I.

BACKGROUND OF THE COMPANY

A.HISTORY

D' Gardner's Diner was established and had its soft-opening in February 2018 as a joint

endeavor and partnership amongst siblings following the success of a smaller single-proprietor

cafe. In June of 2018, D’ Gardner's Diner had its grand opening as a sole-proprietorship.

The name of the establishment derives from 'Hardineras' attributing to the fact that the

founders come from a proud Igorot farming family and emphasizes the use of fresh ingredients

and hearty servings.

B.VISION AND MISSION

VISION

Our vision is to become the number one preferred restaurant in the area, and expand to

be recognized as a leader in the national restaurant industry. We will accomplish this by

providing outstanding quality, friendly service, and economic value to every customer, ensuring

that each customer feels like they are a part of the D' Gardner's family, and leaves with a desire

to return. As a locally owned and operated restaurant, we know that we could not exist without

the support of the community; to that end D' Gardner's strives to support and give back to the

community.

MISSION

At D' Gardner's, our mission is to provide our customers with nutritious and appetizing

food and beverages at affordable prices, utilizing fresh ingredients and incorporating multi-

cultural flavors, while creating a pleasant dining experience, and supporting the community.

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C.MANAGEMENT

There are two management positions at D'Gardner's Diner which encompass multiple

duties:

A. Owner / General Manager (and Head Cook) - responsible for the day-to-day operation of the

business, as well as ensuring all legal / governmental requirements are met.

B. Marketing Director / Bookkeeper - manages advertising, social media, and customer

feedback/outreach; manages the day-to-day finances, budget, and accounting.

D' Gardener's Diner is managed on-site utilizing an autocratic decision making,

persuasive management style and participative style. In the business, the manager does all the

decision in addressing a problem before explaining those ideas to the employees. These

employees have the freedom to give their suggestions in improving the given idea. Aside from

that, the manager also convinces employees that these decisions were made in the best interest of

the team. In this style of management, higher level of trust between management and employees

is being practiced.

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D.PRODUCTS AND/OR SERVICES

D'Gardner's Diner serves cooked-to-order meals, including rice toppings, sandwiches,

pasta, snacks and side dishes, as well as hot and cold beverages.

The following list is the menu the restaurant offers.

SANDWICHES PASTA
D’Gardner’s Sandwich Pasta Alfredo
Clubhouse Sandwich Pancit Guisado
Tuna Sandwich Chicken Spaghetti
Chicken Sandwich Pesto Pasta
Ham and Cheese Sandwich Tuna Pasta
Egg Sandwich Chicken Carbonara
Ham Carbonara

RICE TOPPINGS Classic Spaghetti

Kiniing Ramyun
D’Gardner’s Rice
Grilled Liempo SNACKS/SIDES
Pork Steak Chicken and Fries
Chicken Fillet Fish and Fries
Fish Fillet Lumpia Shanghai
Sisig D’Gardner’s Nachos
Daing Na Bangus Fresh Green Salad
Camote Fries
Potato Fries

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HOT TEA IN A POT COLD BEVERAGES
D’Gardner’s Tea Four Seasons Juice
Four Red Fruits Tea Cucumber Lemonade
Raspberrry Tea Lemon Iced Tea
Lemongrass Tea Nestea
Yogurt Shakes

HOT BEVERAGES Milk Shakes

Hot Chocolate Smoothies
Hot Milk Tea
Black Tea w/ Calamansi DESSERTS
Hot Milk Yogurt w/ Fresh Fruit Topping
Brewed Coffee Yogurt w/ Oreo Pieces

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II.COMPANY SYSTEM

A.PROBLEMS

The main issue is the numerous competitive eating establishments in the area, both in

terms of competitive prices and customer base. D Gardner’s Diner is an eating establishment

surrounded by similar food establishments that offer products at different costs and service

quality resulting to a competition among them.

Another issue is reflective of the local infrastructure, wherein the business is subject to

the reliability of electrical power and water delivery. An establishment has to have a reliable

power system that is capable to supply energy demands of the building anytime. It requires well-

functioning electricity spot, reliable transmission and distribution and is in a secure operating

state .Also, since the establishment is located in an area where water becomes crucial during

summer, it is necessary to be supplied with water within the schedule which D’ Gardner’s Diner

is subject to.

One final issue is the inability at times to maintain established business hours under a

sole management and limited staff when personal or business related issues arise. Few staffs are

said to be manageable but can be a problem when personal issues of the staff arise that they have

to file a leave or such since many hands on deck are required to run the business smoothly.

B.PROCESS

D' Gardner's Diner is a brick and mortar business-to-consumer system. They serve

cooked-to-order meals to the customers face-to-face in the restaurant. Customers can choose in

their menu what they want to eat and can be assisted by the staffs. They can also recommend the

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best seller in their menu in order provide customers with instant gratification when a purchase is

made. The costumers can speak with the manager and ask questions about the foods.

Transactions are handled at point-of-sale via cash. The establishment accepts only cash in

payment and keeps it in a safe zone. Cash registers are not utilized in the establishment and they

only use calculators.

Return of Investment

The D’ Gardner’s Diner currently doesn’t have its return of investment since the time it

was established. It is estimated that the diner’s return of investment will be earned three years

after its opening. D’ Gardner’s Diner is currently on its second year in the business.

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III.PROPOSED SYSTEM AND DESIGN

 Advertising /Promotional System B. Managerial System

Management
Management
(Staffs)
(Staffs)

Social Media
(Facebook, Instagram,
Twitter)

Create Page

Post Details
(Products/Services)

Discount and Freebies

Details

Invite Friends

Management
Information
System

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C. Customer Service System

Customer

Choose preferred
table/place to stay

Choosing order from the

menu

Counter

Customer

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