A. Do You Drink Coca-Cola Soft Drink?

 Yes
 No
B. How Many Glasses Do You Drink Per Week?
 <1
 1-3
 4-6
 >10
C. What Coca Cola Brand Do You Drink The Most?
 Coca-Cola
 Pepsi
 Neither
D. Which Brand Do You Perfect?
 Coca-Cola
 Pepsi
 Neither
E. What Is Your View On Coca-Cola As a Brand?
 Good
 Bad
 Very Good
 Very Bad
F. What Is Your View On Pepsi As A Brand?
 Good
 Bad
 Very Good
 Very Bad
G. Do You Know What Coca-Cola Advertises?
 Yes
 No
H. Do You Know What Pepsi Advertises?
 Yes
 No
I. How Many Influence Does The Advertisement Have On Your Choice Of Coca-cola Product?
 Very Much
 Little
 Very Little
 A lot
J. What Do You Think About The Fact That Companies use Celebrities In Their Advertising Compaines?
 Very Good
 Good
 Bad
 Very Bad
K. Would On Advertisement With Your Idol Affect Choice Of Coca-Cola Product?
 Yes
 No
L. How Does This Affect Your View Of The Brand?
 Positively
 Negatively
 Motivate
M. Would An Advertisement With Your Idol Affect Your Choice Of Coca-Cola Proudct?
 Yes
 No
N. Does This Affect Your Consumption Of Pepsi?
 Yes
 No
O. What You Have Preferred The Advertisement In Swedish Instead?
 Yes
 No
P. What Logo Do You Prefer?
 Pepsi
 Coca-Cola
Q. Which Slogan Appeals To You The Most?
 “The Coke Side Of Life”
 “It’s The Cola”
R. Do You Know What Coca-Cola Sponrors?
 Yes
 No
S. Do You Know What Pepsi Sponrors?
 Yes
 No
T. What Drink Do You Prefer?
 Tasty
 Most Tasty
 Least Tasty
U. What Do You Think About The Fact That Companies Sponsor Different Sports and Music Events?
 Good
 Bad
 Very Good
 Very Bad
V. How Do You Notice Advertisement In The Following Media?
 TV
 Newspapers
 Internet
 Radio
W. What Do You Associate The Brand Pepsi With?
 Trendy
 Cool
 Innovative
 Boring
X. What Do You Associate The Brand Coca-Cola With?
 Trendy
 Cool
 Innovative
 Boring
Y. Why Do You Prefer This Product Coca-Cola?
 Price
 Advertisement
 Circle Of Friends
 Brand Name
Z. Why Do You Prefer This Proudct Pepsi?
 Price
 Advertisement
 Circle Of Friends
 Brand Name
AA. Does This Affect Your Consumption Of Coca-Cola.
 Yes
 No