Professional Documents
Culture Documents
[5300 words]
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the effect evaluations will be described. The final chapter concludes with feedback on the
interventions based on the recommendations that resulted from Part I.
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appeared on a large scale in several European countries that explicitly dealt with
cyberbullying (see for instance a review of Kiriakidis & Kavoura, 2010). In 2007, the first
special issue (i.e. ‘ Youth Violence and Electronic Media: Similar Behaviors, Different
Venues?’) on online bullying was published. Since then, many studies about cyberbullying
have been published all over the world. The prevalence of cyberbullying, the overlap with
traditional bullying, the relation with parenting and mediation styles, coping strategies, health
and (mental) wellbeing as well as other negative consequences have been studied intensively.
Prevalence of cyberbullying
The prevalence of cyberbullying varies considerably, depending on how it is defined
and measured. Tokunaga (2010) reported average prevalence rates between 20-40% of youth
being cyberbullied at least once in their lifetime. When more restricted time frames (i.e. 2 or 3
times a month in the past year) are used, the prevalence of cyberbullying reduces to an
average between 3%-10% (Olweus, 2012; Smith et al., 2008; Tokunaga, 2010; Williams and
& Guerra, 2007; Ybarra, Mitchell, Wolak, and& Finkelhor, 2006). Cyberbullying
experiences rise from 3% for the 9-10 years old to 8% for the 15-16 years old children
(Livingstone, Haddon, Görzig, & Olafsson, 2011). Furthermore, longitudinal data about
trends in cyberbullying between 2010 and 2013/2014 shows a slight increase in receiving hate
messages (from 13% to 20%) and being cyberbullied (from 7% to 12%) (Hasebrink, 2014).
However, there are still much more children involved in traditional, or offline, bullying
compared to cyberbullying: in a recent meta-analysis by Modecki and colleagues (2014) of 80
studies that measured both cyber- and traditional bullying, mean prevalence rates of 35% for
traditional bullying and 15% for cyberbullying involvement were found.
Perception of cyberbullying
Children do not see all specific negative online behaviours, as measured by many
cyberbullying questionnaires, as cyberbullying. Jacobs, Goossens, Dehue and Völlink ( 2014)
conducted a focus group study with 66 adolescents between 12 and 15 years old and found
that calling names was considered as ‘normal’ communication (i.e. even friends call each
other names) and being lied to was not perceived as cyberbullying. Vandebosch and Van
Cleemput (2008) found that it depends on the power imbalance and intention to hurt whether
or not an online experience is seen as cyberbullying. These findings show that there is a
difference between children’s and researchers’ perception of which behaviours have to be
labelled as cyberbullying. As a consequence, higher scores on a cyberbullying scale do not
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always mean that these children are in need for help. On the other hand, it is important that
children are aware of the fact that (repeated) aggressive coping to combat cyberbullying will
label them as a bully-victim, although they might perceive it as a justified defence.
Furthermore, if an intervention aims to reach a broad category of cyberbully victims it seems
more effective not to speak about victims but about experiences with negative online
behaviour.
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The second, more recent and dominant group of researchers examines the specific prevalence
and overlap between traditional and cyberbullying. One of the first studies by Li (2007),
entitled ‘New bottle but old wine: A research of cyberbullying in schools’, shows that 54% of
the 177 seventh grade students in Canada had been bullied offline, and 25% had been bullied
online. About a third of the victims that had been bullied offline reported that they also had
been bullied online. In a study among 1221 Dutch children of 10-14 years old it was found
that 7% of the children were only involved in cyberbullying, 30% were involved in only
traditional bullying and 31% were involved in both forms of bullying (Dehue, Bolman,
Völlink & Pouwelse, 2008). Modecki et al. (2014) found a strong correlation between offline
and online perpetration and victimization in their meta-analysis. They also found strong
behavioural similarities across online and offline settings. However, Ybarra, Diener-West and
Leaf (2007) found that among the less frequent cyberbullied children (a few times a year, or
less), the overlap between being traditionally and being cyberbullied was much lower.
Because of these contrasting findings, more information about the similarities and differences
between traditional and cyberbullying is needed.
Although most researchers in this area agree that traditional and cyberbullying are (tightly)
interwoven (i.e. at least for the frequently involved children) and share some important
background variables, there is still a lot of discussion going on about the uniqueness of
cyberbullying, the prevalence of cyberbullying and whether or not cyberbullying needs
specific interventions.
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same coping styles on- and offline. Does this mean that we need a broader intervention to help
children to react more adequately to stressful situations in general? Or is it more effective to
develop specific intervention for cyberbullying, and for traditional bullying?
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of this intervention in primary and secondary schools showed no effects on self- and teacher-
reported victimization and positive interactions between pupils, and only a decrease in self-
and teacher-reported bullying in primary schools (Stevens, De Bourdeaudhuij, & Van Oost,
2000). In a second study with two post-tests, Stevens, Van Oost, and De Bourdeaudhuij
(2000) found that in primary schools, seeking a teacher’s help decreased and support for
victims increased in the second post-test. However, in secondary schools, the positive results
on attitudes found in the first post-test were not evident in the second post-test. KiVa, an
intervention developed in Finland (Salmivalli, Kärnä & Poskiparta, 2010), is also a whole
school approach that is based on the developers’ research-based view of bullying as a group
process, and is focused on the bystanders of bullying behaviour. A study on the effects of
KiVa shows that the KiVa program is effective in reducing bullying and victimization, but
effect sizes are small. For peer-reported victimization and bullying, they were .33 and .14 and
for self-reported victimization and bullying, they were .17 and .10 (Kärnä et al., 2011). This
means that although the difference in bullying frequency between the experimental group and
control group(s) is significant, the intervention does not influence bullying behaviour that
much. A second study that has explored the effects of KiVa compared the effects on 9
different forms of bullying. Results of the study showed a decrease in percentage of
victimization ranging from 0.3% on material bullying to 0.8% on cyberbullying and 2.1% on
verbal bullying (Salmivalli, Kärnä, & Poskiparta, 2011). Williford et al. (2013) further
investigated the effect of the KiVa program on cyberbullying and found an effect size of .14
for victimization. The effect of KiVa for bullying depended on age: no effect was found for
children above 12.9 years but for younger children they found an effect size of .29.
Other whole school approaches often have been compared in meta-analytic studies.
Smith, Schneider, Smith, and Ananiadou (2004), for example, conducted a meta-analysis of
14 studies from 10 countries on whole school interventions and concluded that the majority of
these studies did not find significant results with regards to self-reported bullying and
victimization experiences. On the other hand, Vreeman and Caroll (2007) found that out of 10
studies, seven revealed a decrease in bullying, but that the decrease was less profound among
younger children. Ttofi, Farrington, and Baldry (2008) concluded that the effectiveness of
whole school programs varies and seems to depend on the way the interventions are
implemented. Programs in which implementation was systematically monitored seemed to be
more effective than programs without systematic monitoring (Smith, Schneider, Smith, &
Ananiadou, 2004). In addition, according to Vreeman and Caroll (2007), the involvement of
schools is directly related to the effectiveness of the intervention. Indeed, Olweus and Limber
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(2010, p. 379) state that teachers are “key agents of change with regard to adoption and
implementation of the OBPP”. Apparently, whole school interventions require a serious
investment by schools: all children, staff, and parents need to be involved and motivated,
teachers need to be trained, activities need to be planned on a school-wide, classroom-wide
and individual level, and activities should start in primary grades and continue throughout all
school years (National Safe Schools Framework, 2011). Hence, it is highly likely that not all
schools can meet these requirements, which may explain the conflicting results.
Until now it has been unclear whether these whole-school approaches are also
effective in decreasing or preventing cyberbullying. In the above-mentioned interventions,
almost no attention is paid to the effects on cyberbullying. Consequently, there is hardly any
evidence that these interventions are also effective in preventing bullying through the Internet
and other communication methods. Some advocates of whole-school interventions state that
bullying behaviour has many forms and that cyberbullying is just one form of bullying (e.g.,
Olweus, 2012). Salmivalli et al. (2011) also consider cyberbullying as one of the nine forms
of bullying. This approach corresponds to the first approach described by Menesini,
Nocentini, and Palladino in chapter 2 of this book.
A lot of questions remained unanswered in the brief introduction of cyberbullying
research we summarized above. Based on the interpretation of available research this books
provides answers and recommendations that will increase insight in the characteristics, and
the consequences of cyberbullying. In addition we describe in detail evidence baced ICT
interventions to prevent and combat cyberbullying that will help to improve future
intervention methods.
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component of traditional bullying behaviour among peers. In Chapter four, Gunther, DeSmet,
Jacobs, and De Bourdeaudhuij describe the current research on the negative outcomes of
traditional and cyberbullying concerning psychological health, physical health, social
functioning, and behaviour problems. They explore these problems from the perspective of
bullies, victims, bully/victims, and bystanders, and discuss whether the impact of
cyberbullying compared to traditional bullying on the outcomes is equal, less, or more severe.
Furthermore, they discuss the interrelatedness between (cyber-)bullying and negative (health)
outcomes.
In Part II of this book, four interventions aimed at reducing and/or preventing (cyber-)
bullying are explored. Each of these interventions have several common features: (a) they
focus on cyberbullying as well as on traditional bullying; (b) they are theoretically based; (c)
they use aspects of interventions developed for traditional bullying; (d) they do not require a
substantial investment from schools; and (e), they use electronic communication tools.
The first intervention (Chapter five) written by Sapouna, Enz, Samaras and Wolke is a
game that focuses on the reduction of victimization by letting the participant “experience”
victimisation and by giving them an active role: children are asked to help the victims and the
game shows them the effects of their support. The intervention consists of a virtual simulation
of a primary school environment in which cartoon-like virtual characters can take the role of a
bully, victim, bully-assistant, victim-defender, or bystander. It is based on the proven benefits
of experiential learning and on the assumption that children learn to cope effectively with
bullying by role-playing different coping strategies.
The second intervention is a serious game for bystanders of bullying. It is an online,
one-player puzzle game with a virtual character and virtual bullying experience scenarios in
which players can choose a role and several behavioural alternatives, like ignoring the bully,
stand up for the victim, etc. Thereafter, they receive immediate feedback about the
consequences of the choice they made.
The third intervention (chapter 7) has been developed for victims and bully/victims of
cyberbullying, and contains three online tailored modules. The first module aims to teach
participants about the connection between thoughts and behaviour. In the second module
participants learn effective coping strategies in order to stop the (cyber-)bullying and to
decrease negative effects of victimization. In the third module participants learn how to use
the Internet in a safe and secure manner and how to prevent/solve cyberbullying experiences.
The second and third intervention were developed via the Intervention Mapping
protocol. This protocol consists of six steps that can be used as an iterative process for theory-
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and evidence-based development of health promotion interventions (Bartholomew, Parcel,
Kok, Gottlieb, & Fernández, 2011). The six steps include: (a) conducting a needs assessment
of the problem and the at risk-group and forming a logic model of the health problem based
on the PRECEDE/PROCEED model (Green & Kreuter, 2005); (b) defining performance
objectives for the intervention participants and combining them with relevant determinants to
form change objectives; (c) translating change objectives into practical strategies by selecting
theory-based intervention methods; (d) developing, selecting, testing, and producing
intervention components in which all strategies are integrated; (e) planning for adoption and
implementation of the program; and (f) anticipating the process and effect evaluation of the
program.
The fourth intervention again focuses on bystanders of bullying behaviour (Chapter
nine). The intervention is based on the assumption that peers learn from, and influence each
other, and aims to change group norms through peer interactions. Peer educators are selected
by nomination and are trained in communication and social skills in real and virtual situations
and in empathy and adaptive coping strategies.
The last chapter of the book (Chapter nine) will be devoted to an integration of Part I
and Part II. It will combine the ‘know-how’ of Part I with the practical applications of Part II.
The main topics that are discussed are (a) the adequacy of the definition of cyberbullying for
the selection of children who need help; (b) the differences in methods, practical applications,
and content of the four intervention programs; and (c) the effects of the four interventions on
the harmful effects of cyberbullying.
This book gives an in-depth and up-to-date overview of what is known about
cyberbullying based on research of the past decade. It also shows the challenges that remain
in understanding the cyberbullying phenomenon, to help children to stop cyberbullying, and
to develop their resilience against the negative impact.
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