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Annual Report

2017-18
CONTENTS

01 CEO Message

02 About Us 30 Capacity Building

12 Impact 2016-17
34 Social Awareness

15 Recognition
36 Finance

18 Age Transition Model


38 Support

20 Programmes
40 What's next?

42 Join us
?Make A Difference is an amazing programme designed and run by young
adults who recruit other young people, outstanding college students like
themselves, to mentor and teach children who haven't had the same
chances in life as many of the mentors have had. These young volunteers
understand and believe in something very simple, that all children,
regardless of their circumstances, deserve the same chance to get educated
and to build productive and successful lives? And let me tell you, this work
is amazing, and it is vitally important.?
MICHELLE OBAMA
Former First Lady, Unit ed St at es of America
CEO M ESSA GE

In 2017 Make A Difference's transformation took a more physical form. We leveraged the cultural
systems and process foundations that we'd been building since 2014 to double in size at the Director
level, bringing our leadership bandwidth to a more optimal scale for a team of more than 4000 people
spread across 23 cities. This allowed us to initiate a series of operating changes, laying up a push for
greater support and resources at the child level.

We expanded our interventions to increase our investment in children, and consequently further
improved our impact outcomes. 94% of children we work with passed 10th against a national average
of approximately 80% , and 46% passed with 1st Class Honours. 90% of those in our Transition
Programme passed their 12th, 51% with 1st Class Honours. While grade outcomes are only one
component of the impact we track, they are critical for progression, and helped us achieve better post
shelter outcomes. Last year through our Aftercare programme, we were also able to ensure that 91%
were placed in jobs, vocational training or colleges of their choice. These outcomes are particularly
relevant in context of the fact that children in care have significant obstacles to overcome, including
developmental discontinuities, emotional traumas, personal issues and life challenges.

Programmatically, we took a step closer to a fully age transitional programme, with a new dedicated
Foundational Skills team that began building and piloting a new curriculum wrapping emotional health
and life skills around learning outcomes. A dedicated Dream Camp team kick-started a new generation
of zero cost camps, and we piloted our first Aftercare community centre in Cochin. Our problem
definition team completed a full shelter landscape analysis, helping us getting a better understanding of
regulatory and policy implications.

We also initiated a major restructure of our support functions to enable better outcomes. Our PR team
transitioned into a broader Communications, Campaigns and Outreach unit, and we improved on our
Crowd Fundraising capability by strengthening our donor management, monthly and one time donation
systems. Finally, we invested significantly in building internal capacity, leveraging virtual technologies
like Zoom and live streaming to share knowledge across the organisation. Our rolling planning systems
have matured, driving better transparency, efficiencies and adaptability, and we continue to move closer
to genuine Scrum Agile protocols, pioneering their use in organisational planning and delivery.

With more than 25,000 applicants a year for a minimum one year contract, and typical churn rate of less
than 7% annually, we also continue to successfully prove that volunteer models with alternative and
more developmental forms of remuneration can be just as effective, if not more, than financially based
ones, with no loss in quality or continuity. In 2017/ 18 we were ranked in GPTW?s Top 10 NGOs to Work
For in India, and 10th in the Top 20 Great Mid-size Workplaces across all sectors.

In the coming year we hope to finish building our new Foundation Programme, expand our Aftercare
programme further, improve our M&E processes, and invest in better data for real time decision making.
We also aim to engage with our supporters and alumni better, and look forward to another great year of
transformative outcomes for the children we work with!

Jit hin C Nedumal a Rizwan Tayabal i


1 Founder CEO
A BOUT US

WHO WE ARE
Make A Dif f erence (MAD) is
a yout h driven, non-prof it
organizat ion working t o
ensure equit abl e out comes
f or chil dren in orphanages
and st reet shel t ers.

Registered as a non-profit in 2006,


Make A Difference works with 3,400
children in 67 shelters across 23 cities
in India, through a highly efficient
3,800 strong volunteer network.

Volunteers commit a year and spend


between 2 and 10 hours every week
mentoring, teaching and interacting
with children in order to ensure that
they get the development, support and
care they need during childhood.

Why we exist
According t o UNICEF, India is home t o t he l argest chil d popul at ion in t he worl d, wit h 400m chil dren t hat
incl ude an est imat ed 31m orphans, and nearl y 176m of t hese are considered t o be in need of care and
prot ect ion. Chil dren at risk in India, whet her orphaned and ot herwise, of t en end up in shel t ers, which
are under resourced and of t en f ocused more on basic needs t han eit her chil dcare or l onger-t erm
progression. The resul t is t hat bot h qual it y of l if e and adul t out comes f or chil dren in t his demographic
are very poor, l eading t o cycl es of povert y and abandonment . Wit h inadequat e educat ional
qual if icat ions, l if e skil l s, f inancial or emot ional support t o cope out side t hese inst it ut ions; chil dren who
have grown up in shel t ers of t en t ake up menial jobs, or get t rapped int o al cohol ism, viol ence, drug
abuse, prost it ut ion or t raf f icking. Sol ut ions of t en st ruggl e wit h t he scal e of t he probl em, and are
commonl y singl e dimensional or isol at ed. This is compounded by t he f act t hat l it t l e usef ul dat a exist s
because it has hist orical l y been dif f icul t t o t rack what happens t o chil dren af t er t hey l eave shel t ers.
Make A Dif f erence exist s t o address t hese chal l enges on bot h a l ocal and a syst emic scal e.

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A BOUT US

o n GOALS
i si
V
Our vision is t hat even t he most
vul nerabl e chil dren in shel t ers are abl e t o
real ize equit abl e out comes.

We understand the most vulnerable as children who either do


not have a family to support them, or children whose families
are unable to provide a safe space for them to grow up in. Mi
Many of these children end up in shelters, which struggle to
ss
address more than infrastructure and basic needs, so Make A
Difference focuses on providing them with additional care
and support systems to ensure that they flourish.
i on

Make A Dif f erence mobil izes


young l eaders t owards ensuring
equit abl e out comes f or chil dren
in shel t ers t hrough empowering
Our minimum t arget is t o ensure t he chil d, improving t he
t hat t hese chil dren are abl e t o l ive ecosyst em and enabl ing t he
a l if e f ree f rom expl oit at ion and sect or.
are capabl e of managing emot ional
and f inancial l if e crises.

However our real goal is f or


chil dren we work wit h t o end up on
par wit h a st abl e middl e cl ass
demographic t hat al l ows t hem t o
s

break t he cycl e of povert y and


et

abandonment .
rg
Ta

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A BOUT US

STRATEGIES
Make A Difference mobilizes young leaders to ensure equitable outcomes for
children in shelters across India. We do this via three broad intervention
strategies that ensure holistic development and support :
1. Empower chil dren through better emotional health, life skills,
exposure, educational support, transition readiness and aftercare.
2. Improve t he ecosyst em around them by driving better practices among
the institutions that directly affect their lives; primarily shelters,
schools, family, state and society.
3. Enabl e t he sect or through better data, sharing knowledge and building
coalitions and networks.

Our programs are designed around t hree key


t heories of change:
Ongoing systematic
connection with and
intervention through
young volunteers
provides longer term
personal networks and
support systems for
Better care practices children in shelters.
among institutions This results in more
and agents that
sustainable outcomes
Children have better impact the child result and better
adult outcomes if in better quality of life
opportunities for
empowered on a as well as better long
children exiting
number of fronts, term outcomes. The shelters, while
specifically emotional primary agents are
simultaneously
resilience, life skills, shelters, schools, developing agents of
learning, qualifications family, state and
change within our
and work readiness. society/ community.
broader society.

1 2 3

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A BOUT US

SOLUTIONS

92% of children in shelter homes typically drop out of school by the age of
18. However, we have reversed the trend for those who have been through
our programmes, and more than 90% of the children we work with have
continued into higher education post 18.

1
Through our core programmes, Ed Support , Foundat ional Programme,
Dream Camps, Transit ion Readiness & Af t ercare, Make a Difference creates
a support system and an emotional safe space for children in shelters by
ensuring every child has at least 3 adults who care for them, understand
them and who they can reach out to when they feel overwhelmed.

Children have access to t rained ment ors for a minimum of 2 hours a week

2
from the age of 10 to 18, with a lighter touch approach upto 28 once they
leave the shelter home. Mentors spend time getting to know children and
developing a customized plan for each child. This plan includes not just
academic support but also life skills, personal discovery, art, music and
language lessons delivered by teams of volunteers on the ground.

3
Depending on the age and need of the child, Make A Difference?s
programmes include career awareness activities, helping them identify their
career path and supporting their t ransit ion to further education with both
placements support and funding when required.

4
We also work closely with the shelter they are living in to ensure their basic
needs are taken care of, interact with their teachers to understand their
developmental needs, and engage with their guardians to build support for
their choices and progression post-shelter,.

5
The most powerful feature of our solution is that by the time the child comes
out of the shelter home they already have strong relationships and bonds
with at least 10 ment ors who become their community when they need
them the most.

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A BOUT US

IMPACT META MODEL

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A BOUT US

GOVERNANCE & ORG STRUCTURE

7
A BOUT US

REACH 2017/ 18

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A BOUT US

DELIVERY
Make A Difference is one of the first organizations in India to have developed
a fully sustainable volunteer-based delivery model. We have mobilized over
21,500 young leaders to volunteer with children since 2006.

At Make A Difference (MAD), we ensure that children get the best of their city?s young leaders and they
have role models to look up to. MAD has established itself as an exciting and energetic organization that
provides unique platforms to create positive change in the lives of children around the country.
Volunteers identify with MAD?s brand of passionate ?can do?spirit. They value the rewards of teaching
and engaging with young children around the country and of witnessing the progressive change brought
into their lives.

Engaging youth and channeling their energy into social causes is something most organizations in the
social spaces struggle with. We pride ourselves on having a sustainable, robust and effective volunteer
engagement model.

How we do it
Campus Presentation (College Telephone Interview 8 hour training and Induction
and Corporate Campaign) session for all volunteers
+
+ Recruitment Presentation +
Referral Campaign
+ 16 hours technical training per
volunteer per year
23 cit ies
+ X Group Activity

Sign-up on Website + + 65
Technical Interview
+ 12 Shel t er Meet ings
X
Shel t ers

Social Media Campaign + per year in 23


Cit ies
Human Capital Interview

NA TIONA L CA M PA IGN RECRUITM ENT DRIVE TRA INING

We receive over 25,000 applications every year, and and applicants go through a 4-round interview
process to find the best candidates across the country. Selected volunteers commit to a minimum of a
year, and are then provided training and induction sessions based on their profile, before they are
challenged and empowered to make a difference on the ground.

2 years 97% 28,056


Vol unt eers who bel ieve t hey Appl icat ions received f or
Average period f or which a
are making a real dif f erence vol unt eering in 2017-18
vol unt eer works wit h MAD

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A BOUT US

CULTURE & VALUES


We invest significantly in building a culture that ensures our team members
enjoy and learn from being part of a high functioning collective, because we
realize that the right culture is the best driver of passion, care, ethics, quality
and professionalism in the delivery of outcomes.
At MAD we treat values with great importance, as they are critical building blocks of a resilient culture.
We also only recruit from people who have directly volunteered with or previously worked to support
disadvantaged children to ensure a common bond and focus on child connect. We have embedded a
series of care-oriented practices to ensure the safety of children on a cultural as well as practical level.

MAD Val ues

Val ue # 1: Cause above Sel f

We are driven by a sense of possibility that we as a community can create a fair world for children at risk.
Our mission is bigger than ourselves.

Val ue # 2: Leadership t hrough ownership

In MAD, when you see an issue arising, either internally or socially, you are expected to do something
about it. You are expected to take ownership and act till the problem is solved.

Val ue # 3: Sense of Famil y

In MAD, we work together as a family that stands by each other during thick and thin. We support each
other, and work hard to ensure there is a safe space for everyone to be free to be themselves.

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A BOUT US

INNOVATION
We are an award winning NGO and one of the sector leaders in the use of cutting
edge technology. With just 30 full time employees designing and managing
programmes across 23 cities, we leverage technology to stay lean and drive
transparency, effectiveness, quality and performance across our operations.

MADApp MADApp is one of a kind int ernal l y devel oped web and mobil e vol unt eer
management app designed t o empower communit ies t o sel f -mobil ize. It
provides real -t ime inf ormat ion on every one of our act ivit ies on t he ground,
and is used t o drive qual it y st andards wit hin t he organizat ion. It has been
showcased in f orums incl uding t he Harvard Kennedy School of Government .

Core API is a centralized API(Application Programmable Interface) for all


API Core operations on MAD Database. This will enable external companies and
volunteers to develop applications for MAD. This approach will solve many
issues with the earlier model(sharing database access with external
companies) like privacy issue for volunteers and students, requires hand
holding when working with our database, etc. Other advantage of this
approach includes reduction of development time, quicker uptake time for
new developers, and a more maintainable codebase.

To enabl e t he regul ar col l ect ion, aggregat ion and anal ysis of operat ional dat a,
ESMA we have designed a mobil e-based web app cal l ed ESMA (Ed Support Mobil e
App). This app is used by bot h t eachers and ment ors t o capt ure on-ground
operat ional dat a on a weekl y basis. The app is al so designed t o anal yze t his
dat a and provide appropriat e report s t o each of our service del ivery t eams
f rom t eachers t o Nat ional Direct ors. The app capt ures bot h Ed Support
Program and Foundat ional Program.

DONUT
DONUT is a mobil e app t hat has revol ut ionised f inancial t ransparency in MAD
by compl et el y el iminat ing t he need f or paper receipt s f or personal donat ion
received. It issues E-receipt s direct l y t o t he donor as soon as a donat ion is
made. MAD t hus receives and is abl e t o t rack real t ime dat a on f unds raised.

19,165 1,88,92,326 2,217


Unique users f or MAD App Funds deposit ed t hrough DONUT Number of successf ul donat ions
in 2017(in INR) processed by DONUT

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IM PA CT

SUCCESS STORIES
NILESH

Nilesh was plagued by a difficult past. He was lost for almost a year ? living alone in a railway
station before being rescued by an activist and put in a shelter home. Even though he was a
jovial and interactive youth, there were moments of extreme mood swings in his behaviour
which were a reflection of his traumatic past. Despite being a good student he failed to clear
his pre-boards. MAD intervened via the Aftercare programme. The reality of failing his exams
and an open communication with his wingman helped him pick the pieces of his life again and
pass the board exams with good grades. Because of his efforts and cooperation he got
admission in a college in Bombay to pursue BSc in Agriculture.

RAJWANT
Rajwant was an introvert who would take at least 20 minutes to even respond to basic
questions. Along with this, she was a slow learner and needed academic support as well. She
also had a history of psychological disorder in her family for which she required some medical
attention. She attended our Dream Camp where the sessions helped her to open up about
herself and share her experiences. Once timid and shy, she transformed into a bold and smart
girl whose journey was of finding one?s true self. The Dream Camp sessions and her own
efforts ensured that she was able to effectively interact with people around, helping her in the
long run.
KAJAL

Kajal was an expressive and interactive youth who was on good terms with everyone. She was
an ambitious girl eager to become a teacher and help her family. Even though she had a goal,
she lacked the determination to complete any task at hand. This affected her studies
negatively. We conducted a career counselling session for her which resulted in a change in her
attitude. Although initially hesitant about the concept of making a timetable, her focus towards
the studies increased and she started following a systematic process to prepare her lessons.
This resulted in her clearing all subjects with good grades.

Raja came from a background where both his parents suffered from auditory and speech
impairments. Inspite of this challenge, he was one of the exceptional students in the shelter.
RAJA

However, due to the increasing pressure of expectations from him, he failed the class 12
exams. With the help and guidance of the MAD Academic Support Volunteers (ASVs) he rose
to the challenge to take up Mathematics as his core subject even though he came from a
non-Mathematical background. His dedication and efforts of his ASVs resulted in him
excelling the exams. He was admitted at one of the more renowned colleges in Kolkata in the
commerce department.

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IM PA CT

HIGHLIGHTS
Percent age
of Chil dren who
passed t he School
Leaving Board exam.

Percentage of
93%
MAD students who
receive scholarships for
tuition and living costs

78% Number of
corporat es engaged

Vol unt eers


High school yout h 19 who bel ieve t hey
l eaving shel t ers pl aced are making a
jobs and universit ies Percent age of dif f erence
chil dren whi passed Number of
Dream Camps
89 % year-end exams conduct ed 97%
84% 30 Number
Improvement of Teacher
in cl ass Young t raining conduct ed
Appl icat ions
part icipat ion af t er l eaders t rained received f or
Dream Camps vol unt eering in 80
2016 - 17
448
91%
Support Hours
28,056
Reach on
provided by Facebook
Number of hours of
Af t ercare Wingman Hours of l earning
l if e skil l support
provided
8,000 support per chil d 4,00,000
11,480
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IM PA CT

MONITORING
We design for and monitor impact on both macro and micro levels and
develop our programmes specifically to target the impact we want. We see
macro indicators as those that are indicative of the long term quality of life
we aspire for the children we work with, and micro indicators as those which
we expect will add up to effect that change.

We are working on scal abl e model s and hol ist ic sol ut ions t hat in t he l onger t erm wil l bot h aim
t o increase t he support syst ems avail abl e f or abandoned chil dren and al so improve t he way
shel t ers are managed and run.
Research

To ensure t hat we get t hese right , we are invest ing signif icant l y in f iel d research t o t est and
val idat e sect or assumpt ions around l ong t erm out comes and t o al l ow us t o bet t er priorit ize
t he int ervent ions we del iver. Through our in-house Probl em Def init ion and Research Team,
we aim t o underst and t he ef f ect s of inst it ut ional izat ion on l onger t erm l if e out comes of
chil dren. By st udying t he l ives of 35 year ol d adul t s who grew up in inst it ut ional ized
environment s across t he count ry, t he t eam aims t o ident if y t he real drivers behind negat ive
out comes and creat e sust ainabl e and ef f ect ive sol ut ions t o address t hem.

We address and t rack indicat ors at dif f erent st ages up t o t he age of 28, st art ing wit h earl y
st age indicat ors we bel ieve f undament al l y af f ect t raject ory. Some of t he indicat ors we l ook t o
measure are:

- Fundamentals of literacy and numeracy


- Confidence and self-esteem
- Core life and social skills
- 10th Std Grades
- 12th Std Grades
- Core transitional and independence skills
- Progression to further education or vocational training
- Stable housing post shelter
- Progression to career oriented work
- Financial stability
- Earning Threshold
- Freedom of Choice
- Social Inclusion

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RECOGNITION

ACHIEVEMENTS & AWARDS


Our work in India has been recognized by eminent people around the world,
including Michelle Obama who chose MAD as one of the few organizations
to visit on her trip to India in 2010. We have also consistently won awards
for excellence, including:

Great Pl ace To Work Inst it ue - Top 10 Great Mid-size


2018 Workpl aces, India

Great Pl ace To Work Inst it ut e - Top 20 Great Mid- size


2017 Workpl aces, India

2015 Great Pl ace To Work Inst it ut e - Top 100 Great Mid-sized


Workpl aces, India

2015 Great Pl ace t o Work Inst it ut e - Top NGO t o Work For, India

Worl d HRD Congress Cert if icat e of Merit f or encouraging


2015 diversit y and incl usion f or growt h

2014 Websit e of t he Year India Award - Winner, Charit ies Cat egory

2014 eNGO Award - Winner, Communicat ions and Out reach cat egory

2013 iVol unt eer Award: Winner, Vol unt eer Engagement

2012 First Runner-up in t he Mahindra Spark The Rise compet it ion

*Awards prior to 2012 are not mentioned

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RECOGNITION

GREAT PLACE TO WORK


MAD has been recognized as one of India's top 10 Great Mid-Size Workplaces
in India.
Every year Great Places to Work® , conducts a worldwide survey that establishes the standards for a
great workplace. Their annual research is based on data representing more than 10 million employees in
50 countries representing about 6,000 organizations and every year they release a list of top 100 Great
places to work country wise. This year, among the 600 organizations evaluated, we made it to the list of
top 10 Great Mid-Size Workplaces in India.

MAD is a place where people are empowered to take on big real world challenges and do meaningful
work. It is a place where learning and development happens in a community of 3,800 young leaders
across 23 cities. We pride ourselves in providing a safe space based on trust and mutual emotional
support.

A major driver of our success has lain in breaking away from the standard approach of simply copying
and adapting norms, and instead designing and developing a high functioning collective that is
specifically built for impact.

Our formula of making a Great Workplace is four


pronged:
1. Empowering t eams - MAD team members are empowered by driving
high levels of ownership by trusting them with work typically done
by much experienced individuals in other companies and
organizations.

2. Support ing peopl e - We strive to treat our people with care. We


drive development by increasing expectations and correspondingly
also the support to help them meet those expectations.

3. Creat ing a saf e space - We focus on enabling personal connections


Ran ked and safe spaces within our community that enables a culture of
open feedback and retrospection that improves us year on year.

#10 4. Appreciat ing peopl e - With an overarching value of care and


appreciation, we ensure that our team members receive high
amounts of personal value and great working relationships.

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RECOGNITION

In 2017-18, MAD was recognized in l eading dail y newspapers l ike Indian


Express, The Hindu, and The Deccan Chronicl e where art icl es were publ ished
on t opics l ike our camps wit h chil dren, communit y campaigns t o show
grat it ude t o peopl e, programmes we run, and t he out comes we achieve.

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PROGRA M M ES

AGE TRANSITION MODEL

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PROGRA M M ES

AGE TRANSITION MODEL


The age transition model is a holistic empowerment solution for institutionalized children to
prioritize our interventions better depending on what they need at any given age and help focus
on each trajectory point in their developmental and outcome journey. Trajectory points represent
key points or events that affect an individual?s ability to continue to, progress towards a healthy
and stable middle class life outcome.
The first trajectory point is when the child drop out of school at the age of 14. In such

1 scenarios, they are vulnerable to exploitation. The first stage of the holistic solution
focuses on developing foundational skills, namely; functional literacy, numeracy,
life-skills and emotional health along with providing general exposure to life outside
shelter home environment and as a by product of all these developing self-esteem. It
helps them form a bedrock to achieve equitable outcomes when they become adults.

The next major trajectory point comes at the age of 16 when the child completes

2 secondary school (10th standard). The solution at this stage focuses on academic
support, learning skills with an intent to improve the high school scores of the child so
that they have sensible options for continuing their education post 10th standard. It also
introduces career awareness, confidence and personal development, practical
intelligence and adaptiveness.

For youth in shelters, the next trajectory point comes at the age of 18, when they have to
3 leave the shelter. Their qualifications and ability to cope in the real world determines
whether or not they have options that allow them to continue to progress along the
journey to stability and middle class. Here we focus on exit readiness skills, increased
career awareness and counseling, progression support and stakeholder engagement.

The next trajectory point is between the age group of 18 and 23 wherein youth require
4 support in their career through university, vocational or job placements. Our aim is to
provide financial and logistical support, and help them phase out of the MAD support
system and become self-reliant. It also focuses on the formulation of self-help groups
among youth in the city who have been a part of the MAD interventions so that they can
support each other daily as well as in times of crisis.

The final stage of MAD intervention is through the age of 23 to 28. MAD focuses on

5 providing a more reduced, but still ongoing support for youth to continue their self-help
groups and also mentoring support for relationship, finance, and family planning. We
encourage them to be buddies for other younger children in the support system. Our role
will be largely to provide mentoring and coaching for them, providing support when they
need it and during times of crisis, until they reach stable independence as adults.

Age Transition Model is thus built along 5 stages based on the age group of the beneficiaries
which are Foundation skills, Education support, Transition readiness, Aftercare Level 1 and
Aftercare level 2. The programmes are explained in detail in further sections of the annual
report.

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PROGRA M M ES

ED SUPPORT

A parent had come to the shelter to take the child back to their hometown, as staying back in the city
was not an option anymore. A group of academic support volunteers (ASVs) including the one who was
currently supporting the child spoke to the father to understand the opportunities the child would have
if she moves to her hometown, for she had been showing promising progression in her academics here.
And in 2017, 4 years, 4 different volunteers, 100 sessions later the child successfully cleared her 10th
grade and is all set to pursue her higher education in the field of her choice. Made possible by not one,
but multiple volunteers supporting her through the years, each volunteer sharing equal passion to
ensure she progresses through.Truly a special programme in place for children, for not only do children
have the necessary certification but a vision for self along with the confidence to achieve it as made
possible through the years.

- Nivethika Sundararajan, Programme Operations Director, Education


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PROGRA M M ES

ED SUPPORT
Why Ed Support ?
One of the biggest challenges faced by children in shelter homes is that of educational inequity. The
school and shelter system are in most cases severely under-resourced to provide the kind of after school
educational support required for children to flourish. The care and one-on-one attention that children
from regular homes receive from their parents or guardians is also missing for children in shelters. This
results in low motivation, poor academic performance, high dropout rates, lack of positive role models
and an ever widening gap between what a child knows and what they should know for their age.

How Ed Support works


Ed Support is a unique programme designed to ensure children in shelter homes receive the quality of
support and 1-on-1 attention required to bridge learning gaps and enable them to clear Grade 10 and
pursue higher education. The school curriculum is delivered by high achieving volunteers who are
provided with professional teacher training and empowered to be both teachers and positive role models.
The programme supports children from grade 5 to grade 10 and is implemented with periodic tracking of
each child?s progress and regular impact measurement through standardized tests. An average class size
of 8 students is supported by 2 Volunteer Teachers who commit to classes for a minimum period of one
academic year.

Ed Support Impact 2017-18

3,604 42%
Chil dren impact ed by t he Chil dren who passed wit h 1st
Ed Support Programme

93%
Cl ass Honors in t heir School
Leaving Board examinat ions.

1,958 180
Academic support vol unt eers in Hours of l earning support per chil d
Chil dren who passed t he School
Ed Support
Leaving Board examinat ions

What 's Next ?


This year we worked on measuring the gaps present in fundamentals for children of different standards.
Based on our analysis, in the year 2017 we will work towards the pilot of a new curriculum designed to
improve foundational literacy and numeracy in children with the 10-13 age bracket. We also plan to invest
in up-skilling and empowering our academic support volunteering team to incorporate differentiated and
activity based teaching practices in all Ed Support classes, thereby improving the quality of support
children receive. In addition to programmatic improvement, we plan to invest in updating our monitoring
and tracking systems to better gauge the impact of our interventions and create positive feedback loops
that feed into improving programmatic design with the support of different verticals.

21
PROGRA M M ES

FOUNDATIONAL PROGRAMME

In my first MAD class at MAD, I realised that my 12th grade youth didn't know the table of 3. The huge
gap between the prescribed syllabi and actual learning suddenly hit me with all it's intensity. The first
question that came to my mind was 'Will the children ever be able to cover this gap?' This is when i
felt the need for a pragramme that focuses on the fundamental and grassroot learning. I strongly feel
that equipping the children with basic literacy and numeracy along with life skills at a young age will
go a long way in preparong the children for the real world and help MAD as an organisation to achieve
euqitable outcomes.

- Vikas Kabra, Foundational Programme Fellow


21
PROGRA M M ES

FOUNDATIONAL PROGRAMME
Why Foundat ional Programme?
Age 14 marks a very important trajectory point in the life of a child. At this age, children risk being forced
to exit shelter homes since they have completed their elementary education as defined by the Ministry of
Human resource Development (MHRD). A number of schools also extend only until 8th standard, after which
childen have to transfer and this doesn?t always happen. As per The Child Labour (Prohibition and
Regulation) Act, 1986 children between the ages of 14 - 18 are allowed to work in non hazardous
environments. Owing to the fact most of these children are either orphans or have single parents, they risk
being pulled out of shelter homes to start working.
Since current academic schooling is not geared towards readiness for life, these children are often
dependent on others for advice or are left by themselves with no support. This means that they need to
constantly rely on someone else to be able to provide information and make life decisions for them. This
results in exploitation at many levels right from employers, to people they interact with on a day to day
basis or even their partners.

How Foundat ional Programme works


The Foundational Programme is being currently designed to ensure that the children in shelter are
equipped with basic developmental, personal and functional skills to support more advanced
development at later stage. It focuses on the youngest age group of children that MAD works with, viz; 10
to 13 years, which will provide them with the foundations, hence enabling them to cope and develop
themselves further even if they have to leave the shelter post the age of 14. The outcome targets have
been divided into six broad areas namely freedom from personal exploitation, freedom from social
exploitation, freedom of choice, ability to deal with personal life crisis, ability to deal with financial crisis
and lifelong learning.
Foundat ional Programme Impact 2017-18

26 40 96
Needs f or which impact indicat ors hours spent by vol unt eers t est ing
have been f inal ized modul es on ground

Modul es creat ed f or year 1 of t he


programme

What 's Next ?


This year we primarily focused on content strategy and development for the Programme. Before we scale across our
entire footprint, we will be piloting the programme across 6 cities and about 270 children for 3 years. Based on the
pilot, we will be refining the modules that have been created for Year 1 of the Programme and simultaneously use
our learnings' to be able to develop modules for Year 2 of the Pilot.

23
PROGRA M M ES

DREAM CAMPS

Dream camp is like a mystery box of different colours. You never know which colour will paint
your memory canvas next. Yet in the end, you?ll always have a beautiful painting of memories.
For me it?s always been about that one moment, where your words as a mentor have made all
the difference between a reluctant sigh and a genuine smile on your student?s face after a
beautiful creation. It?s about that moment during river of life, which is tangibalised by the
realisation of the power of the safe support system that we can create. And it?s about that
moment, when the time comes to say goodbye, when your students eyes say much more than
their words about what those 40 hours meant to them. Dream camp is a camp I wish I could
scale to accommodate every child in this world one day.

-Tvesha, Academic Support Volunteer


24
PROGRA M M ES

DREAM CAMPS
Why Dream Camps?
Institutionalization typically results in children growing up in insular environments where they rarely get
to experience the unfamiliar. When they leave the shelter, they struggle to cope with the range of new
challenges and experiences that inevitably come their way, and for many this can cripple their self-belief
and thus longer term outcomes. Dreaming about the future is also often missing from children who live
with emotional traumas, and without markers for the future, there is little motivation to invest in activities
like schooling that have longer term returns. Dream Camps aim to address that sense of hopelessness and
lack of self-belief by helping children build and connect with their dreams, gain confidence through action
and exposure to new experiences in a supportive and safe environment, and for a few days, to be free
from the confines of the shelters they grow up in.

How Dream Camps work


Dream Camps are a 2-3 day experiential camp that primarily focuses on helping children build and
connect with their dreams through a process of self growth and transformation via a tried and tested
methodology called the ?arc of transformation?which involves four group plenaries. Around these
sessions, children also build self-confidence through exposure to new people, ideas and experiences that
are deliberately designed to expand their horizons within a safe space. Finally we ensure that Dream
camps also act as a recreational space for the child, providing an essential break from the stresses of
institutionalization. This year, the big focus areas for the Camps were Impact assessment, Quality
Assurance and Financial Efficiency and we were able to make significant leaps in all of them. Various
cities attempted to facilitate a zero cost camp and succeeded.

Dream Camps Impact 2017-18

3,183 65%
30
Chil dren part icipat ed in Chil dren who expressed t hey got
Dream Camp more opport unit ies t o t ry new
t hings at t he Dream Camp

82% 91%
Dream Camps
Teachers who said t heir chil d?s Chil dren f el t conf ident t hey coul d
rel at ionship wit h peers improved
conduct ed
f ul f il l t heir dreams af t er Dream
af t er Dream Camp Camp

What 's Next ?


Our focus for 2017 onwards is to work on seamlessly integrating Dream Camps with the rest of the
programmes to maximize impact. We will be building precursor activities that prepare children to get the
most out of their Dream Camp, and follow up activities that help them take their reflections and learning
forward. We will also be analyzing the impact data, to understand whether our design is effective or not,
as well as to prioritize areas of improvements. The numbers obtained by the Quality Assurance teamwill
feed into the operational design of Dream Camps to translate into on-ground standardization of camp
experience across cities for children and volunteers.
25
PROGRA M M ES

TRANSITION READINESS

Transition Readiness works on one of the most robust support systems I?ve ever seen. Being a
Fellow for TRA took my fear of the unknown and of the challenging, and channelled it into
something really meaningful. It?s been instrumental in helping me establish a bond with our
youth in a different capacity altogether- children who have passed through the early stages of
our programs and are now, as adolescents, trying to figure out a way forward in life. There?s little
that?s as rewarding as taking this mutually transformative journey with them, helping them
create that first blueprint of their career trajectory, and the sheer joy of seeing it all come to
fruition. My heart beams with pride when you hear stories of youth getting placed in colleges, or
representing MAD at public forums .The TRA fellowship made me a better manager, a better
mentor. Someone who, at one point, could never visualise themselves in leadership roles is now
ready to take on bigger challenges. I too, am Transition Ready!

- Riddhi Puntambedkar, Mumbai

25
PROGRA M M ES

TRANSITION READINESS
Why Transit ion Readiness?
High school is an important decision point for all children, but it is also a critical trajectory marker for
children exiting shelters. For children in shelters, the period is often made worse by the absence of a
mentor such as an elder sibling or parent who can guide them. Faced with deficits in life-skills, academic
support, career guidance and funding support, children in shelters often make poor career and life
choices. This point at which a child leaves the shelter, usually around high-school, is thus a crucial
intervention period. Transition Readiness evolved from our identification of the need to provide strong
reinforcement of life skills, increased exposure to career choices and overall transition support to older
children at this stage.

How Transit ion Readiness works


Transition Readiness focuses on young adults from the age group of 16 to 18 years. It equips and supports
young people exiting out of shelters at the age of 18 years to successfully make the transition into a
broader society. The on-ground intervention is primarily executed by a volunteer referred to as a
'Wingman' who is paired with each youth, who becomes a trusted advisor, friend and a guide for the
youth. Our programme includes modules aimed at inculcating transition and life skills, facilitation of
college hunting and admissions, job placements, vocational training enrollment along with financial
support via providing scholarships, targeted career counseling, focused academic support and help with
legal documentation as per requirement. Transition Readiness, aims to plus a number of gaps and thereby
enable the youth to build a career in their chosen field of interest.So far, several Transition Readiness
students have been successfully placed into degree courses in law and engineering at prestigious
institutions like Bangalore Institute of Legal Studies (BILS) and Vellore Institute of Technology (VIT).
Transit ion Readiness Impact 2016-17

51% 153
High School Yout h securing 1st
Cl ass Honours at 12t h St andard 89% High school yout h impact ed

700,000 89,600
Tot al Schol arships (INR) awarded Hours of skil l buil ding and
t o yout hs High School yout h l eaving academic support del ivered
shel t ers pl aced in col l eges, jobs
or vocat ional t raining

What 's Next ?


Going forward, we intend to merge and restructure our existing programmes to make them more
impactful, scalable and synchronized as a collective suite of interventions that are designed to be more
age transitional. Our primary goal for the next couple of years is to grow impact and improve the way we
track and monitor it in the long term. Along these lines major changes this year include: a new generation
of MADApp, further investment in Impact assessment systems, improved training for wingman and scaling
up of stakeholder engagement intervention.

27
PROGRA M M ES

AFTERCARE

Venkatesh is a youth from Don Bosco, Coimbatore. Unlike others, what really sets him apart is his will to
come up in life. After his 12th boards he wanted to work and we got him an interview at ELGI for a
vocational training course. He, all by himself, cleared 7 rounds of interview and landed himself a job! He
has now moved to a new house along with a few of his colleagues, and we can't be proud enough of his
achievement. All MAD did was to be with him all along, while he showed us his potential in getting
placed.

- Millesh, Wingman, Coimbatore

28
PROGRA M M ES

AFTERCARE
Why Af t ercare?
As we started tracking outcomes for children beyond their life in shelter homes, we realized that the lack
of support systems, limited exposure, poor social skills and low self confidence are caused by a
combination of institutionalization and limited experience of the world outside the shelter. The children
require both longer term mentoring, personal support system and financial support to overcome these
issues. As it would be for children from any background, the gaps are too wide for an 18 year old to be able
to make a smooth transition to the real world by themselves, especially without any personal finances or
networks. Getting them into a college or a job is thus not the end of our intervention, but a beginning of a
new and more complex real world chapter. In light of this, we initiated a longer term Aftercare programme
that provides medium touch personal and financial support up to 23, and lighter touch mentoring up to 28.

How Af t ercare works


The Aftercare programme provides support to young adults by pairing them with reliable mentors after
they leave their shelter and are admitted to college or vocational training, or placed in a job. The Aftercare
mentor (wingman) engages and interacts with them periodically to ensure that they are able to cope with
and overcome both social and economic challenges and helps them stabilize into their new independent
life. The youths are divided into small groups caled self support group and a team of wingmen are assigned
to help mentor and support each of these groups. We provide support in multiple areas such as emotional
health, financial support, housing support, crisis funding, career guidance, academic support, scholarships,
family planning, older life skills, and help them with respect to any transition related challenges.
Interventions from the Transition Readiness programme are designed to progress into Aftercare, and
remain highly customized to meet individual needs.
Af t ercare Impact 2017-18

152 67
Young adul t s in our Af t ercare Yout h provided wit h housing
programme support

62,09,011
98% 8,000
Tot al Funding (INR) Hours of support provided by
provided f or yout h Yout h who successf ul l y moved t o Af t ercare Wingmen
t he next year in t heir respect ive
universit y

What 's Next ?


After two successful pilot years for Aftercare, one of our biggest realizations has been that most of the
transition support elements need to continue even once the youth have left the shelter homes and joined
colleges or jobs. Hence, the programme design is now integrating the learning experience in a more long
term timeline and not restricting itself just to time inside shelter homes. A lot of real time learning is
getting backward integrated into all the intervention across all programs. We also realised that our
interventions need to ensure the youth are on their path to being able to sustain themselves by the time
they reach the age of 28. Some of the key interventions to be introduced next year are to upscale the self
support group meetings in all cities, increase monthly stipend support to more youth, formal introduction
of academic support intervention for youth attending university in all aftercare cities, expand stakeholder
engagement to include college and PG/ Hostel authorities and introduction to real world finance
management. 29
CA PA CITY BUILDING

LEADERSHIP BY DESIGN (LXD)

I've been volunteering with Make A Difference for the past 3 years and have been a part of multiple
projects. What's most rewarding about working here is that MAD not just recognises our strengths,
accomplishments, and interests, but also motivates us to overcome our weaknesses. I've also had the
opportunity of working on projects I had no prior experience in.Make A Difference has always given me
that nudge to get out of my comfort zone and try by being my fail-safe. Looking back today, I can
definitely say I've learnt and gained a lot here. These skills are easily translatable even to my
college/ workplace and helps me excel there as well.

- Sarika M P, Strategist, Campaigns, Communication & Outreach team

29
CA PA CITY BUILDING
LEADERSHIP BY DESIGN (LXD)
Why LxD?
One of our focus areas since the time of inception has been seeding social change in the minds of the
youth of India. Our Leadership x Design (LxD) programme is India's largest Youth Leadership
Programme, which brings together over 400 young leaders every year from across 23 of India's biggest
cities. So far through our Leadership x Design Programme (LxD) we have been able to create over 1300
high potential leaders who in the years ahead will be passionate and competent to bring change for
the betterment of their community as they move to greater positions of leadership and influence in
the future.

How LxD works


The LxD programme consists of a combination of induction training, ongoing mentorship and
Leadership Conferences (LCs) that each Fellow undergoes. Our 3 day intensive residential training is
based on Stanford?s Design Thinking principle, which is an approach to learning that focuses on
developing creative confidence which inculcates problem solving and leadership skills in participants.
Instead of merely focusing just on ideation, the Design Thinking approach has a positive bias towards
on-ground implementation. Once our Fellows learn, observe and understand the challenges they are
dealing with, they become solution-drivers in their own ecosystems, thereby leveraging the benefits of
Learning by Doing. Training and development is supplemented by an internal user generated
knowledge library called HQ, trainings and city circles held and organized locally by city teams
themselves. This year, we also ensured that all our Fellows (City Managers) are directly invested in by
our directors to help our fellows upskill faster.
LxD Impact 2017-18

324 800
Fel l ows & St rat egist s
int ensivel y t rained
98% Direct or Hours f or Fel l ow/
St rat egist growt h

MAD Vol unt eers who f eel support ed t o


make a dif f erence

What Next ?
Historically our LxD programmes have focused primarily on our Fellows, but over the next two years we
plan to build out our internal capacity-building team and scale our LxD programme to reach beyond our
Fellows to our entire voluntee We launched Volunteer Leadership Conferences where the Volunteers can
experience the LxD programmes in their respective cities this year. It was a day long conference that made
volunteers feel ready to do whatever it takes to supprort children in shelters. We will be starting Master
Classes online. Here we will be delivering trainings to volunteers directly about topics that will help
them work with children better.

31
CA PA CITY BUILDING

EMPLOYEE ENGAGEMENT (EXE)

It was a wonderful experience. We were excited about the event because it was an outdoor event with
children. It was a lot of fun along with many learning sessions with Make a Difference and children. This
was like an outing with them, getting to know them, understanding them and spending a good quality
time with them. It was a wonderful experience and hopefully we get to come next year as well.

- Lakshmi, LinkedIn Employee

31
CA PA CITY BUILDING

EMPLOYEE ENGAGEMENT (EXE)


Why ExE?
Along with mobilizing young leaders in communities surrounding shelter homes through our Fellowship
model, we also work towards engaging Companies and Corporations in the work we do. We firmly believe
that Business Leaders also need to be a part of the solution and support corporate employees to volunteer
with us as part of sponsorship packages. It is an effective way to sensitize leaders of the future to the issue
of children in shelters, while providing great value in return to sponsors who fund our impact. Over the
years we have built some great relationships with local and multinational brands and companies whose
employees have been instrumental in some of our campaigns and have made a difference to children by
helping deliver Life skill modules and volunteering in our Dream Camps. It is thus a win-win approach for
children, MAD and the organizations who sponsor us.

How it Works
We first create ownership by catalyzing a core team of volunteer leaders within the sponsor company. This
team becomes the epicenter of all our engagement activities. Their primary responsibility is to collectivize
and create a community within the company where everybody chooses a way of giving back based on their
age, interests, educational background, and time availability. Their options include Child-centric Projects,
Technology Projects, Fundraising Campaigns, Mass Awareness Campaigns, and Project Management.

Post a child sensitivity training session, they then join our regular sessions as support mentors, after which
they are enabled to deliver sessions by themselves, and finally to create their own sessions with support
from our dedicated city teams. The whole experience becomes powerful and binding when young business
leaders are able to see impact on the ground for the work they put in.

ExE Impact 2017-18

24 384 1,510
No. of empl oyee engagement Hours of empl oyment
act ivit ies engagement act ivit ies

No. of empl oyees engaged

2017-18 Engagement Part ners

33
SOCIALLAAWWAARENESS
SOCIA RENESS@

CAMPAIGNS

The Rally for Change started with three friends feeling very strongly about a cause. It started with them
deciding that just sitting in their houses reading about vulnerable children in the news was not enough.
I felt so exhilarated whenever I told people around me about the Rally For Change. I remember telling
them about three people driving 10,000 miles and then giving a pause before adding the twist of them
traveling in a Tata Nano and watching their shocked faces just asking one thing ' Why?' and I remember
a smile coming across my face and pride in my heart saying that they just decided to make people know
more, so they too could care more.

- Ridhi Vohra, Fundraising Fellow, Delhi

34
SOCIA L A W A RENESS

CAMPAIGNS

MAD WEEK
MAD week is a campaign we run annually from 1st - 7th November, the anniversary week of MAD's
registration in 2006. Its signature campaign is called 'Happiness is contagious' where our volunteers
across the country step out into their community and show their gratitude to people who are rarely
appreciated, such as the traffic police, laborers, security guards and street vendors through acts of
kindness. In this process, we also sensitize the community about the conditions of children in shelter
homes and provide them a way to get involved with the cause.

22,819
130 4,15,000
Out reach Event s across India Fol l owers on t he MAD
Vol unt eer Sign Ups on Websit e Facebook page

35
FINA NCE
INCOME & GROWTH

Co
10 %
HNI:

r po
ra
The overall amount of funds we raised

te
Do
increased from INR 5.13 Crores in 2015-16 to

n
at
INR 5.48 Crores in 2016-17. This year,

io
%

ns
Foundation grants accounts for 22% of our
s: 2 2

:3
total income in addition to corporate

3%
t

sponsorships. Corporate Sponsorships and


Gr an

TOTAL DONATIONS
Community Fundraising continue to remain
RECEIVED
our largest source of funds with contributions
INR 5,48,76,552 of 33% and 35% respectively.

5%
:7
ns
io

For e
n at
Do

i
gn D
Communit y Fu n
ndraising: 3 5 d ia
% In

o nat i
Income Source

ons
of Origin

: 25
MAD is registered under Section 12A, 80G of the Income

%
Tax Act, 1961 and the FCRA regulation of Ministry of
Home Affairs. 75% of MAD donations come from Indian
sources and 25% of donations come from foreign donors.

INCOME - INDIAN vs FOREIGN DONATIONS

33% 80% 75%


Funds raised t hrough Corporat e Funds raised f rom domest ic
grant s sources

Spent on Programmes

Historically Make A Difference was dependent largely on crowd funding and corporate sponsorship, but in
2016 we aimed to diversify our funding streams to become more sustainable and help manage potential
risk.

By the end of the year we were successful in sustaining large individual donations and moving our crowd
funding into monthly recurring donations which are more sustainable and improves our longer term
stability.

We also reduced our dependency on event based fundraising, and our fundraising costs now average out at
about 7% , which is highly efficient compared to a sector norm of approximately 20% . We will continue to
innovate in the way we fundraise to ensure we continue to keep our costs well below the industry average.

36
FINA NCE
Founda
: 3 ness t io nal: 6 % EXPENDITURE

Dr
0%

85% of our total expenditure went directly


i

ea
r ca ead

towards our 4 programmes, with the rest going

m
R
re

Ca
d A i on

to fundraising and administrative costs.

mp
an nsi t
fte

However, this expenditure was considerably

:3
Tr a

0%
lower than it should have been, due to a
reduction in team size post restructuring, and
TOTAL PROJECT
due to pausing some of our interventions ahead
EXPENSES
of a broader programmatic redesign in 2017.
INR 4,69,03,120
In 2017/ 18 we plan to increase bandwidth to
better manage operations, and the range and
nature or our interventions will expand into a
new age transitional structure for greater
impact. Our target operating cost for the coming
year is thus approximately 8 Crores.
Ed Sup p ort : 4 Adm
7 %
i n,
Rep Com
or t p
Using an innovative, technology driven and r ai si ng
: i ng l i ance
Fun d : IN &
volunteer-based delivery model with minimal physical 7 R4
INR
infrastructure allows us to be considerably more cost
efficient than any comparable organization, with only
9% of expenses going towards admin and overhead
costs.

A recent study by an external agency also concluded


that given our size, impact and reach, were we to use a For Every Rs.100
more traditional model, our operating cost would be in raised by Make
the 60 Crores bracket. A Difference

Our volunteer model thus ensures that our


delivery costs are approximately 1/ 10th of an
equivalent employee based model.
Project Expenses: INR 89
Account abil it y & Transparency
We follow international industry standard GAAP guidelines with respect to administrative costs and
allocation of salaries and overheads to projects based on actual effort and time spent on execution
of the projects. Our complete audited financial statements for all years are available on request.

INTERNAL AUDIT BUDGETING & CONTROL REPORTING


Conducted by an Budgets for every activity We ensure monthly
independent external are submitted separately reviews of financial
agency to ensure using Salesforce, and are reports in order to
compliance with monitored by at least evaluate performance
industry regulations. two approvers. and identify variances.

37
SUPPORT

THANK YOU

As an organisation that delivers impact largely


through a volunteer network, key aspects of our
ability to make a difference to children in
shelters would not be possible without the help
and support of the wonderful people and
organisations who stay involved with us.

First and foremost we must recognise all our


amazing MADsters - our dedicated Volunteers,
Fellows, Interns and Strategists for the
unwavering commitment that drives the change
we want to see in the world. Your names are all
in the small print.

A big thank you must also go to all our givers,


from our Corporate Sponsors and Foundations
to the Individual Donors who contributed so
generously to help vulnerable children.

Much gratitude also goes to our NGO partners


who have shared their knowledge with us, and
to our strategic advisors for the time and effort
they have put in to ensure that our impact keeps
growing.

38
SUPPORT
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THANK YOU
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shek C Abhishek Chauhan Abhishek G Unnit han Abhishek Karupakul a Abhishek Kumar Pandey Abhishek Kumar.p Abhishek Mishra Abhishek Nair Abhishek Ol ekar Abhivishrut Bhadu Abinaya Jagnat han Abisha Nadar Abisheik Academic Support Achyut Todi Adarsh Chandru Adarsh Jeyes A
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mit a Kakkar Aishwarya Aishwarya Bodhankar Aishwarya Jadhav Aishwarya Kot haru Aishwarya N Murt hy Aishwarya Rao Aishwarya Roy Aishwarya Shikhare Aishwarya Soni Aishwarya Todal bagi Aiswarya B Aiswarya K K Aiswarya K S Aiswarya Mural i Aiswarya P.l . Ajain Johns K Ajay Angad
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nksha Singh Akankshya Sahu Akansha Jain Akansha Mit t al Akanshi Srivast ava Akash Desai Akash Ks Akash Kumar Akash Singh Akeel Ahmed K S Akhil Akhil Ar Akhil G Akhil Ghat iki Akhil M M Krishnan Namboodiri Akhil Nedunuri Akhil a Akhil a Akhil a Nampal l y Akhil a Reddy S Akil esh Sriniva
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shad Farsana Sal im Fat hima Shakir Fel ix Dsouza Fenil Bavishi Ferris Ant ony J Fiona Sal danha Fl orica Prabu Foram Bhat t Forge Fr G Likit h Chandra G S S Shravani G V Sai Bharat h G Vijaya Kumari G. Pranav Reddy G.anusha G.sri Lakshmi Gaddam Saranya Gade Sindhuja Reddy Gagandeep Kau
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krishnan Jayan Menon Harini Bal asubramaniam Harish Guruaribam Harish Narasimhan Harish Neel a Harish S. Harit ha Naidu M Harit ha Sri Lal it ha Harneet Pannu Harsh Anand Harsh D Doshi Harsh Set h Harsh Singh Harsh Tripat hi Harsh Vardhan Singh Harsha Jain Harsha Jain Harsha K Girish
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shi Krishna Vedant ham Krishnakumar K A Krishnan P R Krit hika K Krit hika Ramakrishnan Krit i Anil Krit ika Dwivedi Krit ika Sharma Krusha Pat el Krut hika Koushik Krut hika Mehar Krut hika Rajendran Pil l ai Krut ika Kage Kseit ij Arya Kshit ij Khanduja Kshit ij Prat ap Singh Kumar Sambhav Jagn
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anasa Rangu Manasa Varanasi Manav Sharma Manavi At ri Mandar Kharode Maneesh Raghavendra V Maneesha Joy Maneesha V Manesh Gat t ani Mangal Bhasker Ghorpade Mani Prasad Gurung Manideepika Bhagavat ul a Manikya Das Maninder Singh Manisha Ahl awat Manisha Gosain Manish
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it Kumar Mohit Verma Mohit h L M Mohnendra Jaiswal Mona Sharon Monica Aggarwal Monica Pesswani Monica Prabhakar Lambat e Monica Shashiraj Monisha Dhal l Monisha V Mradu Bansal Mridul Khanna Mrinal i Yadav Msn. Rajeevan Mudit Bajaj Mukil Dev Mukt a Rani Chauhan Mukul Upa
undhan Radhakrishnan Muniyappan Mani Mural i Dharan Mural i Krishna Mural i Krishna Murshid Ahamad P B Murshida Muskaan Maharia Muskaan Mahendru Muskan Agrawal Muskan Chourey Muskan Garg Muskan Suri Muskan Vinodani Must af a Yusuf Mut hu Aravint h Mut hu Raman T Myt hi
eruja N L Prat hyusha N P Dharani N Sree Vaishnav Karamchan N.rohit N.sri Krishna Koushik Naga Bal a Krishnan A Nagarjun Naina Sharma Nainsy Gupt a Nakul Bansal Nakul Sreeman Mageshwaren Nal l uri Sujit h Naman Jit endra Shah Naman Juneja Naman Surana Namboodiri Akhil Namit ha N
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askar Naresh Singh Narmat haragini Gopal samy Nat asha Das Nat asha Gopal Navaneet h Naveen Kumar Naveen Kumar D Naveen P Kammar Naveen Raj Naveen Raj Navya Monavart hy Navya Sood Nayana R Nair Neel ambika Sanat h Neel ima C Neel ima Chowdary Neel ima Raheja Neel ix Neera
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mya R.raveena Redy R.t ejaswi Raashika Sahdev Rachit a Pat eria Rachit ha Ramesh Rachit ha.s Radhika Bajaj Radhika G S Radhika Lekhi Radhika R Raghav Chat urvedi Raghav Gupt a Raghav Hrishikeshan Raghav Kal ra Raghav Sarawgi Raghav Vermani Raghavendra Pandey Raghib Jamal Raghu
n Raginee Sarmah Rahul Adhikari Rahul Khandel wal Rahul Kumar Ms Rahul Mit t al Rahul R Rahul R Rahul Ramakrishnan Rahul Ranganat han Rahul Reghu Rahul Verma Raj Gunashekar Raj Kumar Raja Mat hanky Shankar Rajasri. Sodi Rajat Gupt a Rajat Kumar Rajat Singh Rajeevan D Rajl een K
eet Kaur Rajni Dugar Rakesh Bora Rakesh Kanna Rakesh Saha Rakhi Udayakumar Raksha Shesh Rakshant ha Rakshit Kumar Ma Rakshit Taneja Rakshit h Kumar J Ram Bhat t ad Ram Sankar H K Ram Vardhan Raman Dogra Ramil a M Ramit Dan Ramit Mahajan Ramit a Singh Ramkrishna Kadam
krishna T E Ramya Gudipat i Ramya Mural i Adiseshan Ramya R Rana Niranchan V S Randeep Singh Rangol i Misra Rani Al isha Rai Rania K Rashi Agrawal Rashi Mishra Rashi Modi Rashmi Rashmi H Yogananda Rashmi Hegde Raspreet Kaur Rat hishkumar R Raunak Changedia Raunak Maheshwa
eena Rat hinam Ravi Teja Ravit eja U Remya V Renjit h R Thampi Renuka Choudhary Reshma Reshma H Reshma Sreekumar Reshu Agarwal Revat hi Rajkumar Rhea R. Pal khiwal a Ria Bera Ria Khanna Ria Khurana Richa Meht a Richaa Rajeev Richu R Ricky Shaji Riddhi Khandhar Riddhi Punt amb
am Ridhi Vohra Ridhima Rat hi Riker Rishab Tripat hi Rishabh Arya Rishabh Jain Rishabh Joshi Rishabh Kankane Rishabh Mit t al Rishabh Oswal Rishabh Rol a Rishabh Tripat hi Rishika Agarwal Rishika Behera Rishika Kedia Rishit ha Chal asani Rishubh Mal pani Riswan A.d Rit esh Kumar Rit esh
a Rit ika Jain Rit ika Negi Rit ika Shanker Rit u Sharma Rit uraj Biswas Riya Riya Gupt a Riya Kapoor Riya Kot hari Riya Myl anahal l i Riya Sachdeva Rizwan Ahmed Ansari Rizwan Tayabal i Robert Sandeep Madduri Robin Phil roy Rochan Parashar Roger Fernandes Rohan Rohan Ganesh Rohan Giri
an M Ashl esh Rohan Mot wani Rohan Naga Venkat a Mayukh Ungaral a Rohan Rajapure Rohini Hirwane Rohit Nair Rohit Nair Rohit Rajkumar Rohit h Gil l a Rohit h Pradeep Ron Joseph Ronnit Samuel Roopal i Gupt a Roopam Jain Roopesh Roopika Roopshikha Rosemary Reggie Roshni Sekhar Ru
ajed Ruchi Goyal Ruchi Jain Ruchi Shet ye Ruchi Vayeda Ruchika Joshi Ruchira Biswas Ruchit Shah Ruchit aa Panicker Runam Mandot Runit a Manmodey Rupal Jain Rupal i Kar Rupesh Khera Rupinder Kaur Rut hvik Srinivas Rut uja Anil Saraf Rut uja Joshi Rut usha Bhut ada Rut vi Dresswal a Rut v
wij Hoshing S Deepak Raj S Rohit h Reddy S Sunaya S Supraja S Vishwanat h S. Anbukumar S.keert hana S.mahima S.prakash S.s. Brahadheswar S.varsha S.yogesh Reddy Saar Dhingra Saba Ahmed Sabariram Sabiha Sabrina Tauro Sachi Arora Sachin Menon Sachin Mohamed Raf ic Sadbhavana
hana B Sadhrut hi Yal amanchil i Sadiya Anjum Sadiya Sadiq Sheik Saf na Saif udeen Sagar Chit nis Sagar D M Sagar Ghanwat Sagar Meht a Sagar Thokal a Sagar Tot l ani Sagarika M P Sahaj Lokre Sahil Bajaj Sahil Kamra Sahil Sharma Sahit hi Sahit i Pappu Sai Anoop Dewarl a Sai Avinash Bandaru S
ka Sai Kiran Wupadrast a Sai Kumar Sai Manoj Sai Mounika.got t ipat i Sai Pooja R Sai Ram Viswesh Sai Shankar Narasimhan Sai Swaroop Sai Vridhul a Saikrishna V Saikumar Pat nal a Sail ee Amre Saishree Iyer Sajal Jain Sajneet Mangat Sakineni Om Venkat a Teja Sakshi Arora Sakshi Barnwal S
a Sakshi Gupt a Sakshi Gupt a Sakshi Gupt a Sakshi Kapoor Sakshi Khandel wal Sakshi Minhas Sakshi Minhas Sakshi Padishal war Sakshi Sharma Sakt hi Krishnakumar Sakt hipriyadarshni.a Sal eel A Sal oni Bhardwaj Sal oni Meht a Sambit Parhi Sameer Makt hal Sameer Rat hi Sampl e Ment or Sam
her Samrudhi Surop Samsensurya Samuel Mangal at hu Raj Samvedhya Girish Samyukt ha B. Sandeep Sandeep Kavet y Sandeep Kiran Sandeep Pvn Sandeep Rao Sandeep Reddy Saneya Sunny Sangeet ha Sanghamit ra Sengupt a Sanhit Venkat Sanjana Sanjana Bharadwaj Sanjana Dugad Sanj
ana Scaria Sanjana Subbiah Sanjay Narayanan Sanjay Renduchint al a Sanjay Thomas Al anol y Sanjay Thomas Al anoy Sanjay V Raaman Sanju Yadav Sanskrit i Kapoor Sant osh Kumar Sant osh Umesh Shet Sanya Bhut ani Sanya Oberoi Sanya Singh Sanyam Dhandhania Sanyukt a Bhansal i Sara S
abet h Mat hew Sarah Al aqband Sarah Hamdan Sarah Jacob Saransh Agarwal Saraswat hy Sarat h Kumar T Sarat h S Nair Sarat h S Nair Sarat h Sant hosh Sarat h Vr Saravana Kumar Sarem Imt eyaz Syed Sarika Cherodat h Sarika M P Sarika Ramachandran Nair Sarika Yadav Saroja Surikuchi Sart aj S
hak Agrawal Sart hak Arora Sarvadi Sarvani Srinivas Sarvesh Singh Sarvesh Upadhye Sashank Abhil ash Sasidev Sat abdhi Reddy Nal amal pu Sat hvik Pingal i Sat hyanarayanan Sat ya Irukul l a Sat ya Mani Sat ya Pawan Saumit ra Birt hray Saumya Mal hot ra Saurabh Khat uja Saurabh Kumar Saurab
are Saurabh Pandey Saurabh Singh Saurav Kansal Sayal ee Rajesh Pot e Sayal i Dingre Sayoojya N Scot t y Seema B R Seemran Biswal Sehaj Arneja Sejal Bhat nagar Sejal Rekhan Sel va Vinit ha M Sel vamani Serena Set hupat hy P Seven Of Nine Sf urt i Pat kar Shachika Singh Shagun Shah Shahruk
a Moinuddin Shaik Mohammed Aqib Al i Shail endra Sahu Shail esh Kumar Shail esh M. Shail y Rangrez Shaist havedic Shal ini Shal ini De Shal l yn Teresa Cherian Shambhavi Chandra Shankar Ramakrishnan Shanmat hi Sridharan Shanmuga Narayanan Shannon Pereira Shant i Rajesh Kamal vans
nya Kumar Sharad R Tel kar Sharan Gayat hrinat han Sharanya Bhaskar Sharanya N R Sharmeen Sharmin Tasmiya Sharon Mat hew Sharon Thomas Sharwari Panse Shashank Jain Shashank Mudgal Shashank Saroha Shashank Sharma Shashank Shekhar Shashi Roshan Shayist a Faraaz Shazil a Sh
zin Shaf i Ahamed Shazman Khan Sheeba Ikram Sheet al Jadhav Shel l y Sherin Zaidi Shernia Sawhney Shikha Sharma Shil pa Gangadharan Manari Shil pa Lakshmana Shil pa Rajendran Shil pashree N Shinny Sunny Shinu Mat hew Varghese Shipra Agarwal Shirin Lonkar Shit al Meshram Shiv Bid
a Kumar Shiva Srut hi Shivam Kumar Pat hak Shivam Shrivast ava Shivangi Al l awadi Shivangi Jain Shivangi Mit t al Shivangi Saboo Shivangi Sharma Shivangi Singhal Shivani Aggarwal Shivani Dhaval a Shivani Gajul apal l i Shivani Goel Shivani Gupt a Shivani Jaget ia Shivani Rel ia Shivani Sona
ank Saraf Shivansh Kansal Shivanshi Tripat hi Shivi Gupt a Shobana Bal araman Rajendran Shobhit Kareer Shraddha Chat urvedi Shraddha Gajbhiye Shraddha Tiwari Shraddha Trivedi Shradha Ch Shradha Ramprasad Shradha Ramprasad Shradha Shet t y Shravan P Shravan Thimmaiah Shree
eraksha.k.s Shreesha Hegde Shreeya Indresh Singh Shresht ha Deepak Shresht ha Jain Shrey Vat s Shreya Arora Shreya Dat ar Shreya Gupt a Shreya Janhvi Shreya Narvet i Shreya Naswa Shreya Prakash Shreya Raghuwanshi Shreya Rai Shreya Shet t y Shreya Verma Shreya Verma Shreya.a Sh
ram Shreyasi Banerjee Shri Krishna Sharma Shrihari Vishwas Indurkar Shriharsha Bharadwaj Shrinivas Acharya Shrinkhal a Sharma Shriram Shriram Iyer Shrisht i Jha Shrisht i Tyagi Shriya Gupt a Shrusht i Jain Shrut hi Devaraj Shrut hi Part hasat hy Shrut hi R Shrut hi S R Shrut i Ca Shrut i Chat ur
t i Gangopadhyay Shrut i Iyer Shrut i Kool Shrut i Pat hak Shrut i Somani Shrut i Subramanian Shrut i Swaroop Shrut i.r Shubh Mehra Shubha Sarraf Shubham Shubham Shubham Chaudhary Shubham Gupt a Shubham Jain Shubham Jain Shubham Lut hra Shubham Mal viya Shubham Mangal vedhe
bham Pat el Shubham Raj Shubham Sharma Shubham Upadhyaya Shubhangi Das Barman Shubhangi Verma Shubhart i Dixit Shubhashree S S Shubhashree Sahoo Shubhashri.a.g Shubhi Agarwal Shubhrav Phat e Shuchit a Sharma Shwet a At ri Shwet a Bedekar Shwet a Chopra Shwet a Jayaprak
et ha Shwet ha Sanjeev Siddhant Siddhant Jain Siddhant Shet t y Siddhart h Agarwal Siddhart h K Siddhart h Prakash Siddhart h Prasad Rat h Siddhart h Roy Siddhart ha Varman Siddhesh Kini Siddhi Pawaskar Sidhant Dash Sidhart h K Sidhart h K S Sidhart h Verma Sidhini Brind Sikander Ahamed
an Simran Kaur Simran Tahil yani Simran Verma Simrana Sindhu Sindhura Kudupudi Sinjini Das Sisira Simha Sivasankaran K Sl oka Akul a Smit a Nayak Smit ha B Smit ha Sheshadri Smrit i Agrawal Sneha Choraria Sneha Jaisingh Sneha Lat haa Guru Sneha Liz Paul Sneha Rajaput ra Sneha Redd
h Sneha Vakkal a Snehal Dikhal e Snehal Rat hod Sneheel Biswal Sneheel Biswal Snigdha Budhiraj Snigdha Nadagouda Snigdha Pot l uri Soham Kul karni Sohan Sat ish Soni Sohil Hemnani Sohini Chakrabort y Somasundaram Somdat t a Majumdar Sonal Pande Sonal i Gogia Sonal i Mal hot ra Son
W HA T' S NEX T

ROADMAP
WE ARE HERE
2017

With an estimated 35 million children in need of care and protection in India, our best hope of impacting
the true scale of the problem is to work towards changing the way the existing system operates.

40
W HA T' S NEX T
NEXT STEPS

Expand impact indicators to include


progress and soft skills and invest in
technology to facilitate and improve
impact tracking & monitoring.

Complete the design of the


age-transitional approach for the
foundation level, and continue to
upgrade the content of existing
programmes.

Evolve teams and culture towards doing


whatever it takes, for as long as it takes.

Improve skills and build capacity among


Fellows and Volunteers.

Improve the communications backbone


Next 3 Years and informational/ data visibility across
the collective.
Our planning is ranged in a way that ensures our annual plan
Complete research on adult outcomes
remains firmly in line with our long term aspirations. Over the next and develop scalable tools for managing
3 years we will continue to lay foundations for longer term and analysing data.
systemic change by focusing on the following:
Stabilise fundraising; increase our online
- Complete the foundational section of the age transitional and offline crowd-funding capability,
model, and scale/ improve and standardize quality of impact in develop monthly donations and expand
existing programmes. corporate sponsorship through employee
- Ensure seamless hand-off between all programs, and evolve the engagement.
design of all programs in line with the integrated age Build direct feedback loops from Director
transitional model for each age group. down to volunteer and child.
- Improve care, knowledge, skills and capability at every level of
delivery, focusing on enabling volunteers to enable children Increase robustness of HR, governance
and escalation systems.
- Systematise and stabilise critical support processes, specifically
shelter management, HC, fundraising, finance and Improve internal knowledge sharing and
communications. transfer of regional best practices.
- Use adult outcomes baselines to help us prioritize interventions Improve operational rigour, tracking,
better and set more meaningful targets for outcomes. monitoring & accountability.
- Build operational and cultural readiness to double in size /
reach the full sample size needed to generate proof data that is Increase operational resilience (ability to
cope with shocks) and agility (flexibility
meaningful at a Governmental and system level. for change).
- Use data and learnings from research to engage the sector in
improving outcomes for children in shelters Develop volunteer alumni systems to
- Use social impact campaigns to mobilize support, finance and ensure longer term continuity in
mentorship.
partnerships.
- Formalize and expand the work we do to drive change in the
ecosystem around the children we work with, focusing on
shelter care practices, public awareness and understanding
2018-19
policy.
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JOIN US
HOW YOU CAN HELP
Hel p us do more
Over the next five years, we hope to invest more per child in three key areas:

- Understand their individual and collective needs better


- Provide more time with volunteers who have received extensive training
- Improve and increase our touch-points and interventions to ensure a more holistic range of support
for better long term outcomes

Hel p us hel p more chil dren


UNICEF estimates there are 31 million orphans in India. Our work has only touched the tip of the
iceberg. As we evolve, we hope to reach more children, either directly or by working with the state to
roll-out better practices in all shelters across India. Your time, skills, donations in kind and financial
support, all go a long way towards helping us achieve both of these goals.

Hel p us l ower our cost s


For Chil dren: While we are able to massively reduce our costs of delivering services through a
sophisticated volunteering model, our work of supporting children does also incur a range of
non-service costs such as Classroom Resources, Learning Books and Materials, Buses/ Local Transport
for Extra-curricular Activities and Venues for Camps.

For Make A Dif f erence: As a distributed non-profit organization, we strive to be as efficient as


possible, and one of the ways we do this is by eliminating drag as much as possible. We are always
looking for Sponsors to help us eliminate the costs of Computing Technology (Hardware and Software),
Office Equipment, Connectivity, Travel and Venues for City Team Meetings..

Donate to MAD Find Out More Contact Us


http:/ / makeadiff.in/ donate http:/ / makeadiff.in contact@makeadiff.in

Connect us onl ine @


f acebook.com/ makeadif f | t wit t er.com/ makeadif f | inst agram.com/ makeadif f india 34

42
80G FCRA 12A
Regist ered Regist ered Regist ered

Make A Dif f erence - Cochin is a regist ered societ y under t he Travancore Cochin Lit erary,
Scient if ic and Charit abl e Societ ies Regist rat ion Act of 1955 (Regist rat ion No: ER711/ 06)

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