TABLE OF CONTENTS

EXECUTIVE SUMMARY

Company Profile History

Business Review

History

Mission and Vision Statement

Mission

Vision

Core Values

SWOT Analysis

QUALITY AWARDS RECEIVED BY THE COMPANY

PRODUCT PROFILE

Product

Price

Place

Promotion

People

Physical Evidence

Process

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WHY QUALITY IN PRODUCT INDUSTRY MATTERS

QUALITY FRAMEWORK

QUALITY PRINCIPLES

PROBLEMS ENCOUNTERED BY THE COMPANY

CONCLUSIONS

RECOMMENDATIONS

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 EXECUTIVE SUMMARY

Company Profile History

Business Review

Yokok’s Fitness Gym – Cebu opened its doors to Cebuano athletes, fitness

enthusiasts, and to everyone wanting to be fit and healthy on the year 2012. Owned by

Mr. and Mrs. Orlie Ursal, it is located at Rr. Landon Street, Barangay Santa Cruz right at

the heart of Cebu City. It is close to multiple schools, accessible for commute routes, and

strategically placed.

Originally planned to be a 4-storey apartment, the owners eventually decided to

make it a Fitness Gym after overlooking the area where it stood. Yokok’s Fitness Gym is

now proudly serving the Cebuano locals and tourists everyday for 7 years and counting.

History

Yokok’s Fitness Gym all started as a plan B, when owner’s Mrs. Orlie Ursal and

her husband decided to engage into business and have come to the agreement of

constructing a building along R. Landon Street at the heart of downtown Cebu to be used

as a dormitory, or as a pension house given that most universities, business center,

churches, hospitals, and offices are within the area accessible on foot and just a couple of

rides for commute, a strategic location to start. They have decided to go with their

secondary plan, hence, Yokok’s Fitness Gym. After realizing that there are no

competitions for gym services around the area, they quickly executed plan B.

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 Yokok’s Fitness Gym’s primary targets are low to middle income customers but

also caters to high income customers as well with its market that usually comprise of

students, professionals, fitness enthusiasts, and people who want to engage in fitness and

exercise no matter what social class they belong with its trained personnel, and vibrant

staffs it is no wonder that customers flock the business. Fast forward to the year 2018,

Yokok’s Fitness Gym is financially stable, recently opened a new branch in the city of

Consolacion and a third branch in Synergis IT Center, F. Cabahug Street, Mabolo, Cebu

City. Along with the success comes the challenges, low brand awareness is one of

Yokok’s Fitness Gym’s challenges along with lack of man power when it comes to

janitorial, security personnel, and front desk staffs. Marketing is also a challenge with

minimal traditional marketing and the lack of non-traditional marketing, no proper

positioning, the place gets too crowded at times, and the lack of parking space. These are

the challenges the gym intends to address to improve.

With its strategic place, competitive price fit for the masses, complete equipment

and facilities, professional trainers Yokok’s Fitness Gym’s aim is to address its

challenges and weaknesses to improve quality to give the customers the service it

deserves. Seeking to improve is a goal Yokok’s Fitness Gym seeks to accomplish to also

further be a market sustainable business as well as cater to more customers to bring in

more profit.

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Mission and Vision Statement

Mission Statement

Yokok’s Fitness Gym’s Mission Statement has been direct, straight through, and

on point: “Don’t Quit Until You Get Fit” has been a solid mission statement by

Yokok’s Fitness Gym ever since it opened its doors to the public during the year 2012,

where it first started to operate. This mission statement serves until today, on how the

company would like to promote fitness amongst everyone availing their services.

Vision Statement

Yokok’s Fitness Gym envisions to help the Cebuanos accomplish and stay fit and

healthy. At a price so affordable, place very accessible, and with various and complete

exercise and exercise equipment, Yokok’s Fitness Gym is leading towards a fitter and

healthier Cebu.

Vision statements aren’t just placed on the entrance, or somewhere else on the

building to serve as a decoration, it serves as a reminder that the company, like Yokok’s

Fitness Gym, will serve its vision not just as a decoration but to fulfill it through its

quality services as well as its quality business flows for everyone who desire nothing else

but to be fit, healthy, and be a better version of themselves.

Yokok’s Fitness gym continues to support and follow its mission and vision

statements throughout the years. Quality service at a very affordable price. Ever since

2012, it has served to becoming one of the best in town.

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Core Values

Yokok’s Fitness Gym’s core values in the fitness service industry are:

 Dependability

 Reliability

 Fitness

 Service to Others

 Motivation

 Positivity

Dependability - Yokok’s Fitness Gym, ever since it’s opening, has been a dependable

fitness gym to the customers who come and avail of the services everyday. With its

friendly staff, reasonable price, and positive overall vibe, it is no doubt excelling and has

been dependable when it comes to fitness.

Reliability - Yokok’s Fitness Gym has been proven to be reliable when it comes to

achieving fitness, maintaining a fit lifestyle, various health improvements, and overall

improvement of each customers who come in.

Fitness - Yokok’s Fitness Gym, in its name alone could clearly show that its main service

to the customers is fitness, with health and wellness following right close to it.

Service to Others - Yokok’s Fitness Gym’s friendly staff, fitness trainers, and customers

makes it a great company to improve quality service amongst employee and customers.

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Motivation - Yokok’s Fitness Gym’s main purpose of setting up this business is to

motivate; motivate the week to be strong, motivate the champions to win again, motivate

everyone to choose fitness and health.

Positivity – Fitness, improving health, and exercising without positivity is nothing, here

at Yokok’s Fitness Gym it is one of its core value to make sure to maintain and keep a

positive ambiance amongst everyone.

SWOT Analysis

Strengths Weaknesses

 Knowledge on Fitness Trends  Lack Parking Space

 Qualified Instructors  Gym gets too crowded during peak

 Excellent Equipment hours

 Standard Olympic Weight bars and  Lack of social media exposure

plates  Lack social media trends

 Friendly Staffs  Limited market reach

 Affordable Products (Supplements,

basic fitness foods, apparels)

 Complete Facilities

 Breeding ground for Champion

Body Builders

 4 Storey Gym

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 Opportunities Threats

 New equipments  Competition

 Strategic location  Rapid Market Growth

 Fitness trends  Recessions

 Complete equipments

 Supplement hub

The table shown above shows Yokok’s Fitness Gym’s strengths, weakness,

opportunities, and threats in its placement today. The SWOT Analysis table shows the

different points it excels and/or lacks on.

Yokok’s Fitness Gym continues to improve on its services to the customers as the

table above would also be a big help when it comes to their improvement.

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QUALITY AWARDS RECEIVED BY THE COMPANY

1. Mr. Yokok’s Community Awards

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2. Cebu’s Best Fitness Gym
3. Cebu Fitness Award

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PRODUCT PROFILE

Positioning Business to Consumer (B2C) basis

Pricing Membership and purchasing power basis

Product Sessions, monthly membership, free

trainers, supplements, shirts

Promotion Posters, Word of mouth

Place Near target market

People Maintenance staffs and trainers

Process Daily basis training, Coach sessions

Physical Evidence Gym equipment, membership benefits,

good ambiance

Product

Yokok's Fitness gym is a local gym with a fitness centre having a wide range of

exercise equipment like strength training and cardiovascular equipment to help its clients.

The company also offers personal and certified trainers to individual clients to act as their

guides for specialised programs.

The gym offers exercise classes for groups including aerobics, pilates, group cycling, and

yoga. The Gym also has a locker room for all to use. It also has a shop that sells

nutritional products, bars supplements, drinks, accessories and clothes. Yokok's fitness

gym offers a fully-equipped, secure, comfortable, spacious and clean environment to its

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members that will help in enhancing their performance levels and drive better customer

satisfaction.

Place

Yokok's Fitness Gym started its operations from located at Rr. Landon Street,

Barangay Santa Cruz right at the heart of Cebu City and from there has spread its

network to several parts of the world. It operates on a franchise system and has its

headquarters base at Cebu City. Yokok's has become the popular gym for physique and

bodybuilding and has its presence in nearly seven 7 years.

Price

Yokok's Fitness Gym is a Locally recognised fitness gym with high-quality

equipment and training programs. It has adopted an affordable price policy for its

products as it believes that its high-quality products and services deserve affordable

prices. The desire to feel healthy and good has been an important reason for people to

spend money on such fitness facilities as they find it a worthy cause. Therefore Yokok's

Fitness gym has decided to opt for Perceived-Value pricing policy.

In order to increase its client list company offers its new customers special

discounts like some rebate for first few months. Its members pay on either monthly,

annual or life-term basis as its membership fees. Prices for athletes are higher than for

normal people as they require more formal training.

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Promotion

Yokok's Fitness gym has been an active participant in its promotional strategies as

it recognises the value of image and marketing. Yokok's has several famous personalities

as its members and they have served as its promotional ads over the years. Yokok's is

promoted through word of mouth by its clients and through poster which bring in

customers to the Gym.

People

Yokok's Fitness Gym has a lot of representatives who will consistently grin and

constantly accessible to help any customer who are out of luck. The personals mentors

are consistently on obligation prepared to help the customer in their everyday daily

schedule. Furthermore, the Staff of yokok's are constantly prepared to serve the

customers. They will consistently aid your choices in buying enhancements and nutrients.

Physical Evidence

Yokok's offers numerous top of the line gym equipment, and membership

benefits. They are always changing their equipment is replace every month. They also

inspect and maintain their equipment so that the client won't have any problems in using

them to improve their physique. Yokok's provides information on its products on their

social media pages .

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Process

Yokok's Fitness recreation center works fundamentally with its customers. The

Yokok’s forte activities are included a store in the exercise centers that offer moderate

nutrients, protein beverages and enhancements. Their fundamental activities are generally

instructing sessions and regular routine preparing for every one of their clients.

WHY QUALITY IN PRODUCT INDUSTRY MATTERS

With the rise of competition, the need to be able compete with the quality is

needed. People are looking for the newest and best equipment in the market. This also

makes us more appealing to the market, allowing for brand loyalty.

Quality is critical to satisfying your customers and retaining their loyalty so they

continue to buy from you in the future. Quality products make an important contribution

to long-term revenue and profitability. They also enable you to charge and maintain

higher prices.

There are numerous health advantages to physical fitness. Regular exercise and

physical activity promotes strong muscles and bones. It improves respiratory,

cardiovascular health, and overall health. Staying active can also help you maintain a

healthy weight, reduce your risk for type 2 diabetes, heart disease, and reduce your risk

for some cancers. In other words, staying active is a crucial part of maintaining good

health and wellness. Yokok’s Fitness Gym prioritizes quality in service.

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QUALITY FRAMEWORK

The picture above shows Yokok’s Fitness Gym’s Quality Framework which consists of

the following:

 Professionalism

 Safety

 Customer care

 Information and Knowledge

 People

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  Leadership

QUALITY PRINCIPLES

Professionalism

All staff and contractual workers connected by the association have the suitable

accreditations, capabilities and experience to convey the administrations given by the

association. All activity experts conveying wellbeing and wellness administrations keep

up enlistment with their important industry or expert body.

Safety

The association has a functioning danger the board plan and work wellbeing and security

strategy. A hazard appraisal is attempted for all projects in every condition in which they

are conveyed. A pre-practice wellbeing screening and hazard appraisal is embraced in

every proper situation for customers preceding system or administration conveyance.

Customers are alluded to therapeutic or associated wellbeing experts as required, as per

hazard appraisal results.

Customer Care

All promoting and publicizing is distinct precise and reliable with the extent of

administrations advertised. The business procedure is viable and proficient. Potential

customers are not expose to undue deals weight or exploitative strategies. Terms and

states of participation contracts, including the expense approach and installment

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alternatives, are completely and unmistakably disclosed to every customer preceding

marking.

Information and Knowledge

The organisation has an effective information management system in place that protects

the integrity and privacy of all data. The organisation uses data to regularly evaluate the

effectiveness of services and programs.

People

The association guarantees that the workforce is chosen and prepared to meet every

single authoritative prerequisite. Staff and contractual workers are furnished with an

enlistment to the association upon commitment and embrace further preparing and

training to consistently improve abilities and information. The association guarantees that

the workforce works inside limits of assigned jobs/extent of training.

Leadership

The organisation has effective planning processes. The organisation has effective

management and governance systems. The organization is compliant with all relevant

legislation, regulations, and industry codes of practice.

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PROBLEMS ENCOUNTERED BY THE COMPANY

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CONCLUSIONS

From the comprehensive analysis above, we conclude that Yokok’s Fitness Gym

has a very simple and specific vision and mission statement, as well as core values. Thus,

the employees and clients will not be having a hard time when aligning their behaviors.

Since the basis of the Mission statement is from the expected outlook of what happens

while exercising, encouragement can play a big factor and lead to loyalty in order to

achieve the goals set by the client. After a thorough investigation of the SWOT Analysis,

most problems have been answered through a thorough run down of courses of action to

be taken to answer these problems:

 Yokok’s Fitness Gym will improve social media presence and engage with online

customers more

 Yokok’s Fitness Gym will update their equipment every couple of years and make

sure to also bring in new machines/equipment which can rival foreign brands

 Yokok’s Fitness Gym will set up a Tarpaulin out front so that people can easily

locate the place

RECOMMENDATIONS

 Yokok’s Fitness Gym should be more interactive with customers online.

Yokok’s Fitness Gym should always update their gym equipment and facilities as

time goes by

 Yokok’s Fitness Gym should place their brands logo in front so that passerbys

and potential customers can easily locate the place.

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 Yokok’s Fitness Gym should improve their facilities and amenities

 Look into the latest fitness trends and implement in stores

 Encourage gym goers through promotions which create brand loyalty

 Expand Locally and find locations with spacious parking

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