Assignment

Compare a Pakistani service social media with a UK service social media.

Course:
Service Marketing
Submitted to:
Sir Hafiz Muhammad Usman
Dated:
29th November, 2019
Submitted by:
Abdul Rahman-017
Gulfam Ashraf-181

DEPARTMENT OF MANAGEMENT SCIENCES

COMSATS, University OF ISLAMABAD, Lahore Campus

Compare and contrasting social media of two service providers of different
countries.
1. G Adventures (International)
a) About Us
G Adventures is the leader in small group, sustainable, adventure travel. Get closer to our
world, its people, their culture, and their way of life.
b) Company Overview
G Adventures is an adventure-travel pioneer, offering the widest selection of affordable
small-group tours, safaris and expeditions to more than 100 countries on all seven
continents. Powered by an international team of passionate travelers, the award-winning
trips embrace authentic accommodation, exotic cuisine and local transport to put you on
a first-name basis with the planet’s people, cultures, landscapes and wildlife. His
intimate, authentic and sustainable approach to small-group travel introduces travelers
to the highlights of a destination while offering the freedom to explore it on their own.
2. Discover Pakistan (National)
a. About
Discover Pakistan is a leading Tour Operator and adventure sports Company established
back in 2011. It is a group of young adventurers trying to prop up the quest with Rock
Climbing, Trekking, Hiking, Camping, Paragliding, Mountaineering, ice-climbing, rafting
and skiing across Pakistan. With committed professionals Discover Pakistan aspire to
provide quality services to our valued adventurers. We believe that quality in services or
sports is not what we put into it. It is what our cherished explorer gets out of it.
b. Company Overview
Our vision is to be more than a number 1 Tours & Adventure Sports Company that not
only provides the best services to adventure lovers under one umbrella, but a unique
experience of sharing bonds with our valued participants.
Our mission is to provide everyone from first-time participants to professionals with the
best of equipment, cooperation and fair chance of cooperative learning to all.
We are determined to continue our engagement with the people with positive travel
experiences delivered with a sagacity of tenderness, affability, and entity pride and group
fortitude.
 G Adventures Discover Pakistan

Opened Facebook page on January 1990. Opened Facebook page on November 2011

Operating in more than 100 countries just

Operating in just Pakistan
by bookings done by the page.
Having seven social media links i.e. fb,
Having four social media links i.e. fb, twitter,
twitter, google plus, Instagram, YouTube,
LinkedIn, Instagram
LinkedIn, Pinterest

Followers at Fb more than 1,300,000 Followers at Fb more than 400,000

Followers at Instagram more than 190,000 Followers at Instagram about 3000

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