DECLARATION

I, Ms. JOTSNA BABARAO TELGOTE hereby declare that this project report is the record of
authentic work carried out by me during the period from January 2019 to March 2019 and has not been
submitted to any other University or Institute for the award of any degree / diploma etc.

Signature

Name of the student: JOTSNA TELGOTE

Date:

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 CERTIFICATE

This is to Certify that Ms. Jotsna Telgote of MGM’s Institute of Management Studies & Research has
successfully completed the project work titled CORPORATE SOCIAL RESPONSIBILITY OF AMUL
in Partial Fulfillment of requirement for the completion MMS as prescribed by the University of
Mumbai. This project report is the record of authentic work carried out by her during the period from
January 2019 to March 2019 . She has worked under my guidance.

Signature

Name: Prof. Shija Abhilash

Project Guide (Internal)
Date :

Counter signed by

Signature

Name: Prof. Ashwini Arte

Director
Date :

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 Acknowledgement

I would like to express my special thanks of gratitude to all those who have provided me with
guidance and assistance in doing this project.

I respect and Thanks Prof.. Shija Abhilash, for providing me an opportunity to do the project on
corporate social responsibility of AMUL and giving me all support and guidance which made me
complete the project duly. I am extremely thankful to her for providing such a nice support and
guidance although she had busy schedule managing the department.

Last but not the least, I would like to extend my thanks to MGM Institute of Management Studies &
Research, Navi Mumbai for allowing me the opportunity for doing this project.

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 EXECUTIVE SUMMARY

The businesses houses started realizing that they would have to rise over and above the
profitability and take care of all those associated with their survival in the society directly or
indirectly. This realization resulted into the concept of Corporate Social Responsibility (CSR).
This research paper moves around developing an understanding about the corporate social
responsibility (CSR), delving into its concept and finding out its scope taking the case study of
the AMUL Group under Mr. Varghese Kurien who has exemplified the sense of responsibility
towards the upliftment of common masses and protection of the environment and development
of the nation. The Amul Model was the main contributor to the beginning of the White
Revolution. The revolution led to India becoming the country with the most milk production in
the world. It also helped reduce malpractices carried out by merchants and milk traders. The
White Revolution was a huge contribution to the alleviation of poverty and famine levels from
levels that were dangerously low. The cooperative structure of the Amul Model is three-tier. The
Village Dairy Cooperative Society is affiliated with the District Cooperative Milk Producers'
Union that, in turn, is linked with the State Cooperative Milk Federation. This structure allows
various functions to be delegated across the three tiers. For example, milk collection is carried
out at the Village Dairy Society level, milk procurement and processing takes place at the
District Milk Producers' Union level and milk and milk products marketing occurs at the State
Milk Federation tier. Designating the functions in such a way avoids the problems of internal
competition and ensures that the economies of scale are achieved. Impacts of the Amul Model.
This three-tier model has led to India increasing its production of milk by 40 million metric
tonnes. The model has been instrumental in improving the economy of India. However, it has
also introduced on a much bigger scale, an ingredient that has helped improve the health and
nutrition of many within the country.

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