Inovative Idea And Basic Function

LED television is just a special kind of LCD where the backlight consists of LEDs instead of
CCFLs. That’s the core principle behind LED TV technology and how it works. These televisions
are far more energy efficient than their CCFL cousins and also a lot smaller. It is because of their
relatively smaller size that LED televisions can afford to be so thin when compared to other types
of televisions.

While LED televisions are often touted as a major innovation and a new kind of television, they
are no more than a special kind of LCD television where the backlight is made of LEDs. In terms
of picture quality, there is absolutely no difference between a CCFL LCD television screen (what
you’re probably referring to when you mention an LCD television), and an LED television.

To be sure, engineers have tried to design full-fledged LED televisions, where the screen itself is
made of LEDs. In these televisions, the panel isn’t liquid crystal but instead has pixels consisting
of LEDs. Each pixel has 3 individual LEDs; red, green, and blue. Such televisions are of much
better quality than LCD televisions.

Technology Incorporated
LEDs have recently become a popular means for lighting LCD screens. Some of the advantages for
moving to LED are size, power, and image quality. LEDs are smaller than the CCFL tubes and they use
less energy. A side benefit of using less energy is that the TV produces less heat which can extend
its life. Better picture quality depends on what style of LED lighting is used.

There are two styles of LED lighting, edge or direct mount. Edge lighting, as the name implies,
arranges the LEDs along the edge of the panel. Because the LEDs are mounted on the edge the TVs
are much thinner. The light is channeled behind the glass using guides to provide even lighting. The
disadvantage of edge lighting is that you can not use local dimming to increase the TV’s contrast.
You still get the energy and size benefits however.
Direct lit LEDs place the LED behind the glass. There can be as many as 1500 LEDs (depending on the
size of the TV) placed in an array to light up the slightly more than two million pixels of your 1080p
TV. Each LED can be responsible for almost 1400 pixels (or more on smaller sized TVs). The main
advantage of the direct lit LEDs is that the TV can use local dimming. That means if an area of the
screen is dark the LEDs can be turned off thereby increasing the contrast.

Because the LEDs are behind the glass they are not as thin as edge mount LEDs. There are two types
of direct lit LEDs, White and RGB. White LEDs are simlar to their CCFL cousins in that they produce
white light. The Samsung UA40B710 is a TV that uses white LEDs. RGB LEDs use three colors (red,
green, and blue) which make TVs with this kind of light capable of a broader color range. Those who
favor this type of LED say that there is less green push. Sony uses RGB lights in their BRAVIA LED TVs.

Major Constraints

1. Price
LED TV sets are quite costly in comparison to LCD TV sets or Plasma TV. It is almost two
times more pricy than LCD sets.
Well, you won’t get all the good things for cheap.

2. Mounting LED TV on the Wall

It becomes very difficult to place LED TV on the wall. This is because of the greater
dimensional depth.
In comparison, LCDs are easier to fit. However, TV repair Dubai can help you with the setup.

3. Contrast Ratio
This is one of the major setbacks of LED TV. The contrast ratio is not as good as plasma TV
sets.

Calculation of cost


Know the market. You need to find out how much customers will pay, as well as how much
competitors charge. You can then decide whether to match or beat them. Simply matching a price is
dangerous, though - you need to be sure all your costs - both direct and indirect - are covered.
 Choose the best pricing technique. Cost-plus pricing involves adding a mark-up percentage to
costs; this will vary between products, businesses and sectors. Value-based pricing is determined by
how much value your customers attach to your product. Decide what your pricing strategy is before
making a calculation.
Work out your costs. Include all direct costs, including money spent developing a product or
service. Then calculate your variable costs (for materials, packaging and so on) - the more you make
or sell, the higher these will be. Work out what percentage of your fixed costs (overheads such as rent,
rates and wages) the product needs to cover. Add all of these costs together and divide by volume to
produce a unit break-even figure.
Consider cost-plus pricing. You will need to add a margin or mark-up to your break-even point.
This is usually expressed as a percentage of break-even. Industry norms, experience or market
knowledge will help you decide the level of mark-up. If the price looks too high, trim your costs and
reduce the price accordingly. Be aware of the limitations of cost-plus pricing, because it works on the
assumption you will sell all units. If you don't, your profit is lower.
Set a value-based price. You'll need to know your market well to set a value-based price. For
example, the cost to bring a hairdryer to market might be £10. But you might be able to charge
customers £25 if this is the market value.
Think about other factors. How will charging VAT have an impact on price? Can you keep
margins modest on some products in order to achieve higher margin sales on others? You might need
to calculate different prices for different territories, markets or sales you make online. Do you need to
allow for possible late payment by customers? Consider your payment terms and keep an eye on
your cash flow.
Stay on your toes. Prices can seldom be fixed for long. Your costs, customers and competitors can
change, so you will have to shift your prices to keep up with the market. Keep an eye on what's going
on and talk to your customers regularly to make sure your prices remain optimal.