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E-Commerce vs. Brick and Mortar Retailers PDF
E-Commerce vs. Brick and Mortar Retailers PDF
E-COMMERCE VS BRICK
MORTAR RETAILERS
ISBN : 9789385846335
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In Billion USD
29% 12.6
32% 9.5
29% 7.0 10-20
37% 5.3
3.8 53% 1.0 57% 1.5 53% 2.3 CAGR
0.4 58% 0.6 40-50%
2009 2010 2011 2012 2013 2017-20 (E)
E-tailing E-Commerce
Books
15%
FDI issue
The online retailers are allowed 100 per cent FDI, as most of them are
run on the marketplace model, providing a platform for vendors. Multibrand
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retailers, on the other hand are eligible for 51 per cent FDI, based on the consent
of state. Eminent Physical retailer and other chains argue that their stores should
be regarded as similar in nature as they are also marketplace because some
22,000 small and medium companies sell their products through their stores.
They questioned why (100 %) FDI couldn’t be allowed in their business as
well. The law says FDI is allowed only in B2B (business to business) whether
it’s online or offline, but in case of online business, ecommerce transactions
are happening between business and consumer. This remains an unresolved
issue for physical retailers.
Future of Retailers
Retailers are hampered
with huge physical spaces that
they are bound to pay rents
for. Unlike the e-commerce
players, they aren’t getting
heavy funding from private
equity investors; in any case,
not for their brick-and-mortar
business model. Due to the
excessive discounts in sales offered by the e-commerce channels, the margins
of retailers have been impacted to a great extent. Although, it is expected that
discounting will continue for 12-18 months, the players are moving beyond
discounts and thinking about building customer loyalty. In the light of this
intensified competition and consolidation, retailers are forced to adapt to the
e-commerce opportunity.
The existing scenario portrays future, where India is going to see a model
that is not completely online nor completely offline. The retailers are likely to
function through omni-channel —where they are able to address a customer’s
needs through multiple touch points.