Volunteering

Redesigned
A UX/UI project
Project Brief

Applying UX design principles to design an

utility that will the revolutionize volunteering
experience.
The Methodology

Competitive
research Ideation

User
Prototyping
research
Problem
Hypothesis
Volunteering numbers in Singapore can be better

Posted on 11 Nov 2015

http://www.channelnewsasia.com/news/singapore/singaporeans-more-likely/2251676.html
Volunteering numbers in Singapore can be better

PUBLISHED: 4:12 AM, JANUARY 16, 2015

http://www.todayonline.com/commentary/more-work-needed-get-more-volunteers-help-seniors
 HOW CAN WE GET
MORE SINGAPOREAN
ADULTS TO VOLUNTEER
MORE?
User
Research
Interview Candidates
Family Man Career Go Getter Average Joe

Frizal Huiting Nicholes

Mid 30s, Husband Late 20s, Late 20s,
and father of 1 Single Single
Digital Manager Lawyer Marketing Manager
Key Interview Insights

People on general are nice people willing to help out each other,
but they are usually shy or ‘paiseh’ to make the first move to
volunteer. However, when rally by friends or family, they are more
likely to help out.

Most of them do enjoy their volunteer experience and will do so

again, if they can see an positive impact from their action
Competitive
Analysis
 What’s out there
(Website)
BUY1GIVE1 (B1G1) is a global
giving initiative that maximises
the impact of philanthropic
business contributions through
the online giving platform.
(Website) (APP only in USA)
Giving.sg is Singapore’s very GiveGab, the Nonprofit
own one-stop portal for Giving Platform, is an online
empowering all of us on our fundraising and supporter
Giving Journey, whether we are engagement tool designed
looking to help local non-profit
exclusively for nonprofit
organisations (NPOs) by giving
leaders.
our TIME, by general
volunteering; our TALENT, by
skills volunteering; or our
TREASURE, by donations.
Comparison Chart

Volunteer

My
Solution

Personal Social

Donation
Summary of Findings & Implication

• Most platforms are highly structured

• And task-oriented, transactional
• Losing the human touch and meaning that comes from
connecting with someone
Problem
Statement
Persona
Problem Statement & Hypothesis 1
Problem Statement & Hypothesis 2
Problem Statement & Hypothesis 3
Problem Statement & Hypothesis 4
The Solution
The League
of Super Hearts
A new movement of “Volunteer-gaming”
which is inspired by ‘exergames’

Empower and enable everyday

Singaporean to volunteer and
be heroes of change in a fun
engaging manner.
Why Volunteer-Gamification?

To make volunteering fun and

FUN more accessible to the everyday
Singaporean.

Ample opportunities to engage

ENGAGE
and inspire others to join.
OTHERS
(especially the youth)

Extend engagement to the

LONG
volunteers over time with level
TERM
up missions and rewards.

http://www.forbes.com/sites/gartner group/2014/04/10/how-gamification-motivates-the-masses/#196c 86b2660f

View Prototype

http://adobe.ly/2ddbAUX
What does the App for you?

Organiser Volunteer

• Select Mission of your choice

• Plan Mission &
Rally the Volunteers • Inspire others to volunteer
with your impact stories
• Customerize
Rewards for • Gameification
volunteers - Grow your avatar
- Earn rewards
Carousel Interface - The Various Task Screens

Volunteer Stay Engage Inspire Others Be Inspired Rally others

(Rewards & Missions) (Create Impact Story) (Read Story wall) (Create mission)
1. User Flow – Rallying Help
1. User Flow – Selecting a Mission
2. User Flow – Mission Selection
2. User Flow – Selecting a Mission
3. User Flow – Share Your Impact Story
3. User Flow – Share Your Impact Story
Grand
Vision
The Future of the Super Heart App.

Create Super Team to

tackle missions together
• Form teams for missions
• Group rewards
• Leaderboard

Company & brands

Volunteer organization particpation
intergration • Customize rewards
• Customize missions from • Intergration with
different volunteers group company CSR
• Customize rewards & badges
• Special rewards
Thank
You!
Appendix – Sketches
Appendix – Comparison Chart
Appendix – Feature Prioritzation