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Before you hit the boutiques like Charizma, which offer you marvelous jewelry, take stock of
what she already has in her jewelry assortment. Unless she’s requested a selected piece, sort of
a cocktail ring or a tennis bracelet, do some sleuthing: does she already own a classic diamond
necklace? It’s a safe bet she would appreciate a pair of earrings to match. Also of note: will she
have a preference towards white, yellow, or rose gold? Are her items usually daring and
colorful or more understated? Finally, of utmost importance is considering her lifestyle. The
busy working wife and mom who favor streamlined, unfussy pieces and timeless, tailored looks
might not get as much use out of a statement-making collar necklace or cuff as her fashion-
obsessed, 20-something daughter.
Size Her Up
Of course, fine jewelry can be adjusted, but it helps to have a general idea of her size before
you shop.
Also worth considering is her frame size in general, as the scale is important—petite women
with delicate features may get overwhelmed by larger pieces, while tall, statuesque women are
sometimes better able to carry off the season’s trendy oversized styles.
Bring In Backup
For an important purchase, don’t be afraid to ask for help from the ones who know her best:
Her mother, sister or close friends.
Send snapshots of pieces you like before you buy, and never underestimate the power of a
woman’s perspective. If she has a favorite boutique or department store that she frequents, get
feedback from personal shoppers and sales associates on what jewels she’s been eyeing of late.
Make It Memorable
The most special pieces evoke strong memories of the person who gifted it and are often held
onto for a lifetime and passed down to future generations. For this reason, consider a bauble
with a sweet sentiment behind it, like a charm bracelet or a locket, or opt for a piece that
features the recipient’s birthstone— or her children’s birthstones—in a stunning setting. Add to
the experience by presenting the piece uniquely and unexpectedly—both packaging and setting
is the key.