Social Media Algorithms

Digital Dnyan
By: Pratiksha Marshelkar

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 SOCIAL MEDIA
ALGORITHMS

Instagram & twitter

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 What is Social Media Algorithms

• It is a way to sort posts based on interest in a user fe

ed rather than publishing time.
• Social networks rank the content that a user first sees
in their stream by the likelihood that they will really
want to see it.

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 Why Social Media Algorithms are used?

• There are systems for forcing companies to pay for s

ocial advertising.
• The idea is that if they can not meet their market
organically, brands will instead turn to ads that raise
money for social networks.

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 Instagram Algorithm

• Primary objective is to maximize the amount of time that users spend

on the site.
• Because the user settles longer, they can see more ads and related
posts.

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 Instagram has a top 3 ranking signal:

• Relationship
• Timeless
• Interest
• Frequency of use
• Following count

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 Cracking the Instagram algorithm in
8 simple ways

1. You should post more frequently.

2. Post videos to keep the audience engaged for more time.
3. Post when your audience is looking for.
4. Be personable.
5. Use hashtags appropriately.
6. Run a contest for a quick gain.
7. Encourage people to turn on the notification.
8. Make your posts truly amazing.

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 Twitter Algorithm

• Works behind the scenes to rank and prioritize posts it thinks

people want to see.
• Yes, Twitter brought its chronological timeline back with the
Latest Tweets feed.

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 Twitter Timeline Algorithm

• Ranked tweets
• “In case you missed it”
• Remaining tweets in reverse chronological
order

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 How do I change my algorithm on
twitter?
1. Tap your profile icon within the Twitter app and then pick "Settings and Privacy"
followed by "Content Preferences." Under the "Show me best tweets first" subheading,
uncheck the box next to it to have tweets posted in chronological order instead.
2. To alter yours, tap your profile icon in the Twitter app and then pick "Settings and Priv
acy" followed by "Content Preferences."
3. Under the "Show me best tweets first" subheading, uncheck the box next to it to have t
weets posted in chronological order.

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 Algorithm-based feeds consist of
following the ranking signal:

1. Top tweets
2. Latest trends
3. In case you missed it (ICYMI)
4. Happening Now
5. Trends for you
6. Rich media
7. Engagement

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