The Role of Sports in the Future of

Communications
5G Opportunity & Realization

March 19, 2019

Agenda
• Introduction: Identifying opportunity at the intersection of 5G and sport
• Key findings: 5G loves sport (and esport)
• The connected event: Stadium experience - Dallas Cowboys and the AT&T Stadium
• Monetising 5G: enabling & evaluating 5G use cases

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Opportunity at the intersection of sport and 5G

• Ovum surveyed senior executives at 60 of What roles are you planning to play in supporting
main stream live sports (e.g. soccer, athletics, tennis) in
the World’s 100 largest communications the 5G era?
and media companies on the 100%

opportunities for 5G in sport

90%
80%

• Our objective was to understand how 70%

60%
these organisations perceived sport and 50%

the opportunities it enables, from working

88%
40%
70% 67%
with players, teams, tournaments, TV and,
30% 58%
20%
35%
of course, sports fans across the World 10%
13%
7%
0%
• Our findings demonstrate that there is a
comprehensive and cherished relationship
between 5G network operators and the
global sports ecosystem

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Over 90% expect to trial 5G at sports stadia by
2021

Have you conducted trials of dedicated 5G coverage

and service inside sports and/or eSports venues?
120%

98% 100%
100% 91%

80%
65%
60%
42%
40%
28%
Sports has a big influence in people’s
20%
lives as large parts of the population
0%
28% 14% 23% 26% 7% 2% follow sports no matter what class or
Yes Next 6 Next 6-12 Next 1-2 Next 2-3 Uncertain society they belong to
months months years years Source: Survey respondent

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70% say
Sports sports
events areevents have
driving 5G influenced
commercial launches
their 5G rollouts
Has the timing of major sporting events influenced your
decision about 5G rollout timelines and deadlines?

No, not at all,

30%
Yes, we are
planning our
commercial
launch around
a key sporting
event(s), 37%

Yes, but only in

respect of pre-
Today, sport is not just a mere game…
commercial it’s a world stage where people
trials and proof- belonging to all countries engage
of-concept
(PoC) exercises, themselves… any product promoted in
33% the game becomes revolutionary and
people tend to follow it as a trend.
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 The most popular events are the global soccer
Upcoming
and Olympicevents most targeted:
tournaments
The 2020 Tokyo Olympics and Euros
Which of these events are you targeting as part of your 5G plans,
whether for trialling, commercial or marketing 5G?
Union of European Football
Union of European Football Associations (UEFA) Euro 2020
Associations (UEFA) Euro 29%
Winter
Winter OlympicsBeijing
Olympics Beijing2022
2022 29%
Summer Olympics
Summer OlympicsTokyo
Tokyo2020
2020 26%
Fédération
FédérationInternationale Internationale
de Football Associationde Football
(FIFA) World
Association (FIFA)
Cup Qatar World Cup Qatar 2022
2022 24%
Union of European
Union of European Football Associations Football
(UEFA) Champions
League
Associations (UEFA) Champions League 24%
TBSTBS (Counter
(Counter Strike)ELEAGUE
Strike) ELEAGUE 17%
ICC
ICC WorldTwenty
World Twenty2020
2020 10%
League
League of Legends
of Legends World
World Championship
Championship 7%
IPL2019
IPL 2019 5%
5G… will change the stadium experience
5%
by offering real-time information on how
Other
Other sports
sports and/or
and/or e-sportsevents
e-sports events

2019
2019 CricketWorld
Cricket WorldCup
Cup 2%
to best get to your seats… on wait-times
Dota
Dota2 International
2 International 2%
Overwatch
Overwatch WorldLeague
World League 2%
at concession stands… and customised
content like exclusive perspectives from
Note: multiple response question
coaches and players.
Source: Survey respondent
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The opportunity: what operators are looking for from
rolling out 5G

What do you see as the key opportunities in supporting

sports and e-sports with 5G?

Growing ARPU 27%

Increased loyalty 18%

Enhancing CSP brand appeal

Enhancing to younger
CSP brand appeal
demographics to younger demographics
15%

PromotePromote
brand overseas to support
brand overseas to
support expansion plans
expansion plans
10%

Grow enterprise business lines 10%

Test and deploy 5G technologies

Test and deployand
5G
technologies and applications
applications
8%
[5G] will take fan engagement
Prove 5G use cases and benefits 7%
to the next level and will allow
Subscriber acquisition 5% content personalization to scale.
Source: Survey respondent

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 Connected Event Use Case
Realtime Replay
Player Statistics

Merchandise Player Tracking

Camera Angles Augmented Reality

Advertising Betting Ticket Purchase

High speed network providing personalised experience to multi mode devices and VIP users

Deploy thousands for Device Device and Network Dynamic Capacity Beam Analytics Charge
antenna, authentication subscriber tracking slicing Management Steering who, when, where Multi Parties
Edge and Core

8
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Amdocs 5G Solutions Suite
Open 5G Enter into a new 5G-inspired era of opportunity & possibilities
Open your network to its full potential with modular, ecosystem, cloud & standards-based solutions.
Fast. Smart. Monetize
Eliminate barriers to speed up launches, automate operations, and streamline innovation.
Being open is about being fast and smart, and fully monetizing 5G.

5G Fast 5G Smart 5G Monetize

Densify 4G and deploy Run a dynamic, Drive growth by
high-performance automated and capturing every
5G networks fast intelligence-driven monetization
and efficiently smart operation opportunity

Accelerate 5G now Manage the service lifecycle Monetize the next

& be ahead of every curve & put intelligence into action

● Open APIs
Move with agility, adapt easily, and
Evolve the network ● Open Standards
5G Open w/ freedom at your fingertips
streamline innovation with open & ● Open Ecosystem
standards-based solutions ● Open Source

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5G Fast – Provide the right capacity cost efficiently
End to End Project Management

Planning and Beamforming Node/cables Integration and Alarm Pre launch Network Network Launch
Cells Installation
Design planning installation testing clearing tuning Acceptance & Optimization

Planning Site build Integration and Commissioning Acceptance

Amdocs Turf Lead Amdocs Amdocs

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 5G Smart – Managing a tailored network
Beamforming technology management

Network slicing

4G

VR experience

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5G Monetize – Integrated business enablement

Partner onboarding Network Automation Offer Creation Launch Service Consumption

Partner Management ONAP Catalog Engagement Convergent Charging

Multi-party Slice characteristics All elements are Offer immediately Online, on demand
partnership model defined and deployed extracted to catalog available on all network slice charging
channels
Cross LOB partnerships Applications deployed Offer is defined OC/RC charge for service
to the edge of the Proactive notification
Complex settlement network Service associated to sent to customer Metering of usage
between partners slice
Customer adds offer Any payment method

Network Slice Catalog Offers Billing and

configuration Settlement

Agreed configuration Immediate availability

Automated Import Configured in Minutes

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5G Use-Cases Monetization Strategy
Delay
Cost per
gig

AR Connected
Navigation Event
Game Augmented
Sensors Coach

Augmented
Emergency Event
Devices

Fixed Nomadic On the go

Drone
racing
Road
Navigation Drone
Tracking
Sport VoD

Training Sport
Heart Rate Platform Replay
Monitoring Video
Sharing
Bandwidth
throughput

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Low Performance Networks
Heart Rate Monitoring

Characteristics Monetization Strategy Challenges

Business models focus Decoupling usage from the Reduce costs of processing
B2B/B2B2C service charge low value events

No specific QoS SLA required Embedded connectivity Settlements

for a sport watch Management across the
Low traffic volumes value chain
Applications – training logs,
Can’t be monetized based performance dashboards
on usage
End to end services –
Coaching services

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Medium Performance Networks
Drone Tracking

Characteristics Monetization Strategy Challenges

High variability in network End to end services –variety Personalized offering for
requirements of network requirements each enterprise (CPQ)

May require tailored B2B –Video stream of Building a partner eco

network slices specific participants during system to enrich offerings
races

B2C - tracking during off road

track

Drones data allowances

charged, drone air time,
monthly or by usage.

Premium charges for ultra

reliability

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High Performance Networks
AR Off Road Navigation

Characteristics Monetization Strategy Challenges

High performance Application specific data
networks and very high allowances (B2C)
traffic volumes
Quality of experience for AR
Reliance on edge
computing Bundled with applications –
off-road navigation
application
Usage charging for specific
application – e.g. AR
navigation traffic
How to differentiate in the
B2C market
Articulate the value
proposition of edge
computing and monetize it
Multi-dimensional
Monetization requirements
per services – data
buckets, applications
parameters

Multiple paying parties –

e.g., application providers,
device manufacturers,
advertisers, etc.

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Key 5G Monetization Capabilities and Enablers

5G Technologies System Performance Business Environment

Service Based Interface Higher Volumes of Traffic E2E support

Comply with 3GPP specifications Handle the increase of network 5G enablement across the entire
traffic volumes BSS stack
Network Slicing
Single OCS with multi network slices Elasticity New Business Models
Scale in/out in order to support Different monetization models e.g.
Edge Computing the current network traffic load SLA based, IoT
Interact with edge computing
elements to monetize its resources Slice Isolation Partners Ecosystem
Ensuring the isolation per network Selling with Partners to enrich the
slice offering

Cloud Native CI/CD Microservices Open source DevOps Open APIs Multiplay Always-on
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Questions?
Webinar Abstract on LR
https://www.lightreading.com/webinar.asp?webinar_id=1365

As 5G momentum builds, network operators continue to have to test, prove and demonstrate evolving 5G use
cases and capabilities. Meanwhile the complexity of existing networks, and technologies, as well as the
complexity of the potential commercial models, make prioritizing 5G investment and integration difficult.
Unique research undertaken by Ovum, in partnership with Amdocs, reveals that, from among a multitude of
potential 5G use cases, sports, and more specifically, large-scale sports and esports events, is one of the most
compelling 5G use cases for operators today, heavily influencing their nationwide 5G strategies.
Beyond offering the perfect stage for demonstrating 5G network capabilities across design, performance and
quality of experience to a global audience, operators also see their involvement with large sports events in the
5G era as providing them with the opportunity to take on a variety of roles beyond the role of the connectivity
provider.
Join Ed Barton, Ovum’s Chief Analyst for Entertainment, and Amdocs’ Tomer Gingold and Yogen Patel to learn
more about the attractive proposition sports and esports events provide for 5G tests and launches. Understand:
• how operators are evolving their networks in terms of 5G rollout timelines and network design;
• when and where they are focusing their 5G trials, and;
• what they see as their top commercial opportunities and challenges.

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