Digital Marketing

New Age Marketing and Future of Marketig

By

K.Ranjith Kumar Reddy

 Digital Marketing
Digital Marketing is the promotion of brands and products
through electronic media to represent them globally with the
help of the internet.

Marketing with Digital Chanel s like Internet, social media,

mobile phones and electronic Media (television and radio
channels)
 Digital Marketing

 Search Engine Optimization

 Search Engine Marketing
 Social Media Optimization
 Social Media Marketing
 Email Marketing
 Affiliate Marketing
 Online reputation Management
SEO is an abbreviation of Search Engine Optimization which simply means
optimization of a website. This is a process which increases the relevancy and
quality of traffic of a website.

SEM is an abbreviation of Search Engine Marketing which is engaged in the

promotion of the sites via paid advertising(GoogleAdwords,Bing,yahoo)

SMO is an abbreviation of Social Media Optimization is the process of increasing

the product or brand awareness by using the popular social media outlets.

SMM is an abbreviation of Social Media Marketing which is engaged in the

promotion of the sites via paid advertising. (Facebook,Twitter,linked )

Email Marketing is a type of direct marketing that utilizations electronic mail as a

methods for imparting business or raising support messages to a crowd of
people. In its broadest sense, each email sent to a potential or current client
could be considered email marketing
Search Engine Optimization
How Search Engines Work?
 Search Engine Optimization
SEO It is the process of getting traffic from the free
organic,editorial or natural search results on search
engines.

SEO Divided Into 2 Parts

1.ON Page Optimization

2.OFF Page Optimization

Search Engine Optimization
 ON Page Optimization

ON Page SEO is basically optimizing each page for Google's (or

any search engine's) crawlers. This is generally done for
specific keywords, so when people search certain keywords
your site will come out on top.
ON Page Optimization
 ON Page Optimization
1.URL Structure

2. Keyword research (as per theme of the website)

3. Competition Research

4. WebPages Title

5. Meta Description

6. Meta Keywords

7. Meta Robots

8. Creating sitemaps and Submission

 ON Page Optimization
9.Image Optimization

10.301 redirects (canonical issues)

11.Google Analytic s Code

12.Google webmaster tools

13.Canonicalization(Duplicate content)

14.Text/HTML ratio

15.Page Speed

16.Mobile compatibility

17.Favicon
 OFF Page Optimization

OFF page SEO impotent is depend on the

content,internal links and external links,back
links..etc(link building)
OFF Page Optimization
 OFF Page Optimization
1.Top Level

1.Guest Posting

2.Question&Answers

3.PDF Submission

4.Article Submission

5.Blog Submission

6.Forum Submission

7.Profile Linking

8.Web 2.0

9.Local Listings & Yellow Pages

 OFF Page Optimization
2.Medium Level

1.Social Bookmarking Submission

2.Classifieds Submission

3.Video Submission

4.Image Submission

5.Social Networking Submission

6.Blog Commenting

7.Infographics Submission

8.Business reviews
 OFF Page Optimization
3.Low Level

1.Search Engine Submission

2.Directory Submission

3.Press Release Submission

4.Pinging

5.Link Exchange
Server Status Codes and What They Mean
Google Algorithm Updates
Sn
Algorithom Year Description Image
o
1.Duplicate content 2.Plagiarism 3.Thin content 4.User-generated spam 5.Keyword
Feb-
1 Panda stuffing 6.Poor user experience
24,2011

1.Links coming from poor quality, "spammy" sites 2.Links coming from sites created
April-
2 Penguin purely for SEO link building (PBNs) 3.Links coming from topically irrelevant sites 4.Paid
24,2012
links 5.Links with overly optimized anchor text

3 Pirate Aug-2012 1.Pirated content 2.High volume of copyright infringement reports

Aug-
4 Hummingbird 1.Exact-match keyword targeting 2.Keyword stuffing
23,2013

July- 1.Poorly optimized pages 2.Improper setup of a Google My Business page 3.NAP
5 Pigeon
24,2014 inconsistency 4.Lack of citations in local directories (if relevant)

Mobile April- 1.Lack of a mobile version of the page 2.Improper viewport configuration 3.Illegible
6
Friendly 21,2015 content 4.Plugin use

Oct-
7 RankBrain 1.Lack of query-specific relevance features 2.Poor user experience
26,2015

Sept- 1.Sharing a physical address with a similar business 2.Competitors whose business
8 Possum
1,2016 address is closer to the searcher's location

March-
9 Fred 1.Low-value, ad-centered content 2.Thin, affiliate-heavy content
8,2017
Difference Between Black-Hat SEO and White-Hat SEO
 White-hat SEO
White-hat SEO utilizes the methods to improve
Definition the ranking of the website which doesn't fool
search engine
White-hat techniques include high-quality
unique content, analysis, usage of relevant
Techniques
keywords and so on ( techniques which are
allowed by search engines)
White-hat SEO brings slow but long lasting
Stability On SERP
growth ranking of the website for sure
White-hat SEO techniques are approved by the
Approval from
search
Search Engine Search engine and are highly recommended
White-hat techniques are used by all the types
Users
of users
White-Hat SEO always targets the
Target audiences/visitors to your website instead of
targeting the search engines
Black-hat SEO
Black-hat SEO violates the guidelines and fools
the search engines for better ranking of the
websites
Black-hat SEO techniques include keyword
stuffing, link manipulation, cloaking, doorway
pages and so on ( techniques which are
penalized if search engines find)
Black-hat SEO brings a fast but short span of
higher rank to your SEO
Black-hat SEO techniques may/may not be
disapproved by the search engine
Black-hat techniques are mostly used by those
users who want a high ranking in a shorter
period of time in small terms business
Black-hat SEO always targets the search engines
as it is the first priority
 Digital Marketing Project
On
www.Yashodahospitals.com
 Competitor Analysis
Sn Alexa Website
Url Search Link Direct Social Paid Rank
o Rank Development

1 https://www.yashodahospitals.com/ 538313 63.90 14.75 21.15 0.19 0.00 6 Joomla

2 https://www.apollohospitals.com/ 96607 81.17 8.24 8.23 0.78 1.56 1 Drupal
3 https://www.gleneaglesglobalhospitals.com/ 291711 66.52 26.58 4.13 2.27 0.50 2 Joomla
4 http://www.carehospitals.com/ 418913 80.59 8.89 9.52 0.86 0.14 3 Php
5 http://www.kimshospitals.com/ 429467 70.81 5.76 23.43 0.00 0.00 4 Asp.net
6 http://www.continentalhospitals.com/ 664249 84.19 6.6 9.21 0.00 0.00 7 Wordpress
7 http://www.maxcurehospitals.com/ 803551 92.36 0.00 3.81 0.55 3.28 8 Java Script
8 http://www.sunshinehospitals.com/ 811823 96.85 2.36 0.39 0.39 0.00 9 Wordpress

9 http://www.kaminenihospitals.com/ 1157485 99.19 0.00 0.81 0.00 0.00 10 Java Script

10 https://www.rainbowhospitals.in/ 451308 88.48 2.24 7.70 1.2 0.38 5 Joomla

 Competitor Keyword Analysis
Specialities
S.NO Competitors Website
1 http://www.centuryhospital.in
2 https://www.apollohospitals.com
3 https://www.parashospitals.com
4 http://www.kimshospitals.com

super speciality hospitals in india

http://www.centuryhospital.in

super speciality hospitals in india

https://www.apollohospitals.com/
https://www.parashospitals.com/
http://www.kimshospitals.com/
 Competitor Title & Description and Keyword Analysis
India
https://www.apollohospitals.com
Title Description Keywords
Apollo Hospitals is India's leading super
speciality hospital. Our team of over doctors, hospitals, super speciality
Apollo Hospitals - Super Speciality
5000 doctors give you the best of hospitals, best hospital india, Apollo
Hospital in India
modern healthcare to ensure you stay Hospitals
healthy.
54 160 86

https://www.parashospitals.com
Title Description
Paras Hospitals is one of the best super
speciality hospital chains in India which
Best Super Speciality Hospital | provides world-class care in all major
Healthcare in India - Paras Hospitals medical disciplines, the group is famous
for its special facilities and international
standards
Keywords
super speciality hospital in India, best
hospitals in India, Best International
Hospital in India, world class healthcare
service

71 218 130
Sno Keywords Google Rank
1 Best Hospital in Hyderabad Google 4
2 Hyderabad Hospitals Google 3
3 Best Hospitals in Hyderabad Google 3
4 Super Speciality Hospital in Hyderabad Google 3
5 Best Cardiology Hospitals in Hyderabad Google 6
6 Best Heart Hospitals in Hyderabad Google 2
7 Best Heart Transplant Hospitals in Hyderabad Google 4
8 Heart Specialist In Hyderabad Google 2

9 Best Cardiologist In Hyderabad Google 3

10 Best Team of Cardiologists in Hyderabad Google 1

11 Heart Specialist in Hyderabad Google 2

12 Cardiothoracic surgeon in hyderabad Google 6

13 Best Cardiothoracic Surgery Hospitals in Hyderabad Google 8

14 Cardiology Hospitals in Hyderabad Google 5

15 Best Heart Transplant Hospital in Hyderabad Google 2

Sno Keywords Google Rank
16 Lung Transplant Hospitals in Hyderabad Google 5
17 Best Cardiac surgeons in Hyderabad Google 5
18 Best Neurology Hospitals in Hyderabad,India Google 1
19 Best Neurologist in Hyderabad Google 7
20 Brain Tumor treatment in Hyderabad Google 9
21 Best Neurologists in Hyderabad Google 5
22 Best Neurosurgery Hospitals in Hyderabad,India Google 7
23 Brain Stroke Hospitals In Hyderabad Google 4

24 Brain Stroke Specialists in Hyderabad Google 4

25 Highly Experienced Neurologists in Hyderabad Google 2

26 Best Cancer Hospital in Hyderabad Google 9

27 Best Oncology Surgeons in Hyderabad Google 9

28 Cancer Treatment Hospitals in Hyderabad Google 10

29 Best Surgical Oncologist in Hyderabad Google 8

30 Best Cancer Hospital in Hyderabad Google 9

 Keyword Positions In Google
From To Keywords

1 10 147

10 20 48

20 30 13

30 40 19

40 50 9

50 100 7

100 > 2

245
Google Analytics
Google Analytics
Google Analytics
 Free Top SEO tools
Sno Free SEO Audit Tool Sno Keyword Researcher Tools
1 iwebchck.com 1 Google Keyword planner
2 seoptimer.com 2 keywordtool.io
Sno Link Popularity Sno Traffic and Visitor Activity
1 Majestic SEO 1 Similarweb.com
2 Open Site Explorer 2 http://Compete.com
Sno Duplicate Content checker tools Sno Web page speed checker
1 siteliner.com 1 gtmetrix
2 copyscape.com 2 Pingdom Tool
Sno Competitors Analysis tools Sno Bulk Keyword Checkers
1 Smilarweb.com 1 Smallseotools.com
2 similarsites.com 2 SEObook
Search Engine Marketing
What Is SEM & Paid Search Marketing?
SEM is an abbreviation of Search Engine Marketing which is
engaged in the promotion of the sites via paid advertising

 Google Adwords
 Bing Ads
 Yahoo: Search Ads
Google Adwords Campaign Structure
Google Adwords Keywords Match Types
Google Adwords Campaign Networks
Google Adwords-Text Ads Character Limts
Google Adwords Search & Display Ads Examples
Social Media Marketing
 Social Media Marketing
SMM is an abbreviation of Social Media Marketing which is
engaged in the promotion of the sites via paid advertising.

 Facebook
 Twitter
 Linkedin
 Pinterest
 Instagram
 Reddit.com
 Stumbleupon
Facebook BusinessPage
Facebook Profile Picture Cover Photo Dimensions
Facebook Ads Manager
FaceBook Ads Example
Email Marketing
 Email Marketing
Email Marketing is a type of direct marketing that utilizations
electronic mail as a methods for imparting business or
raising support messages to a crowd of people. In its
broadest sense, each email sent to a potential or current
client could be considered email marketing
Best Email Marketing Softwares in World
Email Marketing Example
Affiliate Marketing
 Affiliate Marketing
Affiliate marketing is when you get paid a commission
for promoting products / services for other
companies.
Online reputation Management
 Online reputation Management(ORM)
Reputation management services can help both
businesses and individuals build and maintain
a positive online presence, so when they are
looked up online, people find positive and
relevant info about them.
Online reputation Management