Customer

Buying
Behavior
Of
Television

Presented by –Manish Kr Gupta(M3810)

 Problem defection
Analyzing the various pattern of consumer

behavior while purchasing Television .

 Situation analysis
the new Apple TV, which has been launched recently
The new Apple TV is remarkably smaller in size in
compare to  the previous versions. It is just the one-
fourth size of the older models’ size. As speculated, the
new model will run on Apple’s natively built A4
processor and is equipped to handle HDMI output for
720p HD video and 5.1 audio.
LG LCD TV
LG has moved much of its LCD production over to LED
backlighting but they are still making lines of traditionally
CCFL backlit LCD televisions. Some of the features
found on higher tier, more expensive LED televisions can
be found at quite a discount with fluorescent backlighting.
Samsung LCD TV
Samsung's 2010 3 Series LCDs feature 720p screens,
which in a small TV is all you'll ever need. Fluorescent
backlighting, a 60Hz refresh rate, SRS TruSurround HD,
2 HDMI inputs and numerous analog in outs round out
the feature set. The 3 series LCDs also feature a game
mode which limits picture processing to cut down on the
input lag associated with many HDTVs.
Videocon LCD TV -
Videocon is a well known brand and one of the major
players in the market of electronic products. Videocon is
always known for giving good quality products with
affordable prices to the customer. As the technology is
growing Videocon has also taken step with that and has
launched a new range of Ultra slim, Flat screen and LCD TVs.
With amazing models and matching international quality
Videocon has got into the market with new enthusiasm.
Liquid crystalline design televisions launched by Videocon
have the technology to receive direct DTH or direct-to-home
service. No set-top box is required is required with Videocon
LCD. So this is an added advantage for the customers who are
waiting to buy a TV for them
 Literature view
CUSTOMER    BUYING  BEHAVIOUR-
Customers make purchases in order to satisfy needs.
The wealth of products and services produced in a
country make our economy strong.
All  the behavior of human beings during the
purchase may be termed as “buyer behavior”.
In this project there is a view about birth of buying
ideas, what is buyer behavior,  How consumer buy,
why consumer buy, types, Decision process, Motives,
conclusion.
The study of consumers BUYING  BEHAVIOUR
The psychology of how consumers think, feel, reason, and
select between different alternatives (e.g., brands,
products);
The the psychology of how the consumer is influenced by
his or her environment (e.g., culture, family, signs, media);
The behavior of consumers while shopping or making other
marketing decisions;
Limitations in consumer knowledge or information
processing abilities influence decisions and marketing
outcome; 
How consumer motivation and decision strategies differ
between products that differ in their level of importance or
interest that they entail for the consumer;
 Study methodology
There are two types of data required for this project: -
Primary Data
Secondary Data
Research included gathering both Primary and
Secondary data.
THANK YOU