Isabel Saldarriaga

2030 F St NW # 205, Washington, D.C. 20006 / Isabel.Saldarriaga@gmail.com / phone: 202-812-1533

EDUCATION
AMERICAN UNIVERSITY, KOGOD SCHOOL OF BUSINESS Washington, D.C.
Master of Business Administration, Marketing Concentration May 2011
Beta Gamma Sigma member, Graduate Scholarship Award, Marketing Club, Hispanic MBA Club
UNIVERSIDAD EAFIT Medellin, Colombia
Bachelor of Science in Business Administration, Minor in Project Management December 2005
WORK EXPERIENCE
KOGOD SCHOOL OF BUSINESS Washington, D.C.
Graduate Research Assistant January – June 2011
 Marketing Research: Prepared literature review on consumer behavior regarding health care decision-making
KOGOD SCHOOL OF BUSINESS, KOGOD GLOBAL MANAGEMENT INSTITUTE (KGMI) Washington, D.C.
Academic and Program Coordinator November 2009 – January 2011
 Business Development: From conception to execution contributed to creating and designing the KGMI course on emerging
markets; a new revenue stream for Kogod
 Marketing Strategy: Developed and implemented the marketing strategy achieving sales 140% above target
 Event Planning: Coordinated the logistics for the course and in- house networking events and corporate site visits
KOGOD SCHOOL OF BUSINES, GLOBAL LEARNING PROGRAMS Washington, D.C.
Program Coordinator January 2010 – January 2011
 Marketing Communications: Developed the marketing plan and executed the implementation including website content, social
media and marketing collaterals for the planning, developing, and managing of all global learning programs
JOHNSON & JOHNSON Medellín, Colombia
Account Executive August 2008 – August 2009
 Account Management: Negotiated trade allowances, analyzing past sales trends, forecasting future profit and achieving
estimated growth
 Account Development: Generated marketing strategies to reach sales goals and growth; executed corporate strategy and
customized activities according to client strategy and target shopper
 Team Building/Leadership: Recruited, coordinated and supervised sales team of 20
 Category Management: Improved brand visibility at the point of purchase, negotiating additional retail shelf space and
promotional displays
ALMACENES EXITO S.A. Medellín, Colombia
Largest retail chain in Colombia January 2008 – May 2008
Trade Marketer, Food and Beverages
 Strategic Marketing: Administered commercial and marketing strategies for the brand EXITO (Hypermarkets) for 80 stores
nationwide
 Market Development: Authorized and coordinated the trade marketing strategies of over 50 CPG companies. Including:
launching new products such as Coke Zero, Dannon’s yogurts, advertising campaigns, and in-store activation
 Tactical Marketing: Coordinated the implementation of the marketing plan, including merchandising display, consumer
promotional tools, pricing and logistics
Trade Marketer Analyst, Beauty & Grooming and Business & Household Care July 2006 – December 2007
 Marketing Strategy: Generated the marketing plan for the Beauty and Grooming & Household Care Business units for 120
stores nationwide for 2007 and 2008
 Market Analysis & Assessment: Transformed market research and consumer insight into the concept for the “Reveal your
Beauty” semiannual campaign. The campaign consistently increased sales for three years 20% above the business unit’s average
growth. Executed a 360 degree marketing strategy including direct marketing, promotional tools, CRM strategies among others
 Strategic Market Planning: Contributed to designing and implementing the marketing plan for the Grocery Business Unit for the
years 2007 and 2008
 Brand Strategy: Collaborated with senior management in the creation of the strategic value proposition for the Beauty and
Grooming Business unit

LANGUAGE, TECHNICAL SKILLS AND OTHER INFORMATION

Language: Spanish: Native Speaker, English: fluent, strong writing skills
Software: Advanced proficiency in Microsoft Office applications –Excel Specialist. Proficient: SAP, SPSS
Personal interests include reading, scuba diving, and Latin dances