NATIONAL FOODS LIMITED (NFL):

ABOUT US:

National Foods began its journey in 1970 as a Spice company

with a revolutionary product that popularized the concept of
having clean, healthy food. National foods’ initiatives since then
is to make hygienic food, reduce time spent in the kitchens,
foster health and contribute towards a positive and a more
rewarding lifestyle.

OVERVIEW:

Keeping in mind how our eating habits have changed, our diets have
been influenced by factors like the technologies in our kitchens, the
modes of transport supplying our shops, media, the government and by
trade and migration trends. The eating habits of our parents,
grandparents and great-grandparents would be completely
unrecognizable to many of us today. Our experiences of shopping and
cooking have been transformed as have our attitudes towards health,
table manners, ‘foreign’ foods, waste and even choice.

All along National Foods has responded meticulously to these rapid

changes and challenges by pioneering developing of innovative food
products based on convenience and quick preparation. These diverse
food products are perfectly in line with contemporary lifestyles while
retaining the traditional taste and values which are so close to our hearts.

With a history spanning over four decades, National Foods has trudged
through various challenges of – economic booms/depressions, wars,
globalization, changing consumer lifestyles, technological advancements
and has successfully catered to the changing needs of its customers.
National Foods has managed this with its consumer centric and
innovative product development which keeps into account the ever
changing market trends.

OUR BRANDS:

DESSERTS:

National Foods offers a delightful and enjoyable range of

mouthwatering desserts.
The range has a variety of products and is not only limited to traditional
sweets such as kheers and faloodas but also includes contemporary
desserts such as jellies and custards.
RECIPE MASALA:

National Recipes includes a range of over 48 delicious recipes such as

biryanis, curries, barbeque items, kababs and many more.
These enriched and flavorsome Recipe masalas are a combination of
exotic herbs, spices and seasonings that offer the experience of the
complete Pakistani cuisine.

PICKLES:

The taste, aroma and flavor of National’s pickles capture the true
essence of Pakistani tradition.
The deliciously spicy and tangy range of pickles is prepared from the
best ingredients including flavorsome oils, freshly picked succulent
vegetables and fruits, and the signature spice blend.
JAMS:

National Jams make life more fruitful by bringing you delicious

fruit spreads and happiness.
National Jams are now a staple on the breakfast table and are
available in a variety of flavor

SALT:
National Foods is the pioneer in iodized salt in Pakistan and has become
a brand leader in this category.
With its delicate pure white salt crystals, National Salt adds a brilliant
taste to food and also offers nutritional benefits.
GLOBAL PRESENCE:
Winning the hearts of millions of consumers worldwide, National Foods
strives to deliver excellence in food taste and quality. The company has
successfully expanded its global footprint across 40 countries in 5
continents. National Foods continues to spread happiness by offering
authentic flavors, thereby re-uniting individuals with their longstanding
Pakistani heritage.
National Foods is a multinational company with subsidiaries in UAE
(National Foods DMCC), UK (National Foods Pakistan (UK) Ltd.) and
Canada (National Epicure Inc.). Regional representatives are present in
key markets to facilitate the market development.
National products are available at all types of Ethnic stores and at large
global retail chains across the world. Now consumers from Asian and
other diverse backgrounds can experience the Pakistani culture, by
enjoying delicious Pakistani food anywhere around the world.
BUSINESS PRINCIPLES:

NFL believes in conducting its operations with strong ethical and moral
standards. NFLs statement of code of conduct & business practices aims
to provide guidance on carrying out its business related decisions and
activities. We wish to achieve excellence in all spheres of our operations
for which code of conduct form the basis. Any party entering any form
of contract with NFL is bound to comply with the given guidelines.
NFLs statement of code of conduct & business practices has the
following seven guidelines:

1. Unfair Means:
Any use of bribery, kickbacks or any form of payment in cash/kind to
obtain business related or personal benefits in the name of the company
is strictly prohibited. Welcoming extravagant business
gifts/entertainment is similarly frowned upon and will result in serious
consequences.

2. Respect and Integrity:

NFL believes in giving respect to individuals. We aim to operate in a
manner that discourages discrimination, harassment or any prejudices.
Discrimination is treating, or proposing to treat, someone unfavorably
because of a personal characteristic protected by law. Harassment on the
other hand is considered as an unwelcome conduct that is based on race,
color, religion, sex national origin, age, disability or genetic information.
NFL takes strict action against any such offensive conduct and ensures
that each employee treats each other the way they want to be treated.
NFL gives respect and integrity its utmost importance as this is
beneficial in a business environment where trustworthy actions set the
foundation for successful business relationships.

3. Conflict of Interest:
NFL prohibits actions that are in conflict with the company business
interests. This may include but is not limited to:

Providing assistance with a competitor or holding ownership interests in

a customer, supplier, or distributor based in a competitor company.
Receiving personal gains at company expense.

4. Confidentiality:
NFL believes in confidentiality of information related to company
business activities. The company expects employees not to disclose or
divulge by any means the confidential and commercially sensitive
information except to the authoritative personnel requiring it.
Furthermore, they should use their best endeavors to prevent the
disclosure of such information by other people. The obligation of
confidentiality shall survive the expiration or the cessation of contacts
with National Foods Limited and is equally applicable to intellectual
property.
5. Statutory Compliance:
NFL believes in providing total support and cooperation to all the
governmental and regulatory bodies irrespective of the extent of
prevalent enforcement.

6. Financial Integrity:
NFL believes in complete compliance with the accepted accounting
rules and procedures. This includes but is not limited to:

Transparency:
NFL discourages any illegal activity for the purpose of any benefit to the
company or others. All information supplied to the stake holders and/or
auditors must be authentic & transparent.

Disclosure:
All transactions must be fully disclosed and must be for the purpose
stated for.

7. Health, Safety and Community Responsibility:

NFL is fully committed to safety, health and responsibility towards
environment and community. All activities of NFL must portray
responsibility towards the community and nation as a whole. NFL seeks
to employ procedures that are safe, healthy and environment friendly
and also promotes engagement in “sustainable” and eco-friendly causes.