead to the second year of the chosen London Campus, subject to meeting any other criteria
degree. for entry.
Key facts Progression degrees and grades required for all of our
programmes are subject to change and we strongly
Fees: £12,890
recommend that students contact us for up to date
Entry dates: October or February information before applying.
Course length: Three terms
For the latest information, visit
Academic entry requirements: Completion of secondary www.coventry.ac.uk/londoncampus/isc
school plus one year of further study
English language: IELTS 5.0 overall (with 5.0 in writing)
or equivalent
54 Campus Location | Coventry University London Campus Prospectus 2016-17
Campus
Location
We are located in the centre of London’s financial
district, just a few minutes’ walk from Liverpool
Street station – a key commuting hub.
Part of the exclusive Devonshire Square Estate, we
provide a professional work environment in which to
learn. From innovative teaching and learning methods,
to informal meeting spaces and social areas, Coventry
University London Campus has been designed to
allow students to meet and collaborate.
We are in an ideal location to connect and network
with major businesses and financial markets, which
can prepare students for the world of work. Nearby,
students will find St Paul’s Cathedral, the Bank of
England, Lloyds of London, the Stock Exchange and
many other recognisable buildings and landmarks.
Coventry University London Campus Prospectus 2016-17 | Accommodation 55
Accommodation
Deciding where to live in London is one of the
most important decisions you will have to make.
To help you decide our Student Services team
are here to offer guidance.
There are many accommodation options in and

around London. Depending on your preference
and budget, you can find a suitable house, flat
share, or a room within one of the popular halls
of residence located close to our campus.
The cost of accommodation varies widely There are new, high-quality halls of residences five
minute walk from the campus. Further out of Central
depending on the type and location. When London there is a wide range of options. We can provide
looking for accommodation, it is important to reliable sources for finding suitable accommodation.
consider how close you want to be to public Flat or house share
transport links and the campus, as well as The Student Services team can connect you with
the extensive cultural and social scene that approved agents and assist the process of securing
a property. We can also put you in contact with other
London has to offer including shops, museums,
students who are looking to share accommodation.
theatres, café, bars and restaurants.
This type of accommodation is often cheaper than halls
Halls of residence of residence. However, it is important to bear in mind
that in addition to the rent there may also be other costs
There are various companies who can provide you with
including utility bills, internet charges and daily travel
purpose built accommodation with a range of room
costs to get to the campus.
options to suit different budgets. Studio rooms often
include basic kitchen facilities, while halls of residence General advice
rooms enable you to share the kitchen facilities with
other students. Please visit our website for an extensive The Student Services team are on hand to help with
list of all available options. practical advice on living in and getting around London.
To help you budget your living expenses, all costs such For details on how to apply for accommodation, or
as internet and utility bills (water, electricity, gas, council advice and guidance visit:
tax) are included in the price. Facilities generally include a www.coventry.ac.uk/londoncampus/accommodation
gym, launderette and common social areas. or email accommodation@culc.coventry.ac.uk
56 Student Life | Coventry University London Campus Prospectus 2016-17
Student Life
London is a unique and exciting place to study and live. From famous sights, museums and theatres
to famous fashion designers, restaurants, clubs and shopping, it’s packed with ways for you to get
the most out of your time here.
Student support discounted membership rates* are:

Whilst studying, you will benefit from a Student Services • £20 per month (3 month contract)
team, who can assist with a range of issues, from • £30 per month (no contract)
settling into a new country and city, to study support and
wellbeing advice. To find out more visit www.hackneysportscentre.com
*Rates correct as of December 2015. Please visit
Clubs and societies www.hackneysportscentre.com for the latest information.
There are various clubs and societies to join, and you

Places of worship
are also encouraged to set up your own. All clubs
and societies are run by students and provide great London is one of the most multicultural cities in the
opportunities to learn new skills and meet new people. world and it is easy to find places of worship locally.
Some of the existing clubs include football, debating and There are churches, mosques, synagogues and temples
trading. within easy walking distance including the East London
Mosque, one of the largest in Europe.
Social life, visits and activities
Food
A fantastic social programme is run for students and
this provides a cost-effective way to join in a number of One benefit of living in London is easy access to food
activities. For international students this is an ideal way to from across the world.
see more of the UK and experience British culture. If living in halls of residence accommodation, you will
The Student Services team organises a range of trips have access to a kitchen so that you can cook your
and activities throughout the year. Previous trips in the own food. Supermarkets and restaurants in London
UK have included Thorpe Park theme park, Windsor, cater for an extremely wide range of needs and tastes.
Eton, the Isle of Wight and an Oxford day trip. Further Cuisine from all around the world can be easily found,
afield, visits have been organised to Paris, Amsterdam as can halal, kosher and food types to meet all dietary
and Brussels. requirements.
You also can become associate members of Student Shopping

Central, part of the University of London. Here you can
London is world famous for its shopping. You can
join a wide range of student sports clubs or societies
experience Europe’s busiest shopping street, Oxford
and meet students studying at different universities in
Street, where you will find Selfridges, John Lewis,
London.
Debenhams and other leading high street names. In
Sports facilities nearby Regent Street, you can find the flagship stores
of Apple, French Connection and world-famous London
We are just a 15 minute walk from a fantastic sports stores such as Liberty and Hamleys. There is also
centre, SPACe (Sports and Performing Arts Centre), fantastic shopping available in Kensington and Chelsea
which you can access. As a member, you can play and a visit to Harrods in Knightsbridge is a must. London
football, volleyball, basketball and badminton all free of also has many large shopping malls and town centres
charge at certain times. close to London where well known retail names from
There is also a well-equipped gym nearby and across the world can be found.
Coventry University London Campus Prospectus 2016-17 | Arrival and Orientation 57
Arrival and
Orientation
We are committed to providing you with a
real business experience from the outset. In the
same way that an employer provides new
staff with an induction, the Coventry University
London Campus experience begins with a
formal induction and orientation programme.
The programme typically includes:
• important induction information about the programme,
assessments and timetable information for the first
term and the opportunity to ask questions;
• enrolling as a student, which includes completing all
necessary paperwork and obtaining an ID card;
• programme inductions which aims to give you all
the information you need to know about studying at
Coventry University London Campus;
• an introduction to the Student Services Team and
the support they offer on accommodation, insurance,
police registration, visa advice, health and transport;
• employability and internship information, what options
are available and the support we provide to ensure
you gain real work-related experience as part of your
programme;
• learning resources and IT facilities available on campus,
including how to set up a laptop, what materials
are available and an overview of our online learning
resource, Moodle, which will contain all the course
materials and other resources you need.
We also run a number of social activities for all new

students. Social activities are a great way of meeting
other new students and making new friends outside of
your programme.
58 How to Apply | Coventry University London Campus Prospectus 2016-17
How to Apply
Applying is an easy and quick process. Document checklist
You should receive an initial decision within When submitting your application you will need to
two working days. Please fully complete the provide us with:
application form providing as much information • all academic transcripts;
as possible. Missing information may delay the • copies of relevant degree/diploma/certificate;

assessment process. • one academic reference;
• where applicable, a recognised English language test
International Students score (E.g. IELTS);
You can choose to either apply online or download and
• your personal statement;
complete our international student application form.
• a copy of your current passport.
Applying online
If you unable to provide all the documents in your initial
1. Visit www.coventry.ac.uk/londoncampus/apply
application, it is important that you send this information
2. Click on Apply Online. to us as soon as possible. When your application has
3. Complete and submit the online application form been assessed, you will receive a decision via email to
ensuring you complete all sections and upload all the address provided in your application.
available documents. Your offer may include a number of conditions you need
to meet for us to make your offer unconditional, one
Applying by email condition of every offer is payment of your deposit.
If you need any additional information or have any
2. Download the International Student Application form. queries you can email londoncampus.io@coventry.
3. Complete the application form. ac.uk or call +44 (0)24 7765 2152
4. Attach copies of all the required documents as per
the document checklist.
5. Scan your completed application form and
documents and email them back to
londoncampus.io@coventry.ac.uk
UK and EU Students Applying by email

Undergraduate courses
2. Download the Postgraduate Student Application form.
All applications for undergraduate programmes for UK
3. Complete the application form.
and EU students must be made through UCAS. Please
visit www.ucas.com to submit your application. 4. Attach copies of all the available documents.
For any enquiries please contact: 5. Scan your completed application form and
documents and email them back to
UK Undergraduate students londoncampusuk.culc@coventry.ac.uk
Email: studentrecruitment@culc.coventry.ac.uk
Phone: +(44)0 20 7247 3666 If you unable to provide all the documents in your initial
application, it is important that you send this information
EU Undergraduate students
to us as soon as possible. When your application has
Email: londoncampus.io@coventry.ac.uk
been assessed, you will receive a decision via email to
Phone: +44 (0)24 7765 2152
the address provided in your application. Your offer may
include a number of conditions you need to meet for us
Postgraduate courses to make your offer unconditional.
Applying online For any enquiries please contact:

UK Postgraduate students
2. Click on Apply Online. Email: studentrecruitment@culc.coventry.ac.uk
3. Complete and submit the online application form Phone: +(44)0 20 7247 3666
ensuring you complete all sections and upload all EU Postgraduate students
available documents. Email: londoncampus.io@coventry.ac.uk
Phone: +44 (0)24 7765 2152
60 Fees & Scholarships | Coventry University London Campus Prospectus 2016-17
Fees & Discounts

90%
SATISFACTION WITH
UK/EU Fees
PREPARATION FOR
EMPLOYMENT
Qualification 2016/2017 Fees*
students DLHE 13/14
BA (Hons) £9,000 survey results
BA (Hons) Top-Up £9,000
MBA £15, 250
MSc £10,500
*Per year of study
International Fees
Qualification 2016/2017 Fees*
BA (Hons) £11,500
BA (Hons) Top-Up £11,500
MBA £15, 250
MSc £13,000
*Per year of study
Full Payment Discount

Self-funding students who pay their tuition fees in full for
the year before or at enrolment will be offered a £500 full
payment discount.
Alumni Discount
Students who have completed their undergraduate
degree at Coventry University or Coventry University
London Campus will automatically be awarded a
£500 discount after enrolling onto their postgraduate
programme.
For full terms and conditions, how to apply and eligibility

of discounts please visit:
www.coventry.ac.uk/culc/study/fees-and-finance
Coventry University London Campus Prospectus 2016-17 | How to Pay 61
Scholarships
We offer a number of scholarships to help you We have teamed up with
Future Finance to offer one
achieve your goals. We have Merit scholarships
MBA scholarship of £5000 to a
supported by the London Campus and other prospective student holding an
scholarships supported by selected industry offer from Coventry University
partners. London Campus for our April
2016 entry.
Each scholarship has its own terms and conditions
please visit www.coventry.ac.uk/culc/study/fees- Future Finance are changing the student finance
and-finance/ for information on eligibility requirements, landscape in the UK by offering undergraduate and
deadlines for application, how to apply for each postgraduate students a new way to fund their university
scholarship and more. education through a series of scholarships and loan
opportunities.
UK/EU Scholarships
Genesis MBA Oil and Gas Scholarship
Scholarship† Value
MBA Academic In collaboration with Genesis we offer two fee

up to £1,500 scholarships per intake of up to £5000 towards the
Excellence Scholarship
MBA Oil and Gas Management programme. Genesis is
Future Finance MBA a leading oil and gas service provider with offices in 16
£5,000
Scholarship (April 2016 only) countries. The company operates in consultancy, subsea
engineering and onshore and offshore projects. Its clients
Genesis MBA Oil and Gas
up to £5,000** include major oil and gas and independent exploration
Management Scholarship
companies. With this new scholarship scheme, Genesis
up to £3,000 and Coventry University London Campus aim to support
Undergraduate
(£1000 cash refund; global talent in the oil and gas industry.
Phoenix Scholarship
£2000 fee waiver)
Undergraduate Academic up to £1,000

Merit scholarships
Excellence Scholarship (cash in each year of study)
Merit scholarships are supported by Coventry University
**Two Genesis scholarships available per intake London Campus and are up to £1,500. There is no
†
Students can only qualify for one scholarship at a time separate scholarship application process for all merit
scholarships. All applications from self-funded students
will automatically be considered for a Merit Scholarship.
International Scholarships
Phoenix Scholarships and Undergraduate Academic
Scholarship† Value
Excellence Scholarship
MBA Merit Scholarship up to £1,500 UK and EU undergraduate students can apply for
the Phoenix Scholarship or the Academic Excellence
MSc Merit Scholarship up to £1000 Scholarship which can be renewed annually subject to
conditions. For further information about the Phoenix
Future Finance MBA Scholarship and Undergraduate Academic Excellence
£5,000 Scholarship, please visit
Scholarship (April 2016 only)
www.coventry.ac.uk/scholarships
Genesis MBA Oil and Gas
up to £5,000**
Management Scholarship
Undergraduate Merit up to £1,000

Scholarship (In the first year only)
**Two Genesis scholarships available per intake

†
Students can only qualify for one scholarship at a time
62 www.coventry.ac.uk/londoncampus | Coventry University London Campus Prospectus 2016-17
How to Pay
International Students UK/EU Students
Full-time international students (non-EU) studying at 1. Full Payment Scheme
Coventry University London Campus are required to Full payment of annual tuition fee at enrolment.
pay 66% of the published tuition fee before enrolment.
The remaining 34% must be paid within 12 weeks of 2. Two Instalment Scheme
the course start date. A £500 discount is available to
Pay 50% of the annual tuition fee at enrolment and the
international students paying their course fees in full
final 50% before the end of the first term. There is no
before or at enrolment.
arrangement fee or interest for this facility providing the
We recommend that payments are made over the payments are made on time. Payments to be made by
telephone using a credit or debit card. This is the fastest debit card or credit card.
way for the payment to reach us and this will allow us to
3. Eight Instalment Scheme
issue the CAS faster.
A deposit of £1000 and a £250 administration fee at
You can call us on +44 (0) 24 7765 2152 to make enrolment followed by eight equal monthly instalments
the payment. payable by direct debit or recurring debit card or credit
card transactions.
Alternatively, students can pay by bank transfer.
Our bank details are as follows: 4. Student Loan Company
Barclays Bank Undergraduate students may be eligible for loans from
25 High Street the Student Loans Company. Visit www.slc.co.uk for
Coventry more information.
CV1 1ZZ
United Kingdom Postgraduate students may be eligible for bank loans to
pay for courses and training that help with career building
Account Number: 53666190
or to find work. For more information visit
Sort Code: 20-23-60
www.gov.uk/career-development-loans/overview
IBAN No: GB45 BARC 2023 6053 6661 90
Swift Code: BARCGB22 5. Future Finance loan
When making a payment, you must ensure Coventry University London Campus have
that you include your full name, date of birth and secured agreement from Future Finance,
application number. You should also notify us that for Future Finance to offer prospective
payment has been made by emailing students the opportunity to apply for
tuition.io@coventry.ac.uk attaching a copy of your a loan.
payment receipt.
Loans are offered from £2,500 to £40,000, and can
include living costs as well as tuition fees.
Further details of eligibility requirements, interest rates and

other key terms of the loan are available by visiting
https://culc.financemyfuture.co.uk/
Opportunities to meet us
Open Days
If you are in the UK then you may wish to visit us for an
Open Day. Please visit www.coventry.ac.uk/culc/study/
meet-us/ for details of upcoming Open Days and to
register to attend.
What happens during an Open Day?

Although the programme during an Open Day may vary, a
typical Open Day often gives you the opportunity to:
• speak to a Teaching Fellow about programmes;

• ask recruitment staff about entry requirements;
• speak to the Student Services team;
• find out about accommodation options;
• meet a current student;
• attend a campus presentation;
• look around the Campus.
Meet us in your country

We attend a range of events around the world and if
you would like an opportunity to meet us in your home
country, keep an eye on our website at www.coventry.
ac.uk/culc/study/meet-us/ for details of our future
international visits or email studentrecruitment@culc.
coventry.ac.uk to find out more.
You may also want to contact one of our in-country

approved representatives to find out more about studying
at Coventry University London Campus. Visit
www.coventry.ac.uk/culc/study/meet-us/ for a list of
our representatives.
Contact details
UK Students
Telephone: +44 (0) 20 7247 3666
Email: studentrecruitment@culc.coventry.ac.uk
EU/International Students
Telephone: +44 (0) 24 7765 2152
Email: londoncampus.io@coventry.ac.uk
Coventry University London Campus

University House, 109-117 Middlesex Street
London, E1 7JF
www.coventry.ac.uk/londoncampus
Facebook/londoncampus @LondonCampus
Coventry University London Campus is a trading name of Coventry University London Campus Limited, a company
wholly-owned by Coventry University registered under company number 06997944 in England and Wales.
Registered office: Coventry University, Priory Street, Coventry, West Midlands, CV1 5FB.
15054-15 © Coventry University. All rights reserved.

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Prospectus 2016 | 17

A real business experience

Our London Campus is based in the heart of the

You’ll study alongside the home of government and be

All our programmes are infused with work-related

Your employability is our priority. We’re committed to

This tailored combination ensures that you will gain

Moving to a new city or country to live and study is an

All students receive a learning materials pack and

Why Choose Us?

Practical business application

‘‘ If you are looking to

Your real business experience starts at arrival on

In addition, the team also organises and supports you in

Work experience opportunities per programme

Consulting Work/study Entrepreneurship Business

Work Experience and Work-Related Work/study abroad

‘‘ Working in such a prestigious

‘‘ Internship and consultancy

‘‘ We have been utilising the

THEIR BUSINESS IN • a dedicated working space on campus to further

With a strong interest in International Business, Swapnil decided to take his

Alireza Esfandiari, Iran

Amir Riahi, Iran

Yang Yao, China

‘‘ I am working hard on building

For more information please visit

Why choose this programme? How will the programme be taught?

• Advancing Career Development

Why choose this programme?

• The Economic Environment of Business

BA (Hons) International Fashion

Modules How will the programme be taught?

‘‘ One of the aspects of the degree

and London was the perfect location Future Prospects

BA (Hons) International Hospitality

For more information please visit

BA (Hons) Top-up Programmes

Course Information International Human Resource Management

Global Marketing- N55A Developing Business Skills

Duration: 1 year full time BA (Hons) Global Marketing Top-up

For more information please visit Marketing Communications

Business Research Methods

Business Research Project or

BA (Hons) Accounting and Finance BA (Hons) International Fashion Management

International Corporate Reporting Fashion Industry Context and Careers

Business Research Methods International Strategic Brand Marketing

Directed Fashion Research

International Marketing Strategy

How will I be assessed?

growth phase. • MBA International Human Resource Management

Our MBA have been developed with • MBA International Marketing

develop expertise in strategy, marketing, Scholarships and discounts: Up to £6000 available.

an international context. The emphasis is on the Entry requirements:

‘‘ Every day at the London

ADVICE period. Each weekly delivery consists of a one hour

FROM • Peer interaction and collaboration via Coventry

AND FINANCE CMI Accreditation

FACULTY WITH Work experience opportunities

INDUSTRY At Coventry University London Campus, we work closely with

PRACTICAL and work-related opportunities, including eligibility requirements.

SKILLS Career prospects

Academic and Professional Skills Employability and Consulting Skills