TheFutur Twenty19

A LOGO Swipe

IS NOT
For More

A BRAND
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©2019 The Futur, LLC @theChrisDo academy.TheFutur.com
TheFutur Twenty19

A BRAND IS

NOT AN IDENTITY.
A BRAND IS

NOT A PRODUCT.

Brought to you by thefutur.com Chris Do #TheFuturIsHere

©2019 The Futur, LLC @theChrisDo academy.TheFutur.com
TheFutur Twenty19

A brand is a person’s gut

feeling about a product,
service or organization.
It exists in the hearts and
minds of individuals.
Marty Neumeier
The Brand Gap

Brought to you by thefutur.com Chris Do #TheFuturIsHere

©2019 The Futur, LLC @theChrisDo academy.TheFutur.com
TheFutur Twenty19

THIS IS

NOT A BRAND

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©2019 The Futur, LLC @theChrisDo academy.TheFutur.com
TheFutur Twenty19

THIS IS A TRADEMARK
The purpose behind trademarks is to allow companies
to indicate the source of their goods or services and to
distinguish them from others in the industry.

Brought to you by thefutur.com Chris Do #TheFuturIsHere

©2019 The Futur, LLC @theChrisDo academy.TheFutur.com
TheFutur Twenty19

A brand is not owned by

the company, but by the
customers who draw
meaning from it.
They no longer buy
brands, they join brands.
Marty Neumeier
The Brand Flip

Brought to you by thefutur.com Chris Do #TheFuturIsHere

©2019 The Futur, LLC @theChrisDo academy.TheFutur.com
TheFutur Twenty19

IDENTITY

Customers buy
products to build
their identities.

FEELING Customers want

meaning.
Customers want a
sense of
belonging.

Brought to you by thefutur.com Chris Do #TheFuturIsHere

©2019 The Futur, LLC @theChrisDo academy.TheFutur.com
TheFutur Twenty19

A logo is not a brand—

it’s only a symbol for a
brand. A brand is much
more than a logo.
Marty Neumeier
The Brand Flip

Brought to you by thefutur.com Chris Do #TheFuturIsHere

©2019 The Futur, LLC @theChrisDo academy.TheFutur.com
TheFutur Twenty19

LEARN MORE

Brought to you by thefutur.com Chris Do #TheFuturIsHere

©2019 The Futur, LLC @theChrisDo academy.TheFutur.com
TheFutur Twenty19

FOR TOOLS, RESOURCES AND

COURSES ON: DESIGN, SALES,
MARKETING, VISIT: THEFUTUR.COM
Brought to you by thefutur.com Chris Do #TheFuturIsHere
©2019 The Futur, LLC @theChrisDo academy.TheFutur.com