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5. Contextualization
6. Diversified data in real-life situations
7. Abounds with words and visuals
8. Internal analysis
5. Contextualization
A quantitative research involves all variables, factors, or conditions affecting the study. Your goal here is to understand
human behavior. Thus, it is crucial for you to examine the context or situation of an individual’s life—the who, what, why,
how, and other circumstances—affecting his or her way of life.
6. Diversified data in real-life situations
A qualitative researcher prefers collecting data in a natural setting like observing people as they live and work, analyzing
photographs or videos as they genuinely appear to people, and looking at classrooms unchanged or adjusted to people’s
intentional observations.
7. Abounds with words and visuals
Words, words, and more words come in big quantity in this kind of research. Data gathering through interviews or library
reading, as well as the presentation of data analysis results, is done verbally. In some cases, it resorts to quoting some
respondents’ answers. Likewise, presenting people’s world views through visual presentation (i.e., pictures, videos,
drawings, and graphs) are significantly used in a qualitative research.
8. Internal analysis
Here, you examine the data yielded by the internal traits of the subject individuals (i.e., emotional, mental, spiritual
characteristics). You study people’s perception or views about your topic, not the effects of their physical existence on your
study. In case of objects (e.g., books and artworks) that are subjected to a qualitative research, the investigation centers on
underlying theories or principles that govern these materials and their usefulness to people.
Directions: Name the type of qualitative research best suited for the following topics.
1. The Mangyans’ Burial Practices
2. Relatives of Typhoon Victims
3. The Effectiveness of the K–12 Curriculum
4. Spiderman: The Very First Film in the 21st Century
5. Philippines’ Political Party System: Then and Now
6. Filipino Caregivers in Japan
7. Travails of Senior Citizens at the LRT/MRT Stations
8. The Lone Grade VI Speed Reader of UST High School
9. Grade 11 Science Textbook
10. Student Activism Since the Marcos Era