Marketing Management CCA 3 Submission Guidelines Dec 2019

Following guidelines are to be followed for submitting the CCA 3 Assignment.

1. Submission Last date for the MM CCA3 is 12.12.2019 5 pm.

2. The same organization to be considered which was for CCA 1.
3. If the alone product was given before in CCA1, then you can take the bigger range of the
company for your marketing Mix analysis.
4. CO3 and CO5 will be evaluated through this CCA3.
5. Only computerized hard copy will be accepted.
6. Following Points to be included in the analysis report.
7. A. Marketing Mix- Analysis Two Sheets/Pages

Product range brief 50 words

Marketing Mix analysis Analysis points
Product life cycle of any all Mention the product in the respective phase and
the products company marketing strategies for that phase. 100 words

Product Mix Analysis Analyze Width, Length, depth Analysis and Do the Gap
analysis for recommendations 100 words
Pricing Analysis of the Pricing Analysis with objective and method-
company product range 50 words

Place Explain the type of distribution of the product done 50

words.

Promotion Explain the type of promotion element used by the

company
50 words

People Explain type of people in the organization, role and level

of involvement in the service experience
50 words

Process Explain the service process flow and what is the critical
factor in that for good service experience
50 words

Physical Evidence Explain elements of physical evidence for good service

experience
50 words
4.B marketing Mix Recommendations: One Sheet/Page.

Marketing Mix analysis Recommendations

Product life cycle strategies of all 50 words

the products in analysis

Product Mix Analysis Suggest width, line, depth based on gap analysis. 50 words

Pricing Analysis of the company Suggest pricing 25 words

product range

Place Suggest Place recommendations 25 words

Promotion Suggest Promotion recommendations 25 words

People Suggest People related recommendations 25 words

Process Suggest process related recommendations 25 words

Physical Evidence Suggest Physical evidence related recommendations 25 words