FREE

VERSION
Background
Employee Daily Activity
Covid-19 pandemic isn’t ending yet, based on kompas.com, During Covid-19 Pandemic (Year 2020)
Indonesia reaches 6 to 8 thousand cases per day. People are still 55.0%

encouraged to stay at home to avoid COVID-19, including students 36.6%

33.0%
who still undergoing the online school upto the end of 2020. 30.4%
26.0%
Therefore, it gives raise to the new trend in technology. According to 19.0%

State Minister of Research and Technology, Bambang Brodjonegoro,

some technology trend during Covid-19 pandemic are online WFH WFO (normal activity) Half normal
shopping, digital payment, teleworking, tele-education, online 1st Sem 2nd Sem
entertainment, etc. Source:
JakPat internal data 2020

According to JAKPAT internal primary data, at the same time, people activity seemed to increase. The number of employee who work
from home is lower than in early pandemic or 1st semester of 2020. 55% of employee also working from their office, compare to
36.6% in the 1st semester. This affects to their mobile habit too. Thus, JakPat conducted a research in mobile habit for the 1st and 2nd
semester of 2020, to describe people’s habit with their smartphone, including the digital access of kids during the Covid-19 pandemic.

Source:
https://www.kompas.com/covid-19
https://techno.okezone.com/read/2020/06/12/207/2228724/10-tren-teknologi-saat-pandemi-virus-corona
Research Details
Data Collection
• This report was compiled from two sets of data
reports:
• General mobile habit
• Conducted from: Q3 2020 (Oct 5-
6,2020); Q4 2020 (Dec 10-11, 2020
• n of respondents = 2.368 respondents
• Margin of error is belo1 3%
• Kids digital access
• Conducted from Dec 3-4, 2020
• n of respondents = 896 respondents
• Margin of error is 3%
• The questionnaire was distributed through
JAKPAT app
Research Objectives
• To describe Indonesian mobile habit during
Covid-19 Pandemic on 2020
• To identify the most popular mobile habit activity
during the pandemic
• To describe kids digital access/kids digital
entertainment during the pandemic
• To find out how parents perceive digital content
for their kids
 Respondents’ Demographic Profile
n = 2.368 respondents of general mobile habit research

Gender Age Range Socio-economic Status (SES)

15-19 18.7%
Upper 30.4%
20-24 18.1%

47.1%
42.7% 25-29 16.8%
Middle 56.5%
30-34 16.1%

35-39 15.1%
Lower 13.1%
40-44 15.2%
Female Male

Occupation Employee (civil servant included) Freelancer/entrepreneur

Employee (civil servant included) 31.3%

Freelancer/entrepreneur 22.1% WFH

26.0% 19.0%
WFH 32.1%
Students 18.8%
50.0% Out for work like
WFO (normal activity) normal days
Housewife 15.5%
55.0% 17.9% Out for work but
Half normal limited
Unemployed 9.9%

Other 2.4%
Internet Consumption During Pandemic
Among all respondents (n = 2.368)
By Age Range
75.5% 72.4%
By Total Respondents 67.9% 64.0%

4.5%
28.6% 29.7%
24.2%
17.5%
6.9% 3.4% 3.5% 6.2%
25.2% More than usual
Same as usual
< 20 20-29 30-39 40+
Less than usual
70.3% More than usual Same as usual Less than usual

By Occupation
79.3%
70.1% 71.9%
62.3%
More than 70% of respondents admit that during the
Covid-19 pandemic their internet consumption is more 26.9%
34.5%
24.3%
than the usual, especially for students. This increase is 16.5%
3.1% 3.9% 4.2% 3.2%
more seen in the younger respondents.
Employee Freelancer/
Student Housewife
enterpreneur
More than usual Same as usual Less than usual
Activities on Mobile During Pandemic Access social media 93.5%
Chatting 80.7%
Among all respondents (n = 2.368) Voice call 61.4%
By Total Respondents Video call 60.3% Communication (97.3%)

Communication 97.3% Playing games 65.0%

Music streaming 37.7%
Entertainment 76.0% Movies/series streaming 37.2%
Listening to podcast 24.2% Entertainment (76.0%)
Buy & transactions 74.0%
Online shopping 65.3%
Commute & Delivery 52.6% Online banking 43.9%
Food delivery 40.7%
Work & Study 50.2% Making investment 19.7% Buy & transactions (74.0%)

Heatlh & fitness 27.9% Navigating 39.8%

Ride hailing 32.6%
In general, respondents’ activities on their mobile Send package 28.3% Commute & Delivery (52.6%)
devices divided into six categories:
• communication Online meeting 33.7%
Online class 27.0%
• Entertainment Sharing document & managing team 21.9%
• buy & transactions Reading e-book 21.7% Work & study (50.2%)
• commute & delivery
• work & study, and Online heatlh consultation 17.7%

• maintaining health & fitness. Sports tutorial 16.7%

Health & fit (27.9%)
Fitness & exercise monitoring 13.1%
 65.1% 65.0%
57.4% 60.3%
53.3%
49.6%
39.8% 37.5% 37.2% 37.7%
35.0% 32.3%
27.9%
24.4%
17.9% 17.7%
13.4%
9.0%

Playing games Online health Maps & Navigating Movie streaming Music streaming Video call/conference
consultation
2nd Semester 2019 1st Semester 2020 2nd Semester 2020

There is fluctuation on the mobile phone activities from the second semester of 2019 (before the pandemic), the first semester
of 2020 (early pandemic), and the second semester of 2020 (recent situation). Due to the stay at home regulation, certain
internet based activities increases in the 1st semester and continue increasing in the 2nd semester of 2020, such as entertainment
activities (playing games and music and movie streaming), video call/conference, as well as online health consultation. On the
other hand, maps and navigating shows some decrease from 2nd semester 0f 2019 to the 1st semester of 2020 since people are
avoiding to go outside. However, it increases in the 2nd semester of 2020 since people start going back to their activities.
Further
Discussion
• Nowadays, mobile phone has more complex functions than it should be,
from entertainment to work. During this Covid-19 pandemic, people more rely
on smartphones for study and work-related activities. This will be discussed
further in this report.
• Whereas the deeper discussion about buy & transaction can be found in
JAKPAT Premium Report “Ecommerce Trend & Digital Wallet Trend”.
 Podcast
Among respondents who listened to podcast (n= 572)
Gender Age Range

Who listens to Podcast? 8.4%

11.8%
22.1% 15-19
20-24
51.0% 49.0% 25-29
Podcast is more popular in middle 15.7%
22.2% 30-34
and upper socio-economic status 19.9% 35-39
(SES) respondents, compared to 40-44
lower SES.
The trend of podcast decreased Female Male

with the increase of age, with

SES Occupation
approximately 75% of listeners
are under 35 years old.
Employee
Podcast is also most popular for 8.1% 7.4%
7.0%
employee followed by 35.8% 34.1% Freelancer/en
terpreneur
freelance/entrepreneur and 23.1%
Student
students. 56.0%
28.4% Housewife

Other Option
Lower Middle Upper
 Podcast

Podcast Platform By Total Respondents By Gender

Spotify 84.3%

Noice 25.2%

Female
Male

Sports
Available on premium version 37.1%
Religion 36.5%
To purchase, contact us at dea@jakpat.net
Family, kids, parenting 36.0%
Games 32.6%

Criminal 23.5%

Other options 0.7%

 Podcast

Top 3 Podcast Content By Age Range

15-19 y.o 20-24 y.o 25-29 y.o 30-34 y.o 35-39 y.o 40-44 y.o

Available on premium version

To purchase, contact us at dea@jakpat.net
 Podcast

Duration of listening to podcast 4.4%

People listen to podcast for around an hour or less in a 1.4%
2.8%
day. There is no significant difference between Average hour 8.1%
31.3%
< 1 hr
1 hr
weekdays or weekend in podcast listening period. per day 2 hr
There is no significant difference among the time when 20.6% 3 hr
1 hour
people usually listening to podcast, but early morning is 4 hr
31.3% 5 hr
the least popular time . > 5 hr

Weekdays VS Weekend

Time
64.7%
60.9%

34.9% 33.2% 36.9% 33.2%

31.1%
23.0%

Weekdays Weekend 05.00-09.00 09.00-12.00 12.00-15.00 15.00-18.00 18.00-21.00 21.00-00.00

 Music Streaming
Among respondents who accessed music streaming (n= 892) Gender Age Range

9.5%
Who listens to music on 11.7%
20.9% 15-19
20-24
the music streaming platforms? 48.5% 51.5% 25-29
15.5%
23.2% 30-34
Listening to music on online music 19.2% 35-39
streaming platform is more popular in 40-44
middle and upper socio-economic
status (SES) respondents compared to Female Male

lower SES.
SES Occupation
The trend of music streaming
decreased with the increase of age, 7.5% Employee

with almost 80% listeners are under 35 7.8%

10.1%
Freelancer/enterp
reneur
years old. 37.7% 34.9%
Student
Music streaming is also most popular 23.8% Housewife
54.7%
for employee followed by students and 23.4% Other Option
freelance/entrepreneur.

Lower Middle Upper

 Music Streaming
Among respondents who accessed music streaming (n= 892)
Top 3 Platforms By Gender

Available on premium version

To purchase, contact us at dea@jakpat.net

Music Streaming Platform

Female Male
Spotify

Youtube Music
Top 3 Platforms by Age Range
Joox

Langit Musik

Resso

Apple Music 12.2%

Deezer 10.6%

Tidal 7.9%
15-19 20-24 25-29 30-34 35-39 40-44
 Music Streaming
Among respondents who accessed music streaming (n= 892)

Duration of streaming music 7.2%

Respondents tend to stream music more on < 1 hr
2.3% 1 hr
weekend. The time for listening music online Average hour
5.2% 23.8%
2 hr
does not fluctuate much, but the peak time is per day
11.7%
3 hr
in the evening (18.00-21.00). 2 hours 4 hr
23.2% 26.5%
5 hr
> 5 hr

Weekdays VS Weekend
73.9%
64.9% Time
49.0%
41.1% 42.4% 41.7%
39.4%
33.1%

Weekdays Weekend
05.00-09.00 09.00-12.00 12.00-15.00 15.00-18.00 18.00-21.00 21.00-00.00
 Movie/series Streaming
Gender Age Range
Among respondents who accessed movie streaming (n= 880)

15-19
Who watches movies on 10.8% 19.2%
20-24
13.1%
the movie streaming platforms? 47.4%
52.6%
25-29
21.5% 30-34
15.9%
Watching movies/series on movie 19.5%
35-39

streaming platform is more popular in 40-44

female and middle socio-economic

Female Male
status (SES).
The trend of movies/series streaming
SES Occupation
decreased with the increase of age,
with only 10% are aged 40-44 years 8.2%
Employee
old. 8.2%
10.1% Freelancer/ente
Movies/series streaming is also most 35.6% 35.2%
rpreneur
Student
popular for employee followed by 21.2%
56.1%
freelance/entrepreneur and students. Housewife
25.2%
Other Option

Lower Middle Upper

 Movie/series Streaming
Among respondents who accessed movie streaming (n= 880) Streaming Platforms By Gender

Movies Streaming Platform

Top 1

Top 2

Top 3
20.7%
Female Male

11.7%
Streaming Platforms By Occupation
10.4%

Available on premium version

To purchase, contact us at dea@jakpat.net
Freelancer/
Employee Student Housewife
enterpreneur

Netflix Viu Disney+ hotstar Goplay Amazon Prime AppleTV

 Movie/series Streaming

Among respondents who accessed movie streaming (n= 880)

8.1%
< 1 hr

The average of duration of movies streaming 2.7%

8.9%
14.5% 1 hr
2 hr
is 2 hours. Respondents tend to watch more Average hour 17.6% 3 hr
on weekend, and the peak time is in the per day 16.5%
4 hr
evening (after 18.00). 2 hours
31.7% 5 hr
> 5 hr

Weekdays VS Weekend

71.8%

58.0%
48.2%
41.8%
34.5% 34.3%
29.1%
19.7%

Weekdays Weekend 05.00-09.00 09.00-12.00 12.00-15.00 15.00-18.00 18.00-21.00 21.00-00.00

 Video Call/Conference
Gender Age Range
Among respondents who accessed video call/conference (n= 1.670)

Who uses video call/conference app? 14.4% 13.5%

15-19
20-24
49.0% 13.6% 19.2% 25-29
51.0%
Video calling/video conference is more 30-34

popular for middle and upper socio- 35-39

21.2%
economic status (SES) compared to 18.0% 40-44

lower SES. Male Female

The proportions of video
call/conference by age range are not SES Occupation
fluctuate much, but it is most popular 10.8%
for respondents aged 30-34 years old 9.2%

(21.2%). 35.4%
15.1% 35.9%
Employee
Freelancer/entrepreneur
Video call/conference is also most Students
popular for employee followed by 16.8% Housewife
53.8%
freelance/entrepreneur. Other

23.0%

Lower Middle Upper

 Video Call/Conference
Among respondents who accessed video call/conference (n= 1.670)

Available on premium version

To purchase, contact us at dea@jakpat.net

Platform 1 85.5%

Platform 2 64.3%

Platform 3 33.6%

Platform 4 17.2%

Platform 5 14.7%

9.5%

7.5%

6.3% Freelancer/
Employee enterpreneur Student Housewife
6.1%

6.0%
 Video Call/Conference
Among respondents who accessed video call/conference (n= 1.670)

5.8%
The average duration of video call/conference is 2 < 1 hr
1 hr
hours per day. Unlike entertainment activity which 2.1%
7.6% 21.0%
2 hr
usually done on the weekend and in the evening, Average hour 12.9%
3 hr
per day
video call/conference are more likely done on 4 hr
27.5%
weekdays and the peak time is in the morning – 2 hours 23.1% 5 hr
afternoon (09.00 – 12.00). > 5 hr

Weekdays VS Weekend

Time
62.6%
47.8%
38.1%
34.3% 32.2%
28.2%
20.4%
17.2%

Weekdays Weekend 05.00-09.00 09.00-12.00 12.00-15.00 15.00-18.00 18.00-21.00 21.00-00.00

Kids’ Digital Access During Covid-19 Pandemic

During the Covid-19 pandemic which is started in March

2020, people are encouraged to stay at home, including
childreen who suggested for online school. Children
then tend to spend more time at home during the
pandemic. They also have limited outside activities,
which allows digital content and internet as one of the
entertainment source during their time at home. Thus,
in this 2020 Mobile Habit Premium Report, JAKPAT
presents a special discussion about kids’ digital access
during Covid-19 pandemic.
This section will discuss about respondents’ perspective towards kids’ access to digital content. The data presented is
the result from 896 respondents, with the following composition:

(among 896 parents)

Parents’ age range Socio-economic Status (SES)

20-24 5.6%
DADS
25-29 19.3% 7.7%
48.4% 51.6% 31.8% Lower
30-34 24.9% Middle
MOMS Upper
35-39 28.3% 60.5%

40-44 21.9%

Kids' Age Range

37.3%
33.3%
29.4%

There are 896 respondents who are parents to kids aged 2-15 years
old. There were 37.3% respondents with kids aged 1-2 yo, 33.3%
with kids aged 6-10 yo, and 29.4% with kids aged 11-15%.
2-5 yo 6-10 yo 11-15 yo
Kids’ Access of Digital Content
(among 896 parents)
By Total Respondents
Watching Youtube
Watching national TV
Accessing educational apps
The most popular digital entertainment activities for kids is
watching Youtube, followed by watching national TV channels.
68.5%
Almost all activities are increasing, only less than 1% kids who do
72.3% not access any digital entertainment during pandemic. All digital
57.9% content mostly accessed from smartphone, but TV is also a popular
57.6% device to access on demand content.
33.0%
46.8%

Playing mobile games 42.1%

45.7%
Kids’ Access of Digital Content By Device Used
Watching TV cable 28.5%
29.2% 100.0%
93.5% 93.0%
Accessing social media 21.0% 75.8%
24.8%
62.4%
Accessing on-demand 18.5%
platform 23.7%
34.0%
3.4% 24.6% 27.8%
21.5% 22.7%
Not doing any of the above 0.9% 17.5%
Before Pandemic
1.7% 0.0%
Other options 0.7% During Pandemic
On-demand content Youtube Social media Educational content
TV Smartphone Laptop
Kids’ Access of Digital Content | By Age Range
(among 896 parents)

2-5 Years Old 6-10 Years Old 11-15 Years Old

Available on premium version

To purchase, contact us at dea@jakpat.net
Gadget Ownership
(among 896 parents)

Available on premium version

To purchase, contact us at dea@jakpat.net

Parents' Kids' Parents' Kids' laptop Not using any

smartphone smartphone laptop gadget
Before pandemic During pandemic

Devices Accessed by Kids Aged 2-5 yo Devices Accessed by Kids Aged 6-10 yo Devices Accessed by Kids Aged 11-15 yo

Parents' smartphone Parents' smartphone Parents' smartphone

Kids' smartphone Kids' smartphone Kids' smartphone
Parents' laptop Parents' laptop Parents' laptop
Kids' laptop Kids' laptop Kids' laptop
Not using any gadget Not using any gadget Not using any gadget

Before pandemic During pandemic Before pandemic During pandemic Before pandemic During pandemic
 By SES
Time Spent on Smartphone in a Day*
47 124
(among respondents who giving access to smartphone (n=758) 36 35
101 104
*average time spent on a smartphone per day (minutes per day) 87
65 69
35
110

75

Lower Middle Upper

Before pandemic During pandemic

By Kids’ Age 144

49
Before pandemic During pandemic
39 109
21
Duration of kids accessing smartphone during Covid-19 pandemic 95
85
increases by 35 minutes per day, from 75 minutes before the 70
64
pandemic to 110 minutes per day during pandemic. Kids from upper
socio-economic status (SES) tend to access smarthphone longer in a
day compare to those from lower-middle SES. The trend of
smartphone access duration increase with age, the older the kids the
longer duration.
2-5 y.o 6-10 y.o 11-15 y.o
Before pandemic During pandemic
The Intensity of Access to Entertainment Content
(among respondents who giving access to smartphone (n=758)

The intensity before pandemic vs during pandemic

54.8%
49.1% 49.2% 48.2%
46.2% 44.3%
43.1%
39.8% 38.1%
33.3%

17.6%
14.0% Less than before pandemic
7.1% 7.6% 7.5% As much as before pandemic
More than before pandemic

National TV On-demand content Youtube Mobile game Social media

n = 427 respondents n = 133 respondents n = 519 respondents n = 300 respondents n = 149 respondents

Almost all entertainment activities are increased during Covid-19 pandemic. Most respondents admit that
their kids accessing digital entertainment more during Covid-19 pandemic compare to before the pandemic.
Only watching National TV channels which the parents feel their kids are more likely to spend equal time on
(49%).
 2-5 y.o
Time to Access Smartphone 48.1%
36.3%
41.3%
33.6%
(among respondents who giving access to smartphone (n=758) 23.7%
37.0% 34.9%
30.2% 5.9%
25.4%
20.3%
1.6%
By Total Respondents 06.01-09.00 09.01-12.00 12.01-15.00 15.01-18.00 18.01-22.00 22.01-06.00
52.6% WIB WIB WIB WIB WIB WIB
46.3%
40.8%
37.2%
29.3% 6-10 y.o
40.1%
33.7% 35.4% 51.7%
26.3% 42.4% 44.7%
5.1% 34.9%
28.5%
15.4% 45.8%
2.9% 36.9%
29.9% 25.7% 4.1%
06.01-09.00 09.01-12.00 12.01-15.00 15.01-18.00 18.01-22.00 22.01-06.00
WIB WIB WIB WIB WIB WIB 11.7% 2.3%
06.01-09.00 09.01-12.00 12.01-15.00 15.01-18.00 18.01-22.00 22.01-06.00
Before pandemic During pandemic WIB WIB WIB WIB WIB WIB

11-15 y.o
Before pandemic, the peak time of kids using smartphone is around 59.4% 54.6%
15.00 – 22.00, or aafter school. While it shifted during the 37.3% 41.0%
47.8%

pandemic to 09.00-12.00, this can be due to distance-learning 46.3%

39.9%
34.3% 5.4%
process where kids have to study using smartphone. The 22.0%
13.6% 5.2%
proportion also increseas with age. 06.01-09.00 09.01-12.00 12.01-15.00 15.01-18.00 18.01-22.00 22.01-06.00
WIB WIB WIB WIB WIB WIB
 Youtube

Youtube Contents By Total Respondents

respondents who allow their children access Youtube (n= 640)

Content 1
Available on premium version
Content 2 To purchase, contact us at dea@jakpat.net
Content 3

Content 4

Content 5 Contents By Age

Toys review/unboxing 29.0%

Tutorial 24.1%

Viral video 16.0%

Food review 15.1%

Popular adult song 10.4%

Celebrity vlog 9.5%

2-5 y.o 6-10 y.o 11-15 y.o
I don’t know, not sure 1.3%
 Youtube

Platform to Access Youtube

respondents who allow their children access Youtube (n= 640)

By Total Respondents By Age Range

57.4%
51.4%

2-5 y.o 6-10 y.o 11-15 y.o

Available on premium version

To purchase, contact us at dea@jakpat.net
 Youtube

Total 2-5 y.o 6-10 y.o 11-15 y.o

Average time limit for accessing Youtube (minutes/day)

How much do you like if your kids access YouTube?

Parents’ overall liking to Youtube content for their children

<15 min 15-30 min 31-60 min 1-2 hr No limit

Total 2-5 yo 6-10 yo 11-15 yo

Available on premium version

To purchase, contact us at dea@jakpat.net
 Social Media
27.4% of respondents
allow access to social
media for children aged 15
years and under
(n=758)
Social media platforms accessed by children
respondents who allow social media access to their children (n= 229) TikTok is the one of the
popular social media app
among kids across all age
ranges.

Social media access permission

Social media platforms accessed by children – age range

Available on premium
version
To purchase, contact us
at dea@jakpat.net
47.9%
18.1% 20.8%

2-5 y.o 6-10 y.o 11-15 y.o

(n=271) (n=269) (n=217)

2-5 y.o 6-10 y.o 11-15 y.o
 Social Media

Accounts used to access social media

respondents who allow social media access to their children (n= 229)
By Kids’ Age How much do you like if your
kids access Social Media?
Parents’ overall
liking to social
media content for
their children

Kids' personal account Parents' personal account 2-5 y.o 6-10 y.o 11-15 y.o

Available on premium version

To purchase, contact us at dea@jakpat.net
 Mobile Games

Mobile Game Genres

respondents who allow their children
to play mobile games (n= 423)
Genre 1
Genre 2
Genre 3
Available on premium version
Baby games 35.3%
To purchase, contact us at dea@jakpat.net
Casual 32.6%
Puzzle 30.0%
Board & Card 23.5%
Music 21.1%
Adventure 17.7%
Simulation 17.6% Top 3 Mobile
Game Genres 2-5 y.o 6-10 y.o 11-15 y.o
Racing 16.8%
By Age
Sports 12.7%
Role playing/strategy 12.1%
Word 9.7%
I don’t know 5.5%
Other option 0.9%
 Mobile Games

Time Limit for Playing Mobile Games

respondents who allow their children to play mobile games (n= 423)

Average time limit for playing Available on premium version

mobile games (minutes/day) To purchase, contact us at
dea@jakpat.net
Total
Respondents < 15 minutes 15-30 30-60 1-2 hours no limit
minutes minutes

How much do you like if your

By Kids’ Age
kids play mobile games?
Average time limit for playing Parents’ overall liking their
mobile games (minutes/day) children playing mobile games

2-5 y.o 39
6-10 y.o 47
< 15 15-30 30-60 1-2 hours no limit
11-15 y.o 51 minutes minutes minutes
2-5 yo 6-10 yo 11-15 yo
 What makes you give your children access to digital content?
(among respondents who giving access to smartphone (n=758)

Total Respondents The reason most of the parents give their children access to digital
content is because it perceives as entertainment at home. Some of
As an entertainment for kids 80.0% them rated digital content as having a positive effect on their children,
at home and some of them considered this as compensation for parents' inability
to always accompany their children.
36.2%
My kids like it
By Kids’ Age
Provides a quite positive 32.7% 82.4% 80.5%
77.3%
effect for children

As a parent, I can't always

29.7% 41.7% 38.5%
accompany / accompany me 36.3%
30.7%
34.3%
30.4%
27.8% 28.3% 26.2%
13.3% 10.6% 11.7%
I can't say no to them 11.9% 0.7% 2.5% 2.2%

2-5 y.o 6-10 y.o 11-15 y.o

Other Option 1.8%

As an entertainment for kids at home My kids like it
Provides a quite positive effect for children As a parent, I can't always accompany / accompany me
I can't say no to them Other Option
Parents’ Overall Liking to Entertainment Content for Kids
(among respondents who giving access to smartphone (n=758)

I prefer my kids to National TV content is I have more control

access content on the safer for my kids to over my kids when he
Parents tend to prefer National TV for their kids internet than consume than content watches national TV
entertainment compare to the internet, because they watching on the internet than content on the
can easily control the content. In the other hand, on national TV internet
demand videos also favorable for parents. Mean score 2.82 3.51 3.72

5.59 4.1%
5.22 12.8%
5.03 18.3%
4.45 4.57 18.4%

38.8%
45.6%
43.4%

National TV On-demand Youtube Mobile Social 36.6%

shows videos games media 28.1% 28.0%
Top Box % 20.0% 27.9% 17.9% 13.2% 12.0%
8.0%
5.8% 6.1%
2.1% 3.7%
Top 2 Boxes % 41.6% 54.7% 36.6% 26.2% 26.3%
1= Strongly disagree 2= Disagree
n 476 172 593 370 209 3= Neither agree nor disagree 4= Agree
5= Strongly agree
 Total Respondents Digital Content Effects
(among respondents who giving access to smartphone (n=758)
Effects 1

Effects 2

Effects 3 Available on premium version

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Effects 4

Effects 5
By Kids’ Age

Create a self-image online 9.6%

Updated with the latest info/news 7.5%

No affect
5.9%

Other Option
0.7%
2-5 yo 6-10 yo 11-15 yo
 Parental Control By Kids’s Age Range

66.8%
By Total Respondents 53.9% 52.2%
40.9%
Always monitoring and accompanying the
kids
52.1% 31.4%
23.3%
13.9%
Monitoring but not fully accompanying 37.8%
9.7%
5.2% 2.4%
0.3% 0.0%

Monitoring once in a while 9.3% 2-5 yo 6-10 yo 11-15 yo

Always monitoring and accompanying the kids
No monitoring, the kids are free to access
smartphone
0.8% Monitoring but not fully accompanying

Monitoring once in a while

Parental Control System

Setting PIN/password to open the
smartphone
Setting PIN/password to open certain apps
Installing parental control apps/software
(Kids Place, Kids Lock, Kids Mode, etc.)
None of the above
More parents are fully monitoring and accompanying their younger
50.7%
kids, but for older kids parents are not fully accompanying.
The most common parental control system applied by parents on
41.0%
smartphone is seeting PIN/password to open the smartphone. Only
31.6% who installed special parental control apps/software. There are
31.6%
also 14.3% parents who are not applying any parental control
14.3%
mentioned in the options.
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panels in Indonesia
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