Project Report on

FolkBaksa
An E-Commerce website

Important Definitions
What is a project?

According to the PMBOK (Project Management Body of Knowledge) 3rd edition, A project is

defined as a “temporary endeavor with a beginning and an end and it must be used to create a

unique product, service or result.'' Further, it is progressively elaborated. What this definition of

a project means is that projects are those activities that cannot go on indefinitely and must
have a defined purpose.

A project is an activity to meet the creation of a unique product or service and thus activities

that are undertaken to accomplish routine activities cannot be considered projects.

What is project management?

Project management is the application of knowledge, skills, tools, and techniques to project

activities to meet the project requirements. It has always been practiced informally, but began

to emerge as a distinct profession in the mid-20th century.

Process of Project Management

1. Initiating

2. Planning

3. Executing

4. Monitoring and Controlling

5. Closing

Project Management Knowledge Areas

1. Integration

2. Scope

3. Time

4. Cost

5. Quality

6. Procurement

7. Human resources

8. Communications

9. Risk management

10. Stakeholder management

FolkBaksa
An E-Commerce website
The concept
• Folkbaksa is a one stop solution to all your gifting problems.
 • Folkbaksa is a E-commerce website which is classified as a Virtual
• Store and serves directly to the consumers (B2C).
• We deliver a wide variety of Handmade, customized, engineered to
• order and personalized gifts at your doorstep.
• We assemble a completely curated gift box which is entirely chosen by
the customers themselves.

Proposed Benefits
- The service would enhance faster delivery of services which no other
firm in the industry is currently delivering
- Smoother and convenient interface will enable people of diverse
technical skill sets to avail the services with no/minimum problems
- Transparency and trustworthiness would ensure customers to stay
loyal and even in customer acquisition

Beneficiaries
The project would benefit:
The major proportion of our target audience would be the youth, within
The age of 16 to 30. They believe in online shopping and are the major
gift customers.They believe in timesavingand getting the best at
affordable prices. This makes us our major focus. The minor proportion
would be thechildren and the elderly. Consideringthey don't tend to
reply on onlineservices. Also, gifting is less of apriority for them.

Project Constraints

Personal Level
At a personal level, recruiting people might be really difficult and the HR
challenges facedinitially would face a huge threat to the very existence
of the company after the project isfinished. A lot of cost will be involved
in the initial recruitment stages to verify employees andminimize and
eradicate fraudulent situations.

Social Level
At a social level, some customers may get offended by the curated box
of gift due to some social oppositions.

Organizational Level
At an organizational level, the online shopping and local gifting industry
will pose various threats in terms of competition

National Level

The accessibility to the customers on a national level, can be a problem

if the customers are out of reach or due to the creation of a new market
new competitors might come up as competition.

Global Level
On a global level, other pet-related companies might pose a competitive
threat in terms ofquality of service, so standards of project delivery will
be very high from the initial stage itself

Project Components
Stages & Stage-wise Operations
 Stage 1 - Ideation
The basic idea of the project will be discussed and the team. Budget and
work-structure will be formed

Stage 2 - Planning
Detailed WBS, cost estimation, and scheduling process will be done

Stage 3 - Execution
The basic training, supervision and monitoring will be done

Stage 4 - Close-out
The project will be completed and handed over for management as a
business

Work Breakdown Structure

Project Structure
A functional structure will be used as the project does not require
extensive inter-departmental communication

Project Framework

Core
- Scope - All pet owners and industry stakeholders
- Time - 3 months
- Cost - Please refer to Revenue-Cost Analysis section
- Quality - 0 fraud cases

Supportive
- HR - 24 units of specialized manpower
- Risk - Please refer to Risk Analysis section
- Procurement - already included in HR count; no additional
requirement

Project Team
10 x Operations Experts
3 x HR and Training Experts (Technical Knowledge of veterinary
industry)
4 x IT Support ( 2 - Web, 1 - Android, 1 - iOS)
2 x Background Check Experts
5 x Marketing & Market Research Experts

RISK ANALYSIS
  Preference of Local or Physical
 Stores over Virtual Store.
 Cancellation of a Engineered-toorder
 Gift box.
 Competitors can deliver a precurated
 gift box in a shorter time
 period as the products are madetostock.
 Strategy Risk
 Reputational Risk
 Program Risk wherein thecustomer find the three-step
 Curation rather complicated.
 Seasonal RIsk
 Giftboxes are a newer
 concept to Indian Society

Technical
The project will be completely dependent on online resources and
independent online ecosystems like Web, Android and iOS making it
really efficient and convenient to execute

Financial
The return against the risk is potentially high with minimal
investment done through self-financing source

Economic
The cost incurred is high initially but the benefits and returns make
the project a sure-shot to execute. There is a monopolistic market
opportunity that strengthens the potentially high economies of scale
with minimal efforts
Thank You.