Callum Rowland

Calum Norman
Calum Snape
Carlos Nayajam
Carlos Tolosa Tejedor
 SOCIAL
Hackney Overview

Introduction 0-10

10-20 11% 15%

Question 20-30

Age
12%
30-40 14%
What are the ingredients of a vibrant social space in
40-50
Hackney?
50-60 17%
25%
Methodology 60-70

70+
How can one define a social space? Prior to the digital age,
the popularity of any given social space could have been
quantified by it’s visitor numbers alone. Now, however,
it’s not so simple.

Young people, in particular, are using spaces in entirely

new ways, shaped by the powerful influences of the social

Ethnicity
White British
media and the wider internet. The proliferation of media
White Other 23%
sharing services like Instagram and Flikr has generated an
entirely new form of social experience, as both locals and Black 36%
visitors mould their physical lives around their digital
Mixed
profiles and the latest ‘instagrammable’ hotspots.
Indian 6%
The impact that this has had on the social spaces of hackney Chinese 6%
is difficult to identify or represent. However, by laying 19%
this web of less tangible digital data over the physical Other
mapping of social infrastructures and demographics, this
investigation aims to identify and plot the social ‘hubs’ of
Hackney.

Following this, and as a means of grounding our findings Atheist

in people as well as place, individual explorations into
these ‘hubs’ will be carried out. Dissecting and profiling Christian 9%
Religion

these spaces will then enable the identifications of the key Not Stated
ingredient(s) of a vibrant social space in Hackney. 28%
Buddhist

Hindu 28%

Jewish

Muslim 6%

Sikh 14%

Other

Contents
English

0 Hackney Overview Spanish

5%
Language

Bengali

1 Digital Media Gujarati

Twitter & Flikr Posts Turkish

French

2 Infrastructure Portuguese
76%

Private: Day/Night German

Public: Internal/External
Crime Polish

Yiddish

3 Demographics
Ethnicity
Spoken Language
Health / Disability
Qualification

Income / (Un)Emplyoment
10% 14%
Degree
4 Data Analysis 5%
A Level
Compiled Map: Social Hackney
GCSE (A*-C) 19%
27%
5 Focus: Clapton GCSE (D-G)

Social Ingredients Other

Streetscape Sections None
25%

6 Conclusions
 SOCIAL
Base Map

New River

Springfield

Brownswood Lordship Cazenove

Leabridge
Stoke Hackney
Newington Downs
Clissold Central King’s Park

Dalston Chatham
Hackney
Central Wick

Queensbridge
De Beauvoir Victoria

Haggerston
Hoxton

Bo ro ug h o f H ac k n e y
0 250 875 1875m
Sca l e 1:2 5 , 0 0 0
digital media
social
Mapping geo-located social
media posts as a metric of
popularity/trends.
 SOCIAL
F l i k r / Tw i t t e r P o s t s

2
K ey
Flikr Twi t t er
Geo-Location Geo-Location

Flikr Posts
Post Tweet
( M ul t i p l e p o s t s by
t h e s a m e use r a r e
connected)

Bo ro ug h o f H ac k n e y
0 250 875 1875m
Sca l e 1:2 5 , 0 0 0
infrastructure
social
Understanding and representing
the infrastructure that facilitates
physical social interactions.
 SOCIAL
Private: Day/Night

2
K ey
Social Spaces:
Day vs Night

Day Time
C a f es , R es t a u r a n t s ,
B a r ber s , B o o km a ker s

Social ‘Hub’s
S ho wn o n ly wher e 2 +
c i r c les i n t er s ec t

Night Time
B a r s , C lu bs + Mu s i c
Ven u es

Social ‘Hub’s
S ho wn o n ly wher e 2 +
c i r c les i n t er s ec t

Bo ro ug h o f H ac k n e y
0 250 875 1875m
Sca l e 1:2 5 , 0 0 0
 SOCIAL
Public: Internal/External

2
K ey
External Int er n a l
Social Spaces Social Spaces

Parks Education

Waterways Healthcare

Markets POW (Churches)

POW (Other)

Community Centres

Bo ro ug h o f H ac k n e y
0 250 875 1875m
Sca l e 1:2 5 , 0 0 0
 SOCIAL
Crime

2
K ey
Incidents per
Hectare

100+

75 - 99

50 - 74

Negligible

Bo ro ug h o f H ac k n e y
0 250 875 1875m
Sca l e 1:2 5 , 0 0 0
demographics
social
Quantitative data that shows who
may occupy and influence certain
spaces.
 SOCIAL
Ethnicity

2
K ey
Wh ite British Bla c k C hi n es e I n di a n Pa k is ta ni
Rel. Pop. Density Rel. Pop. Density Rel. Pop. Density Rel. Pop. Density Rel. Pop. Density

High High High High High

Medium Medium Medium Medium Medium

Low Low Low Low Low

Negligible Negligible Negligible Negligible Negligible

Bo ro ug h o f H ac k n e y
0 250 875 1875m
Sca l e 1:2 5 , 0 0 0
 SOCIAL
Spoken Language (English)

2
K ey
Households without
English as Main
Language (%)
20+

15 - 19

10 - 14

0 - 9

Bo ro ug h o f H ac k n e y
0 250 875 1875m
Sca l e 1:2 5 , 0 0 0
 SOCIAL
Health / Disability

2
K ey
Persons in ‘Very Bad’ Disability Living
Health (%) Allowance Claimants

7.0+ 110+

5.8 - 6.9 95 - 109

4.6 - 5.7 85 - 94

0.0 - 4.5 0 - 84

Bo ro ug h o f H ac k n e y
0 250 875 1875m
Sca l e 1:2 5 , 0 0 0
 SOCIAL
Income / (Un)Employment

2
K ey Percentage of Adults
Mean Income Unemployed (%)

£50,000+ 10+

£40,000 - £49,999 6 - 9

£30,000 - £39,999 3 - 5

0 - £29,000 0 - 2

Bo ro ug h o f H ac k n e y
0 250 875 1875m
Sca l e 1:2 5 , 0 0 0
 SOCIAL
Deprivation

2
K ey
Income Deprivation Income Deprivation
Affecting Children Affecting Adults

0.62+ 0.54+

0.53 - 0.61 0.48 - 0.53

0.46 - 0.52 0.45 - 0.47

0 - 0.45 0 - 0.44

Bo ro ug h o f H ac k n e y
0 250 875 1875m
Sca l e 1:2 5 , 0 0 0
data analysis
social
Overlaying multiple data sets
to identify correlations and
outliers.
 SOCIAL
Compiled Map: Social Hackney

Stoke
Newington

Clapton

AREA OF FOCUS
S
AREA OF FOCU

AREA
OF FO
CUS

Dalston

AREA OF FOCUS

Haggerston

Hackney
Central

Cambridge
Heath

Shoreditch

K ey Ov e r l a i d M a p s
Social Hubs

Media: Flikr & Twitter Posts

Social Hub

Infrastructure: Private (Day/Night)

Outlier Infrastructure: Public (Internal/External)

Bo ro ug h o f H ac k n e y
0 250 875 1875m
Sca l e 1:2 5 , 0 0 0
focus: clapton
social
A final, qualitative exploration into
clapton and its surrounding social
hubs.
 SOCIAL
Qualitative Analysis: Social Ingredients
K ey: Ch e a p e st P i n t Ch e ap
S ocial Fair
Expe ns e s ( S m a l l ) Ca p p uc c i n o E xpen sive

The Wheatsheaf
£3.80 Freshbake

STOKE NEWINGTON
North £2.20 South

Enjoy Cafe
£2.20 The Birdcage The Jolly Butchers Cafe 215
£4.00 £3.30 £2.70

DALSTON
The Kingsland
£4.40
Cafe OTO
Kingfisher Costa Acqua 7
£2.80
£2.60 £2.55 £4.30
North South

Flynn’s Pub Junction House

Blacksheep Pembury Tavern Mel’s Cafe
£3.60 WAVE £4.40
£2.80 £4.20 £1.80

HACKNEY CENTRAL
£3.20 The Vincent Cafe
North £2.70 South
Osolo
£4.20

UPPER CLAPTON
The Crooked
Billet Lea Bridge
£4.40
Roundabout

The Dialogue
Aroma £2.80
£2.20
Upper Clapton Cafe Tram Store
£2.00 £2.80

Lea Bridge
Roundabout

LOWER CLAPTON
LELE’S
£2.80

The Clapton Heart The MokaPot House Clapton Table

£3.90 £2.60 £2.70
 DALSTON

SOCIAL
Qualitative Analysis: Streetscape Sections

RESIDENTIAL
Residential

K ey:
S ocial
Function COMMERCIAL
Co m m e r c i a l

OFFICES
O ffi c e

STOKE NEWINGTON
DALSTON
DALSTON
Stoke Newington

DALSTON
HACKNEY CENTRAL
STOKE
STOKEDNEWINGTON
alston
NEWINGTON

STOKE NEWINGTON
CLAPTON
HACKNEY
HACKNEY CENTRAL
CENTRAL
Hackney Central

HACKNEY CENTRAL
CLAPTON
CLAPTON
RESIDENTIAL
Clapton
COMMERCIAL

OFFICES

CLAPTON
conclusions
social
Through the initial data mapping, Hackney’s social hub
and, conversely, its voids were identified. Qualitative and
comparative research into each of these cases initially
seemed to point to no clear markers, or ‘ingredients’,
unique to Hackey’s social hubs (beyond the clear transport
connections and density of social spaces). Rather, each
hub presented a complex, broad and difficult to quantify
variety of price points and programs, thus catering to a
broad spectrum of society. Hence, it can be concluded
that Hackney is not reliant on one ‘secret ingredient,’ but
instead it is through its rich diversity that bustling social
spaces have emerged and thrived.