Professional Documents
Culture Documents
in
Entrepreneurship
Vol. 8, No. 2 (2012) 63–140
c 2012 H. Patzelt, L. Schweizer and J. Behrens
DOI: 10.1561/0300000041
Biotechnology Entrepreneurship
By Holger Patzelt, Lars Schweizer
and Judith Behrens
Contents
1 Introduction 65
3 Regional-Level Research on
Biotechnology Entrepreneurship 73
3.1 Biotechnology Networks 74
3.2 Biotechnology Clusters 75
3.3 Policy and Biotechnology Development 79
4 Firm-Level Research on
Biotechnology Entrepreneurship 83
References 121
Foundations and Trends R
in
Entrepreneurship
Vol. 8, No. 2 (2012) 63–140
c 2012 H. Patzelt, L. Schweizer and J. Behrens
DOI: 10.1561/0300000041
Biotechnology Entrepreneurship
1
Technische Universität München, Karlstr. 45, 80333 Munich, Germany,
patzelt@tum.de
2
Goethe University Frankfurt, Grueneburgplatz 1, 60322 Frankfurt am
Main, Germany, l.schweizer@em.uni-frankfurt.de
3
Technische Universität München, Karlstr. 45, 80333 Munich, Germany,
judith.behrens@tum.de
Abstract
Biotechnology is one of the strongest growing industries of the twenty-
first century. Yet, the sector is still young and many biotechnology
firms are at an early stage of their life cycle. Thus, biotechnology and
entrepreneurship are intrinsically linked together, and over the last
years a substantial number of articles in the entrepreneurship literature
have studied biotechnology at the regional, firm, and individual level
of analysis. This monograph reviews the literature on biotechnology
entrepreneurship. First, at the regional level, we focus on innovation
networks and biotechnology clusters. Second, at the firm level, we illus-
trate strategies and business models of biotechnology firms and the
determinants of their success. We also elaborate on strategic alliances of
biotechnology ventures, and on mergers and acquisitions in the biotech-
nology industry. Third, at the individual level of analysis, we review the
literature on strategic decision making in the biotechnology industry
and the role of the management team for biotechnology ventures’
development. We conclude our review by offering future research oppor-
tunities within and across levels of analysis for scholars interested in
the field of biotechnology entrepreneurship.
1
Introduction
Over the last 35 years, the biotechnology industry has been booming.
Since the inception of Genentech — which is often referred to as the
first modern biotechnology firm — in 1976, many thousands of new
biotechnology ventures have been founded, and some of these ventures
have been extraordinarily successful. For example, Genentech’s mar-
ket capitalization was $100 billion in 2012, and the firm employed
more than 11,000 people. Similarly, firms like Amgen (founded in
1980; market capitalization $53 billion in 2012; 17,000 employees) and
Biogen (founded in 1978; market capitalization $28 billion in 2012; 5000
employees) are not small firms anymore but global players. These and
other firms have been so successful because they have developed and
commercialized radically new technologies based on scientific advance-
ments that improved our understanding of cellular processes at the
molecular level. For example, based on the scientific breakthrough of
recombinant DNA technology, Genentech was first to produce insulin
from bacteria to treat human diabetes.
Today the biotechnology sector has a substantial economic impact.
The global biotechnology market had total revenues of $200 billion
in 2009, representing a compound annual growth rate of 10.2% for the
65
66 Introduction
(DiMasi et al., 2003). Moreover, only one out of 5000 initial drug
candidates reaches market launch (Evans and Varaiya, 2003). Due to
the environmental conditions and the complexity of newly developed
biotechnological methods, managing a biotechnology firm is a highly
complex endeavor. Understanding the factors that contribute to the
success of biotechnology ventures has been an important research
avenue for researchers from the field of strategy and entrepreneurship.
Finally, some studies have focused on the individuals starting and
managing biotechnology ventures. Many of these individuals are dif-
ferent from entrepreneurs outside the biotechnology industry since in
addition to managerial and entrepreneurial skills they need to possess
substantial scientific knowledge to assess both the technological fea-
sibility and the commercial potential on new biotechnological devel-
opments. Indeed, many biotechnology entrepreneurs are professors at
research institutions (Audretsch and Stephan, 1996, 1999; Zucker et al.,
1998) who when becoming entrepreneurs often face problems in the
development of their shared occupational identities, the distribution
of their limited time between research and entrepreneurship, and the
acquisition of managerial skills required to run a startup firm.
The purpose of this monograph is to review past research on biotech-
nology at different levels of analysis. As for most reviews, we cannot
be exhaustive on the studies included. Rather, our goal is to high-
light important research streams that scholars have pursued over the
last two decades and illustrate some key findings. In the following
section we introduce important definitions and concepts which are
necessary for readers new to the field of biotechnology entrepreneur-
ship to understand (some of) the studies subsequently introduced. We
then summarize work on biotechnology entrepreneurship at the regional
level. Next, we extend our review to the firm and individual levels of
analysis, respectively. Finally, we highlight future research opportuni-
ties in the field of biotechnology entrepreneurship within and across
levels, and draw final conclusions.
2
Definitions and Concepts
68
2.1 Categorization of Biotechnology Firms 69
this sector has been growing substantially over the last decade. Since
red biotechnology is however believed to have the most substantial
economic impact, almost all academic studies in the entrepreneurship,
management, and economics literatures investigate firms belonging to
this sub-sector (for exceptions see Hu et al., 2009; Vanloqueren and
Baret, 2009). Thus, our review article will focus on studies in the red
biotechnology field.
Finally, another important distinction between biotechnology
firms refers to the business models they pursue. Ernst and Young
(2000) distinguish between three archetypical business models. First,
product-oriented firms develop and commercialize new biotechnological
products such as therapeutics and diagnostics (red biotechnology),
transgenic plants (green biotechnology), or enzymes (white biotechnol-
ogy). Second, service firms use an innovative biotechnology to offer its
application to other companies as a research service. As compared to
product firms, service firms generate revenues much earlier in their life
cycle and sometimes grow without or with only minor outside invest-
ment. Third, some biotechnology firms use their proprietary technology
for both internal new product development and offering its application
as a research service to others (“hybrid companies”) (e.g., Patzelt et al.,
2008b).
In the next step of the value chain lead molecules to address the tar-
geted disease are identified and optimized. Lead molecules are chemical
entities, proteins, nucleotides or antibodies that interact with, inhibit,
or replace the identified target. These lead molecules are potential can-
didates for new drugs. Subsequently, new chemical entities must be syn-
thesized and repeatedly modified to ensure specific and strong binding
to the target, requiring competencies in chemistry (lead optimization).
When it comes to protecting the identified lead molecule from imita-
tion by competitors, legal knowledge can facilitate the application for
patents — one of the most important resources for biopharmaceutical
firms (Powell and Brantley, 1992; Powell, 1996).
In the next step, pre-clinical testing for physiological safety and effi-
cacy in animals takes place. These tests require biological and medical
knowledge about animal behaviour and the structure and properties
of the tissue to investigate. Lead molecules that pass the latter stage
are subsequently tested in three clinical phases in humans. In clinical
Phase I trials a small group of healthy volunteers receives treatment
with the new drug candidate. In clinical Phase II a placebo-controlled,
large scale study is conducted with the goal of proving drug safety
and efficacy among a substantial number of people. Phase III clin-
ical trials are double-blind and placebo-controlled studies to further
establish the efficacy of the new drug on a statistically significant level.
Taken together, these three phases usually last several years. Moreover,
the clinical development process is highly regulated and requires legal
know-how to gain regulatory approval. Very often, biotechnology firms
perform Phases II and III clinical testing together with large pharma-
ceutical incumbent firms to share development risks and costs (Hsu,
2007; Zhang, 2011). Once the drug development process has been com-
pleted, entering the pharmaceutical market successfully is everything
but easy (Bogner et al., 1996) as effective and efficient marketing and
distribution are essential for success (Hauser et al., 2006; Stremersch
and Van Dyck, 2009). In these cases, teaming up with a pharmaceutical
partner is an attractive option for many biotechnology firms.
In sum, the description of the biopharmaceutical value chain sug-
gests that this development process with its distinct stages and different
clinical phases requires specific capabilities, knowledge, and know-how
72 Definitions and Concepts
73
74 Regional-Level Research on Biotechnology Entrepreneurship
83
84 Firm-Level Research on Biotechnology Entrepreneurship
firms, (b) exploitation alliances with incumbent firms favor rent gen-
eration but hinder rent appropriation, and (c) service-oriented firms
exhibit significantly better performance than research-oriented firms.
One interesting example how firms can move away from traditions
and history is the case of the Japanese Kirin Brewery introduced
by Lynskey (2008). Being traditionally a non-biotechnology incum-
bent firm, Kirin entered into the biotechnology sector via unrelated
diversification. The Kirin case stresses the importance of opportu-
nity recognition, tacit knowledge, entrepreneurial individuals, scientific
gatekeepers, and key collaborations (in the case of Kirin its joint
venture with Amgen) to successfully enter the biotechnology sector;
all of these factors are crucial for biotechnology ventures as well.
Lynskey (2008) concluded that Kirin followed a focused strategy by
concentrating on niche areas and specific technologies.
Technological specialization, however, is not always the key to
success of biotechnology ventures. For example, Quintana-Garcı́a and
Benavides-Velasco (2008) analyzed how technological diversification
influences the rate and specific types of innovative biotechnology com-
petencies. Their findings demonstrate that a diversified technology base
positively affects innovative competence in the biotechnology context.
In addition to that, technological diversification is found to have a
stronger effect on exploratory than on exploitative innovative capabili-
ties. As a consequence, their results suggest that technological diversity
may mitigate core rigidities and path dependencies by enhancing novel
solutions which accelerate the rate of invention.
While many other studies have illustrated that effective technolog-
ical development is the key to biotechnology ventures’ success, this
development needs to be embedded in the firm’s organizational struc-
ture — an issue which has attracted little attention by biotechnology
researchers so far. An exception is work by Huckman and Zinner (2008),
who analyze whether focus at the divisional level is complementary
with, or a substitute for, focus at the firm level by considering the per-
formance of investigative sites in biopharmaceutical clinical trials. Their
research findings show that firms focusing on a particular task, at either
a divisional or firm level, have higher output and productivity with
respect to that task than unfocused firms. Furthermore, they find that
86 Firm-Level Research on Biotechnology Entrepreneurship
Finally, Sabatier et al. (2010a) go beyond the notion that firms pur-
sue one business model only and introduce the concept of a business
model portfolio — pursuing multiple business models at the same time.
Analyzing different business models of four European biotechnology
companies, they explore their business model portfolios, defined as the
range of different ways they deliver value to their customers to ensure
both their medium term viability and future development. They con-
clude that a firm’s business model portfolio can help to balance out the
levels of promise and interdependency with other firms of its different
90 Firm-Level Research on Biotechnology Entrepreneurship
business models, and help to articulate and finance its activities in the
medium run to ensure idiosyncrasy and future survival. In a subsequent
study, Sabatier et al. (2010b) conclude that, as the biotechnology sec-
tor evolves, coordination of networks can be specialized, leading to the
emergence of Dedicated Coordinating Firms.
Interestingly, it appears that business models of biotechnology firms
vary substantially across national contexts. A couple of studies analyzed
the development of biotechnology business models in different countries
(Bigliardi et al., 2005). Suuma (2011) analyzed the case of Estonia and
argued that the development of biotechnology business models in Esto-
nia is led by two rather contrary directions: on the one hand, increasing
specialization and fragmentation and, on the other hand, movements
toward geographical and institutional convergence. Konde (2009) pro-
vided an Indian perspective and points out that Indian firms focus their
businesses on the development, manufacturing, and marketing of bio-
pharmaceuticals and provide services by leveraging their cost-effective
manufacturing capabilities to gain more market share and compete on a
global scale. Willemstein et al. (2007) investigated the business model
dynamics of Dutch medical biotechnology firms and concluded that
both the generation of new firms, due to shifts in the dominating busi-
ness model at founding over time, and shifts in business models after
founding, explain business model dynamics. Finally, in specific context
of the Italian biotechnology sector, Bigliardi et al. (2005) identified
four clusters to group biotechnology firms: service companies, small
research companies, traditional integrated firms and industrialized inte-
grated firms. Therefore, while business models in the biotechnology sec-
tor share some elements, there is considerable variation between firms
operating in different institutional contexts (countries).
the same partner over time. Their results show that general alliance
experience of the biotechnology partners, but not of the pharmaceuti-
cal firms, positively affected joint project performance, and that this
relationship shows diminishing marginal returns. Partner-specific expe-
rience, however, had a negative effect on joint project performance.
Moreover, the authors conclude that a firm-level alliance management
capability exists. Building on these conclusions, Rothaermel and Deeds
(2006) develop a model that links differential demands of alliance type
and the benefits of alliance experience to an observable outcome from
a firm’s alliance management capability. Their research results suggest
that alliance type and alliance experience moderate the relationship
between a high-technology venture’s R&D alliances and its new prod-
uct development. Consequently, Rothaermel and Deeds (2006) propose
the existence of an alliance management capability and its heteroge-
neous distribution across firms.
In order to further refine the construct of alliance management capa-
bility and the role of experience in building such capability, in a recent
study Hoang and Rothaermel (2010) argue that alliance exploitation
experience in the biotechnology industry has positive effects on R&D
project performance, while alliance exploration experience has negative
effects. Moreover, they show that an internal exploration competence
allows firms to leverage their external exploitation experience more
fully. However, Hoang and Rothaermel (2010) find that when firms com-
bine internal exploitation experience with external exploration experi-
ence, the negative effects on R&D project performance become more
pronounced. Similarly, McNamara and Baden-Fuller (2007) explore a
financial returns dimension of the exploration–exploitation question.
Their research findings suggest that investors respond positively at
every stage, but there are differences between small and large biotech-
nology firms. They find that for small biotech firms exploration is
favored, provided it is focused, whereas for large firms, there is value
in both exploration and exploitation.
In addition to general alliance management capability, during the
alliance management process biotechnology firms build up relational
capability in order to transfer and internalize knowledge and to
effectively manage alliance relationships (Kale et al., 2002). As firms
98 Firm-Level Research on Biotechnology Entrepreneurship
the loss of their knowledge and expertise. Ranft and Lord (2000)
argue that the retention of valuable human capital is critical for the
post-merger integration and, thus, for merger success as value creation
takes place after the merger (Haspeslagh and Jemison, 1991). Inter-
estingly, Schweizer (2005b, 2009) found that most top managers leave
the biotech firms after the acquisition, probably because these firms
lost their entrepreneurial and risk-taking spirit when pursuing their
M&A strategy. Paruchuri et al. (2006) have found that the productiv-
ity of corporate scientists of acquired companies in the pharmaceutical
industry is generally impaired by integration, but that some scientists
experience more disruption than others. In particular, acquisition inte-
gration will be most disruptive, leading to the most severe productivity
drops for those inventors who have lost social status and centrality in
the combined entity.
1 We would like to acknowledge that some of the literature discussed in earlier sections
also covers individuals, for example work on networks (Fleming et al., 2007; Owen-Smith
and Powell, 2004). This work, however, is more linked to outcomes of the other levels
of analysis (e.g., cluster performance) and is therefore included in the respective sections
above.
107
108 Individual-Level Research on Biotechnology Entrepreneurship
113
114 Future Research and Conclusion
change with the age and size of the firms such that when firms are at
different stages of their life cycle a higher density is optimal because
they do not compete for the same sources of finance (the younger ones
might try to attract venture capital while older firms aim to go for an
IPO). It appears to be an important research avenue to investigate how
the composition of a cluster should look like such that the benefits for
the biotechnology firms in the cluster outweigh the problems associated
with co-location.
121
122 References