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The automobile industry at present is the most lucrative industry. Due to rise in disposable income
in both rural and urban sector and availability of easy finance are the main drivers of high volume
car segments. Further competition is heating up with host of new players coming in and global
brands like BMW, Porsche, Bentley, and Ferrari all set to venture in Indian market. This research
will be profitable for the existing and new emerging car manufacturing companies in India to find
This research focused on corporate customer profiling of BMW. Indian Automobile car business
is effected by the presence of many national and multinational manufacturers. This paper presents
analysis of research in the area of Consumer Behavior of Automobile Car Customer for BMW.
Proper understanding of consumer buying behavior will support the marketer to succeed in the
market. All portions of Indian Car industry were assessed and found that purchaser has diverse
need of practices in each fragment, while primary driver for vehicle buy is discretionary cash flow.
Value for money, safety and driving comforts top the rank in terms of customer requirement;
For present research, methodology selected was to ponder the examination papers in the zone of
Passenger Car fragment, think about the buy choice procedure and its association with conduct
parameters over every one of the portions of vehicle, for example, SUV and MUV section and
Luxury Car portion. The objective of this study is the identification of factors influencing
customer’s preferences for BMW and corporate customer profiling for particular segment of cars.
This paper also explores to solidify discoveries and recommendations to improve present situation
of dormancy in deals and develop future interest for car vehicle showcase.
Purpose of the Study:
Main purpose of this research is to Analysis of corporate customer profiling of BMW India.
Apart from this I am also try to find purchasing behaviour of corporate customer for BMW Car.
manufacturer BMW in India. BMW India was founded in the year 2006, and the first car was
launched in 2007. The company maintained an aggressive mode of business and launched
BMW was positioned as an aspirational brand for young entrepreneurs and executives and
adopted innovative strategies to reach the segment. It additionally created restrictive dealerships,
Within three years, BMW went on to become the top luxury car manufacturer in India,
surpassing Mercedes-Benz, which had been present in the country for more than a decade. The
cases lists the strategies adopted by BMW on its journey to achieve this position and also
discusses the challenges it is likely to face from existing and new competitors like Mercedes
India being the second most populated nation on the globe and the growth rate of Indian
economy is also high as compared to developed countries, which attracts the presence of huge
demand in the Automobile Small and luxury Car Industry. India is emerging out as potential
market for worldwide auto giants. India is on growth momentum and has lowest passenger
vehicle penetration.
As per research topic Analysis of corporate customer profiling of BMW India, We should
understand first the buying behaviour of customer then we can easily understand analysis
of customer profiling related to BMW.
COMPNAY PROFILE
BMW India is a subsidiary of the BMW Group. It is situated in India and its central station are
situated in Chennai. Its offices incorporate an assembling plant in Chennai which was worked in
2007, a sections distribution center in Mumbai, an instructional hub in Gurgaon, NCR, and a
system of dealerships. BMW India producers BMW, MINI, and BMW Motorrad.
Bayerische Motoren Werke AG also called BMW initially a German based bike and motor
assembling organization was established in the year 1916. In spite of the fact that BMW's present
acclaim and notoriety as being one of the best car makers on the planet can be for the most part
connected to models delivered over the most recent two decades, the historical backdrop of the
organization trails back to just about 90 years. Karl Friedrich Rapp who was an outstanding
German specialist framed his own organization called Rapp Motoren Werke in 191
Bmw India Private Limited is a Private consolidated on 26 August 1997. It is named Non-govt.
Organization and is enrolled at Registrar of Companies, Delhi. Its approved offer capital is Rs.
1,600,000,000 and its paid up capital is Rs. 1,557,289,980.It is associated with Manufacture of
transport hardware n.e.c.
Bmw India Private Limited's Annual General Meeting (AGM) was keep going hung on 29
September 2016 and according to records from Ministry of Corporate Affairs (MCA), its asset
report was keep going documented on 31 March 2016.
Directors of Bmw India Private Limited are Jochen Stallkamp, Frank Emanuel Schloeder,
Hendrik Dietrich Eberhard Von Kuenheim, Hans Christian Dr Baertels, Vikram Pawah, .
of BMW India is corporateaffairs@bmw.in and its registered address is Tower B, 7th Floor,
Methodology
“The procedures by which researchers go about their research work of describing, explaining and
predicting phenomenon are called methodology”.
Research Questions:
However all the studies made in Analysis of corporate customer profiling of BMW India, including
this I also research on Consumer buying behaviour of Automotive Car for various segments from
What are the important key points for corporate customer profiling of BMW India?
What are the broad classification of behaviours and their effect on various car segments?
There are mainly two ways through which the data required for the research is collected.
Primary Sources
Stratified random sampling has been utilized to draw the sample from the finite universe of 50
BMW car customers in New Delhi India. The sample has been made largely representative by
selecting 4 BMW car outlets accounting for around 0.22% of the population. The primary data is
collected through self-designed. I have also interacted with car owner and car seller outlet
managers.
Secondary Sources
For secondary sources I will go through the Historical Report of BMW Group website and other
government websites. Apart from that I have done some other survey work with the help of
Participants
Data/Interview Collection:
The secondary data are those which have effectively gathered and put away. Optional
information effectively get those auxiliary information from records, yearly reports of the BMW
Group and BMW Group India and so on. It will spare the time, cash and endeavors to gather the
information.
Limitations
Limited interaction with the concerned heads due to their busy schedule.
The findings of the study are based on the information retrieved by the selected unit
Data Analysis
CONCLUSION
The methods and processes for determining the expected residual values of the leased products
under-lying the valuation are appropriate. The assumptions and parameters incorporated in the
forecast model for the residual value are appropriate as a whole.
The “accounting principles and policies” as well as the assumptions, judgements and estimations
made are disclosed in the notes to the consolidated financial statements in note 4. Disclosure of
“sales financing” is provided in the notes to the consolidated financial statements.
BMW Group offers end customers, dealerships and importers various financing models for
vehicles and other assets. In this regard, current and non- current receivables from sales
financing totalling EUR 80.434 million were recognised as at the reporting date. Impairment
losses amounting to EUR 1,147 mil-lion were recognised on these receivables as at the
reporting date.
Bibliography
Website Used
https://auto.ndtv.com/bmw-cars
https://www.bmw.in
https://www.bmw.com
www.wikipedia.com
Other Resources