ACCELERATE YOUR

EDTECH SALES
Trusted by some of the world's best EdTechs

Bring down Increase sales Speed up sales Improve lead Save manual
operational costs by efficiency by conversions by inquiry capture by work hours up to

30% 60% 80% 100% 1000+ Times

About LeadSquared Featured in Deloitte’s Technology Fast 50 fastest
growing startups in India for last 5 years in a row

Awarded No.1 Marketing Automation Software in

India by NASSCOM

Recognized by The Economic Times and Statista

as one of India’s Growth Champions, 2021

Ranked 3rd out of Top 20 in Lead Management

Software Products of 2020 - Crozdesk

700+ 10 1500+ Ranked among the 14 exciting startups out of 19,400

in India as per Tech Asia
Employees Years Organizations
Global
Offices
USA
Featured in G2's Winter, Summer, and Fall, 2021
South Africa Reports as a Leader in Enterprise & Mid-market
India (Bangalore HO,
200K 150K Secure Mumbai & Delhi) segments for Sales + Mobile CRM and Marketing
Users Globally Mobile Users GDPR, HIPPA Automation categories
& ISO 27001
If it’s EdTech, it’s LeadSquared
Do it the BYJU’S way!

“It’s not just for sales”

wherever there’s a process, we use LeadSquared
Everywhere there is a process that needs to be set up, or
where you want something to move from one step to another,
we use LeadSquared there. Our post-sales, pre-sales, order
management and even recruitment teams use
LeadSquared, besides the sales team.

Mrinal Mohit
COO
 Without LeadSquared With LeadSquared
Mul�-channel
Lead Capture Scoring &
Priori�za�on

STUDENT INQUIRIES

Assignment to
Sales Groups
CHANNELS

Branch Customer Digital Field

Channels Sales/Agent
Teacher/Sales Hiring
Lead Management & Engagement

IMPROPER LEAD
Manual Upload Lead Duplica�on Pipeline Leakage MANAGEMENT
360O
Lead Engagement

SALES TEAMS 360O Prospect Advanced Sales &

Profile Overview Marke�ng Analy�cs
 Challenges in EdTech LeadSquared Solu�ons
Existing In-house or B2B focused legacy CRMs. Built for high-velocity EdTech Sales

Sales Operations Not built for fast-paced B2C sales Scalable: Manage large sales teams and hierarchy
Not built for scale Flexible: Change processes with zero code or IT help
Inflexible processes Integration-rich: Connects with all lead capture and communication
Different tools for digital, call center and field channels, telephony tools + other core systems (directly or via APIs)
sales teams Single tool for all the teams involved in making a sale

Processes disconnected from the sales CRM 360-customer view for post-sales agents across sales, ticketing and
Post-Sales Managed either on Google sheets or separate internal applications.
systems Integrate with core and 3rd party apps to spot and act upon
upsell/cross-sell opportunities
Prevent churn and ensure targeted prospect and customer engagement

Teacher/Sales Hiring Lack of an intuitive tool for hiring and onboarding
& Engagement
sales agents & teachers
Google sheets and other manual methods to
onboard, train and engage teachers
Manage and gain a complete view of everything from screening,
hiring, onboarding, training, engagement, and more through a
single dashboard
Touchpoints covered by LeadSquared
Gain complete visibility into the student journey right from inquiry capture-to-conversion

STUDENT ACQUISITION
STUDENT INQUIRY CAPTURE
Name- John Smith
Email- john@gmail.com
Ph. No.- 9984737228
EMAIL LINK & PHONE NO. OTP VERIFIED Not Verified
Pending STUDENT APPLICATION

Reminder SMS, WhatsApp

Email or Call Junk lead
Completed

SALES CONSULTATION Call Not Answered

Marke�ng Engagement–
Email, SMS, WhatsApp

No Response
Call Answered Sales Engagement
- Follow-up Call
Follow-up �ll change
in disposi�on Junk lead
 Zoom / Google meet
Not Answered SCHEDULED FOR DEMO
Marke�ng Engagement–
Email,SMS, WhatsApp

No Response
Demo Done
Sales Engagement
- Follow-up Call

No Response COURSE PAYMENT COLLECTION

Junk lead
Razorpay
PayUMoney
PayTM
STUDENT ONBOARDING PayUBiz

RENEWALS & PAYMENT UPSELLING/ CROSS

COLLECTION TEAM -SELLING COURSE

Not
Paid

PAYMENT COLLECTION
Junk lead

Follow-up �ll change

in disposi�on
Teacher Hiring and Engagement
Ensure optimal experience with a consolidated system to onboard, manage, and track teachers
Structure hiring process with Zoom / G-meet integrations
Automate document collection and verification
Track post-onboarding training and engagement with teachers to ensure enhanced experience via
WhatsApp and telephony integration

Name- Arjun Joshi

Email- arjun@gmail.com
Ph. No.-9984473337

TEACHER ONBOARDING

DOCUMENT COLLECTION

CV / KYC VERIFICATION
Not Cleared TEACHER INTERVIEW

Cleared
Junk lead
ONBOARDING DONE

TEACHER ENGAGEMENT TEAM

TEACHER ENGAGEMENT RESOLVING ISSUES

RAISED BY TEACHER
 Stages covered by LeadSquared
Lead Capture &
Web Mobile App 3rd party Inbound Partners
Prequalifica�on

Teacher Document Collec�on CV/ KYC Verifica�on Schedule Interview Onboarding Engagement & Issue Resolu�on
Engagement

Sales Lead Priori�za�on Lead Intent Tracking Autodialer Nurturing Campaigns

Post Sales Renewals Upsell/Cross Sell Signals Ticke�ng-Connector Engagement

Student Journey Ac�vity Tracking Communica�on Workflow Designer Cross-channel Engagement

Builder

Sales Process Sales Signal Capture New Inquiry Alerts Applica�on Comple�on + Drop-off Alerts
Workflow

Advanced Lead Funnel Reports Talk-Time Reports Revenue Reports Sales Funnel Reac�va�ons
Analy�cs
Leadsquared’s implementation
expertise for EdTechs
makes our partnership a clear win-win
Partnering with LeadSquared has allowed us to automate our sales
processes, right from inquiry to student acquisition. We can manage all
our student data centrally and track their every move on a real-time
basis. LeadSquared provides superior, timely, and cost-effective support
and consultation for the ever-changing needs and requests of the
growing edtech space. Their implementation expertise for learning
businesses makes our partnership a clear win-win

Vamsi Krishna
CEO &Co-founder
Sales Capabili�es
No more missed opportunities with LeadSquared’s seamless lead capture automation

1 360O Lead Capture Automation from

online & offline channels:
Self-serve Application Forms + Portals
Prospect Journey Builder for higher conversions
Integration with Google/FB for lead capture TRADITIONAL MEDIA
Capture leads from
OFFLINE CHANNELS

API integration with other lead sources to ensure 100% all your channels
lead capture OTHERS SOCIAL MEDIA DIGITAL ADS

Distribute
 2 Expressive Landing Pages to
accelerate your lead capture:

09:05

Self-Serve Application Form

3 User-friendly mobile optimized Name

Self-serve Forms: Email

Data Science
AI/ML
UI/UX

Verify OTP

Seamless Processing
Take Demo
Upload documents
Make Payment
 4 Automated, intelligent Lead Distribution
based on lead and agent attributes
Set rules to automatically assign student leads to salespeople
based on skill, region, availability or custom logic, as soon as
they come in.

5 Student Journey Tracking & Sales

Task Automation:
Student profiles, activity tracking, communication automation,
sales process designer and more
6 Advanced Reporting:
Track your students, processes, teams, salespeople, courses and more

SEARCH HERE This Month

This Month

110%
No. of Students 90%
100%

80%
72%
60%
40% 50%

Jan Feb Mar Apr May June July Aug

$110M
Revenue $100M
$90M
$80M
$60M
$50M

$40M

$20M

Jan Feb Mar Apr May June July Aug

 LeadSquared Differen�a�on
For Sales For Post-Sales
The best EdTech CRM globally. Flexibility to integrate with any other CRM, ticketing, 3rd
Market leader in EdTech, therefore availability of reps party tools, and more.
and admins who are familiar and trained on Leadsquared. Leverage pre-built custom connectors for EdTechs
Implement simple to complex workflows in no time with (telephony, video-meeting tools, lead-capture, and more).
plug and play interface. No/Low code process design & automation with LAPPS
(Low Code Developer Interface), APIs/ Webhooks, Open
Application Marketplaces, and more.

For Teacher Engagement

Connect and engage with teachers with the help of LeadSquared.
Eliminate silos between teams by managing and measuring interactions and key touchpoints with teachers and students.
Customer Case Studies
THE COMPLETE
EDTECH SALES PROCESS
AUTOMATION TOOL
Trusted by 1500+ industry leaders

Get in touch:
marketing@leadsquared.com,
+91 90191.72733 (IN), +1-732-385-3546 (US)
Book a Demo: https://leadsquared.com/edtech-crm