Professional Documents
Culture Documents
Business Plan
Presented to the Faculty of
Senior High School Department
NOTRE DAME OF MARBEL UNIVERSITY
Alunan Avenue, Koronadal City, South Cotabato
In Partial Fulfillment
of the Requirements for the subject ENTREPRENEURSHIP
By
MIKEE ALVARADO
GERALDINE BAUTISTA
RENZO BUHIAN
AL-HAMID MIDTIMBANG
11 ABM 4
March 2019
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
GIL V. ARTATES
Adviser
Chairperson
Member
Member
Member
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
Table of Contents
I. Executive Summary 6-9
1.2 Market 11
1.5 Supply 13
1.11 Competition 16
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
2.6.1 Sources
2.6.2 Availability
2.7 Labor 25
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
4.2.1 Equity
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
Executive Summary
This project shows that a pens are essential in our lives, especially to
the students and employees. Highlighters also give a wonderful and useful
existence, this project is a handy pen and highlighter at the same time that
helps the market have an easy life. Having both in hand is very wondrous,
penmanship and successful in the business of pen industry not only in the
Mission
- to help the market have a handy pen and a unique product with a
affordable price
- To produce and provide to all the student and employees who can avail
dedication
Values
The core values will enlighten the consumers, hence the producer. These
will assess the manner and right conduct in promoting good relationship,
vis a vis. These will serve as guidance and motivation in the success of the
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
- Quality- a product that will give and entail the needs and satisfaction
without doubts.
- Passion- to show love of what you do for the best result for your fulfilment.
Purpose: This project aims to help everyone in terms of saving time and
money, instead of buying both at the same time and looking for a pen while
holding a highlighter while studying or vice versa, this project will help you
to save money, in just one product you can already use a pen and a
highlighter. This project helps the people to save money and time.
Objective
- give the best value of the product and ensure the satisfaction of the
customers/consumers
- to improve the the position in the local market and strengthen its brand
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
Sex: Female
Sex: Female
Sex: Female
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
Year started:2018-2019
Sex: MALE
Sex: Male
Mariana, Biro’s daughter believes that despite some critics that say the
those critics with, “Well, writing comes from the heart. If we can help the
hand to perform the task, what is wrong with that?” (Smith, 2008)
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
It was the ballpoint pen that created the idea that you can write anytime and
anywhere. Even with the use of smartphones, ballpoint pens can still be found in
just about every place. In fact, The Promotional Products Association International
(PPAI) recently completed a survey on pen use. It found that 73% of people still
carry writing instruments with them and that 83% use ballpoint pens daily (Keyser,
2012).
Bibliography
Keyser, N. (2012, August 16). Pens still an effective promotional marketing product.
Retrieved from http://ezinearticles.com/?Pens,-Still-an-Effective-Promotional-
Marketing-Product&id=7235616
Smith, D. (2008, June 15). It’s 70 today, but our favourite pen just keeps rolling
along. Retrieved from http://www.guardian.co.uk/technology/2008/jun/15/news
APPENDICES
Appendix A
Department Order No. 174, series of 2017 (DO 174), providing a new
is prohibited under the law. The first type is when (a) the contractor
does not have substantial capital or it does not have investments in the
principal. The second type is when the contractor does not exercise the
right of control over the performance of the work of its employees. While
Contracting Capacity; (b) ensuring compliance with all the rights and
benefits of the employees under the Labor Code; and (c) the obligation
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
review DO 174, ensure that its service contractors are compliant with
Appendix B
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
Exhibit
LOGO
PRODUCT
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
SECTION 1
MARKETING PLAN
ballpoint pen body is a pen which can be used for writing, the highlighter
marker is installed on the ballpoint pen body. The ballpoint pen with the
highlighter marker is simple in structure, and due to the fact that the
highlighter marker head is installed on the ballpoint pen body, a user can
and any place. The Strength of our product are: 1) Easy to carry, 2) Good
quality with affordable price, 3) Student can afford it easily, 4) It has a large
number of Varity of design, and 5) Its cap is easy to open. The Weaknesses
of our product are: 1) Most of the time its ink spread out after writing, 2)
While the users use it most of the time they find that it has lost it ball, 3)
New ball pen can’t write well so it needs to write sometime. After writing
price. Price is not so high or not so low. The price level is remaining now in
covered the large number of market share. 3) According to its price its
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
quality is much better. 4) enter into new categories, for example: Teens
designs, color and packaging. And for the Threats of our product are: 1)
New entries are now entering in the market, 2) Many local brands as well
as established brands are available at lower price, 3) Test and demand has
been changed. Some customers are shifting other type’s pen, 4) Difficult to
gender but it is also beneficial to people who are fond of writing & reading
New visitors (w/o making a purchase) which are the students, teachers,
and also other employees who always use ball pen and marker in making
MARKET AREA
The physical store of our product can be found in Koronadal City along
Alunan Avenue near in NDMU which is this will be saleable because it has
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
NDSSM
A
Cotabato
Gymnasi
South
um
U
Fiesta
Mart
COMPLEX
A
Enterprise
Yountrepr
NDMU
eneur’s
V
Laund
World
ry
NDMU
N
ha’s
Tris
TOTAL DEMAND
The total demand of this product may reach about 100-150 products
year of 2020.
Month: Demand
January 100
February 120
March 145
April 125
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
May 150
June 100
July 120
August 110
September 100
October 150
November 135
December 150
Hence, there are 4 weeks in each month and the producers will sell the
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
MARKET SHARE
The store will have 1-2% market sales monthly while the other company is
having a 1-10% of the total market sales of each organization in the end of
the year.
SELLING PRICE
customer will buy the product. The selling price will be computed by the
total expense and plus 20% of the total expenses so that it will a low cost to
the customers.
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
PROMOTIONAL MEASURES
something, they encourage customers to buy products they may not have
considered before.
holidays and festivals since most of the consumers getting crazy over a
good price.
product she/he buys, and after the 20th stamp, she/he is eligible for a free
one product.
And also we will make a commercial video for our product to promote it
PROMOTIONAL BUDGET
and email campaign, and of course for the budget of our samples, stamp
8%
Sample of products
Commercial
Commercial P 26,000.00
COMPETITION
The market might do compare and contrast the products from the other
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
competitors and the potential competitors will try and do their best to do
something that will get the attention and interest of the customers. The
1. Pilot Pens
stationery and jewelery, but is best known for its pens. It is the largest
companies like Japanese Pentel Co. and American Paper Mate. Pilot has
Africa, Germany and France. Most Pilot pens are made in Japan,
France and the US. Namiki, Pilot's fountain pens with maki-e
2. Faber Castell
of pens, pencils, other office supplies (e.g., staplers, slide rules, erasers,
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
3. Stabilo
Schwanhäusser family in 1865. Taking the first part from the family
name, the company was renamed Schwan Bleistift Fabrik and started
using the swan logo as one of the earliest trademarks. In 1909 the
surgeons for marking skin. During the Great Depression, Schwan had
three brands: Stabilo premium pencils for the most demanding users,
Othello pencils for mass markets and Swano non-toxic pencils for
children.
SALES FORECAST
Our store will have low sales at first because the main focus of the
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
company is that the product will be known in the market and eventually
the sales will grow and many customers will realize that the product is
Php100,000
80100
60000
Php50,000 40020
20100
Php-
JAN-MAR APR-JUNE JUL-SEPT OCT-DEC
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
SECTION 2
PRODUCTION PLAN
2-in-1 Easy Peasy Writes ballpoint pen with highlighter uses a batch
quantity of items to make and they are done in one batch. The number of
ballpoint pen with highlighter that is why batch production is fit for use.
Specifically, the following are the steps to produce the said product:
Step 2: In making the actual product, remove the highlighter from its body,
Step 3: Cut the storage of the ink of marker and the highlighter.
Step 4: Estimate the size of the storage of the ink and put the estimated
Step 5: Lock it and to completely set it, put the sticker to present the
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
The fixed capital of the company includes the materials used for
creating product, and the fare for the transportation used is also counted.
However, because of the fact that it is only a small business, the capital of
Capacity planning can help to determine how long the business will run
in a day and plays a vital role in decision making process. The planned
However, for the selling operation, it will be done in the given time of the
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
We are looking forward and planning for extending our business not
only inside the school premises but also outside the school. Not only in
Koronadal City but also in the other part of Region 12. Depending on the
Koronadal was the capital town of the province of South Cotabato when
it was first created under the RA No. 4849 on July 18, 1966. The municipal
government of the said place was operational back in January 1, 1948 with
8803, the place was converted into a competent city of the province now
growth center that is also the center of the province in terms of political,
business because this city took pride in its favorable geographical location,
rich human and natural resources, and potentials conducive for trade
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
Figure 2. A
map showing
the scope of
Koronadal City.
Figure 3. A
Detailed map of
Koronadal City
Showing its
Main Road.
Figure 4. Portion
of Koronadal
City’s Map
Showing NDMU
Complex.
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
Avenue, City of Koronadal since our target customers are students and the
most strategic area to sell our products are near the school premises.
Showing
2.6.1 Sources
The sources of the different raw materials are mainly found in the
2.6.2 Availability
Since the sources are mostly get from malls, the availability of other
raw materials is assured. The raw materials of the product can also be
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
2.7 Labor
The cost of labor will depend on the working hours of the workers.
sell the products before hiring some workers for us to gain income.
6:30 pm weekdays because students usually out from school 5:30, they
still have time to visit our store and buy theirs needs and 8:30 am -5:30 for
weekends.
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
given demand. Thus, the labor shall only meet such demand in every year.
Supplies such as glue sticks and other paste materials are used in
also plays a vital role in the production process, as well as the maintenance
of the facilities. These are the basic overhead expenses of 2in1 Easy-Peasy
The cost of 2in1 easy-peasy-writes ballpoint pen differs from the cost of
other types of pen since the two do not require the same amount of
production cost compared to other ball pen. That is why our products also
have different price from others. The cost shown below are the per-piece
SECTION 3
Owner
The table below shows the needed personnel in running the business.
Since the business is new to the industry, the owner can assume the
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
responsibilities and salary of the personnel. Listed below are the predicted
on their salary, to the SSS in order to avail its benefits. Benefits include a
sickness benefit for which an employee could have a daily cash allowance
Overtime Pay
circumstances: Regular Work Day, Holiday, Rest Day, and Night Shift (9:00
said day
materials used for the creation of the product 2in1 Easy-Peasy writes. The
company ensures that the materials are low cost, yet durable. Additional
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
there is possible to hire any more workers, and we need to have a big space
for our business. There will be fees for promotion and also the rent of the
Category Cost
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
SECTION 4
FINANCIAL PLAN
initial working capital before its operation. So that, we could market our
product well. The table below shows the business’ initial investments and
Investments
Item Description Amount Useful life Depreciation per
in years year
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
The total annual project cost is equal to Php 169,873.33 where we add
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
Income Statement
Youngtrepreneur’s Enterprise
Profit and Loss Statement
For the Year Ended December 31, 2019
Easy-Peasy Writes (0.05) ₱ 161,994.00
w/ black pen & Neon orange highlighter
Easy-Peasy Writes (0.05) ₱ 143,994.00
w/ black pen & Pink highlighter
Easy-Peasy Writes (0.05) ₱ 131,994.00
w/ black pen & Yellow highlighter
Total Sales ₱ 437,982.00
Easy-Peasy Writes (0.05) ₱ (108,000.00)
w/ black pen & Neon orange highlighter
Easy-Peasy Writes (0.05) ₱ (99,000.00)
w/ black pen & Pink highlighter
Easy-Peasy Writes (0.05) ₱ (87,000.00)
w/ black pen & Yellow highlighter
Total Sales Revenue ₱ (294,000.00)
Gross Profit ₱ 143,982.00
less: Operating Expenses
Rent Expense ₱ (24,000.00)
Supplies Expense ₱ (5,500.00)
Salaries Expense ₱ (144,000.00)
Depreciation Expense-Furniture and ₱ (1,620.00)
Fixtures
Depreciation Expense-Equipments ₱ (5,166.66)
Utilities Expense ₱ (18,000.00)
Advertising Expense ₱ (23,500.00)
Repairs and Maintenance Expense ₱ (2,000.00)
Licenses and Permits ₱ (1,920.00) ₱ (225,706.66)
Net Income before Tax ₱ (81,724.66)
Net Income After Tax ₱ 49,669.94
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
Youngtrepreneur’s Enterprise
Cash Flow Statement
For the Year Ended December 31, 2018
Cash Flow from Operating Activities
Cash Received from Sales ₱ 437,982.00
Cash Paid for cost of sales ₱ (294,000.00)
Cash paid for rentals ₱ (24,000.00)
Cash paid for Office Supplies ₱ (5,500.00)
Cash paid for Salaries ₱ (144,000.00)
Cash paid for Utilities ₱ (18,000.00)
Cash paid for Advertisement ₱ (23,500.00)
Cash Paid for Repairs and Maintenance ₱ (2,000.00)
Cash paid for licenses and permits ₱ (1,920.00)
Net cash inflow from Operating Activities ₱ (74,938.00)
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JMJ Marist Brothers
Notre Dame of Marbel University
SENIOR HIGH SCHOOL DEPARTMENT
City of Koronadal, South Cotabato
Balance Sheet
Youngtrepreneur’s Enterprise
Balance Sheet
For the Year Ended December 31, 2019
ASSETS
Current Assets
Cash ₱ 386,562.00
Total Current Assets ₱ 386,562.00
Non-Current Assets
Furniture and Fixtures ₱ 7,500.00
Less: Accumulated Depreciation- ₱ (1,620.00) ₱ 5,880.00
Furniture and Fixtures
Equipment ₱ 31,000.00
Less: Accumulated Depreciation- ₱ (5,166.66) ₱ 25,833.34
Equipment
Total Non-Current Assets ₱ 31,713.34
TOTAL ASSETS ₱ 418,275.34
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