The Million Followers Guide

Hey there my name is Xheni. I'm the founder of 3 Huge Theme Pages on Instagram! I have
founded @zara__europe. @zara__streetstyle and @style_extravaganza! Totaling up to 2.7
Million Followers on Instagram! I made this guide in order for you to have massive success
using the platform too. This guide will teach you the same exact strategies i used to grow my
theme page network from 0 to 2.7M and get Millions & Millions of impressions while doing it. It
also teaches you how to make sales with your page and start generating money! The sales
strategies i have created for you will help you on finally turning your page into a business. If you
need any more help or have any questions, you can text me at any time and I will definitely help
you out.

Instagram has changed my life and i believe it can change yours, i have started my instagram
page as a hobby! Many people were making these amazing theme pages and getting tons of likes
and comments on their content! What's funny is that they never even showed their faces! They
have got millions of followers without owning the content! I really loved the idea to have a big
audience of people that i can manage on my own and share content that i like with them. As i
started my page i had no clue how i should scale it, i needed strategies that work in order for me
to grow my following. I tested everything, have watched tons of videos and even invested a lot
of money into different type of courses! Along the way i have learnt what works and what
doesn't work. and this has allowed me to 10x my growth rate. Focusing on what works is key on
instagram. These exact strategies have brought my page from 0 to 100k in only 10 months! The
ride has been insane, i started getting all these brand deals, shoutout requests, mentoring
requests.. people wanted to know what i was doing and they were willing to pay good money in
order to learn from me! I never thought i would become self-employed through instagram! That
has become a reality however and i am super greatful for everything that has happened so far! If
your goal is to grow a page that has the potential to bring you more revenue then a 9-5 job this
guide is for you!
These are the secrets of the 1% theme pages, the ones which are leading the theme page industry
on instagram! If you are willing to become one of the 1% please follow all the steps i have put
together for you inside this blueprint! I wish you luck.

FASHION & LIFESTYLE NICHE

As I got started with my theme pages i had to make a decision! I had to chose a specific niche in
which i would like to grow my theme page network! I personally decided to go with fashion
because fashion was something that i was passionate about as a person!
I love fashion and i'm happy to share daily fashion posts! You need to do the same! Chose a
niche that you are passionate about and build upon that!
Fashion & Lifestyle Pages on Instagram are very popular and very profitable.
Big Fashion brands are investing a lot of money into Instagram Advertising, they advertise their
products with influencers and theme pages which are within their niche!

Once you have chosen a niche go ahead and niche down even more! Let's say if you own a
fashion page, you can decide to post only content which looks similar (in style).
This will help you get more followers because people will be able to see what your account is all
about from a few photos and determine if it’s interesting to them.
I will make this guide based on my experiences in the Fashion Niche!
Areas you can focus on within the Fashion & Lifestyle niche are Dresses, Watches, Girl
Products, Travel, and even Hairstyles.
Just bear in mind that you can’t post any type of post. Example would be you can't post a race
car within a fashion & lifestyle page! Focus only on your niche! Nothing else.

Fashion & Lifestyle niches must have exceptionally high-quality posts because there is nothing
high-brow about a shoddy photo. Everything must be perfect, from the subject to and angle and
the lighting. There isn’t room for flaws in the world of Fashion.

BENEFITS OF OWNING A FASHION & LIFESTYLE PAGE

There are some huge benefits regarding luxury pages on instagram.

I will list here a few of the benefits:

• High Engagement Niche - People are super engaged within this niche, they love to see
luxurious content because it connects with them on a deeper level. Everyone wants to
experience a luxury lifestyle, live in huge mansions, fly private and drive exotic cars.
High Engagement also means that your page will grow at a higher rate than in any other
niche.

• One of the most Profitable Niches - Luxury Lifestyle Niche is a really profitable niche.
People are willing to pay more money to a luxury brand than to some other category
brand. There are tons of ways to monetize your luxury page, you can make money from
building your own products / courses, you can make money from affiliate marketing by
promoting products that are within your niche, you can make money from shoutouts and
many more.

• Category Mix - One of the best benefits of owning a luxury page is the freedom to post
any type of content that is in some way related to luxury. You can post cars, yachts,
watches, planes, travel destinations, mansions and so much more.
FASHION PAGE SETUP!

Setting up your fashion page like the Pro's will benefit you a lot in the long-run.
I have wroten down all my strategies bellow, strategies that have helped me grow multiple
fashion pages! Most of the best fashion pages out there do this things that you are about to read
bellow. They are very important and they work. Make sure to follow all of them and stay
consistent while doing it. Don't expect to explode to millions of followers, it takes time but if you
do it right, you'll get there!

PROFILE
• First, your BIO should be a set of 3 to 5 bullet points! The bullet points should tell what
the account is about and in some occasions what you offer and why people should follow
you! Also put emoji’s, that will help you at the beginning. The emoji’s should be related
to the bullet points subject. Also the last bullet point put could be “Like our content?
Follow us for more” This might not be seeing like a big thing but sometimes it helps a
lot.
• Now depending on your page you could create highlights (at least 3) They should have a
cover that matches with your logo, just like the ones on the account i mentioned before.
• Instagram Stories Highlights are an awesome way to share important information front
and center on your profile. Since Instagram Stories Highlights live right below your bio,
you’ll want to make sure they stand out and grab your followers’ attention. Plus, by
optimizing your Instagram Stories Highlights, you can even make sales directly from
your profile from people who aren’t even following you!
• Grouping your Instagram Stories Highlights together into categories makes it super easy
for your audience to watch the stories content that they’re interested in. By treating your
Instagram profile like a landing page for all things related to your brand, you can create
Instagram Stories Highlights that share your most important information with your
audience. And because your highlights are up indefinitely, you can continue to drive
traffic and sales with your stories!
• Try to make your logo look as professional and high quality as possible, if you think your
current logo is good then don’t worry about it but if you want to improve it. You could go
to Fiver and have a professional do it for you for very cheap or you could try to make one
yourself in Canva or other free apps. The more minimalistic, the better. Minimalistic
logos work really well because once people see your posts go viral in hashtags.. your
logo will be a super important factor! It will either attract people to your page or it will
make them run from you.
• If you have a website, store, blog or some kind of link that you want to push traffic too,
then you should place it in your Bio. Also if the link is too long you can use a link
shortener so the link looks more appeling and less spammy. You can find link shorteners
in google just by typing it out
 • Also, I have a little trick for your Bio. Instagram does not let Bios be that long therefore
if you want to have more information in your BIO, you can just type it in your address
and it will show up under the link.
• It is important to have a "premium" and easy to pronounce username on Instagram in
order to grow fast. What i mean by "premium" is words which are used a lot of times by
many people. Example would be: "Zara", "Fashion", "Lifestyle", "Clothing". Use
premium words in your username in order to hack the algorithm and get fans for free.
Once you grow your page to 100k+ each time someone will write one of the words from
above in the search bar, they will find your page in the top 10 pages. Imagine thousands
of people searching daily the word: "Fashion" and you are one of the top 10! That's free
traffic for you. This type of usernames are super hard to get however if you keep digging
you might find something good!

Here some professional logo examples! This type of style would be perfect for fashion
pages! So make sure to keep it as simple as possible! Minimalism is key!:

FOLLOW FOR FOLLOW

Secret Follow/Unfollow Strategy

There is a secret follow/unfollow strategy that has helped a few other pages make 100+ followers
per day instantly. This strategy can be done even with 0 Followers. What many people do wrong
is that they go on huge fashion pages and follow the followers of that page. That strategy does
not really work well. What i personally have done is: 1. Find a Smaller Fashion Page (100-1000
Followers), 2. Go to their latest post, 3.Follow the people that have liked that post!
*ATTENTION* Instagram is being super-strict at the moment so only follow 25 people per
hour! You can also go into their comment section of the latest post and engage with those people.
Try to unfollow only after 1 week but even then be careful not to unfollow too many people per
hour. Keep it at a 25 per hour rate.

POSTS
• First, you need to always put the hashtags in the caption. When you put the hashtags in
the comment section Instagram sees that as spammy. Therefore, always put them in the
caption.

Your captions need to have a CTA Call To Action. This means that you need to tell your
audience to do something. Some examples are: tag your friends, tag your loved ones, share with
your family, share with a friend or simply normal questions just like the one in the photo bellow!
"Would you wear this?". It all depends on the pic but you know where I am trying to get.
Also make sure that your posts look in some way similar! They should have a certain type of
style that fits perfectly on your feed! Here a example from my accounts:

• You need to tag big accounts of your niche in your posts. That way when someone goes
to those big accounts and see the posts that the account was tagged on. Your post will
appear there. Aim to tag about 10 to 15 accounts. You can put them all in one corner, that
way it wont look like you tagged that many people. You can see some examples on my
page.
• You should try to post more vertical pictures because in Instagram vertical pictures take
up more space than horizontal ones, therefore they create more engagement. It's also
more pleasing for the eye of your audience! People simply love vertical photos because
those fit perfectly on the screen of their phones!
• In the beginning you can do Shotout for shotout with other fashion pages and that will
help you grow faster, also with influencers of course!

• One of the easiest things to increase your engagement and reach that you can do is to post
MORE! You need to be posting between 2 to 5 times a day and you should always post at
least one story a day so your account appears active. You can post more than 5 times a
day, as well. The fact is that the more you post the more you grow, but wait at least 4
hours from your last post before you post a new one so they have to be at least 4 hours
apart, preferably 5 hours apart! To keep everything stylish you could try one of my
strategies which is posting quotes! They could fit really well on your feed and also
increases your posting rate and engagement!

• Also you need to reply to most of the comments that you get within the first hour because
this will help you boost engagement on the post and therefore you will rank higher on the
hashtags and more time in the explore page.
HASHTAGS
• You need to pick smaller hashtags and they have to be related to the pictures. I will say
pick 5 hashtags from 0 to 100k, pick 10 from 100k to 1M and pick 5 from 1M and more.
They have to be related to the pic and your page and you should change them every post
if you wanna be safe from getting shadowbanned. Also a trick that helps a little to rank
higher on hashtags is to follow the hashtags that you post. You should use between 10 to
25 hashtags but you should always change your hashtags and the amount of hashtags for
every picture. You can have like 5 different sets of 20 hashtags in your notes and then
you add a couple different ones for every pic and they have to be specifically about that
picture.

• You can go to similar accounts on your niche and see what hashtags they are using and
copy those as well

• Also something you can do if you have more time. You could go on the big hashtags of
your niche and comment on the top 9 post and on the recent post, so you get yourself out
there and people can end up following you.

• I recommend you however to build "Hashtag Sets". I also use "Hashtag Sets" on every
post of mine! I will create you a example list bellow. You can build this sets by looking
for the best performing hashtags on diffrent things such as dresses, lifestyle, travel,
jewelry etc. Always add this hashtags to your caption. 30 Hashtags per Caption and
beware the hashtags need to relate with your post!

For Fashion: #fashions #fashionforward #fashionlove #fashiondesign #fashionable

#fashionstyle #fashionluxury #fashionstyles #fashionstatement #fashionlife #fashionstyling
#fashionlook #fashiondetails #fashionwear #fashionbeauty #fashiontrend #fashiontrends
#fashiongram #fashiondiaries #fashioneditorial #fashiondiary #fashionaddicted #fashionfitness
#fashionrevolution #fashionnews #fashionselection #fashionandstyle #fashionlifestyle
#fashionfreak #fashionbook #fashionhouse #fashionoutfit #fashioninstagram #fashionclothes
#fashioncollection #fashionquotes #fashionismypassion #fashioninspo #fashioninspiration
#fashiongoals #fashionideas #fashiontips

For Accessories: #fashionjewelry #fashionbag #fashionaccessories #fashionshoes

#fashionjewellery #fashionbracelets #fashionablejewellery #fashionbags #fashiondress
#fashionmakeup #fashionnails #fashionjackets #fashionpiercing #fashionhair

For Travel: #dametraveler #RSroadtrip #finditliveit #walltraveled #wanderlust

#adventureseeker #doyoutravel #travelmore #goexplore #wonderfulplaces #openmyworld
#lovetotravel #adventurethatislife #roamtheplanet #travelblogger #travelgram
#neverstopexploring #passionpassport #travelblog #darlingescapes #stayandwander
#travelbloggerlife #travelblogging #tblogger #thattravelblog #travellifestyle #travelpreneur
#digitalnomads #workandtravel #nomadiclife #locationindependent #workhardanywhere
#workfromanywhere #laptoplifestyle #workabroad #officeoftheday #lifestyledesign
#roomwithaview #hotellife #hotelroom #luxuryhotels #hoteldesign #besthotels #hotelliving
#luxuryholiday #hotelstay #hotelful #responsibletravel #seekmoments #momentsofmine
#postcardsfromtheworld #photographyislifee #getoutstayout #optoutside #choosemountains
#travelgirl #traveldudes #solotravel #travelcouple #travelquotes #viewfromabove #beachbum
#tropicalisland #lovetheocean #foreversummer #ipulledoverforthis

For Jewelry: #jewelrymaker #jewelryjunkie #instajewelry #jewelryartist #jewelrytrends

#jewelryofinstagram #jewelrylove #jewelryblog #jewelrysale #jewelrybox #jewelryshop
#handmadejewelry #jewelryblogger #jewelryaddict #jewelry #jewelrylover #jewelryporn
#jewelrydesigner #jewelrygram #jewelryoftheday #jewelrymaking #jewelryart #jewelrylovers
#jewelryforsale #jewelryset #jewelrystore #highjewelry #jewelrydesign #jewelryph
#jewelryfashion

ENGAGEMENT AND GROUPS

• Engagement Groups are simple DM Groups that can be built where a lot of pages can
engage with each other. If you want to have good engagement on your Luxury Page then
i would recommend creating a Luxury DM Group where you have engaging luxury
competitors. This will help you grow and it will help the other luxury pages also..
Working as a team always works better than working alone.
• Engagement Groups will increase your engagement. This will help you rank higher on
hashtags and reach the explore page. Therefore, get into some DM groups. Try engaging
daily with your target audience. If your target audience is "Fashion" then visit each day
hashtags that are part of the fashion niche and engage with other pages such as yours, it
will help you grow your followers.
• One more trick to get free engagement is writing a dm to each fashion page that you see,
write them something like this: "Hey, i see you have some anazing content on your page!
Keep it up!" this will make you a lot of friends and they will engage with your content
each time you post something.

IGTV

• You should post some IGTV videos because Instagram rewards the accounts that make
people spend more time in the platform because that is how IG makes money so when
you post videos on IGTV people are spending more time in the platform since IGTV
videos are usually over 1 min so I would recommend to post some IGTV videos and put a
story telling people to go watch your IGTV video
• When you take the time to think about what your target audience would like to watch on
IGTV, you’re much more likely to get them engaging with your content! It’s important to
always be creating content that makes sense for your brand, and will resonate with your
target audience.

STORIES

• First, you should try to never go more than 24 hrs without posting a story. Because
having a story will make your profile look more active because when people go to your
 profile they will see the red circle around your logo and that way they will be more likely
to follow since you will appear more active.
• Also you need to post engaging stories, you should post polls and ask questions. Also, try
to use all of the story features as Instagram rewards accounts who use all of the features.
• You should always put location and hashtags on your stories this will help you get some
extra reach. I have a trick for you to do this and for people not to know that you are doing
it. You can put like anywhere from 5 to 15 hashtags and then you just make it little small
and hide it to the sides or behind the poll, picture or location, that way no one even know
you are using them but you can still rank on them and get some extra reach
• If you want to increase your story views instantly and get thousands of people viewing
your stories make sure to use viral videos. I personally use sometimes trending travel
videos and add a "Yes/No" Poll to increase the engagement! This strategy works really
well and has worked for many other people!

VIRAL CONTENT

• As a theme page the best way to find good and engaging content is to go to accounts on
your niche and look for their best performing post and just copy them. So copy success.
Look for the posts with most likes and comments and just use those in your account as
they have already proven to perform well so the likelihood of they performing well again
is pretty high.
• One more super-effective strategy would be using viral videos and making a compilation.
Create the compilation, put a watermark on it for example @style_extravaganza in the
corner and a image at the end saying "Follow @style_extravaganza for more". If you
have money pay a few bigger instagram pages in your niche to post this video on their
timeline or simply pay for instagram advertising. It will help you a lot to grow fast.
• It is important that you keep posting content which is viral because if something is viral it
means people like it. Big pages know this secret, viral content always works! Post what
people like and not what you like! If people like something.. It will automatically grow
your page!

MONETIZATION
There are many ways to monetize a theme page, the following are the most popular and the most
scalable:

• Affiliate Marketing:

Affiliate Marketing is when you sell someone else’s’ product and you get a commission for it.
The possibilities with this are endless. There are people that make 7 figures with this. You can be
an affiliate for online products that are recurring, meaning that you will get paid for that sell
every month even if you made that sell moths before you will still get paid as long as the client
stays in the program. This is called passive income because you will get pay monthly for things
you sold in the past and that you don’t have to do absolutely nothing. There are some good offers
out there for this one. If you have a fashion theme page you can go ahead and promote fashion
products that your audience might want to buy! And once people buy you get paid your
commission.

• Social Media Management Agency (SMMA): is when you manage someone else’s
account and get pay for it. This could be a good way to make money once you know how
to grow well and safely. Basically you will reach to businesses or people who want to
grow their account and offer them to manage and grow their accounts. You could charge
anywhere from $200 a week to $500 so if you have multiple costumers you could make
some good money with this. If you want to know about this business model I would
recommend you to watch Josue Peña in YouTube, he explains everything you need to
know about a SMMA, he made $2M with his SMMA last year so you will get a lot of
value from those videos

• Shoutouts/Promotions: This is just straightforward, you can sell promotions in your

account and make some money with it. There are many ways you can find people to sell
the shootouts to. There are someone websites that help you sell the shoutouts, I am
currently using one called shoutoutcart. You can google it and you will find it. You need
to have more than 10k to be accepted which is totally okay because I do not recommend
selling shoutouts before 10k. Another way is by texting people that you think might be
interested. You can also go to hashtags in your niche and find potential customers there
and you could also send a message in your DM groups. Also the more you grow the more
people will just come to you and ask you for a shoutout. Brands are also paying a lot of
money for shoutouts and promotions if you have managed to build your fanbase! The
more followers you have and the more engagement your posts have, the more you will
get paid!

• Coaching: This is pretty straightforward as well, once you learn how to grow and you
dominate the subject. You could teach other people how to do it and get paid for it. You
could also build a course and sell it. As example let's look at my theme page guide! I
have built multiple big theme pages and i am also growing at a fast rate on them which
brings the attention of other people to my page. They all want to know how to grow so
fast, so i decided why not create a guide that teaches all the strategies that i use to grow!
This way i benefit from my growth and i make some money in exchange.

• DM groups: Once you are in many DM groups, you can sell these to other people who
want to be in the DM groups. The bigger the DM Groups the more Expensive.

All in all, the beginning will be slow but you need to stay consistent, consistency and applying
all these strategies are the key to grow your account. This guide is what you should focus on at
the moment, let me know any questions that you have and I will help you! Good luck!