STUDENT BOARD ROOM -: GROUP 6

Questionnaire:

For the Brand, “JUST JUICED” which has a recognition for its “MADE IN SINGAPORE”
tag. In order to increase its Market Share and help it sustain the cut-throat competition in the
market the company can ask following questions to the consumers in order to improve and
bounce back into the market.

Screen Test:

1) Which AGE group do you belong to?

o 13-18
o 19-24
o 25-30

2) What is your Gender?

o Male
o Female
o Others

3) What is your Occupation?

o Student
o Working
o Others

4) Which Nationality do you belong to?

__________________________

Survey:

1) When you buy a bottled drink, what drink do you normally choose?
o Fruit Juices
o Aerated Drinks
o Bottled Water
o Energy Drinks

2) How often do you prefer Fresh Juice over other drinks?

o Often
o Sometimes
o Rarely
3) What time of the day do you usually consume fruit juice?
___________________

4) Which Brand of Fruit Juice do you prefer?

First Other
Brand Image Mentioned Mentions Aided
1 Florida
2 Fair Price
3 Sunkist
4 Marigold
5 Fruit Tree
6 Just Juice
7 i.JOOZ
8 Antidote
9 Gorilla Press Co
10 Daily Juice

5) What Influences your choice of Juices for that particular brand?

Least Likely Most Likely

1 2 3 4 5 6 7 8 9 10
Availability
Brand Image
Nutritional Value
Price
Quality
Quantity
Taste

6) Which flavored fruit juices do you generally buy or prefer to consume? (Select any 3.)
o Orange
o Mango
o Pineapple
o Grapes
o Litchi
o Mix Fruits

7) How often have you purchased a fruit juice in the past month?
o Almost every day
o About 1-2 times per week
o Once a month
 o Twice a month

8) What aspects do you look for when buying fruit juice? (select any 2)
o Nutrition and vitamins
o Flavor of the juice
o Kinds of preservatives
o Sugar content

9) What kind of Juices do you generally prefer?

o Pulpy
o Powder Drinks
o Squash
o Sugar free
o Other

10) How important is a brand name while deciding on purchase of a particular product?
____________________

11) Would you prefer a local brand or would you prefer an international brand?
o Local Brand
o International Brand

12) On what basis would you opt for a local or international brand?
o Brand Name
o Brand Image
o Variety Provided
o Cost
o Quality and Quantity

13) Would you prefer trying out some new variations in the juices?
o Yes
o No
14) What kind of variations would you want?
o Smoothies
o Slushes
o Vegetable juice
o Compressed juices
15) What size of juice pack do you generally buy?
o Small take away packs
o Medium packs
o Large packs

16) How much are you willing to pay for a small take away pack of Fruit Juice?
___________________

Roma Sawant – MS19GL085

Yash Ashvin Raythatha – MS19CMM056
Mitali Phabiani – MS19CMM054
Harshit Agarwal – MS19GF015