LATAM

CONTEXT
The $800B Latin American market is under-penetrated and presents perfect
conditions for our model

Grocery Food service Pharmacy

$449B $219B $138B

USD USD USD

… with <3% e-commerce penetration, which is set to dramatically

accelerate after the imminent removal of long-standing barriers

SOURCE: Euromonitor, 2015 4

 With conditions similar to China, where O2O has exploded...

Number of Cities by Country: Populations >1 million Gini coefficient

144

51 47
Colombia
Brasil

Mexico
10
Other
Other

Top city
density 5.4 K 12.4 K 5.5 K 3.2 K
pop/km2

5
 ...in an integrated region that has 2x the GDP of India and a higher
income per capita than China

Gross domestic product GDP per capita

Facts

● Half of China GDP

● More than 2x of India’s

GDP

● 4x India’s GDP per capita

● Only 1/50th of VC
investment of China

Source: World Bank, KPMG, LAVCA 6

PERFECT STORM FOR LOCAL E-COMMERCE TO TAKE OFF
LARGE, UNDERPENETRATED & PROTECTED MARKET
NATIVE DIGITAL SHOPPERS
 RISE OF MEGA-
CITIES & MIDDLE
CLASSES, WHERE
CONVECIENCE IS
NO LONGER A
LUXURY BUT A
NEED.
RETAIL LANDSCAPE
TRANSFORMATION.
RAPPI TO CHANGE
THE GAME
INEFFICIENT
LOGISTICS
CREDIT CARD
PENETRATION
NEGLECTED
CUSTOMER
JOURNEY
 WHO
ARE WE?
 Exponential growth since launch

Monthly GMV Evolution

US$

$570 M 6.5x
August (E) 2018 GMV run GMV July 2017
rate vs. July 2018

23
 Becoming the market leaders in on-demand

Disclaimer: Competitor figures are estimates based on publicly available data or interviews
delivery in LatAm...
Own Delivery GMV in LatAm

$47 M
* (A)
* $25-27M
(E)
11-13 M $12-15 M
(E) (E)
3.5MM 5 M (E)

COUNTRIES

24
*Only counting own delivery orders
 … and will soon be the leaders of the whole

Disclaimer: Competitor figures are estimates based on publicly available data or interviews
Nov 19
sector
Estimated GMV in LatAm
Own delivery
Marketplace

12 months +200 MM
(E)

110-125
MM
(E)

47 MM
32 MM
25-27 (A)
(A)
11-13 MM MM (E)
4 MM
CMGR (E) N/A N/A 7% 1% 19% 7.3% 15%
(12 months)

COUNTRIES
25
 Our multi-vertical model drives frequency and loyalty

PHARMACY EXPRESS RESTAURANTS ATM GROCERIES LIQUORS

6:30 am 9:30 am 12:30 pm 4:00 pm 7:00 pm 11:00 pm

26
With a subscription model that boosts user loyalty and frequency

3.7 30%
Weekly orders per
Higher AOV
user

$208 USD of monthly average spend

27
*Frequency = Prime orders / prime active users in the week, latest data available (June-18)
 … becoming LatAm’s Super-App

Latam’s first usable

digital wallet

24/7 Top-end restaurants in

groceries less than 30 minutes

“Everything” Pharmacy
button

Beauty Event tickets

Beauty

28
 A four-sided marketplace with last-mile logistics

Merchants
Groceries, restaurants, pharmacies and specialty stores

Couriers
Users

CPG companies
Consumer packaged goods companies
29
 …with a 360° approach on all CPG´s needs

Facebook Ads /
Pages
Power Shopper Consumer
Google Ads
Rappi Moments
Data & Analytics The Last Mile Delivery Ads
Ad Hoc Insights

My Brand API

Sponsored Products

Product Sampling Sampling Advertising Display

Exclusive
Data Sampling
Consumer Experiences
Segmentation
Promotions

30
If Amazon started today, they would do it in
high frequency verticals, mobile first and
with ultra fast delivery