JUEVESDESIGN

Branding Brief.

This is the blueprint for any branding design project. A client generated document that provides all
necessary information the designer needs to create a branding project.

A well executed brief is inextricably linked to the quality of the outcome. It’s also a exciting and
creative exercise.

Questions:

- Brand Name and tagline: (if you have any)

- Meaning of this name/explanation of its origin:

- Company story and years in activity:

- Organization product/service description:

- Size of the organization or number of people that are part of it:

- Location:

- Vision and mission. summarize each one in few words or short phrases:

- Challenges your organization faced, and which ones are you facing:

- How people contact your product or service?

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- Do you have a previous Logotype/branding? (attach an image or a link to the message/email)

- OPTIONAL (but quite useful) Beyond money and profit, what`s the purpose of the organization/-
company?: (your why)

- Audience:

Briefly describe your ideal customer. Provide as much information as possible:

- Competitors:

List 3 main primary competitors and links to their websites.

Is there something that makes you different to them?

Which thing makes them better?

Based in the previous information, name 4/5 attributes from the list that fits your company:

Masculine, Feminine, simple, complex, monochrome, colorful, modern, classic, casual, professio-
nal, fun, serious, Approchable, authoritative, necessity, luxury, sporty, elegant, extreme, safe.

- Requirements: (If you have any. Things like: mandatory colors, colors to avoid, specific
look/theme, In short, your "wants" and "don't wants") Also explain why.

- DESIGN: (next page)

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Select the type you believe is great for your brand image,

Logotype: includes the brand name or abbreviations in stylized typeface.

Pictorical mark: icon or literal/representative image.

Abstract: symbols or abstract shapes that are unique.

Emblem: name or image enclosed in a shape.

Optional: Explain briefly why: