EMAMI

Vision
 Making people healthy and beautiful, naturally

Mission
 To contribute whole heartedly towards the environment and society integrating all
stakeholders into the Emami family
 To make Emami synonymous with natural beauty and health in the consumers mind
 To drive growth through quality and innovation in products and services.
 To strengthen and foster in the employees, strong emotive feelings of oneness with the
company through commitment to their future
 To uphold the principles of corporate governance
 To encourage decision making ability at all levels of the organization

Purpose
 To be part of every household in the country
 To be a major player in every product category we venture into
 To be one of the most respected marketer in the country
 To be recognized as a global brand

Leadership
Mr. Sushil K Goenka - Promoter Director
Mr. Mohan Goenka – Promoter Director
Mr. Aditya V Agarwal – Promoter Director
Mr. Manish Goenka – Promoter Director
Mr. Harsha V Agarwal – Promoter Director
Mrs. Priti A Sureka – Promoter Director
Mr. Prashant Goenka - – Promoter Director
Mr. Naresh Bhansali - CEO-Finance, Strategy and Business Development and CFO

Mr. P. S. Patwari - Executive Director & CEO, Emami Paper Mills Ltd
Mr. Sudhakar Rao Desai - Director & CEO, Emami Agrotech Ltd
Mr. Vivek Chawla - CEO, Emami Cement Limited
Mr. Rupak Barua - CEO, AMRI Hospitals Ltd

Famous Brands
Boro Plus, Navratna, zandu Balm, Fair and Handsome, Mentho Plus Balm, Fast Relief, Sona
Chandi Chyawanprash Plus, Kesari Jivan, Vasocare, Zandu,
7 oild in one non sticky hair oil, Kesh King, Diamond Shine, He andanced mens grooming,
Golden Beauty Talc, Naturally Fair.
About the Company
The inception of Emami Group took place way back in the mid- 70’s, in West Bengal, when
two childhood friends, Mr. R. S. Agarwal and Mr. R. S. Goenka left their high profile jobs
as Chartered Accountants, with the Birla Group to set up Kemco Chemicals, an Ayurvedic
medicine and cosmetic manufacturing unit in Kolkata, in 1974 with a meagre capital of
Rs 20,000.
It was an extremely bold step for a home-grown business entity during those days when the
Indian FMCG market was still dominated by multinationals. However, a burgeoning Indian
middle class with an increasing potential for consumption assured a bullish trend in the
personal care market in the mid-70s. Both Agarwal & Goenka powered by their keen sense of
the consumer insight and business vision realized the importance of the herbal revolution of
Ayurveda and started manufacturing cosmetic products as well as Ayurvedic medicines
under the brand name of Emami in 1974 from a small office (still retained) in Kolkata’s
business district of Burra Bazar.
In 2005 Emami created a marketing history in India by launching Fair and Handsome,
the first fairness cream for men. Consumer researches by Emami revealed that 30% to 35 % of
users of fairness creams are men, who are closet users with a growing interest in personal
grooming. Emami created a completely new market segment by introducing India’s first
fairness cream customised for men. The sales of Fair and Handsome in its first year had touched
around Rs.50 crores. Bollywood Badshah Shah Rukh Khan’s association with Fair and
Handsome as its brand ambassador helped it to eventually become the most popular and largest
selling fairness cream for men in the country, gaining huge consumer trust.
With the passing years, under the strong and visionary leadership of Mr. Agarwal and Mr.
Goenka, Emami, as a brand, gradually diversified into various sectors of business. Apart from
FMCG, brand Emami enjoys leadership presence in diverse segments such as paper, edible
oil, biodiesel, hospitals, real estate, retail, cement, ballpoint tip manufacturing, power, art
etc. From the lanes of Burra Bazar, the journey of the brand Emami has travelled many
miles to emerge as a huge and diversified business conglomerate with a Group’s market
valuation of Rs 60,000 cr.
Charting a dynamic growth path over the years, Emami today has successfully established itself
as a global brand with Indian values. With a significant presence through its business in over
60 countries, Emami’s global reach extends to countries including India, GCC, UK, Sri Lanka,
Bangladesh, Nepal, African and the CIS countries. Emami Limited, the FMCG arm of the
Group has also come up with its first overseas manufacturing unit at Ghazipur in Bangladesh
which commenced production in 2012.
Emami has successfully established its brands through strong celebrity endorsements. In a
market where competition is intensifying, product life-cycle is shrinking and strategic
management of a company is gaining pivotal position Emami’s inclusion of celebrities as brand
ambassadors established that it strictly relies on its own unique method of retailing. It is the
only brand in the country to have both Amitabh Bachchan and Shah Rukh Khan as endorsers
for the same brand, Navratna. To name a few celebrated and acclaimed entertainment and
sports personalities who have endorsed Emami products over the years- Amitabh Bachchan,
Shah Rukh Khan, Salman Khan, Kareena Kapoor Khan, Hrithik Roshan, Kangana
Ranaut , Shahid Kapoor, Bipasha Basu, Sonakshi Sinha, Rakhi, Juhi Chawla,
Dharmendra, Govinda, Divya Bharti, Preity Zinta, Malaika Arora Khan, Mahesh Babu,
Surya, Chiranjeevi, Yami Gautam, Shilpa Shetty, Parineeti Chopra, Tapsee Pannu, Pt.
Birju Maharaj, Mahendra Singh Dhoni, Sourav Ganguly, Sachin Tendulkar, Virendra
Sehwag, Harbhajan Singh, Mary Kom, Sania Mirza, Saina Nehwal, Milkha Singh , Sushil
Kumar among others.
Emami was one of the very few companies to introduce in –film advertising in the Rajesh
Khanna - Rekha starrer Hindi film Agar Tum Na Hote in 1983 where the lead actor
Rajesh Khanna portrayed the role of the Managing Director of Emami.
Emami is a growth story of a dream that started with a humble beginning and transformed into
a reality of a business behemoth. Challenges came during the journey but were met with
determination and grit to make it BIG and success became the order of the day. Based on
“Innovision”, where capabilities are driven through world class innovation based on deep
consumer insight, Emami is a reputed business group which is committed to stringent
principles of corporate governance. Led by the visionary Chairmen Mr. R S Agarwal and Mr.
R S Goenka with the help of the second generation Promoter Directors from the two families,
Emami Group boasts of a workforce ofover 20,000 people as on date.