SWOT Analysis of Blogs

Enterprise 2.
0 & Social Media Strategies Blog

SWOT ANALYSIS OF BLOGS
1
SOCIAL SOFTWARE
AN ENTERPRISE
PERSPECTIVE
Copyright by Tobias Brenner and Milos Vujnovic http://milosvujnovic.blogspot.com
Enterprise 2.0 & Social Media Strategies Blog
2
Strenghs: Weaknesses:
Easy an budget friendly to maintain Good content is time expensive
Easy SEO Reputation takes time
Feedback mechanism Compliance issues
Transparent and authentic Loss in workplace productivity
Reduces impact of negative user- Hard to messure benefit
generated content
Opportunities: Threats:
Brand building Once stained, always stained
Knowledge sharing No passion for the topic
Savings from customer insights No search engine optimization is done
Establish an honest, credible voice in the Paralysis by committee
marketplace
Finding, hiring, and training great people
Clever bloggers read other blogs
3
Strengths:
Easy to maintain a budget friendly way of communication with customers
once installed, not many technical adjustments necessary. Further a blog produces no
or at most low costs
Easy way to get high reputation in search engines (easy SEO)
as blogs are often linked to other blogs, blogposts can generate good results in search
engines
Feedback mechanism; get positive and negative feedback from key customers since
it’s possible to answer on blogposts directly, this can be very helpful and makes it
possible to maintain community participation and interaction in form of discussions
Transparent and authentic
as a blog is written by individuals and can be commented by readers, the
communication is visible to all followers
Reduced impact from negative user-generated contentyou can answer to negative
developments directly
4
Weaknesses:
Good content is time expensive
since it’s necessary for a successful blog to continuously post new and valuable content, a
good blogpost can be very time expensive
Reputation takes time
for a blog to become popular, a long period of time can pass
Compliance issues
the top-management can have a critical standing towards blogs, because unwanted
insights could leak out of the company; social media guidelines needed
Loss in workplace productivity
since you need time to write a blogpost, there is less time for regular work assignments
Hard to measure benefit
the value of a blogpost can be difficult to determine relating to the companies need for
ROI
5
Opportunities:
Brand building
as an additional marketing channel for products and services blogs can help to
strengthen your brands reputation
Knowledge sharing
by commenting on blogposts, further knowledge can be generated and spread
Saving from customers insights
customers can comment directly their needs and ideas which leads to enhanced
customer loyalty
Establish an honest, credible voice in the marketplace
give your brand a human face through authentic communication
Finding, hiring, and training great people
good corporate bloggers are able to attract new potential employees
Clever bloggers read other blogs
Track what is being said about you or your company in the blogosphere and you have
just discovered next-generation focus groups
6
Threats:
Once stained, always stained
if you gain bad reputation it is very difficult to restore good reputation again
No passion for the topic
if you start a blog, be sure you know what you are talking about and what your readers
interests are
No search engine optimization is done
If you don’t do intelligent SEO, your blog efforts will not be worth a while
Paralysis by committee
if your authorization processes in the company are too complex, your blog will lack the
needed dynamic
7
Primary Goals
Personal Exchange of Communication
Knowledge Expert in Organisations
Management Knowledge
Individual Blogs for personal Blogs with strong
management of networking and expert
Social Design
information, relations communities

and identity
Group Blogs with individual Blogs for expert Blogs with informative
and social knowledge knowledge exchange and communicative
management in project and sense-making impact by experts
teams
Organisation Blogs with informative Blogs for intern and
facts/news for experts extern information
and communication
VIRTUAL IDENTITY OF TOBIAS BRENNER
8
Twitter http://twitter.com/TBrenner20
XING https://www.xing.com/profile/Tobias_Brenner5
LinkedIn http://de.linkedin.com/pub/tobias-brenner/24/75/838
Blog http://milosvujnovic.blogspot.com/
Diigo http://www.diigo.com/user/tobiasbrenner
Posterous http://tourismuszweinull.posterous.com/
Slideshare http://www.slideshare.net/tourismuszweinull
FriendFeed http://friendfeed.com/tobiasbrenner
Flickr http://www.flickr.com/photos/tbrenner20/
Google Profile http://www.google.com/profiles/109265581531075563279
Social Follow http://www.socialfollow.com/profiles/tobias-brenner/
VIRTUAL IDENTITY OF MILOS VUJNOVIC
9
Twitter http://twitter.com/MVujnovic
XING https://www.xing.com/profile/Milos_Vujnovic
Blog http://milosvujnovic.blogspot.com/
Diigo http://www.diigo.com/user/milosvujnovic
Posterous http://milosvujnovic-vfzo.posterous.com/
Slideshare http://www.slideshare.net/enterprisezweinull
Facebook http://www.facebook.com/milos.vujnovic
Google Profile http://www.google.com/profiles/MilosVujnovic82
Delicious http://www.delicious.com/enterprisezweinull

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Enterprise 2.

0 & Social Media Strategies Blog

information, relations communities

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