Dear Respondents,

I am doing UG course (BBA) in

DR.G.R.DAMODARAN COLLEGE OF SCIENCE, and part of my studies, I am
doing a research study BRAND VALUE. Kindly answer the following questions and
I assure that this purely for academic purpose.
_N.ASHWIN KUMAR

1.Name :

2.Gender: Male Female

3.Education qualification : UG PG School Diploma Others

4.What’s your age?

a) <20
b) 20-25
c) 25-30
d) 30-40
e) 40-50

5.Where do you prefer purchasing dress?

a) Local shops
b) Small showroom
c) Branded showroom
d) Online store

6. How long have been making purchase in branded showrooms?

a) Recently started buying
b) From past 4 to 5 years
c) For very long time
d) Always

7. Before making purchase in branded store, do you compare price between local
dealers and branded showroom?
a) Always
b) Often
c) Sometimes
d) Rarely
e) Never

8. What influences your purchase in branded products?

a) Brand name
b) Transparent
c) Price
 d) Easy availability

9. Awareness about brand through

a) Tv

b) Newspaper & Magazine

c) Family & friends

d) Banner

10. From where did you get knowledge about the brand?

a) Offers launched by the store

b) Recommendations from friends & retailers
c) Through magazines
d) Through social media

11. Do you buy branded products?

a) Yes always
b) Sometimes
c) Rarely
d) Never

12.Types of dress you prefer?

a) casual wear
b) Formal wear
c) Traditional wear
d) kids wear

13. Occasion for purchase of dress?

a) Festivals
b) Gifts
c) Offers
d) Weddings

14. Types of offers which you preferred while purchasing dress?

a) Price discounts
b) Percentage discounts
c) Value added offers
d) Gifts

S.n QUESTIONS 5 4 3 2 1
o
 15 Why do you prefer branded showroom for your
purchase?
(A) Wide verity of designs available
(B) Good quality products are available
(C) Stores are easily accessible and have more
outlets
(D) Provide good exchange offers
16 If purchase is made with local retailers what
would affect your purchase decision?
(A) Products can be purchased for credit
(B) The store is near to my locality
(C) The price is negotiable

(D) Products designs are comparatively low

(E) Chance of low quality products
17 What are the factors that you look in while
purchasing dress?

(A) Design
(B) Price
(C) Quality
(D) Brand image
(E) Variety
(F) Display
(G) Service
S.no Questions Highly satisfied neutral dissatisfied Highly
satisfied dissatisfied

18 How satisfied you are when you buy

dress in branded showroom?
19 How do you feel about Classic Polo?
20 How satisfied you feel with the service
of Classic Polo compared to other
brands?
21 How do you feel about the price of
cloths compared to other brands?
22 Do you find variety of collections in
Classic Polo showrooms?
23 Influence of brand name on purchase
decision ?
24. How familiar are you with the brand Classic Polo?

a) I buy the products on regular basis

b) I buy the products occasionally
c) I’ve heard of them, but never buy their products

25. Do you recommend Classic Polo to others?

a) Yes, always
b) Not mostly
c) Never
d) Based upon purchasing experience

26.Will you switch to your brand preference if you get some promotional scheme with
another brand?
a)Yes. b) No
27. Whether you satisfied with the service provided by the Classic Polo?

a)yes b)no
c)not frequently
d)not up to expected level

28. How Classic Polo treating their customers?

a) Very professional
b) Average
c) Disappointed
d) Want to improve

29. Do you prefer purchasing products of Classic Polo online?

a)Yes
b)No
30. What’s your ranking for Classic Polo (Highest from 5 to 1 the lowest)

a) 5
b) 4
c) 3
d) 2
e) 1