Questionnaire -Lavazza

Hello !
You are invited to participate in our survey on the brand Lavazza. In this survey, we would like to find
out more about your preferences regarding coffee consumption and how familiar are you with the
Lavazza brand. The questionnaire will not take more than 5-10 minutes of your time and all the
responses and information from you is strictly confidential. Thank you very much for your time and
support.

https://www.surveymonkey.com/r/QWBMVH9?sm=cx%2FRVCRjIka36%2B10BFKCpA%3D
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https://www.surveymonkey.com/r/?sm=08ozZ5N3%2Be4Sx3fipbZ%2Fgg%3D%3D

1. Do you drink coffee?

Yes No

2. How often do you drink coffee?

Daily
Twice a week
Once a week
Twice a month
Rarely
??Sometimes (please specify): _______________________

3.What time(s) of day do you usually drink coffee?

Morning
Noon
Evening
Night
Other (please specify)

4. Do you prepare your coffee at home, or you buy a “To go” coffee from a
shop/coffee machine?/ Do you like to make your coffee at home or would
you rather buy it from a shop/coffee machine?
Homemade coffee
“To go” coffee
It depends

5. How do you prefer your coffee?

Simple
With cream
With milk
With flavors
????6. If you like a flavored coffee, what is your favorite aroma?
____________/
Yes
No
6. From 1 to 5, rate how important is seeing “100% Arabica” of the
package when you buy a new brand of coffee?
1 (not important) 2 3 4 5(very important)

7. Rate from 1 to 5 what are the aspects that you take into consideration
when trying a new coffee brand?

1(not 2 3 4 5(very
important) important)
Taste
Blend
Place of
origin
Caffeine level
Package
Price

8. What is your favorite brand of coffee? ____________/6.Are you familiar

with the brand Lavazza?
Yes
No

7. If you are familiar with the brand Lavazza,what do you like most about
this brand of coffee?
Taste
Diversity of flavors/blends
Design of the package
Country of origin
Price
Other (please specify): _______________________
9. What quantity of coffee beans do you usually buy?/What quantity of
coffee you find most likely to buy/you find suitable buying?
.250g
250-500g
500-750g
750g-1kg
more than 1kg

10. From where do you buy coffee?/ 9.Where you prefer to buy Lavazza
from?
Online
Supermarket
Specialized coffee shops .
Farmers market
Other (please specify): _______________________

11. How much would you pay for 250g of coffee beans/for a cup of coffee/a
pachage of coffee?
Less than 30lei
More than 30lei

????13. How do you prepare your coffee?

a. Turkish coffee pot
b. French press
c. Pour-over
d. Aeropress
e. Drip coffee machine
f. Espresso machine

Other (please specify): ____________

12. What gender are you?

Male Female Other

13. What is your age?

less than 16
16- 25
26-35
36- 45
over 45

14.What is your income level?

less than 500 lei
500-1000 lei
1000-2000 lei
more than 2000 lei