Professional Documents
Culture Documents
Mother Dairy: Crafting A National Footprint: Pestel Analysis
Mother Dairy: Crafting A National Footprint: Pestel Analysis
FOOTPRINT
PESTEL ANALYSIS
1. POLITICAL FACTORS
MOTHER DAIRY HAS GOVERNMENT SUPPORT AND IS A SUBSIDIARY
OF NDDB BUT THIS HAS MADE IT IMPOSSIBLE FOR THEM TO MAKE
AGGRESSIVE AND TIME-BOUND DECISIONS ON ITS OWN BEHALF
CAUSING
IT’S GROWTH AT SLOW PACE.
Government of India promulgated a set of laws and regulations for
the dairy processing industry in order to ensure safety, hygiene and
service standard
GoI has deregulated this sector and there are no licence required
and allowance of 100% FDI
2. ECONOMIC FACTORS
There is an increase in urban population and the demand of milk is
increasing at a higher rate.
Indian dairy products market is expected to grow at 5% CAGR,
annual turnover was likely to be INR 500 billion.
NDP being implemented by NDDB with a budget of INR 1.73 billion
with an objective of doubling the country’s milk production by 2020.
3. SOCIAL FACTORS
Increasing young population of India and burgeoning middle class.
Due to religious as well as cultural reasons, major population is
lacto vegetarian.
People are looking for convenience and health which in turn
increase consumption of package goods dairy products and health
goods
4. TECHNOLOGICAL FACTORS
Use of Vending machine-network to sell loose milk.
Manufacturing processes of Mother Dairy are benchmarked against
best-in- class
Standards with a view towards continual improvement for
infrastructure and system requirements.
There are modern facilities which include filtration, clarification,
pasteurization, chilling, filling, packing, and storage of milk.
5. ENVIRONMENTAL FACTORS
The introduction of Token distribution system the firm has been able
to save 5.5 to 6 tons of plastic entering the Delhi market every day.
Ensuring the plants to produce minimal carbon footprint along with
effective supply chain management thereby reducing wastage.
6. LEGAL FACTORS
MMPO enforces and regulated the supply of liquid milk of desired
quantity in the
Interest of general public and regulated the production and
distribution.
BIS Order:- It Formulates standards in the processed foods. BIS can
obtain the ISI mark that can be exhibited on product packages.
5. COMPETITIVE RIVALRY