MAHATMA GANDHI MISSION’S

INSTITUTE OF MANAGEMENT STUDIES &

RESEARCH
MGM Educational Campus, Sector 1, Kamothe – 410
209

PROJECT REPORT

“CORPORATE SOCIAL RESPONSIBILITY OF TATA”

SUBMITTED TO

MGM’S INSTITUTE OF MANAGEMENT

STUDIES & RESEARCH, NAVI MUMBAI

BY

Omkar Suryakant Sapkal

Roll No: 21

Batch No: 2020-21

IN PARTIAL FULFILLMENT OF

MASTER OF MANAGEMENT STUDIED

UNIVERSITY OF MUMBAI

April 2021
 INDEX

SR. NO. CONTAINS PAGE NO.

I Declaration 3

II Certificate 4

III Acknowledgement 5

IV Introduction 6

V Objectives 8

VI Company Profile 9

VII CSR Activities of Wipro 12

VIII 24
Awards and Recognition

IX Conclusion 27

X References 28
 DECLARATION

I, Mr. OMKAR SURYAKANT SAPKAL hereby declare that this project

report titled “Reliance Foundation Corporate Social Responsibility” has not
been submitted to any other University or Institute for the award of any degree /
diploma etc. the record of authentic work carried out by me during the period.

OMKAR SURYAKAT SAPKAL

Date:
 Certificate

This is to certify that Mr. OMKAR SURYAKANT SAPKAL of MGM’s

Institute of Management Studies & Research has successfully completed the
project work “Reliance Foundation Corporate Social Responsibility” in
partial fulfillment of requirement for the completion MMS as prescribed by the
University of Mumbai.
This project report is the record of authentic work carried out by him during the
period from JANUARY 2021 – MARCH 2021. He has worked under my
guidance.

Counter signed by

Dr. Shija Abhilash Dr. Ashwini Arte

Project Guide (Internal) Director

Date: Date:
 Acknowledgement

I have taken efforts in this project titled “Reliance Foundation”. However, it

would not have been possible without the kind support and help of many
individuals and organizations. I would like to extend my sincere thanks to all of
them.

I am highly indebted to my director DR. ASHWINI ARTE and my mentor DR.

SHIJA ABHILASHA for their guidance and constant supervision as well as for
providing necessary information regarding the project & also for their support in
completing the project.

I would like to express my special gratitude and thanks to industry persons for
giving me such attention and time.

My thanks and appreciations also go to my colleague in developing the project

and people who have willingly helped me out with their abilities.

Thanks again.

Sincerely,

(Omkar Suryakan Sapkal)

 OBJECTIVES OF THE STUDY

The study is intended to achieve the following objectives:

• The main purpose of the study is to analyze the corporate social responsibility
(CSR) activities carried out by Indian private (RIL).

METHODOLOGY

In this project have followed descriptive method of study:

1. Here project analysis is made by collective secondary data from

different websites, journals, etc.

2. These data are very useful for the theoretical, conceptual and
organization background analysis.

3. Detailed analysis of data’s is made by plotting different graphs and tables.

 Introduction

Corporate social responsibility (CSR) is a form of business self-regulation to

incorporate social and environmental concerns. It represents a business model that
adheres to laws, ethical standards, and international norms.

As part of the business model, businesses have to take into account the impact of their
activities on the environment, employees, communities, stakeholders, and other
members of the public. In short, CSR represents the deliberate inclusion of the
public’s interest in a business’ decision making to ensure a triple bottom line that
considers the planet, people, and profits.

In general, CSR involves some kind of standardized reporting that allows the business
to collect information on how it is making progress on various fronts. Businesses that
engage in CSR typically focus on some or all of the following:

 Environment: This requires a look at the environmental impacts of products and

services, as well as what the business does outside the company to improve the
environment.

 Employees: It’s important to ensure that all employees are cared for adequately.
Businesses usually focus on workplace conditions, benefits, living wages, and
training.

 Communities: Engaging the surrounding communities is an important part of not

just creating good human capital that can serve the business, but also securing a
reputation that can further establish the business.

 Regulations: Respecting regulations to the fullest and often exceeding them is part
of being socially responsible.

 Crisis Preparedness: Being ready to address business crises and ensure safety for
employees and surrounding communities is critical. Having plans ready and tried
are important in ensuring minimal losses during times of crises.
Need for Corporate Social Responsibility

There are many situations where social responsibility of a business becomes

necessary. Few of these situations which show the need for Corporate Social
Responsibility are discussed below.

1. A societal approach to business is the contemporary business philosophy, which

demands business organizations to be responsive to the social problems.

2. As a result of globalization of business, global companies and MNCs operate in a

big way in their host countries. In order to establish a good corporate image, they
include social responsibility as a corporate objective. Indigenous companies are
forced to follow suit for maintaining their corporate identity.

3. In the terms and conditions of collaborations agreements, very often, social welfare
terms are included which necessitates the collaborating company to take up social
responsibility of business.

4. On the basis of legal provisions, companies have to concentrate on social

problems. For example, an industrial organization in India must obtain a
certification from Pollution Control Board.

5. Corporate donations of social welfare projects of approved NGO’s are exempted

from income tax in India.

6. An organizations commitment to social responsibility creates a good corporate

image, and there by a better business environment.

7. Social responsibility of business enables the organization to improve its product

positioning and thereby improve its market share.

8. Very often situations demand due to natural calamities, accidents and so on. For
example, gas leak at the Union Carbide plant in Bhopal, wherein the company had
to monetarily compensate through medical treatment.
Importance of CSR

1. It is a moral obligation

 Domestically – businesses need to give back to the communities and nations that
provided them the opportunity to succeed.
 Globally – economic and security concerns/events can immediately have a negative
global impact. Investing, developing, and doing-no-harm will strengthen all sectors of
business.

2. Engage customers/ clients

 Building relationships and rapport with both customers and clients is obviously
important within any company and having a social responsibility policy can impact
this.
 Using CSR can also help you engage with your customers in new ways. Since the
message of CSR is about something ‘good’ it can often be an easy way to connect
with your customers or clients
 Creating this positive relationship with customers/ clients and the wider community
can lead to potential increase in sales and rising profits.

3. Improve company brand

 Being socially responsible can strengthen both a company’s brand and image. As
mentioned, the public perception of a company is critical to client confidence. By
portraying a positive image through taking part in CSR projects, a company can make
a name for itself for not only being successful in what they do but by being socially
conscious too.
 Also, by engaging actively and positively within the community, companies’
employees could be interacting with potential customers, indirectly marketing the
company in the process.
 Companies that actively promote their social responsibility activities, can take steps to
publicise these efforts through the media. Getting the word out about corporate
donations, or other CSR initiatives is a powerful branding tool that can help build
publicity, for you in both online and print media.

4. Employee engagement
 Employees tend to perform better when they engage in socially responsible activities.
Good CSR programmes are proven to effectively build leaders and team members
more economically than things such as training and conferences.
 People also want to work at a company who have CSR ambitions in place – as a
company’s greatest asset is its people. Corporate responsibility can help a company to
build the best team possible as companies which demonstrates impact initiatives, will
have an easier time recruiting talent!

5. Social good encourages innovation and collaboration

 When employees engage in social good activities, it is proven that they become more
innovative and collaborative.
 A lot of skills can be developed when taking part in any kind of CSR activity and
beyond this, employees are able to learn about potential clients, develop their
communication skills, improve leadership and gain invaluable local insights.
 In turn, these new skills can develop within the workforce and allow the company to
flourish within its market. If the employees are happy, their work will be of a higher
quality.


PROFILE OF RIL

 Reliance Industries Ltd is an India-based company. The company is India's largest

private sector company on all major financial parameters. They are the first
private sector company from India to feature in the Fortune Global 500 list of
'World's Largest Corporations' and ranks 117th amongst the world's Top 200
companies in terms of profits. The company operates world-class manufacturing
facilities across the country at Allahabad, Barabanki, Dahej, Hazira, Hoshiarpur,
Jamnagar, Nagothane, Nagpur, Naroda, Patalganga, Silvassa and Vadodara.

 The company operates in three business segments: petrochemicals, refining, and

oil and gas. The petrochemicals segment includes production and marketing
operations of petrochemical products. The refining segment includes production
and marketing operations of the petroleum products. The oil and gas segment
includes exploration, development and production of crude oil and natural gas.
The other segment of the company includes textile, retail business and special
economic zone (SEZ) development. In the year 1966 the RIL was founded by
Shri Dhirubhai H.Ambani, it was started as a small textile manufacturer unit. In
May 8, 1973 RIL was incorporated and conformed their name as RIL in the year
1985. Over the years, the company has transformed their business from
manufacturing of textiles products into a petrochemical major.
RIL, Tatas most admired cos for CSR activities
Corporate behemoth Reliance Industries and two Tata Group firms -- Tata Motors
and Tata Steel -- have emerged as the country's most admired companies for their
corporate social responsibility initiatives, says a survey.

According to a survey by global consultancy firm The Nielsen, RIL is on top

followed by Tata Motors and Tata Steel as the most admired companies by
stakeholders for their CSR initiatives.

The business benefits of corporate social responsibility

Corporate social responsibility (CSR) isn't just about doing the right thing. It means
behaving responsibly, and also dealing with suppliers who do the same. It also offers
direct business benefits.

Building a reputation as a responsible business sets you apart. Companies often favor
suppliers who demonstrate responsible policies, as this can have a positive impact on
how they are perceived by customers.
RELIANCE FOUNDATION

A comprehensive approach towards community development RIL implements a

number of its community development initiatives through Reliance Foundation
(RF). RF has a comprehensive approach towards community development with
focus on five pillars of Rural Transformation, Education, Health, Urban Renewal
and Arts, Culture and Heritage. Through various initiatives under these core areas,
the Foundation strives to bring a synergetic approach towards community
development.

 Reliance Foundation BIJ- Bharat India Jodo

 Information services
 Health Programs
 Reliance Foundation Drishti
 The Dhirubhai Ambani Scholarship Program
 Sports for Development Arts, Culture & Heritage Disaster Response
 Environmental Sustainability.
 Affordable solutions for healthcare
through improve access, awareness
Health and health seeking behavior

Creating sustainable livelihood solutions,

Ruler transformation addressing poverty, hunger and malnutrition

Access to quality education, training

Education and skill enhancement

Environmental sustainability,
ecological balance, conservation of
Environment
natural resources

Protection and promotion of India’s

Arts, Heritage and Culture art, culture and heritage

Managing and responding to disaster

Disaster Response

RIL HAS IDENTIFIED 6 FOCUS AREAS

1. HEALTHCARE
• To address issues around affordability and accessibility of quality healthcare and
bring about improvement in awareness and health seeking behavior in various parts
of India, enabling a better living, through initiatives such as:
• Primary, secondary and tertiary care facilities
• Conducting need-based health camps and providing consultation, medicines etc.
• Working on maternal and child health
• Behavioral change for improved mother and child health
• Improving healthcare delivery through innovative outreach programs
• Working for the visually impaired.
• Working in the areas of Communicable and non-communicable diseases.
• Using technology for training, competency evaluation and clinical decision support
for medical professionals with a view to improve quality of healthcare.

HEALTH PROGRAMMES
The ‘Health for all’ initiative focuses on the provision of good quality primary care
through its mobile and static medical units and caters to the needs of the lower income
group families in the area. It also aims at establishing an effective referral system to
streamline the flow of patients to the higher centers of care. More than 350,000
individuals have enrolled for the services and nearly 52,600 patients have benefitted
from the services within one and half years of initiating the program. Similar mobile
medical units are operating in Uttarakhand and Madhya Pradesh. More than 14,300
patients from nearly 150 villages in Madhya Pradesh and Uttarakhand have benefitted
from the services of the mobile medical units in this year.

RELIANCE FOUNDATION DRISHTI

The Drishti programme aims at improving the lives of visually impaired.
Implemented in association with the National Association for the Blind, the
programme has transformed the lives of 1200 cataract affected individuals through
successful corneal transplants this year (12,839 cataract surgeries since inception).
Other initiatives like the Braille newspaper and calendar and campaigns to promote
eye donation are also integral aspects of the Drishti programme.

RIL started the ‘Change Agents for Safety Health and Environment’ (CASHe)
programme a decade ago. Over the years, the
CASHe programme has evolved a movement
encompassing the into entire enterprise with
thousands of improvement projects. The
programme has been instrumental in creating a
culture of implementing health, safety and
environment projects on a priority basis. This
programme has helped to improve the Company’s performance on the occupational
health and safety front. It has been recognised in various international forums like the
International Occupational Health Congresses held in Italy, South Africa and Mexico.

During the year, RIL has also implemented a unique programme called ‘Task Based
Health Risk Assessment’ (TBHRA).

DHIRUBHAI AMBANI HOSPITAL

During the year, the Dhirubhai Ambani Hospital at Lodhivali, Maharashtra engaged
significantly to improve the quality of life in surrounding communities. Medical
diagnostic camps were arranged in nearby areas for providing medical consultation,
diagnosis and medicines to the needy. During FY 2013-14, 13 medical camps were
conducted. In addition, during the year, the following initiatives were taken for
providing healthcare facilities to the local
• Medical care was provided to 54 road accident trauma patients free-of-cost or at
highly subsidised rates
• An Orthopedic camp for Osteoporosis patients was conducted at Dhirubhai
Ambani Hospital at Lodhivali, where 70 persons were attended.
3,552 HIV/AIDs patients were provided free consultation, counselling, investigation
and treatment till 31st March 2014 at the ART Clinic of Dhirubhai Ambani Hospital at
Lodhivali.

2. EDUCATION
• To work on several educational initiatives to provide quality education, training,
skill enhancement for improving the quality of living and livelihood. Initiatives are
aimed at:
• Promoting primary and secondary education
• Enabling higher education through merit cum means scholarships, including for
differently abled across the country.
• Using sports as a tool for development of students in both urban and rural settings
• Promoting higher education including setting up and supporting universities
• Skill development and vocational training

To build a rich pool of human resources for India, RIL has developed its own network
of 12 schools in and around the manufacturing units of the company at Jamnagar
Surat, Vadodara, Patalganga, Nagothane and Nagpur benefitting more than 15,000
students. These schools promote the education among the children of the
underprivileged communities. The J .H. Ambani School at Patalganga provided
education to many underprivileged children from nearby villages in Lodhivali during
the current year.

To attract children to attend school and foster a love for knowledge among them,
several initiatives were taken during the year. These included construction of a school
building at Meghpar village in Jamnagar; construction of exclusive girls' school at
Motikhavdi ; distribution of school benches at Nagothane ; providing school kits at
Jamnagar; distributing school bags to children at Nagpur and Silvassa and providing
notebooks and uniforms to schoolchildren of Gadimoga and Bhaira vapalem
Panchayat. Also, financial support was extended to ‘Bruhad Gujarat Sanskrit Parishad'
for imparting knowledge on Sanskrit, Karmakand and Astrology.

GIRLS’ EDUCATION INITIATIVE

RIL Jamnagar supported the Government of Gujarat’s drive to promote girls’

education. Approximately 1,600 school kits were distributed in the villages to
encourage enrollment of girls in schools. More than 1,500 kits are distributed in 42
villages of Jamnagar and Lalpur talukas every year since 2006. This has resulted in a
remarkable rise in enrollment of girls in the first standard.

Construction of girls’ primary school at the Moti Khavdi village in the vicinity of
Jamnagar Complex was undertaken during the year at the behest of villagers. A two-
story building with the necessary facilities has been constructed. The school building
is earthquake resistant, and has the provision for vertical extension.

Furniture and computers were provided to Moti Khavdi Boys’ Primary School. Ten
computers were donated to the primary school at Kanalus village.In Ranchi and other
places of Jharkhand, school benches were provided to various schools according to
requirements.

THE DHIRUBHAI AMBANI SCHOLARSHIP SCHEME

Good education, without doubt, is one of the main cornerstones for building a
successful and prosperous society. The merit cum means scholarship by RF ensures
that students get an opportunity to follow their dreams without worrying about the
financial implications of pursuing higher education. The scholarship programmed
supports the top scoring Higher Secondary students from financially weak
backgrounds and physically challenged students from across all states and union
territories of India to pursue education at college level. A total of 393 scholarships
have been awarded this year of which nearly 50% were awarded to girls and
111 to students from physically challenged category. The programmed has
positively influenced the lives of more than 10,000 young scholars and their families
so far. RF organised the Dhirubhai Ambani scholarship award ceremony at Mumbai
to award the scholarships to selected students in January 2014.

3. RURAL TRANSFORMATION
- To work towards bridging the developmental gap between rural 'Bharat' and urban
India by improving livelihood, addressing poverty, hunger and malnutrition. Key
initiatives include:
- Supporting Farm and non-farm livelihoods
- Improving water conservation and rain-water harvesting
- Developing community-based initiatives like VFAs and producer companies
towards building capacity of the community and ensuring sustainability.
- Using technology towards delivering need-based information for improving quality
of life.
- Improving food security and enhancing nutrition
- Developing Community infrastructure

Billionaire Mukesh Ambani- run Reliance Foundation has undertaken a CSR

initiative on rural transformation, which covers 24 of the poorest pockets across 10
states, engaging 20,000 farming households from 250 villages. For the initial phase,
24 pockets across Gujarat, Rajasthan, Madhya Pradesh, Chhattisgarh, Odisha,
Jharkhand, Maharashtra, Andhra Pradesh, Karnataka and Tamil Nadu were selected.

Reliance Rural Development Trust (RRDT)

RRDT during the year worked in 266 villages, constructing 173 Anganawadi
buildings, 88 concrete roads and other rural facilities.

RELIANCE FOUNDATION BIJ- BHARAT INDIA JODO

With the aim of bridging the rural-urban divide, the rural transformation initiative
RF BIJ supports marginal farmers by ensuring livelihoods and supporting them in
their journey out of poverty. While the program aims at de risking farming and
making the community self-sufficient, it also aims at contributing towards
conservation of nature and promoting sustainable farming practices. Launched in
2010, the RF BIJ programme has come a long way and has its presence in 19 agro
ecological zones spread over 11 states in the country.

Working on the three core pillars of direct action, participatory approach and
sustainable development, RF BIJ reaches out to the most deserving communities
characterised by low rainfall, rainfed agriculture, large tracts of cultivable
wastelands and high poverty index. Today more than 460 Village Farmer
Associations (VFAs) are being actively involved in the process of bringing about a
change in the lives of nearly 40,700 farming households through its initiatives. Close
to 15,600 hectares of land have been redeveloped under the Dharti farm initiative
this year taking the cumulative land development since inception of the programme
to over 31,000 hectares. Another significant intervention under the RF BIJ initiative,
Reliance Nutrition Garden has positively influenced the nutritional intake

RIL ensures its presence is established right from the commencement of the
initiatives. RIL collaborates with communities from need identification stage to
project implementation. The Company involves the community in decision-making
process, right from the problem identification stage till implementation. The
extensive engagement with the community establishes joint ownership of projects.
All concerns are amicably addressed and the initiatives are adopted since they are
designed as per the identified and prioritised needs of the communities, implemented
with the active participation of the communities and progress is jointly evaluated
with the community representatives.

4. ENVIRONMENT

To enable enhanced livelihood and quality of life, promote environment

sustainability through various initiatives for:

• Ecological sustainability
• Promoting biodiversity
• Conservation of natural resources
• Maintaining quality of soil, air and water
• Promoting renewable energy
• Developing gardens and river fronts
• Protection of national heritage, art and culture

RIL, in its journey towards environmental excellence, continues to achieve new

milestones. Its efforts are directed to achieve environmental performance beyond
compliance through adoption of global best practices.

During the year under review, several initiatives were taken at manufacturing sites to
improve the environmental performance and reduce the environmental footprint.
Some of them are: Environment protection and awareness drives Green Cover in
surrounding villages

ARTS, CULTURE & HERITAGE

To work towards preserving the rich heritage, arts and culture of India for its future
generation and make conscious efforts to ensure its continuity and enhance avenues
for livelihoods of traditional artisans and craftsmen. Key initiatives include:

Working towards protecting and promoting India's art, culture and heritage through
various promotional and developmental projects and programs. Support and
promotion of artists and craftsman Promotion and preservation of traditional art and
handicraft Documenting India's rich heritage for the benefit of future generations.

Reliance Foundation focuses on preserving the rich heritage, arts and culture of
India for its future generations and has made conscious efforts to contribute towards
preserving the same. RF continued to support specific programs to promote Indian
art.

DISASTER RESPONSE
Reliance Foundation has a capacity to respond to disasters in a timely manner and
engage directly with the affected communities busing its experience of working
closely with the communities. When Uttarakhand was affected by massive floods in
June 2013, RF was one of the first organisation to lend a supporting hand. RF relief
efforts reached the unreached that were cut off post the disaster. RF supported the
rescue and relief operations by ensuring supply of relief material and prompt medical
support. RF deployed a team of 20 doctors and 50 development professionals to reach
out to more than 100 villages in Uttarakhand in the period following the disaster. RF
constructed 50 family shelters, distributed more than 5,500 relief kits and conducted
medical camps that benefitted more than 8000 patients in the months following the
calamity. RF is committed to continue the efforts in Uttarakhand and has deployed two
full time teams to streamline its efforts at Rudra prayag and Uttarkashi. RF is also
committed to reconstruct some of the affected schools and houses in Uttarakhand.

THE BENEFITS OF CSR:

 A good reputation makes it easier to recruit employees.
 Employees may stay longer, reducing the costs and disruption of recruitment and
retraining.
 Employees are better motivated and more productive.
 CSR helps ensure you comply with regulatory requirements.
 Activities such as involvement with the local community are ideal opportunities to
generate positive press coverage.
 Good relationships with local authorities make doing business easier. Understanding
the wider impact of your business can help you develop new products and services.
 CSR can make you more competitive and reduces the risk of sudden damage to your
reputation (and sales). Investors recognize this and are more willing to finance you.
 CONCLUSION
Corporate Social Responsibility is essential in India as more than 65% of
population is living in rural areas. There are huge differences between urban and
rural India in terms health care facilities, education levels, infrastructure, housing,
nutritious food, awareness on their rights of protection, etc. In India, the concept
of CSR is governed by clause 135 of the Companies Act, 2013 encourages
companies to spend at least 2% of their average net profit in the previous three
years on CSR activities. CSR is viewed as vital tool for improving their
competitive edge over their opponents. India is the first country in the world
which made CSR compulsory for business houses as per companies act -2013.
The corporate sector in India has to share responsibility with government for
promoting the community development.

Social welfare and community development is at the core of Reliance's CSR

philosophy and this continues to be a top priority. Reliance embraces responsibility
for impact of its operations and actions on all stakeholders including society and
community at large. It revolves around our deeply-held belief in the principle of
symbiotic relationship with the local communities, recognizing that business
ultimately has a purpose - to serve human needs. Close and continuous interaction
with the people and communities in and around the manufacturing divisions has
been the key focus while striving to bring around qualitative changes and
supporting the underprivileged.

Reliance Industries Limited process the environment initiatives, education

programs, health care programs, rural development program, etc. at their own
working community for enhancing the quality life of the company’s employees and
maximizing the shareholders profit. Although, CSR approach owes indispensable
positive impacts to the society.

Reliance also supports and partners with several NGOs in community development
and health initiatives. Besides focusing primarily on the welfare of economically
and socially deprived sections of society, Reliance also aims at developing techno-
economically viable and environment-friendly products and services for the benefit
of millions of its consumers, while at the same time ensuring the highest standards
of safety and environment protection in its operations.
 References
a) Ril.com (N.D.) Social Responsibility and Community Development
(Online).Availablefrom:
http://www.ril.com/html/aboutus/social_resp_comm_dev.html (access on 10th
Dec 2014).
b) Ril.com (N.D.) Reliance Group (Online). Available from:
http://www.ril.com/html/aboutus/aboutus.html