Professional Documents
Culture Documents
Management Report BSNL
Management Report BSNL
AND ECONOMICS
PROGRAM:
BBA-I
SUBMITTED TO:
Ms. Mehreen Ashraf
SUBMITTED BY:
Syed Muhammad Zargham Ali (2183184)
Arsla Saleem (2183388)
Anum Rafiq Butt (2183386)
INTRODUCTION
AVAILABLITY COUNTRYWIDE
WEBSITE WWW.BSNL.IN
HISTORY:
The foundation of Telecom Network in India was laid by the British sometime in
19th century. The history of BSNL is linked with the beginning of Telecom in India.
In 19th century and for almost entire 20th century, the Telecom in India was operated
as a Government of India wing. Earlier it was part of erstwhile Post & Telegraph
Department (P&T). In 1975 the Department of Telecom (DoT) was separated from
P&T. DoT was responsible for running of Telecom services in entire country until
1985 when Mahan agar Telephone Nigam Limited (MTNL) was carved out of DoT to
run the telecom services of Delhi and Mumbai. It is a well-known fact that BSNL was
carved out of Department of Telecom to provide level playing field to private
telecoms. Subsequently in 1990s the telecom sector was opened up by the
Government for Private Investment, therefore it became necessary to separate the
Government's policy wing from Operations wing. The Government of India
corporatized the operations wing of DoT on October 01, 2000 and named it as Bharat
Sanchar Nigam Limited (BSNL).BSNL operates as a public sector.
BSNL provides almost every telecom service, however following are the main
Since its corporation in October 2000, BSNL has been actively providing
Connections in both Urban and Rural areas and the efficiency of the company has
drastically improved from the days when one had to wait for years to get a phone
connection to now when one can get a connection in even hours. Pre-activated Mobile
connections are available at many places across India. BSNL has alsounveiled very
cost-effective Broadband internet access plans (DataOne) targeted at homes and small
businesses. At present BSNL enjoys 47% of market share of ISP services.
Former Indian Communications Minister Thiru Dayanidhi Maran had declared year
BSNL has been asked to add 108 million customers by 2010 by Former Indian
Communications Minister Thiru Dayanidhi Maran. With the frantic activity in the
communication sector in India, the target appears achievable, however due to intense
competition in Indian Telecom sector in recent past BSNL's growth has slowed
down.
BSNL is pioneer of Rural Telephony in India. BSNL has recently bagged 80% of
US$ 580 m (INR 2,500 crores) Rural Telephony project of Government of India.
CHALLENGES:
During Financial Year 2007-2008 (From April 01, 2006 to March 31, 2007) BSNL has
added 9.6 million new customers in various telephone services taking its customer base to
64.8 million. BSNL's nearest competitor Bharti Airtel is standing at a customer base of 39
million. However, despite impressive growth shown by BSNL in recent times, the fixed line
customer base of BSNL is declining. In order to woo back its fixed-line customers BSNL has
brought down long distance calling rate under One India plan, however, the success of the
scheme is not known.
However, BSNL faces bleak fiscal 2006-2007 as users flee, which has been accepted by
the CMD BSNL.
VISION
MISSION
OBJECTIVES
MP Telecom looks over the management, control and operation of the telecom
network with the following aims and objective
To open more Customer Service Centers and upgrade the existing Customer
Service Centers for better and friendly Customer care.
Corporate structure of BSNL Board consists of CMD & Five full time Directors Human
Resource Development (HRD), Planning & New Services, Productions & Operations,
Finance and Commercial & Marketing, who manages the entire gamut of BSNL operations.
There are five other Directors in the full Board of BSNL. CMD (Chairman & Managing
Director)
Director (Finance)
Government Director
FINANCE DEPARTMENT:
Bharat Sanchar Nigam Limited, the largest Public Sector Undertaking of the Nation, is
certainly on a financial ground that's sound.
The Company has a net worth of Rs. 88,634 crores (US$ 17.40 billion), authorized equity
capital of Rs. 10,000 crores (US $ 1.96 billion), Paid up Equity Share Capital of Rs. 5,000
crores (US $ 0.98 billion) and Revenues is Rs. 35,812 crores (US $ 7.03 billion) in 2008-09.
ASSETS:
Bharat Sanchar Nigam Limited has got net fixed assets valuing more than Rs. 54,321 Crores
(US $ 10.67 billion), which are in the form of Land, Buildings Cables, Apparatus & Plants
etc. as on 31.03.2009.
REVENUE:
MARKETING DEPARTMENT:
Intangibility
Variability (Heterogeneity)
The service marketing mix of BSNL In addition to the four P’s.,BSNL is stating
three P’s for their service.
People
Physical evidence
Process
This sector is mainly intended for developing software packages. The functions of this
department are:
Telegram booking
Cash management
Fleet management
HUMAN RESOURCE DEPARTMENT:
This department is mainly intended for all the administrative policies related to the
organization. It includes human resource management consist of recruitment, selection,
training etc. Human resource in an organization that is concerned with the creation of
harmonious working relationships among its participants and bringing about utmost
individual development. This department is formulated for all the personnel policies related
with the organization and also coordinating all the functions of the employees or staff.
SWOT Analysis
(Strength / Weakness/ Opportunities / Threats)
Strength
The telecom sector is poised for continued high growth and our company is well placed
to benefit from this phenomenon. BSNL is the largest telecom operator providing all
kind of telecom services throughout the country. The widest network reach of the
Weakness
BSNL being Government Company has no any major weakness in the business.
Opportunities
Having biggest infrastructure provider it is easy for company to enter into any area.
BSNL has vast range of product as well as better infrastructure it makes the deal with
any kind of customer. Dealing in urban area now it has also opportunities in rural area.
Threats
intense Competition from other service provider, who enjoy certain advantages in their
STRATEGY FORMULATION
Educating the customer about services in detail and respective tariff structure
BSNL should enter in long term supply contract with world-class players to come
out of mantra of tendering process.
This will help BSNL to counter the strategy of its competitors to stall the very
procurements of critical items.
FINDINGS
Following are that findings that we have made from this study:
In our study we found that most of the customer were facing some
problems.
Through our study we found that BSNL takes at least 2-3 days to rectify
the problem
SUGGESTIONS
To retain existing customers BSNL has to offer better or improved schemes from
time to time to compete with the competitors. This would automatically attract
new customers.
BSNL should continue to offer the best toppings to stay at the top.
BSNL company is providing cheaper call rates and good service to the customers,the
company advertisement and marketing strategy are impressive and attracting customers
they have many tariff plans for different category of people. BSNL is a well-
experienced company which has its own reputation.
Indian telecom companies are putting in their best offer to rope in major telecom
operators of the world e.g. BSNL, Aircel and MTNL etc. are playing their role in
synergy with the operation of the Indian companies. Process of acquisition and merger
are in process and future will be only for those companies who have an edge over others
in the field. Service provided and the better quality of network etc.
In a very competitive telecom market in India due to its brand image and brand
positioning the company has a huge growth potential