QUESTIONNAIRE

SINHGAD INSTITUTE OF MANAGEMENT

VADGAON, PUNE-411041
A Comparative Study of Consumption Pattern Of Two Brands of Soft Drink
Pepsi & Coke among the Youngster in Pune

Customer Details:
Name: .................................................. Date: ...................................
Age: .......................................... Time: ..................................

Gender: Male Female Area: ...................................

Occupation: ......................................... Monthly Family Income: ......................
1.) Do you like soft-drinks?

a) Yes b) No
2.) Which product do you like the most?

a) Pepsi b) Coke c) Others

3.) Which product price range attracts you more?

a) Pepsi b) Coke
4.) Are you satisfied with the price range?

a) Yes b) No
5.) Which thing forces you to buy the product?

a) Price b) Flavours c) Celebrities d) Branding

6.) From where you get the idea about the product?

a) Friends b) Advertisement c) Magazines

d) News paper e) Colleagues

7.) How often do you consume these soft-drinks?

a) Everyday b) Once a week

c) Thrice a week d) Occasionally

7(i) If Daily, how much you consume?

a) 0-1 bottle b) 1-4 bottle c) More than 4

7(ii) If Occasionally, what Occasion you prefer?

a) Movies b) Parties c) Feeling thirsty d) For fun

8.) Do you participate in any contest of these companies i.e. Pepsi or Coke?

a) Yes b) No
9.) Does the package attract you?

a) Yes b) No
10.) What are the essential of a good package?

a) Colour theme b) Durability c) Brand Loyal d) Others

11.) Which Advertising Brand appeals you the most?

a) Pepsi b) Coke
12.) Are you brand specific every time?

a) Yes b) No
13.) Rate the brand, between (1-5)
1: Strongly Satisfied 2: Satisfied
3: Neither Satisfied nor Dissatisfied 4: Dissatisfied
5: Strongly Dissatisfied
COKE PEPSI
1 2 3 4 5 1 2 3 4 5
a.) Price                    
b.) Quality                    
c.) Advertisement                    
d.) Package                    
14.) Do you like to have some snacks with it?

a) Yes b) No

15.) Do they regularly offer new schemes for you?

a) Yes b) No

16.) Do you experience any ill-effects from soft-drink?

a) Yes b) No

17.) Do you face any problem to get it?

a) If Yes than why? .......................................................................................

b) If No than why? .......................................................................................

18.) What do you think about the future of soft-drink?

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Thank You for your valuable time and information

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