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SWACH BHARAT ABHIYAN

Swachh Bharat Abhiyan is also called as the Clean India Mission or Clean India drive or Swachh Bharat
Campaign. Swachh Bharat Abhiyan is a Swachh Bharat mission led by the government of India to make India a
clean India. And and initiated by the Prime Minister, Narendra Modi on 2nd of October in 2014 on
145th birthday anniversary of the Mahatma Gandhi. This campaign has been launched to fulfill the aim of
cleanliness all over the India. The Prime Minister has requested the people of India to involve in the Swachh
Bharat Mission and promote others to do the same for leading our country as a best and clean country of the
world. This campaign was first initiated by the Narendra Modi himself by cleaning the road on the way going to
launch the campaign.

The campaign of Swachh Bharat is a biggest ever cleanliness drive of the India during the launch of which
around 3 million government employees and students from schools and colleges were participated. He
requested common people to involve in this event and upload the video or images of cleanliness over internet on
the various social media websites like Facebook , Twitter, etc so that other people may get promoted and
motivated to do the same in their own area. In this way India can be a clean country. In the continuation of this
mission, in March 2017, UP CM Yogi Adityanath has banned chewing paan, gutka and other tobacco products
all over UP to ensure cleanliness in the government official buildings.

The aim of the mission is to cover all the rural and urban areas of the country to present this country as an ideal
country before the world. The mission has targeted aims like eliminating the open defecation, converting
insanitary toilets into pour flush toilets, eradicating manual scavenging, complete disposal and reuse of solid
and liquid wastes, bringing behavioural changes to people and motivate health practices, spreading cleanliness
awareness among people, strengthening the cleanliness systems in the urban and rural areas as well as creating
user friendly environment for all private sectors interested for investing in India for cleanliness maintenance.

This mission has an interesting theme of inviting nine new people by each and every involved people in the
campaign and continuing this chain until the each and every citizen of India gets involved in this campaign. It is
initiated and promoted by the famous Indian personalities to spread this mission as an awareness programme all
through the India. In order to ensure cleanliness, UP CM, Yogi Adityanath, has banned chewing paan, gutka
and other tobacco products in the offices all over UP in March 2017.