Q)Explain what is Digital Marketing?

https://blog.hubspot.com/marketing/what-is-digital-marketing

Q) What are the various components of Digital Marketing?

https://www.webfx.com/blog/marketing/digital-marketing-components-5-elements-of-a-successful-
digital-marketing-strategy/

https://www.business2community.com/digital-marketing/12-components-of-a-digital-marketing-
strategy-01264922

Q) What are the advantages of Digital marketing over traditional marketing?

https://technians.com/blog/benefits-digital-marketing-over-traditional-marketing/

https://prowly.com/magazine/advantages-of-digital-marketing-over-traditional-marketing/

Q) Explain the importance of Digital Marketing for Marketers in today’s competitive

world.

http://www.klientsolutech.com/importance-of-digital-marketing-in-todays-scenario/

https://www.expert-seo-training-institute.in/blog/the-role-of-digital-marketing/

Q) Given the fact that the data charges are getting cheaper and the usage of data enable
phones are increasing in India, what do you think is the future of Digital Marketing in our
country?

https://www.singlegrain.com/digital-marketing/digital-marketing-trends-2020/

Q) What Is Social Media Marketing?

Defination:Social media marketing refers to the process of gaining traffic or attention through
social media sites.
Explainnation:
Social media itself is a catch-all term for sites that may provide radically different social actions.
For instance, Twitter is a social site designed to let people share short messages or “updates”
with others. Facebook, in contrast is a full-blown social networking site that allows for sharing
updates, photos, joining events and a variety of other activities.

We know that social media offers a huge marketing opportunity for your business, but we need
the right tools to make the most of it. The world’s biggest brands and most innovative agencies
have depended on our social media marketing tools since 2007.

Social media marketing (SMM) refers to techniques that target social networks and applications
to spread brand awareness or promote particular products. Social media marketing campaigns
usually focus around:

 Establishing a social media presence on major platforms

 Creating shareable content and advertorials
 Getting customer feedback throughout the campaign through surveys and contests

Social media marketing is perceived as a more targeted type of advertising and is therefore
believed to be very effective in creating brand awareness.

Social media presence is a necessity for many customer-driven enterprises as it provides more
immediate connection between the customer and the seller. Moreover, campaigns spread through
social media are believed to have more resonance(importance) because they are usually
discovered through links shared by trusted sources.

Q) Advantages of Social Media Marketing?

https://coschedule.com/blog/benefits-of-social-media-marketing-for-business/

Q) Disadvantages of Social Media Marketing?

https://www.wisitech.com/disadvantages-of-social-media-as-a-marketing-tool/

https://www.rootsofaction.com/disadvantages-of-social-networking/

Q)What is Social media Analytics?

https://searchbusinessanalytics.techtarget.com/definition/social-media-analytics

https://www.techopedia.com/definition/13853/social-media-analytics-sma

https://www.netbase.com/blog/what-is-social-media-analytics-why-is-it-important/
Q) What are the various tools of Social Media?

https://contentmarketinginstitute.com/2018/08/best-social-media-tools/

https://blog.wishpond.com/post/115675437113/social-media-tools

Q) Social Media is best tool for consumer engagement in today’s time of high media
fragmentation. Give your views with suitable examples.

https://socialnomics.net/2017/07/14/the-role-of-social-media-in-customer-engagement/

https://blog.hootsuite.com/social-media-engagement/

Q)What according to you are the reasons for the growing importance of Social Media for
Brands and their Marketers? Explain in detail with suitable examples?

https://www.contentfac.com/9-reasons-social-media-marketing-should-top-your-to-do-list/

https://www.digitaldoughnut.com/articles/2018/february/7-reasons-why-social-media-marketing-is-
important

Q) What are the 6 questions that a brand needs to answer while arriving at a social media
strategy? Explain the 6 questions in brief.

https://www.addthis.com/academy/questions-about-social-media-strategy/

https://www.dharilo.com/2018/02/21/7-questions-ask-answer-building-social-media-
strategy/#.Xb7OctIzZ1s

Q) what is search engine optimization?

Q)what do you understand by search engine optimization?

Q)Advantages & disadvantages of search engine optimization?

https://moz.com/learn/seo/what-is-seo

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,”
“organic,” “editorial” or “natural” search results on search engines.

https://searchengineland.com/guide/what-is-seo
Q) what is search engine Marketing?

https://www.optimizely.com/optimization-glossary/search-engine-marketing/

Q) what is search Affiliate Marketing?

https://www.quora.com/What-is-affiliate-marketing-in-Digital-Marketing

https://searchengineland.com/search-affiliate-marketing-making-them-work-for-you-41028

Q) benefits of email marketing/

https://www.lyfemarketing.com/blog/benefits-email-marketing/

https://www.business2community.com/email-marketing/top-10-benefits-of-email-
marketing-02160067

https://www.pure360.com/10-benefits-of-email-marketing/

Q) Explain what is Mobile Marketing?

https://www.marketo.com/mobile-marketing/

https://www.investopedia.com/terms/m/mobile-marketing.asp

Q)What are the advantages & disadvantages of Pay Per Click?

https://www.cyberclick.es/numericalblogen/ppc-or-pay-per-click-how-it-works-advantages-and-
examples

https://www.primeview.com/blog/pay-per-click-advertising-advantages-disadvantages/

https://www.nibusinessinfo.co.uk/content/advantages-and-disadvantages-pay-click-advertising

Q)what are advantages & dis of Ecommerce?

https://magnetoitsolutions.com/blog/advantages-and-disadvantages-of-ecommerce

https://www.oberlo.in/blog/20-ecommerce-advantages-and-disadvantages

https://www.advantages-disadvantages.co/advantages-and-disadvantages-of-e-commerce/

Q) what do mean by google analytics?

https://www.monsterinsights.com/how-does-google-analytics-work-beginners-guide/

Q) What are you views on having a good website design for a brand or organization?
https://www.linkedin.com/pulse/10-benefits-having-good-website-hardeep-grover

https://www.webfx.com/web-design/why-is-web-design-important.html

Q) What are your views on the growing popularity of Instagram? Why do you think many
youngsters today are taking more to Instagram rather than Facebook.

https://www.convinceandconvert.com/baer-facts/9-reasons-instagram-will-overtake-facebook/

https://www.theguardian.com/technology/2018/jun/01/facebook-teens-leaving-instagram-
snapchat-study-user-numbers

Q) Why is Instagram most popular amongst the fashion brands as medium of

communications? Explain with examples.

https://www.socialpilot.co/blog/instagram-over-other-social-media-platform

https://economictimes.indiatimes.com/tech/software/stream-engine-what-goes-on-behind-
delivering-contents-on-ott-platforms/articleshow/71869602.cms