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    The document outlines an AAIR (Awareness-Analysis-Implementation-Reflection) approach for case analysis. It involves 4 steps: 1) Awareness of defining problems and key decisions, summarizing information; 2) Analysis of evaluating information, identifying issues and formulating solutions; 3) Implementation of making recommendations and an action plan; 4) Reflection on examining the decision-making process, results, and lessons learned. The goal is to help students analyze case studies in business through a structured process involving defining problems, evaluating solutions, taking action, and self-reflection.

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    The document outlines an AAIR (Awareness-Analysis-Implementation-Reflection) approach for case analysis. It involves 4 steps: 1) Awareness of defining problems and key decisions, summarizing information; 2) Analysis of evaluating information, identifying issues and formulating solutions; 3) Implementation of making recommendations and an action plan; 4) Reflection on examining the decision-making process, results, and lessons learned. The goal is to help students analyze case studies in business through a structured process involving defining problems, evaluating solutions, taking action, and self-reflection.

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    © All Rights Reserved
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    13 views1 page

    AAIR - Problem Solving

    Uploaded by

    Luci
    The document outlines an AAIR (Awareness-Analysis-Implementation-Reflection) approach for case analysis. It involves 4 steps: 1) Awareness of defining problems and key decisions, summarizing information; 2) Analysis of evaluating information, identifying issues and formulating solutions; 3) Implementation of making recommendations and an action plan; 4) Reflection on examining the decision-making process, results, and lessons learned. The goal is to help students analyze case studies in business through a structured process involving defining problems, evaluating solutions, taking action, and self-reflection.

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    © All Rights Reserved
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    AAIR Approach of CASE ANALYSIS

    Awareness – Analysis – Implementation – Reflection (AAIR)

    AWARENESS
    1. Define the managerial problem:
    - Who are the protagonists?
    - What are their objectives (implicit and explicit)?
    I - What are the problems which the protagonists have to resolve?
    2. Identify the key decisions:
    - What are the immediate and longer terms decisions that need to be made?
    3. Summarize the information:
    - What are the key relevant facts contained within the case that support the problems?

    ANALYSIS
    4. Analyze the information:
    - What evidence exists to help you make decision? Is the evidence reliable and unbiased? Can
    you improve it?
    - Conduct a SWOT analysis. What opportunities and risks do protagonists face?
    - What issues are revealed by your analysis? Prioritize. Further analysis required?
    5. Formulate the solutions:
    - What are your solutions?
    II - How are they relevant to the decision at hand?
    6. Evaluate the solutions:
    - What are your decision criteria to judge the solutions?
    - What are the strengths (pros) and weaknesses (cons) of your solutions in view of these
    criteria?
    - Which alternative or combination thereof do you recommend and why?

    IMPLEMENTATION
    7. Make recommendations for implementation:
    - What is your plan of action (what will be done, who will do it, why, when, where)
    - What are the pros and cons of your action plan?
    III - What is the contingency plan should the original plan fail?
    8. Make suggestions to monitor and control the chosen course of action.
    - What results do you expect and why?
    - How will results be measured?
    - How will results be monitored?

    REFLECTION
    9. Perform a debrief session in class to examine your decision making process:
    - What did you do right/ wrong?
    - What could you have done differently/better?
    - What can you learn from this case/ experience?
    - How does the situation link with the key terms presented at the course?
    IV
    - How does the situation/ the lessons learned relate to your whole “live” business experience?
    10. Write a report on results.
    - Write the report on the project
    - Make a list of your questions and pursue answers.

    Prof. dr. Carmen Păunescu, UNESCO Department for Business Administration, carmen.paunescu@ase.ro

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