SUBMITTED BY –

Priya Mittal
BBA 3rd B
 Samsung History
• Established in 1969 to manufacture black and white TV sets
• Purchased a Korea Semiconductor Business in 1974
• In 1980 dedicated most of its resources to semiconductor business
and built its first manufacturing facility.
• By early 1990’s, was amongst the industry’s top contenders
• Brand value rank grew from 43rd in the world ($ 5.2 billion) in 2000 to
21st in the world ( $12.6 billion) in 2004 and 20th in 2006 (16.1 billion)
• Ahead of many brands such as Pepsi, Google, and Siemens
• Total net revenue in 2004 was $78.5 billion, and $78.7 billion in 2006
 Logos

• The Samsung Byeolpyo noodles logo, used from

late 1938 until replaced in 1958.

• The Samsung Group logo, used from late 1969

until replaced in 1979 .
• The Samsung Group logo (“three stars”),
used from late 1980 until replaced in
1992

• The Samsung Electronics logo, used

from late 1980 until replaced in 1992
• Samsung's current logo used from 1993 to
present.
The headquarters of Samsung Sanghoein Daegu in the
late 1930s
 Meaning of C.S.R.
"Corporate responsibility" redirects here. For
other types of responsibility, see Responsibility
(disambiguation).
Corporate social responsibility (CSR, also
called corporate conscience, corporate
citizenship, social performance,
or sustainable responsible business/
Responsible Business)[1] is a form
of corporate self-regulation integrated into
a business model.
CSR ACTIVITIES
Samsung joined hands with
Tung Wah Group of
Hospitals
Samsung joined hands with Tung
Wah Group of Hospitals Set up
Samsung Digital Hub to bring new
hopes to children from
underprivileged families on August
22, 2011(Hong Kong – August 22,
2011) Samsung Electronics Co. Ltd.
strives to enhance innovative......
Samsung having the 7th Caring
Company Award
In line with our long-term commitment
to consistent, Corporate responsibility
with HK Red Cross & Haven of Hope
Charity associations. It is an honor to be
having the Caring Company Award for
7th consecutive years. Caring Company
Award
PolyU wins Samsung’s support to
advance hospitality technology
PolyU wins Samsung’s support to advance
hospitality technology on Nov 21, 2008
Hong Kong – 30 October, 2008- With the
support of world-renowned electronics
manufacturer Samsung Electronics Hong
Kong, the School of Hotel and Tou
Samsung Rewards Ten Outstanding
Students of Korean Studies at City
University
Samsung Rewards Ten
Outstanding Students of Korean
Studies at City UniversityFor the
second year in a row, Samsung has
awarded students of Hong Kong’s
first Bachelor-level Korean Studies
course with financial scholarships
on Nov 20, 2008
SAMSUNG and Environmental
Protection Department jointly
promote
SAMSUNG and Environmental
Protection Department jointly
promote "Computer Recycling
Programme" on Feb 15, 2008 A
territory-wide Computer Recycling
Programme (CRP), funded by 20
local and international computer
equipment…..
 Hong Kong Red Cross and
SAMSUNG Share Christmas Love
with The Pass-it-On Campaign for
Five Successive Years
Hong Kong Red Cross and
SAMSUNG Share Christmas Love
with The Pass-it-On Campaign for
Five Successive Years Promote the
"Love to Share, Share to Love"
Spirit with Local Pop Stars on Nov
27, 2007
Thank You….