Website Title: Super Ink Clothing Design and Accessories

Rationale

Online shopping is becoming increasingly popular for variety of reasons. There are certainly

outside factors such as increasing gas prices, difficulty in getting to traditional stores and hassles often

associated with shopping malls and other traditional stores to contribute to the increased interest in online

shopping. Consumers can get full information about the product with its reviews being passed by the

existing users. If one wants to by a product he/she is no longer limited to asking the friends and families

because there are many product reviews on the web which gives opinions of the existing users of the

product.

Now a day the life of the people is different. People feel uncomfortable and time consuming for

going crowded markets. So, E-Shopping as it saves lot of time. Online shopping is a process whereby

consumers directly buy goods, services etc. from a seller without an intermediary service over the

Internet. Shoppers can visit web stores from the comfort of their house and shop as by sitting in front of

the computer. Online stores are usually available 24 hours a day and many consumers have internet

access both at work and at home. So it is very convenient for them to shop Online. One of the most

enticing factors about online shopping, particularly during holiday season is, it alleviates the need to wait

in long lines or search from a store for a particular item. Variety of good is available in online. So the

researcher wants to know the preference of the consumers.

Creating an online shopping website which helps the owner to sell a product. It was

Franco B. Caballero who started on 2009, He started work as printing assistant then suddenly he

think what if I build a small business? then he start on a small printing area and he became

successful and then time goes on his business was emerge then now came up with the idea to

make an online shopping website to sell the product faster in a convenient way through internet.
Super Ink Clothing Design and Accessories gives us the power to create unique and engaging

customer shopping experience. As the goal of the application is ease of use and to provide an

interactive interface, extensive research has been done to gain an insight into the needs and

behaviors of various users. The working of the application is made convenient and easy to use

for the end user.

Introduction

Electronic Commerce or e-commerce is business transactions that take place by

communication networks. It is a process of buying and selling products, services, and
information over the computer network. E-commerce is a set of dynamic technologies,
applications and business process that link organizations, customers, suppliers, and communities
through electronic transactions and the electronic exchange of information products and services.

Electronic commerce that is conducted between businesses and consumers, on the other
hand, is referred to as business-to-consumer or B2C. This is the type of electronic commerce
conducted by companies such as Amazon.com.

Project Objectives

The objective of the project is to make an application in web base platform to purchase
items in an existing shop. In order to build such an application complete web support need to be
provided. A complete and efficient web application which can provide the online shopping
experience is the basic objective of the project. The web application can be implemented in the
form of web base view.

Project Overview
 The central concept of the application is to allow the customer to shop virtually using the
Internet and allow customers to buy the items and articles of their desire from the store. The
information pertaining to the products are stores on an Hayes Printing Company. The Server
process the customers and the items are shipped to the address submitted by them. The
application was designed into two modules first is for the customers who wish to buy the articles.
Second is for the storekeepers who maintains and updates the information pertaining to the
articles and those of the customers. The end user of this product is a departmental store where the
application is hosted on the web and the administrator maintains the database. The application
which is deployed at the customer database, the details of the items are brought forward from the
database for the customer view based on the selection through the menu and the database of all
the products are updated at the end of each transaction. Data entry into the application can be
done through various screens designed for various levels of users. Once the authorized personnel
feed the relevant data into the system, several reports could be generated as per the security.

Problem Statement

As online shopping became a trend nowadays the regular shops are losing their customers
to online brands. Customers have effortless shopping experience and saving time through
shopping online. For competing with those online brands, if shops are providing an online portal
where their customers can shop through internet and get the products at their doors it will
increase the number of customers.