Wild Digital Asia 2019

Going on-demand and beyond

 Bio: Ron Chan
 Rocket Internet is Europe’s largest
Venture Builder
 Built over 100 internet companies: e.g.
Zalora, Lazada, Foodpanda, Delivery
Hero, Jumia, Zalando, Easy Taxi,
HelloFresh, Groupon…
 2012-2013 Global Venture Director in
Taiwan
 2012-2015 Founder & CEO Taiwan
 One of the world’s largest online food
delivery platform
 Foodpanda global raised $300m USD
 Sold to Delivery Hero (DHER.DE $8
billion USD mkt cap)
 2015-present HappyFresh Group
COO
 SEA largest online grocery platform
 Latest Series C round $20 million
USD closed
 GRAB and LINE as latest investor
and strategic partner
 3 countries in SEA (Indonesia,
Malaysia, Thailand) expanding to
Philippines, Vietnam
Strictly private & confidential 3
“BUILDING ON-DEMAND ASIA
AT A CLICK OF A BUTTON”
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“TRADITIONAL GROCERY RETAIL INDUSTRY IN SOUTH EAST ASIA WILL
CHANGE MORE IN THE
NEXT 5 YEARS THAN IN THE PAST 50”

Guillem Segarra, HappyFresh CEO

MARKET
Groceries is the largest category of household spending and with the highest frequency

GROCERIES LARGEST CATEGORY OF HOUSEHOLD EXPENDITURE IN THE ... AND THE MOST FREQUENTLY PURCHASED
REGION...

SEA packaged food and drink sales, 2015 - 2020 Size of packaged food and drink online retailing market, 2015 - 2020, in USD m

Others 10%
Leisure
4% Groceries 1-2 times a week
Apparel 4%
Health 4%
Education 5%
Spending on
7% Apparel 2 times a month
Hotel & Catering groceries 5x
apparel and 2x
transport
Transport 12%
Books and Audio 1-2 times a month

Housing 17%

Household Small Appliances Once in three months

Household Goods 7% 7
Goods

21 Groceries Large Appliances Once per year

Food & Beverages 30%

9 Eating Out Source: PwC - A new delivery - Satisfying Southeast Asia’s appetite through digital

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TIRED OF THIS?
HAPPYFRESH :

THE LEADING E-GROCERY PLATFROM IN SOUTH

EAST ASIA

3 300+ 4 years
Countries
Supermarket
Locations

Supermarket Partners

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ADDING VALUE FOR GROCERY CONSUMERS
HappyFresh’s service enables on-demand online ordering of groceries, with more value propositions to come

SHOP

Explore and select products from a range of over 250.000 items across over 50
retailers and specialty stores

RATE AND REPEAT PICK BY PERSONAL SHOPPER

Instant in-app customer feedback for Professionally trained shoppers pick only the
continuous process improvement best products on shelve

DELIVERY BY DRIVER

Using thermo-insulated boxes, drivers deliver products to your doorstep in perfect

condition
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PARTNERSHIPS

HappyFresh and Grab have joined forces to further expand the grocery vertical across sea, combining Grab’s massive user base with the
unique HappyFresh groceries use case

GRAB PLATFORM GAINS A GROCERIES TILE USER GETS INTO GRABFRESH PLATFORM IN

ON THE MAIN SCREEN A SEAMLESSLY INTEGRATED TRANSITION

LAUNCH 6TH
SEPTEMBER

ACCESS VIA GRAB TO A BASE OF 100 MILLION PLATFORM AND USERS ARE OWNED, MANAGED AND

MONTHLY ACTIVE USERS ACROSS SEA OPERATED BY HAPPYFRESH

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ADDING VALUE FOR RETAILERS
We currently offer an end-to-end, plug-and-play e-commerce solution for retailers, with more services to come

BRINGING SUPERMARKET ONLINE, END-TO-END BLENDING THE BOUNDARIES BETWEEN ONLINE & OFFLINE

Content Digital marketing Stock & shelf Omnichannel options

management expertise management

 Digitalization and categorization of
hundred thousands of products
 Self-optimizing digital shelf space to
connect the right people to the right
products
 Long-lasting experience in acquiring high-  Live stock tracking to improve  Cross selling as “best of both worlds”
quality customers through digital channels inventory management approach
 Expanding the reach of supermarkets to  General trends that drive store  Creating synergies that drive supermarket
attract new segments assortment and shelf optimization traction in the 21st century

Logistics experts Customer insights Next generation White-label solutions

shopping

Proven track record of delivering high
quality service at low-cost driven by
proprietary fulfillment engine and self-
optimizing backend architecturev
 Tech expertise to elevate traditional Providing white-label store fronts, giving
Staying ahead of the curve: customer
retailers into the next wave of supermarkets maximum flexibility, control and
segmentation and behavioral tracking,
shopping self-sufficiency
enabling partners to identify both macro- and
micro trends early on  Social-media based shopping

 Proactive shipping

 Full personalization

 Internet of Things

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THANKS AND DON’T FORGET
TO GET YOUR GROCERIES
DELIVERED NOW!